I’m going to paint a picture for you:

You’re an event planner gathering all of your vendors for your next event. After discussing the concept and feel of the event to the

vendors there’s one thing you’re still unsure about,

event transportation.

So you go into the event day hoping the transportation goes well

instead of knowing the transportation is taken care of.

This industry shortcoming seems to be a constant headache for experiential event planners

like yourself.

However, there are ways to fix this problem and actually enhance your event's transportation,

incorporating it into the overall feel of your event.

#1. Include Transportation Earlier in the Design Phase

Include is the keyword.

Often times event planners call transportation companies looking for certain vehicles to transport their guests.

In reality, the type of vehicle is not the most important aspect of a successful ground

transportation program.

What’s most important is your attendees arrive in a certain fashion that’s consistent with the overall

look and feel of the event.

“What does success look like?”

Typically, other event vendors (photographer, band, venue, etc.) are included in the design phase and have a mutual

understanding of what success looks like.

However with ground transportation there’s often a lot of insecurity or doubt and we think there’s an opportunity to build that

relationship further.

This is a superior place to start.

#2. Plan for Variability

Every B2B partner you work with has some type variability, albeit it’s less obvious. With ground transportation the

variability is obvious (weather, car accidents, etc).

However, all of these things can be planned far in advance

resulting in a less stressful event day.

Click here to learn about how we planned for weather variability at a large estate wedding in upstate New York.

#3. Understand Your Transportation Vendor

Typically, transportation vendors are really good operators.

Meaning, success to them looks much different than success to you and your team.

Success to you is based on

the experience, aesthetic, branding, etc.

Success from an operational standpoint is simply getting guests from A to B in time and within budget.

While important, it leaves out a major piece of the puzzle -

design and coordination.

So, when speaking with transportation vendors understand that their success may look different than your success and

address is early.

#4. Don’t Consider Transportation “Behind the Curtain”

Generally, transportation is not regarded highly and associated with frustration. As such, planners like to keep it behind the curtain.

That can lead to problems because it sends the wrong message to

your:

1. Team 2. Transportation Vendor

3. Clients

If you partner with the right transportation company, then you can elevate it to the front of the house and make it a part of the event

itself.

#5. Stress Hospitality to Your Transportation Vendor

As mentioned, most transportation vendors are operationally focused.

Don’t assume they know who your guests are or how important the

event is. Be extremely transparent early on so all the drivers know who they’ll be transporting and how they should dress and act. If you sense

any type of hesitation on their part then move on to the next one.

Even if they say all of the right things make sure you continue to stress hospitality and the importance in the upcoming days of the event.

#6. Don’t Plan for A to B Transport

Just because a transportation vendor gets your guests to the venue

doesn’t mean it was a success or great experience.

Imagine being at a restaurant and the food was bad. Now imagine the chef coming out to your table and saying “Well you’re full right? I did my job then.” It’s absurd, but we point that out because that’s essentially

what happens with transportation.

Don’t just hand over a manifest to the transportation vendor that can get your guests to the venue at the lowest rate.

Vet them, and find a vendor that is client focused.

#7. Event Transportation is Not a Commodity. Budget Accordingly

Since transportation is typically thought of as “behind the curtain” it is looked at as an area to save money.

If you look at the event or wedding transportation solely from a vehicle perspective then that should also raise a red flag.

When you select a videographer you’re not just looking at the type of gear they have available. When you book a caterer you don’t hire them

based on the ingredients they have in their kitchen.

You book those vendors because of the service or product they create.

“You get what you pay for.”

We also see event planners wait until the last minute to book ground transportation and therefore most of the

budget is already eaten up. We recently wrote a blog on why you shouldn’t wait to book transportation last - click

here to view it.

#8. Hire Professional On-site Coordinators

Usually we see event planners assign someone junior within the agency to handle the on-site coordination.

The problem with that is:

1. They’re just following a line item that’s been assigned to them

2. They don’t know how to communicate effectively with chauffeurs

Proper on-site coordination is one of the most crucial aspects to pulling off flawless event transportation.

In fact, we feel so strongly about it that our President recently left his family vacation to fly out to Palm Springs California to be an on-site

coordinator for a major wedding.

We’ve written about the importance of on-site coordinators extensively - click here to view a recent blog post “Why On-site Coordinators are Crucial to Your Experiential Event’s Success”

#9. Perform Dry Runs When Necessary

A dry run will eliminate a ton of questions before your event day. We find a dry run most helpful in a shuttle situation. Don’t make

assumptions about how long the shuttle will take or you may end up

in a nightmare situation similar to #Shuttlegate.

We recommend performing a dry run with the actual vehicles on the same day of the week as the event and during the same time. That way you’ll get an exact idea of how things will go on the event day

and leave nothing up to chance.

Want to learn more?

Watch a pre-recorded webinar featuring Brilliant's President, Richard Fertig by clicking here.

In this webinar you'll learn:

•Top Reasons Event Transportation is a Nightmare - Even for Industry Pros!

•Proven Solutions to Transportation Problems

•Definitive Tips to Make Transportation a Successful Part of Your Event

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