9 screen analysis

This means war , by nickelback

Shot 1 - 0:06

In this shot the camera passes past the shape of 2 musical instruments, in this case guitars, according to Barry Keith grant the shot of the guitars is a recognizable characteristic of the musical genre of rock , therefore fitting into well and it gives the audience an indication or a hint towards what is going to be in the rest of the video.

Shot 2 – 0:12

In this shot someone is being shown playing a guitar , with the close up shot used on the guitar makes the center of attention , this follows Jason Mittell's theory of using the genre to sell the product , in this case the guitar is shown to show the audience that it is a rock based song/video , therefore selling it better to fans of that particular genre.

Shot 3 – 0:28

In this shot the camera is mainly focused on the vocalist or the main face of the band , this particular shot supports Andrew Goodwin's theory of record company's demanding alot of close up shots of the main artist or in this case the lead vocalist.

Shot 4 – 0:40

In this shot the camera uses a wide medium shot which is able to capture the full band inside of it , this fits in with a common convention of the rock genre , the convention is that in the videos the full band is normally shown to increase the atmosphere and convince the audience that this is a rock video.

Shot 5 – 0:42

In this shot a visual filter is used to give the video a vintage feel to it , perhaps referencing to the older styles of the rock genre , this would have been used during the post production of the video , it also gives it a slight grainy feel to it which once again references to the older rock videos.

Shot 6 – 1:30

Another visual filter from the post production stage of the video is used again in this shot , however this is different to the previous filter used in the video as it make it seen that the video itself has been recorded on a old fashioned film reel once again referencing to the older styles in the genre of rock.

Shot 7 – 2:24

In this shot the main colour theme used is black , this is the main conventional colour for the heavier kinds of rock , because of this it symbolizes to the audience that this is going to be a heavier kind of rock.

Shot 8 – 2:27

In this shot the camera shows another close up of the instrument , his once again supports Jason mittell theory of using the genre conventions or the genre characteristics to sell the product.

Shot 9 – 3:22

In this shot the camera shows that the location of the set is in an isolated place in which the band performing inside , this also references to the older styles of rock videos which mainly consisted of just the band playing.