Unit Plan DES2103

DESKTOP PUBLISHING SEMESTER 1, 2015 8

PROJECT 2 BRAND MARKETING DUE WEEK 13

AIMS & OBJECTIVES

Demonstrate competent skills in producing items for

appropriate output medium (ie. Print, Web, Film, Press)

Demonstrate an understanding in style management

To efficiently manage time and meet deadlines

ASSIGNMENT

Look at your corporate brands competitors; where do they

advertise? Is it effective? Is it relevant? How could you

improve upon this?

Using your corporate brand (from project 1), choose 3

appropriate mediums to market your company, products

and/or services. You must negotiate your mediums with

your tutor. Your mediums could be:

- Press - newspaper, magazine, books;

- Web - banner adverts, social media, website;

- Outdoor - billboard, bus station, window display, posters;

- Tactile - flyer, brochure, loyalty cards, merchandising;

- Film - Television advert.

Students will use InDesign, Illustrator, Photoshop and

Acrobat to design and develop their posters for print.

Students will produce high resolutions PDFs suitable for

print or press production.

A formal rationale must also be submitted.

Students are asked to keep a journal of their notes, drafts,

mock-ups and developing designs. Sourced information must

be referenced in alignment with ECU referencing policies*.

* http://www.ecu.edu.au/LDS/pdf/refguide.pdf

SUBMIT

Week 13 High resolution print ready PDF/s

Journal

KEY POINTS TO CONSIDER WHEN DESIGNING

Research & brainstorm early

Start your designs early. Consider your strengths, how can

you use them to the best of your ability.

Concept development

Dont rule anything out immediately. Experiment, explore

and test your concepts. Be critical and continually question

all aspects and possibilities. Dont forget who your target

audience is and their likely reaction to the topic/s.

Clarity of Communication

Convey your message clearly. Keep it simple and to the

point. The viewer should be able to navigate and process

with ease. Your trying to win them over, so be persuasive.

Design Development

There are always many solutions for the same problem;

some more convincing than others. Remember your

objective and pursue every possibility until it is exhausted.

Experiment, review, refine, repeat.

Get feedback

Ask your peers for their honest and constructive opinion.

Take your ideas public and record your findings to alter your

success.

REQUIREMENTS

All research, exploration and experimentation,

conceptual and design development must be clearly

documented in your journal. We should be able to see

how your concept and designs have evolved.

Demonstrate clearly that you have considered your

target audience and client where applicable, and used

this information in the development of your concept.

Your design is to be submitted digitally.