8.5 Secrets To Making Your Business Irresistible
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Transcript of 8.5 Secrets To Making Your Business Irresistible
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TheIdeasGuy.com.au
8.5 Secrets To Making Your
Business Irresistible
![Page 2: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/2.jpg)
TheIdeasGuy.com.au
![Page 3: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/3.jpg)
TheIdeasGuy.com.au
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TheIdeasGuy.com.auTell Your Story …
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TheIdeasGuy.com.au
Even after 22-years in Marketing Communications I continue to be surprised by how complicated the so-called experts make the concept of getting more customers. I excused it whilst working in Australia’s largest advertising agency for 10-years; but started to get agitated by it as the Marketing Manager for the country’s largest travel agency group. It was then that I launched The Ideas Guy – a place any business owner could go to discover how to make their business so irresistible that it would make competing with them far less desirable. I’ve now been a soloprenuer for six years and have always had just the right amount of Clients…and more importantly created more than enough income to provide for my beautiful family….even after taking a year off and losing nearly everything as a property developer!
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TheIdeasGuy.com.au
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TheIdeasGuy.com.au
Message
Medium
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TheIdeasGuy.com.au
Stand for something
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TheIdeasGuy.com.au
Stand for something
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TheIdeasGuy.com.au
“People can copy what we do, but not
who we are.” Martin Daley, Virgin Blue
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TheIdeasGuy.com.au
Call in theBrand Boffin
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TheIdeasGuy.com.au
My Mates
™The Ideas Guy To discuss any part of this Brand Character please contact Tim on 0412 487 900 or [email protected]
What I do
How I do it
People say I’m…
My Guiding Principles…
My HeroBrand Boffin
My Best Mates
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TheIdeasGuy.com.au
Get Your Message Right
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TheIdeasGuy.com.au
Get Your Message Right
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TheIdeasGuy.com.au
7 Top Tips To Getting Your Message Right
1. Inject your values & personality into your business.
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TheIdeasGuy.com.au
1. Inject your values & personality into your business.
2. Write your copy as if you were writing to a friend.
7 Top Tips To Getting Your Message Right
![Page 17: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/17.jpg)
TheIdeasGuy.com.au
1. Inject your values & personality into your business.
2. Write your copy as if you were writing to a friend.
3. What problem are you solving for your customers?
7 Top Tips To Getting Your Message Right
![Page 18: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/18.jpg)
TheIdeasGuy.com.au
1. Inject your values & personality into your business.
2. Write your copy as if you were writing to a friend.
3. What problem are you solving for your customers?
4. Support every feature with a benefit.
7 Top Tips To Getting Your Message Right
![Page 19: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/19.jpg)
TheIdeasGuy.com.au
1. Inject your values & personality into your business.
2. Write your copy as if you were writing to a friend.
3. What problem are you solving for your customers?
4. Support every feature with a benefit.
5. We all listen to one radio station… WII FM.
7 Top Tips To Getting Your Message Right
![Page 20: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/20.jpg)
TheIdeasGuy.com.au
1. Inject your values & personality into your business.
2. Write your copy as if you were writing to a friend.
3. What problem are you solving for your customers?
4. Support every feature with a benefit.
5. We all listen to one radio station… WII FM.
6. Be your customer.
7 Top Tips To Getting Your Message Right
![Page 21: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/21.jpg)
TheIdeasGuy.com.au
1. Inject your values & personality into your business.
2. Write your copy as if you were writing to a friend.
3. What problem are you solving for your customers?
4. Support every feature with a benefit.
5. We all listen to one radio station… WII FM.
6. Be your customer.
7. Less is more.
7 Top Tips To Getting Your Message Right
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TheIdeasGuy.com.au
Brand Touch PointsOffer one experience...CONSISTENTLY
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TheIdeasGuy.com.au
Brand Touch PointsOffer one experience...CONSISTENTLY
![Page 24: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/24.jpg)
TheIdeasGuy.com.au
Brand Touch Points
Stationary
Newsletter
Office Layout
Advertising
Presentations
Employment Criteria
E-Mail Signatures
Logo Design & Usage
Brochures
Direct Marketing
InvitationsMerchandise
Website
Phone Answering Meetings
Client Entertainment
Your Brand
DVDPress Releases
Tagline
Book
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TheIdeasGuy.com.au
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TheIdeasGuy.com.au
We love to buy PACKAGES
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TheIdeasGuy.com.au
Don’t Advertise!
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TheIdeasGuy.com.au
Don’t Advertise!
![Page 29: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/29.jpg)
TheIdeasGuy.com.au
If you do, then get it right!
• Compelling headline
• Benefit driven copy
• Logos do not sell
• Position. Position. Position.
• Editorial opportunities
• Strong call to action
• Less is more
• Make it accountable
• Entertain
• Frequency
• Negotiate rates
• Link to medium’s website
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TheIdeasGuy.com.au
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TheIdeasGuy.com.au
Build Your List …
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TheIdeasGuy.com.au
Two-Day Marketing IntensiveYou will discover how to make your business so irresistible that it will make competing with you far less desirable.
![Page 33: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/33.jpg)
TheIdeasGuy.com.au
You’re Invited To My Two-Day Marketing IntensiveYou will discover how to make your business so irresistible that it will make competing with you far less desirable.
![Page 34: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/34.jpg)
TheIdeasGuy.com.au
You’ll Discover …8 marketing concepts you must know & how to apply them
How to identify exactly what you stand for
Productivity tools to have you getting more done in less time
The 5 Must-Have Social Mediums & how to maximise their value
The most effective local marketing strategy I’ve ever used
Copy writing techniques that get the register ringin’
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TheIdeasGuy.com.au
You’ll Discover …8 marketing concepts you must know & how to apply them
How to identify exactly what you stand for
Productivity tools to have you getting more done in less time
The 5 Must-Have Social Mediums & how to maximise their value
The most effective local marketing strategy I’ve ever used
Copy writing techniques that get the register ringin’
How to generate all the referrals you’ll ever need
The delicate art of gathering testimonials that sell on your behalf
The business model that will get you more sales
How to take the cringe factor out of networking
Why having a website no longer means you’re online
How to create loyalty
+++++
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TheIdeasGuy.com.au
July, 2010
Melbourne CBD
Seats Are VERY Limited
Friday & Saturday
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TheIdeasGuy.com.au
Membership to my Two-Day Marketing Intensive $3,497
![Page 38: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/38.jpg)
TheIdeasGuy.com.au
Membership to my Two-Day Marketing Intensive
Cha-Ching! – My 250 page eBook
$3,497
$47
++ FREE BONUSES ++
![Page 39: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/39.jpg)
TheIdeasGuy.com.au
Membership to my Two-Day Marketing Intensive
Cha-Ching! – My 250 page eBook
‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)
$3,497
$47
$97
++ FREE BONUSES ++
![Page 40: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/40.jpg)
TheIdeasGuy.com.au
Membership to my Two-Day Marketing Intensive
Cha-Ching! – My 250 page eBook
‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)
Invitation only 75-minute Q and A webinar pre the Intensive
$3,497
$47
$97
$97
++ FREE BONUSES ++
![Page 41: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/41.jpg)
TheIdeasGuy.com.au
Membership to my Two-Day Marketing Intensive
Cha-Ching! – My 250 page eBook
‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)
Invitation only 75-minute Q and A webinar pre the Intensive
Invitation only 75-minute Q and A webinar post the Intensive
$3,497
$47
$97
$97
$97
++ FREE BONUSES ++
![Page 42: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/42.jpg)
TheIdeasGuy.com.au
Membership to my Two-Day Marketing Intensive
Cha-Ching! – My 250 page eBook
‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)
Invitation only 75-minute Q and A webinar pre the Intensive
Invitation only 75-minute Q and A webinar post the Intensive
‘Advanced Instant Referral System Strategies’ by David Frey (Audio)
$3,497
$47
$97
$97
$297
$97
++ FREE BONUSES ++
![Page 43: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/43.jpg)
TheIdeasGuy.com.au
Membership to my Two-Day Marketing Intensive
Cha-Ching! – My 250 page eBook
‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)
Invitation only 75-minute Q and A webinar pre the Intensive
Invitation only 75-minute Q and A webinar post the Intensive
‘Advanced Instant Referral System Strategies’ by David Frey (Audio)
30-minute Power Call with Tim to seek feedback on your marketing
$3,497
$47
$97
$97
$297
$397
$97
++ FREE BONUSES ++
![Page 44: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/44.jpg)
TheIdeasGuy.com.au
Membership to my Two-Day Marketing Intensive
Cha-Ching! – My 250 page eBook
‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)
Invitation only 75-minute Q and A webinar pre the Intensive
Invitation only 75-minute Q and A webinar post the Intensive
‘Advanced Instant Referral System Strategies’ by David Frey (Audio)
30-minute Power Call with Tim to seek feedback on your marketing
$3,497
$47
$97
$97
$297
$397
$97
TOTAL VALUE $4,529
++ FREE BONUSES ++
![Page 45: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/45.jpg)
TheIdeasGuy.com.au
Membership to my Two-Day Marketing Intensive
Cha-Ching! – My 250 page eBook
‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)
Invitation only 75-minute Q and A webinar pre the Intensive
Invitation only 75-minute Q and A webinar post the Intensive
‘Advanced Instant Referral System Strategies’ by David Frey (Audio)
30-minute Power Call with Tim to seek feedback on your marketing
$3,497
$47
$97
$97
$297
$397
$97
TOTAL VALUE $4,529
- EARLY BIRD $4,029
++ FREE BONUSES ++
![Page 46: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/46.jpg)
TheIdeasGuy.com.au
Membership to my Two-Day Marketing Intensive
Cha-Ching! – My 250 page eBook
‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)
Invitation only 75-minute Q and A webinar pre the Intensive
Invitation only 75-minute Q and A webinar post the Intensive
‘Advanced Instant Referral System Strategies’ by David Frey (Audio)
30-minute Power Call with Tim to seek feedback on your marketing
$3,497
$47
$97
$97
$297
$397
$97
TOTAL VALUE $4,529
- EARLY BIRD $4,029
- WOO FACTOR $3,529
++ FREE BONUSES ++
![Page 47: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/47.jpg)
TheIdeasGuy.com.au
Membership to my Two-Day Marketing Intensive
Cha-Ching! – My 250 page eBook
‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)
Invitation only 75-minute Q and A webinar pre the Intensive
Invitation only 75-minute Q and A webinar post the Intensive
‘Advanced Instant Referral System Strategies’ by David Frey (Audio)
30-minute Power Call with Tim to seek feedback on your marketing
$3,497
$47
$97
$97
$297
$397
$97
TOTAL VALUE $4,529
- EARLY BIRD $4,029
- WOO FACTOR $3,529
TOTAL COST TODAY ONLY $997 x 2-months
++ FREE BONUSES ++
>>> <<<
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TheIdeasGuy.com.au
Get your membership to my Two Day
Marketing Intensive today and if you decide within 30-days that, for whatever reason, you
can’t make it, then just call me and I’ll return
your entire investment immediately.
And you get to keep the bonuses (excluding the
live webinars and Power Call).
![Page 49: 8.5 Secrets To Making Your Business Irresistible](https://reader031.fdocuments.net/reader031/viewer/2022021815/542eb5d78d7f72916e8b65aa/html5/thumbnails/49.jpg)
TheIdeasGuy.com.au
Membership to my Two-Day Marketing Intensive
Cha-Ching! – My 250 page eBook
‘How to build your Personal Brand’ by Luke Harvey-Palmer (Video)
Invitation only 75-minute Q and A webinar pre the Intensive
Invitation only 75-minute Q and A webinar post the Intensive
‘Advanced Instant Referral System Strategies’ by David Frey (Audio)
30-minute Power Call with Tim to seek feedback on your marketing
$3,497
$47
$97
$97
$297
$397
$97
TOTAL VALUE $4,529
- EARLY BIRD $4,029
- WOO FACTOR $3,529
TOTAL COST TODAY ONLY $997 x 2-months
++ FREE BONUSES ++
>>> <<<