830 isocket
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Bringing Programmatic Efficiencies to Class 1 Premium Ben Trenda CRO of @isocket @btrenda
Transcript of 830 isocket
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Bringing Programmatic Efficiencies to Class 1 Premium
Ben TrendaCRO of @isocket
@btrenda
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Publishers
Agencies/ Advertisers
Premium
/ DirectU
nsold/ Remnant
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There’s a reason why Private Exchanges don’t access the best inventory
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Good but Different
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Futures markets exist for a reason
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Master Catalog. Digital IO’s. Identity Management. Open API’s. Not another UI.
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Property Specific. Premium. Reserved. Fully Transparent. Point and Shoot. Easy.
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RTB & Programmatic Direct Are A Cute Couple
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Test & Scale
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Over & Under Frequency Management
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Dynamically decide what to serve
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Care about how your sausage is made
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Don’t wait until they make a car that flies