9 Lessons Learned from Google Analytics Academy

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9 Lessons Learned from Google Analytics Academy

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Transcript of 9 Lessons Learned from Google Analytics Academy

Page 1: 9 Lessons Learned from Google Analytics Academy

9 Lessons Learned from Google Analytics Academy

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We attended Google Analytics Academy so you don’t have to.

Here’s what we learned.

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1. The path has changed

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2. Use ALL the data!

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3. Objectives determine the route

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4. Work in Cycles

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5. Fill your toolkit with the right people, processes, and

tools

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6. Strengthen your core analysis techniques

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7. Which click did what?

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8. A measurement plan makes everything come together

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9. Data is only as good as its tracking codes, views, and reports

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Download the Tenacity5 white paper on Google Analytics –

bit.ly/1LbUpyh


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