85度C 品牌稽核 Marketing Audit
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Transcript of 85度C 品牌稽核 Marketing Audit
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85 C 2015.12.29
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2
4 PEST 1 2 3 4P
8 SWOT 5 6 7 IPA
129 10 11 TOWS
13 14
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3
4P PEST IPA SWOT
product s-
ubsidiary product
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4
85 C 2003
85 C85 C 3500
Think Globally, Act Locally
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5
4P
Product Price Place Promotion
1
16
16
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6
4P
Product Price Place Promotion
(NTD)
$46 $38 $40 $30
$50 $28 $42
$50 $400 $220
$65 $75
$40 $45 $80 $60
$75 $125
$350
-90 75-155 85 C
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4P
Product Price Place Promotion
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8
4P
Product Price Place Promotion
VIP
VIP
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9
PEST
Political Economic Social Technology
1/2
/
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10
PEST
Political Economic Social Technology
2/2
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11
PEST
Political Economic Social Technology
.9%
1/4
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12
PEST
Political Economic Social Technology
2/4
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13
PEST
Political Economic Social Technology
(CPI)
3/4
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14
PEST
Political Economic Social Technology
4/4
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15
PEST
Political TechnologySocialEconomic
3000 1.5
/
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16
PEST
Political TechnologySocialEconomic
2012 Big Data
( : )
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( )
.4
1%
8%8%8%
20%55%
-2 -4 -6
45%
40%
1/2
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( ) 2/2
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( )
85 C
85 C 85 C
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( )
2000
1/2
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( )
2/2
85 C 85 C
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22
( )
1/2
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( )
85 C
85 C 60
2/2
85 C 3000 334
404
85 C
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( )
( )
25-60 12-50
85 C
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25
47% 53%
6%10%
16%
25%
43%
21-31 41-5031-40 2051-60
6%7%7%
35%
45%
300 301-600601-900 901-12001201
173 160
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NO
1 3.30 0.99
2 4.01 0.80
3 85 C 3.05 0.98
4 4.11 0.75
5 4.05 0.73
6 3.96 0.86
7 3.59 0.94
8 3.78 0.89
9 3.89 0.89
10 3.55 0.86
3.73 0.87
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NO
1 85C 3.03 0.86
2 85 C 3.33 0.83
3 85 C 3.08 0.81
4 C 2.73 0.88
5 85 C 3.46 0.86
6 85 C 3.45 0.84
7 85 C 2.98 0.93
8 85 C 3.34 0.86
3.18 0.86
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NO
1 3.38 0.82
2 3.25 0.92
3 3.82 0.63
4 3.05 1.02
5 3.31 0.84
6 3.20 0.84
7 3.33 0.77
8 3.05 0.96
9 3.05 0.81
3.36 0.84
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IPA
3.56
3.446 Performance
Impact
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30
SWOT
SStrength
85
30
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31
SWOT
WeaknessW
85 C
85 C
85 C 85 C
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32
SWOT
OOpportunity
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T33
SWOT
Threat
: )
: )
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TOWS
SStrength
OOpportunity
85 C
85 C 85 C
85 C 85 C 85 C
85 C 85 C 30
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TOWS
OOpportunity
85 C
WWeakness
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38
TOWS
85 C
85 C 85 C
SStrength
TThreat
85 C
85 C
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39
TOWS
85 C 85 C
TThreat
WWeakness
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40
85 C
85 C 1.5
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41
1
2
3
85 C
-11 85 C 85 C
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( )
logo
85 C 85 C
( ://goo.gl/vyuACi) ( https://goo.gl/qvUkh7)
( https://goo.gl/AopEJF)
1/2
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2/2
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Flower of Service-85C
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46
1
:
1. ( )
85 C CAMA coffee ______
2. ( )
______
3. ( )
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85 C
C
1
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48
85C
85 C
85 C
C
85 C
85 C
85 C
85 C
1
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49
1
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50
1.
2. 20 ( ) 21-30 31-40 41-50 51-60
60
3. /
4.
5. ( ) ( )
( ) ( )
6. 5,000 ( ) 5,001 -10,000 10,001 -15,000 15,001-20,000
20,001
7. 3,000 ( ) 3,001 -6,000
6,001 -9,000
9,001 -12,000
12,000 ( )
8. 300 ( ) 301-600 601-900 901-1200 1200 ( )
1
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2
( ) ( )
1 90 65 3513 763 491 31 91 719 562 242 101 60 40 97 240 121 80 10 30 2
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4P SWOT TWOS
4P SWOT TWOS
PEST
IPA