9 growth hacks any small business can implement

9Growth Hacks Any Small Business Can Implement

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What is Growth Hacking Anyway?

Growth hacking is the combination of product design, marketing, and data with the overall goal of driving customer growth. Initially popular among fast-growing startups, the principles of growth hacking have since spread to the wider business world. With a focus on understanding the customer and designing the right product, successful growth hacking drives growth in both the short- and long-term.

1. The Webinar Hack


1. The Webinar Hack


1 Pick a topic or get a guest speaker.

2 Create the webinar on GoToWebinar.

3 Make your landing page where people can join.

4 Do a dry run to make sure everything works.

5 Host the event and provide epic value.

6 Follow up with an email and encourage people to become customers.

2. The Giveaway Hack


AppSumo, a daily deals website focused on digital goods, has been extremely successful at running giveaways to increase their email subscription list. In just 10 months, by 147,973 new subscribers. Since each subscriber resulted in an average of $0.83 gross revenue, that’s a pretty significant marketing campaign.

2. The Giveaway Hack


1 Find a specific product that only your target customers would like (broadly popular products attract generic leads).

2 Create your giveaway with something like KingSumo or Gleam.

3 Promote your giveaway with Facebook ads and your current email list.

4 Encourage social media shares for your giveaway participants.

5 Send a drip campaign to your new leads to convert them to customers.

3. The Guest Post Hack


When Charlie Hoehn wanted to drive sales for his first published book, he turned to guest posting to reach potential readers. During the first month after publication, Charlie published nearly 20 guest posts and also made guest appearances on a couple of podcasts.

The result? He reached nearly a quarter of a million people and sold 2,000 copies. His self-published book landed on the top of its Amazon category.

3. The Guest Post Hack


1 Find popular blogs with audiences that match your target customer profile.

2 Write value-packed guest posts targeting particular blogs.

3 Email the blog author with your proposed guest post.

4 Continue emailing until you find a blog that’s interested in publishing.

5 Repeat … and make your posts better each time

4. The Two-Sided Incentive Hack




Since 2009, the car service Uber has raised millions of dollars and is currently valued at $18 billion. It’s now available all over the world and are even planning to break into the lucrative mainland China market in the near future.

How have they achieved this kind of growth? While many growth tactics factor into their speedy ascent, word of mouth (a.k.a., the viral factor) has driven their growth “substantially”.

To spur word of mouth even further, Uber uses a two-sided referral program. All current customers are automatically enrolled and given their own referral codes. When they give those codes to their friends, both the referrers and the customers they refer get a nice credit to their Uber account.

This gives the new customer a chance to try the service for little or no cost, and it gives the referring customer a friendly “thanks” for sharing.



1 Make sure your product is worth sharing.

2 Find something current customers will value. Free credit is an obvious win, but swag or VIP status might be good too.

3 Email the blog author with your proposed guest post.

4 Find something that will hook new customers. Free trials or credits will let them try your product without any risk.

5 Promote it to all your current users through email and in-product messaging.

5. Exit Popup Hack


WPBeginner, a free resource site for WordPress beginners, grew their email subscription list by using an exit popup display. In less than 10 minutes, WPBeginner increased their email subscribers by 600 percent. Prior to the change, they gained 70 to 80 new subscribers each day, and after the change they gained 445 to 470 every day.

How did they drive such a significant improvement? Using a simple popover with exit intent tracking. When a visitor arrives at their website, WPBeginner starts tracking their mouse movements. If the visitor’s mouse starts moving to close the window, a non-intrusive popover invites the visitor to subscribe for more articles.

By giving the visitor time to read before offering the upsell (i.e., the subscribe box), exit popups reach potential users at a time when intent is high, thus boosting conversions. Additionally, these popovers are non-intrusive, so the user can easily close the tab without any of the annoyances of a traditional popup.

5. Exit Popup Hack


1 Install software like SumoMe or OptinMonster.

2 Add copy for a simple subscribe box.

3 Connect to your email service (MailChimp, Aweber, etc).

Bonus: Create a special ebook or email course as an incentive.

6. Retargeting Hack


Nitro, a commercial software development company, runs their business with a freemium business model and they receive a lot of trial users who never convert to a paid plan. To combat this conversion issue, they experimented quite successfully with retargeting ads. Using IP addresses, retargeting ads show specifically to people who joined Nitro’s trial but haven’t yet converted to a paid plan.

After launching these retargeting ads, Nitro has seen an 18 percent increase in online sales. Even better, they’ve seen a 3.9 times return-on-investment (ROI), which means that for every dollar spent on retargeting ads, Nitro has made $3.90.

The technical side of retargeting ads based on IP addresses sounds super complicated, but happily setting up your own retargeting campaign is actually really easy.

6. Retargeting Hack


1 Join a retargeting service like Adroll (my favorite).

2 Add their code snippet to your website (just like Google Analytics tracking).

3 Select an audience to retarget (people who visited your website, trialers, etc).

4 Create an advertisement image (I used Paint.NET).

5 Start your campaign.

6 Test different campaigns to optimize ROI.

7. Drip Campaign Onboarding Hack


Too many marketers think their work ends once a customer signs up. On the contrary, joining your product is just the first step—acquisition. Now you need to help them activate by helping your users form a habit.

This process of onboarding can be dramatically improved with an automated drip campaign. Based on your knowledge of common questions, you can design a drip campaign with something like Intercom that sends a series of “power user” tips.

How effective are onboarding drip campaigns? Editing software Draft used this onboarding hack to improve the conversion from freemium to paid. With just one automated message, they boosted revenue by 200 percent.



1Create an Intercom or MailChimp account (MailChimp is email only; Intercom is email and in-product messages).

2 Integrate the code snippet on your website.

3 Create a series of 4 to 10 messages over a user’s first few weeks.

4 Create an advertisement image (I used Paint.NET).

5 Watch for common questions and add them to the drip campaign.

8. Invite-Only Hack


SpringSled is the “world’s easiest project management tool”. Well, at least that’s what they will be. Right now, they’ve just got a landing page… and 150,000 beta users.

How did SpringSled drive 150,000 beta users in four weeks? Long before their product was finished, SpringSled opened their registration for beta users. Each early access signup to SpringSled gets the opportunity to land 12 months of free project management by getting five friends to join the beta version.

After briefly driving some traffic by getting on ProductHunt and BetaList, the customers started pouring in through viral spreading. The “12 months of free project management” prize has worked quite effectively, and 99.8 percent of those first 150,000 signups came from referrals.



1 Create a simple program with Prefinery or LaunchRock.

2 Setup an email drip campaign encouraging referrals.

3 Drive some initial traffic (ProductHunt, BetaList, Reddit, StumbleUpon, etc).

Bonus: Add a launch video

9. The Live Survey Hack


Every customer is different. They have different problems, different experiences, and different interests. They all come to your product for their own unique reasons.

And yet, the traditional landing page gives each of them the same static page. A/B testing lets you improve this page to help the most people possible, but everyone sees the same static page.

What if you could give different information for different customers? Using a live survey tool, you actually can do just that!

GoodBlogs wanted to increase the number of writers for one of its sites, The Flaming Vegan. To do this, they created a Qualaroo survey that asks new visitors if they’re vegetarian or vegan. If you answer “yes”, they ask if you’re interested in writing for the website. (If you answer “no”, the offer a discount on a blender.)



1Create 2 to 4 customer profiles (based on the people who come to your website).

2 Write 1 to 2 questions that filter these people.

3 Design a killer offer for each group.

4 Put this all together in a Qualaroo survey on your website.

In Conclusion


The #1 Thing To Remember

All these hacks are powerful and can help you improve conversions, but growth hacking is actually much simpler. Tactics help, but the best products win by making customers happy. If you can make your users happier than a bull in a china shop, you will see sustainable growth.

Focus on building a product that hooks users and then use marketing to grow even faster.


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9 growth hacks any small business can implement

Marketing

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