9 Ad Platforms you need to try

now (are not Google AdWords)

It is obvious to find AdWords at the forefront of every PPC plan, but there

are other alternatives as well you should look for getting results.

The post here shows a short overview of other networks that can be added

to your PPC mix to drive qualified traffic and results. We have chosen 9….

1) Amazon

When looking to grow through sponsored products as an ecommerce

merchant, Amazon is a great opportunity. When selling your products on

the platform, you can pay for sponsored shopping ads and it will direct

users to your products on Amazon.

With Amazon Advertising, you can:

Target ads by shopper search keywords or products

Build ads quickly and easily—no design or technical expertise needed

Pay only when shoppers click your ad

Optimize performance with detailed sales reports

How it works?

Register and start creating an ad campaign

Select the products you want to advertise

Set your targeting, bid, campaign budget, and duration

Submit your campaign

2) AdRoll

AdRoll is one of the most widely used prospecting and retargeting

platforms of choice for over 35,000 advertisers worldwide. It offers other

products outside of just retargeting that include prospecting (programmatic

display), email retargeting, and a new product called “AdRoll Onsite,”

which nudges visitors down the funnel through personalized pop-ups.

Benefits & Features

Open Access to over 500 ad exchanges, including native inventory like

Facebook, Twitter, Instagram, and Google.

Conveniently place ads, monitor performance, and fine-tune your

campaigns with an easy-to-use platform.

Performance Engineering

3) Quantcast

Quantcast specializes in audience measurement and real-time

advertising and using its data set and audience insights, molds a new,

untapped display audience for marketers. It drives visits and revenue to the

site.

Quantcast Measure: a free data and audience insights tool to help

advertisers build their strategy, learn about their audience behaviors and

personas, and learn about competitor audiences.

Quantcast Advertise: The only advertising product suite powered by massive

dataset of unique real-time customer browsing behaviors.

Quantcast Audience Grid: It works as an open data platform for digital

advertising.

It offers paid advertising, programmatic, real-time, display advertising,

focusing on new acquisition and audience views.

4) Bing Ads

This powerful advertising network has powerful benefits and you can reach

an audience that spends 25 percent more than the average searcher. It

brings tools to help manage your campaigns and meet your advertising

goals. Whether that is working with a fixed budget or trying to hit a cost

per acquisition or action, Bing Ads gives you the control to make that

happen.

Benefits & Features

Sign up for free and start advertising with any budget

Only pay for clicks

Measure performance

Budget By Day Or Month

5) Yahoo! Gemini

With Yahoo Gemini search and native advertising solutions, you can target,

reach, and engage your audience to drive measurable actions and

conversations. You can quickly have your campaigns up and running, and

the management tools let you easily tweak daily budgets and keep the

campaigns on pace to hit monthly targets. To generate revenue with native

ads!

Benefits & Features

Superior targeting

Engaging ad formats

Expansive reach

Measurable results

6) BuySellAds

BuySellAds is one of the largest networks advertisers can use to effectively

disseminate their banner ads around the web. The platform segregates itself

as Publishers and Advertisers and is a convenient marketplace with

transparent processes, which provides a good choice of high-quality sites,

especially in internet and tech niches.

How to get started?

Browse the marketplace

Simply browse around the Marketplace, or use the search bar to refine your

search criteria. You can also browse by category to narrow down your

search.

Add to cart

Once you’ve decided on a property, simply select the ad zone you’d like to

book and add it to your cart. You can of course add as many ad zones as

you need.

Setup your ads

You will then be able to upload your ad creative(s); setup advanced

targeting, and even schedules your ads to run on specific dates.

Going live

Once the publisher has approved your ad(s), they will go live right away.

Then watch the traffic roll in.

7) Infolinks

Infolinks is a marketplace that is based on user intent and real-time

engagement to show ads to users. Its powerful technology provides effective

advertising solutions in real-time. There are now 6 types of ad units to

choose from.

Various Products:

Inarticle: User-initiated expanding ad

Infold: Search & display, above the fold

Inscreen: User intent meets display ads

Inframe: Display ads with an edge

Intext: Native and highly effective

Intag: Advertising outside the box

Benefits & Features

Choose from a large variety of ad units

Select advanced targeting options

Track & optimize results

Advertise on multiple platforms

Has the combination of search & display

Reach users when they’re most engaged

Gain access to our wide-scale network

Get your ads seen by the right users

8) Facebook

Facebook appears as a great opportunity to build engagement and sales. It

has 3 main campaign types, through which you can interact with your

desired audience to build awareness, conversions, or funnel-driven results

through remarketing.

Facebook continues to add new ad types and integrations like its newest

shopping ads and continued emphasis on video and mobile.

9) LinkedIn

LinkedIn, world’s largest professional network helps businesses reach their

ideal customers. When you use the platform, whether your goal is leads,

brand awareness, or even event registrations, LinkedIn ads help.

Benefits & Features

Target a unique audience

Create easy and effective ads

Control your budget and costs

Promote your company updates to targeted audiences

Deliver personalized ads to the LinkedIn inbox

Start generating leads in minutes

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing

Training Institute delivering training to professionals, entrepreneurs and

job-seekers, The institute offers an all-in-one advanced digital marketing

course in Hyderabad, Bangalore, Delhi, Pune all over India. making

individuals learn how to do marketing online.

Source: 9 Ad Platforms you need to try now (are not Google AdWords)