9. consumer co-creation.pdf
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Transcript of 9. consumer co-creation.pdf
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https://www.linkedin.com/pulse/20140714041726-124371-consumer-power-in-the-age-of-big-data
&http://halgregersen.com/home/innovators-dna-2/
Dr. Eka [email protected]
9. consumer co-creation
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1. consumer power & innovator’s dna
2. customer perception
3. customer preference
4. customer value
5. customer and society
6. mid exam
7. consumer consumption
11. customer bonding & journey
8. consumer community
10. community, company, and society
12. value from customer: design 1 &customer journey: design 2, presentation 1
https://www.linkedin.com/pulse/20140714041726-124371-consumer-power-in-the-age-of-big-data
&
http://halgregersen.com/home/innovators-dna-2/
14. guest lecture
15. final exam
Dr. Eka [email protected]
13.value from customer: design 1 &customer journey: design 2, presentation 2
9. consumer co-creation
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http://janeconstant.tripod.com/Manufacture.htmhttp://omi.co/drive-engagement-with-accurate-customer-profile-management/
value from customer
value with customer
value creation
producer customer
value to customer
design innovation 1
design 1
design innovation 2
design 2
Consumer
Co-creation
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https://www.linkedin.com/pulse/20140714041726-124371-consumer-power-in-the-age-of-big-data
http://halgregersen.com/home/innovators-dna-2/
ethnography
consumer power & innovator’s dna
customer perception
customer preference
customer and society
customer value
consumer consumption
consumer community
community, company, and society
consumer co-creation
customer bonding & journey
design 2
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http://www.slideshare.net/PradhanaChariyavilaskul/marketing-30-part-retold-in-60-slides-24211961
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consumer co-creation
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http://www.slideshare.net/Fronteer/fronteer-strategy-presentation-npox-co-creation-sep-2010
consumer co-creation
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http://www.ywanvanloon.com/co-creation-examples-review/
consumer co-creation
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https://joycediscovers.wordpress.com/research/
consumer co-creation
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https://joycediscovers.wordpress.com/research/
consumer co-creation
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https://joycediscovers.wordpress.com/research/
consumer co-creation
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https://joycediscovers.wordpress.com/research/
consumer co-creation
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https://joycediscovers.wordpress.com/research/
consumer co-creation
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https://joycediscovers.wordpress.com/research/
consumer co-creation
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Co-Modifying Co-Developing
Co-Participating
Co-Engaging
Co-Advocating
Co-Learning
Co-innovating
Co-Involving
Co-Enriching
High
High
Med
Med
Low
Low
Co-Consumption
(Unique Experience)
Co-Production
(Superior Value Proposition)
Ko kreasi perusahaan dengan komunitas
consumer co-creation
Consumunity
Marketing Survey
2012
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consumer co-creation
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consumer co-creation
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consumer co-creation
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consumer co-creation
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summaryconsumer co-creation
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https://www.linkedin.com/pulse/20140714041726-124371-consumer-power-in-the-age-of-big-data
&http://halgregersen.com/home/innovators-dna-2/
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