8.3. DEGREE PROGRAMME IN INTERNATIONAL BUSINESS of Quality Management 2 2 ... 564 Degree Programme...

558 Degree Programme in International Business

8.3. DEGREE PROGRAMME IN INTERNATIONAL BUSINESS

CreditsHigher Sec. Educ. Voc. Sec. Educ.

Subjects Study year Total Study year TotalCode Study units 1 2 3 4 1 2 3 4

TOTAL (Credit units) 40 40 40 20 140 40 40 40 20 140TIB10000 COMMON CORE BASIC STUDIES (FT) 36 21 3 0 60 36 21 3 0 60TIB10000 COMMON CORE BASIC STUDIES (GB) 37 20 3 0 60 37 20 3 0 60TIB11000 General Basic StudiesCCC11100 Introductory Studies 2 0 0 0 2 2 0 0 0 2CCC11101B

Studies and Information Acquisition 1 1

CCC11108 Ethics 1 1TIB11200 Entrepreneurship and Society 3 2 2 0 7 1 2 2 0 5CCC11201A

Public Economics 1 1 1

CCC11202A

Entrepreneurship 2

CCC11203A

Basics of Quality Management 2 2

CCC11217 Human Resource Management 2 2TIB11300 Languages and Communication (FT) 4 5 0 0 9 12 5 0 0 17TIB11301 Basics of Business Communication (F*) 1 1TIB11302 Basics of Business Communication (S*) 1 1TIB11320 Finnish for Foreigners (O*) 2 1 2 1CCC11311 Kommunikation inom arbetslivet (F*) 2CCC1131E Työelämän kieli (S*) 2TIB11303 Språket inom företagslivet (F*) 1 1 1 1TIB11304 Liike-elämän suomi (S*) 1 1 1 1CCC11310 Working English 3TIB11307 Introduction to Business English 2 1 2 1CCC11330A

Optional Foreign Language 3 3 3

TAM11311 Kommunikatives Deutsch** 3 3* Mother Tongue: Finnish (F), Swedish (S) or other (O)** Optional Course

TIB11301 Languages and Communication (GB) 7 6 0 0 13 11 6 0 0 17TAM11310 Grundstufe Deutsch 4TAM11319 Kommunikatives Deutsch 3 3TAM11318 Geschäftliche Kommunikation 2 1 2 1TAM11312 Wirtschaftdeutsch 2 2TAM11313 Landeskunde: Finnland und Deutschland 2 2TIB11326 Introduction to Business English 2 2TIB20902 Business Life in Finland and the Nordic

Countries1 1

CCC11400 Data Processing 5 0 0 0 5 3 0 0 0 3CCC11401 Basics of Data Processing 1CCC11402 Basics of the Internet 2 2TIB11403 Basics of Word Processing 1TIB11404 Spreadsheet Applications 1 1

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Degree Programme in International Business 559


Subjects Study year Total Study year TotalCode Study units 1 2 3 4 1 2 3 4TIB11500 Mathematics and Natural Sciences 3 4 0 0 7 5 4 0 0 9TIB11520 Brush-up Course in Mathematics 2TIB11501 Mathematics and Business (FT) 2 2TIB11502 Financial Mathematics (FT) 2 2TIB11508 Business and Financial Mathematics (GB) 2 2TIB11503 Statistics 1 1TIB11504 Environmental and Resource Economics 1 1TIB11506 Methodology for Studies and Research 1 1TIB12000 Professional Basic StudiesTIB12100 Business Economics and Legal Norms 6 2 1 0 9 6 2 1 0 9TIB12101 Logistics 2 2TIB12102A Financing and Risk Management 2 2TIB12106 Intr. to Contract Law and Obligations 2 2TIB12104 Company Establishment 2 2TIB12107 Basics of Labour Laws 1 1TIB12200 Marketing 6 2 0 0 8 2 4 0 0 6TIB12201 Customer Relationship Marketing 2TIB12203 Basics of Marketing Laws 2 2TIB12204 Personal Selling 2 2TIB12205 Marketing-Mix Elements 2 2TIB12300 Company Economics 3 4 0 0 7 3 4 0 0 7TIB12301 Introduction to Financial Accounting 3 3TIB12309 Introduction to Management Accounting 2 2TIB12303 Special Aspects of Fin. Accounting 2 2TIB12400 Public Administration and Economics 4 2 0 0 6 4 2 0 0 6TIB12401 Finnish Society 2 2TIB12402A Public Economics 2 (FT) 2 2TIB12403 International Economics 2 2TIB20000 SPEC. PROFESSIONAL STUDIES

(FT)0 16 24 0 40 0 16 24 0 40

TIB20000 SPEC. PROFESSIONAL STUDIES(GB)

2 17 21 0 40 2 17 21 0 40

TIB20100 International Marketing (FT) 0 10 0 0 10 0 10 0 0 10TIB20105 Research Methodology in Int. Marketing 3 3TIB20106 Industrial Marketing and Purchasing 2 2TIB20107 International Marketing Management 5 5

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Subjects Study year Total Study year TotalCode Study units 1 2 3 4 1 2 3 4TIB20200 Foreign Trade (FT) 0 6 4 0 10 0 6 4 0 10TIB20209 Foreign Trade in Practice 5 5TIB20207 Financing and International Settlements 2 2TIB20208 Guidance of Int. Personnel Resources 2 2TIB20205 International Contract Laws 1 1TIB20300 International Operational Environment

(FT)0 0 10 0 10 0 0 10 0 10

TIB20305 Int. Trade and Organiz. of Trade Policy 1 1TIB20306 Legal Norms of International Trade 2 2TIB20307 International Accounting 4 4TIB20308 Special Aspects of Trade and Finance 3 3TIB20700 Asian Business* (FT) 0 0 10 0 10 0 0 10 0 10TIB20701 Asian Culture and Mentality 3 3TIB20702 Market Environment in Asia 5 5TIB20703 Structure of Economy in Asia 2 2TAM12201 Basic and Professional Basic Studies in

Germany (GB)*0 10 0 0 10 0 10 0 0 10

TAM12214 Betriebswirtschaftslehre 2 2TAM12216 Marktforschung 2 2TAM12217 Marketing in deutschsprachigen Ländern 2 2TAM12218 Deutsche Wirtschaftspolitik 2 2TAM20108 Handel mit Deutschland 2 2

*Langugae of instruction is GermanTIB20101 International Marketing and Cross-

Cultural Communication (GB)2 0 8 0 10 2 0 8 0 10

TIB20108 Business-to-Business Marketing 2 2TIB20112 International Marketing Management 2 2TIB20109 Virtual Marketing 2 2TAM20902 Deutsche Geschichte, Geschellschaft und

Wirtschaftleben2 2

TAM20903 Verhandlungskultur, Handeln undVerhandeln

2 2

TIB20200 Foreign Trade (GB) 0 7 3 0 10 0 7 3 0 10TIB20209 Foreign Trade in Practice 5 5TIB20207 Financing and International Settlements 2 2TIB20305 International Trade and Organiz. of Trade

Policy1 1

TIB20306 Legal Norms of International Trade 2 2Continues on the next page



Subjects Study year Total Study year TotalCode Study units 1 2 3 4 1 2 3 4TIB20800 International Business Management (GB) 0 0 10 0 10 0 0 10 0 10TIB20801 Int. Human Resource Management 4 4TIB20802 Operation Management and Leadership 2 2TIB20803 Project Management in Int. Business 2 2TIB20804 International Strategic Management 2 2TIB30000 OPTIONAL STUDIES 4 3 3 0 10 4 3 3 0 10TIB40000 PRACTICAL TRAINING 0 0 10 10 20 0 0 10 10 20TIB50000 THESIS 0 0 0 10 10 0 0 0 10 10


8.3.1 OBJECTIVES OF THEDEGREE PROGRAMME

The objectives of the programme of Inter-national Business are wide and versatile andfocused on working life in practice. This degreeprogramme gives the knowledge and skillsrequired in expertise and management tasks.Entrepreneurship, power of initiative and inter-nationalization are also among the main goalsof this course.

8.3.2 COMMON CORE BASIC STUDIES

GENERAL BASIC STUDIES

Introductory Studies

The aim of the module is to make the studentfamiliar with studies at the Polytechnic andethical thinking.

CCC11101BStudies and Information Acquisition, 1 cu

Learning ObjectivesThe student will get familiar with the functionsof Vaasa Polytechnic and the learningenvironment as well as the degree programme.The student will learn to draw up his/her ownstudy plan and use various information services.The student will be informed about studiesabroad.

ContentsThe learning environment at the Polytechnic.Students’ health care, financial aid and othermeasures of support. Business person’s jobdescription and typical tasks. The degree pro-gramme and the study plan. Library andinformation services. Information about thestudies abroad at Fachhochshule Kiel or atSoutheast Asian university.

Study MethodsLectures of Programme Leader, StudyCounsellor, Placement Coordinator and Nurseas well as the representatives of the Student´sUnion. Discussions. Report.

Learning MaterialStudy Guide. Material provided by the lecturer.

Assessment of LearningAssignment. Assessment on the pass or failprinciple.

CCC11108Ethics, 1 cu

Learning ObjectivesThe student will get a good understanding ofethical issues with a view to business. In allhis/her activities the student will be able toconsider the demands made by the environmentand society.

ContentsDifferent bases of values, individual responsi-bility, duties and morals.

Study MethodsLectures, group work, project learning, videos.

Learning MaterialCowton, C. & Crisp, R. 2001. BusinessEthics. Perspectives on the Practice of Theory.Oxford University Press . New York.

Assessment of LearningExercises and examination. Assessment on thepass or fail principle..

Entrepreneurship and Society

The goal of the module is to create a positiveattitude concerning intrapreneurship and entre-preneurship. The student is familiar with theenvironment in entrepreneurship, quality andhuman resource management and is familiarwith national and global economics and is ableto function in these circumstances in aprofessional way.


CCC11201APublic Economics 1, 1 cu

Learning ObjectivesThe student will know the concepts related tonational economics and will acquire an integralview of the structure, nature and development ofnational economics.

ContentsConcepts related to national economics.National economics of Finland and thestructure, functions and development of itsvarious sectors.

Study MethodsLectures and exercises.

Learning MaterialCase, K. – Fair, R. 2002. Principles ofMacroeconomics. USA. Prentice Hall.

Assessment of LearningActivce participation in discussions,examination.

CCC11202AEntrepreneurship, 2 cu

Learning ObjectivesThe student will acquire a view ofentrepreneurship in general and the skillsrequired for self-employment. The studentfamiliarizes him/herself with corporate planningand the criteria for choosing the form ofenterprise.

ContentsEntrepreneur and enterprise environment, quali-ties of an entrepreneur, impediments andincentives of entrepreneurship, entrepreneurshipas a career and occupation, ‘inner’ entrepre-neurship, company networking and internationalcomparison of entrepreneurship, establishing abusiness, corporate planning, aims of entre-preneurship, choosing the form of enterprise.

Study MethodsLectures, group work, project learning.

Learning MaterialMcKinsey & Company. 2000. Starting up –Achieving Success with Professional BusinessPlanning. Porvoo. Werner Söderström Oy.

Assessment of LearningExercise and examination.

CCC11203ABasics of Quality Management, 2 cu

Learning ObjectivesThe student will have an integral understandingof quality control related to products andoperations and the role played by quality in theprofit-making and continuous operation of thecompany.

ContentsThe concept and components of quality. Therole played by quality on the profit of thecompany. History, different improvementprinciples. Quality control by means of qualitysystems and their use as a basis for continuosdevelopment. Integral quality during theproduct’s life span.

Previous KnowledgeMarketing-Mix Elements. Entrepreneurship.

Study MethodsLectures and project assignments.

Learning MaterialBergman, B. - Klefsjö, B. 1994. Quality. FromCustomer Needs to Customer Satisfaction.Lund. Studentlitteratur.Griffith, G. 2000. The Quality Technician´sHandbook. London. Prentice Hall.Juran, J. - Blanton, G. Juran´s QualityHandbook.

Assessment of LearningActive participation in discussions, projectassignments and examination.

CCC11217Human Resource Management, 2 cu

Learning ObjectivesThe student will learn the principles of themodern, flexible working environment and willappreciate the way it functions. The student willbe able to apply this knowledge to developinghis/her own working environment.

ContentsPrinciples of work and organization behaviour,leadership and management, issues related topersonnel policy, wages and occupationalsafety.


Previous KnowledgeEntrepreneurship.


Learning MaterialRobbins, S. P. & Coulter, M. 1998.Management. 6th ed. London. Prentice Hall.

Assessment of LearningAssignment and examinations.

Languages and Communication (FT)The student is able to communicate effectivelyboth orally and in writing in his/her ownmother tongue and in foreign languages, inbusiness and in public life. The student mastersbusiness terminology in the both domesticlanguages.

TIB11301/302Basics of Business Communication, 1 cu(Finnish-speaking and Swedish-speaking)

Learning ObjectivesThe student specializes in communication inhis/her own language paying special attention tolinguistic norms in comparison with otherlanguages. The student will get familiar withthe language of business correspondence.

ContentsBasics of business communication andcorrespondence. Producing documents usingword processing.

Previous KnowledgeBasics of Word Processing.Vocational School Finnish/Swedish


Learning MaterialProvided by the lecturer at the beginning of thecourse.

Assessment of LearningCompleted tasks.

TIB11320Finnish for Foreigners, 3 cu

Learning ObjectivesThe course will give the students elementaryknowledge of the Finnish language. They willlearn the pronunciation, structures andvocabulary of standard Finnish and adopt apositive attitude towards learning Finnish andwill gain an insight into Finnish culture. Thestudents will be able to communicate inFinnish in everyday situations and understandand produce speech at a normal speed anddevelop basic reading skills.

ContentsFinnish grammar and the basic vocabulary.

Study MethodsOral and written exercises, pair work,assignments.

Learning MaterialWhite, L. 1998. From Start to Finnish: AShort Course in Finnish. Helsinki. FinnLectura.Material provided by the lecturer.

Assessment of LearningClass participation, completed tasks, oral andwritten tests.

CCC11311/11311EKommunikation inom arbetslivet (Finnish-speaking)/ Työelämän kieli (Swedish-speaking), 2 cu

Learning ObjectivesThe student will acquire the basic skills inSwedish/Finnish required in working life.

ContentsBasic grammar and vocabulary, basics of pro-fessional vocabulary, oral and written communi-cation in Swedish/Finnish, use of referencebooks.

Study MethodsCommunicative exercises, active participation,individual studies.

Learning MaterialMaterial provided by the lecturer.


Assessment of LearningLectures, exercises and examination.

TIB11303/11304Språket inom företagslivet (Finnish-speaking)/ Liike-elämän suomi (Swedish-speaking), 2 cu

Learning ObjectivesThe student will get familiar with businesscorrespondence, meetings, negotiations andreports

ContentsSpecial features of professional Swedish/Finnish and common core vocabulary, oral andwritten communication, meetings, negotiations,business letters, job application and other docu-ments.

Previous KnowledgeCourses at Senior Secondary School or equiva-lent. Kommunikation inom arbetslivet.

Study MethodsCommunicative excercises, active participation,individual studies.


Assessment of LearningCourse participation, completed tasks, oral andwritten examination.

CCC11310Working English, 3 cu

Learning ObjectivesThe students will become familiar with thebasics of spoken and written English in theoryas well as in practice. Their interest inimproving their knowledge of English isencouraged.

ContentsEnglish grammar and the basic vocabulary. Oralpresentations.

Study MethodsLectures, pair/team work, individual work.

Learning MaterialMattila, I. ja M. Lyhyt englannin kieli-oppi.Practise Your English. (Key).Handout provided by the lecturer.

Assessment of LearningCourse participation, examination.

TIB11307Introduction to Business English, 3 cu

Learning ObjectivesThe aim of this course is to deepen thestudent´s knowledge of the structure of thelanguage required in the international businessenvironment and to enlarge his/her vocabulary.Special emphasis will be put on presentationskills and business communication.

ContentsBrushing up the language skills. Texts andarticles on international business. Various formsof business communication.

Previous KnowledgeCourses at Senior Secondary School orequivalent.

Study MethodsLectures, discussions, oral presentations,pair/team/case work, individual studies.

Learning MaterialHandout provided by the lecturer.

Assessment of LearningLectures, examination..

CCC11330AOptional Foreign Language, 3 cu or 6 cu

Learning ObjectivesThe student improves his/her professionallanguage skills either in English or in Swedishor takes up a new foreign language.

ContentsThe language can be chosen during the firststudy year according to the student’s ownchoice, previous knowledge and the institute’spossibilities to arrange courses.


The options are as follows:- TIB11343, Business German, 3 cu- TIB11342, Business French, 3 cu

TIB11343Business German, 3 cu

Learning ObjectivesThe aim is that the student will master the basicstructures and vocabulary of the Germanlanguage. The student will acquire the basic oraland written skills and get familiar with thelanguage used in business situations. He/shewill be able to produce the basic structures andvocabulary in oral and written communication.

ContentsBasics of grammar and the vocabulary. Oral andwritten communication, use of reference books.

Previous KnowledgePrevious knowledge is not required.

Study MethodsLectures, group work, individual studies.

Learning MaterialNeuner, G. – Scherling, T. – Schmidt, R. –Wilms, H. 1990. Deutsch aktiv Neu. Berlin.Langenscheidt.

Assessment of LearningActive course participation, completed oral andwritten tasks, examinations.

TIB11342Business French, 3 cu

Learning ObjectivesThe course prepares students to communicate inFrench in working life and will give them aninsight into business life in France. They willperfect their language skills and learn the specialvocabulary of their professional field. Thestudents will adopt a positive attitude towardslearning the French language and French-speaking cultures. They will be able to carry outbasic routine business tasks both orally and inwriting.

ContentsPresenting a company and its products, tele-phone contacts, business trips, trade fairs, jobapplication, interviews.


Study MethodsOral and written exercises, pair work,assignments.

Learning MaterialMitchell, M. 2001. Pour parler affaires.Chancerel.Handouts provided by the teacher.

Assessment of LearningActive participation, completed assignments,oral and written examinations.

TAM11311Kommunikatives Deutsch, 3 cu

Learning ObjectivesThe aim is to deepen the student´s knowledgeof German grammar and to improve his/herlanguage skills in working life. The studentwill broaden the knowledge of grammar and thevocabulary. The student gets familiar with amore professional vocabulary required in oraland written communication in the Germanbusiness environment and improves his/herbasic skills of the language.

ContentsRevision of grammar. Texts on German busi-ness situations. Oral and writtencommunication: interviews, appointments,telephone conversations, company presentation,presentations, written exercises, a report.

Previous KnowledgeCourses at Senior Secondary School or equiva-lent.


Learning materialMiebs, U. –Vehovirta, L. 1996. KontaktDeutsch. Deutsch für berufliche Situationen.Stockholm. Sveriges Utbildningsradio Ab.Other material provided during the lectures.

Assessment of LearningActive participation, completed tasks, report,oral and written examination


Languages and Communication (GB)

The student is able to communicate effectivelyboth orally and in writing in German andEnglish, in business and in public life. Thestudent masters business terminology.

TAM11310Grundstufe Deutsch, 4 cu(The course is aimed for students who have adiploma from vocational schools, see OptionalStudies or German Business, 3 cu IB/FT.)

Learning ObjectivesThe aim is that the student will master the basicstructures and vocabulary of the Germanlanguage. The student will acquire the basic oraland written skills for everyday life and getfamiliar with the language used in businesssituations.

ContentsBasics of grammar and the vocabulary. Busi-ness German. Oral and written communication.Use of reference books.


Learning MaterialMartikainen-Florath, U – Schatz, R – Ilmo, U –Panzar, T – Sarkola, I. 1990. Kein Problem.Borgå. Söderströms & C:o Förlags Ab.

Assessment of LearningActive participation, completed oral and writtentasks, examinations.

TAM11319Kommunikatives Deutsch, 3 cu(also for IB (FT) for students with a knowledgeof German)

Learning ObjectivesThe student will broaden the knowledge ofgrammar and the vocabulary and get familiarwith the professional vocabulary required fororal and written communication in the Germanbusiness environment.

ContentsRevision of grammar. Texts on German busi-ness situations. Oral and written communi-cation: interviews, appointments, telephoneconversations, company presentation, presenta-tions, written exercises and a report.



Learning MaterialMiebs, U. – Vehovirta, L. 1996. KontaktDeutsch. Deutsch für berufliche Situationen.Stockholm. Sveriges Utbildningsradio Ab.Other material provided during the lectures.

Assessment of LearningActive course participation, completed tasks,project report, oral and written examination.

TAM11318Geschäftliche Kommunikation, 3 cu

Learning ObjectivesThe student will become familiar with Germanbusiness culture and acquire the professionalvocabulary. The student will be prepared forhis/her studies and practical training inGermany and the German cultural and businessenvironment.

ContentsProfessional vocabulary in business commu-nication. Texts and articles on German busi-ness. Business letters. Job application andinterviews. Curriculum vitae. A report.Cultural differences.

Previou KnowledgeKommunikatives Deutsch.

Study MethodsLectures, group work, project report, individualstudies.

Learning MaterialHering, A. – Matussek, M. 1996.Geschäftskommunikation. Schreiben und Tele-fonieren. Ismaning. Max Hueber Verlag. Abegg,B. 2001. 100 Briefe Deutsch für Export undImport. Berlin. Langenscheidt.

Assessment of LearningActive participation, evaluated tasks, writtenassignment, oral and written examination.


TAM11312Wirtschaftsdeutsch, 2 cu

Learning ObjectivesThe aim is to deepen and enlarge the student´sknowledge of the professional vocabulary andterminology and the structures of the Germanbusiness language. The student will broadenhis/her language skills.

ContentTexts and articles on business economics,management and marketing.

Previous KnowledgeKommunikatives Deutsch. Geschäftliche Kom-munikation.


Learning materialBuhlmann, R. – Fearns, A. – Leimbacher, E.1999. Wirtschaftsdeutsch von A-Z. Berlin.Langenscheidt.

Assessment of LearningActive course participation, evaluated tasks,examination.

TAM11313Landeskunde: Finnland und Deutschland,2 cu

Learning ObjectivesThe students will be able to give informationabout the history, society and economy of theirown country in German. They will get to knowGermany from the geographical, historical,social, economic and cultural point of view.Similarities and differences between Finlandand Germany.

ContentsInformation about Finland and its history,society and economy. Cultural features.Tourism in Finland. Information about Ger-many: geographical, historical, social, economicand cultural aspects. A special emphasis will beput on differences between Finland andGermany.

Previous KnowledgeKommunikatives Deutsch or equivalent.

Study MethodsLectures, group work, project learning, in-dividual studies.

Learning MaterialElovaino, P. et al. 1999. Hier ist Finnland.Helsinki. Otava.Tatsachen über Deutschland. 2001. Frank-furt/Main. Societäts-Verlag.

Assessment of LearningActive participation, completed tasks, presenta-tions, project report and examination.

TIB11326Introduction to Business English, 2 cu

Learning ObjectivesThe aim of this course is to deepen thestudent´s knowledge of the structure of thelanguage required in the international businessenvironment and to enlarge his/her vocabulary.Special emphasis will be given to presentationskills and business communication.

ContentsBrushing up the language skills. Texts andarticles on international business. Various formsof business communication.

Previous KnowledgeCourses at the Senior Secondary School orequivalent.

Study MethodsLectures, discussions, oral presentations,pair/team/case work, individual studies.


Assessment of LearningLectures, examination.

TIB20902Business Life in Finalnd and the NordicCountries, 1 cu

Learning ObjectivesThe student will get familiar with businesscorrespondence and understand the differencesbetween the Nordic countries in business life.The student will improve his/her cultural skills.Cultural differences and similarities between theNordic countries.


ContentsBasic knowledge of the Nordic culture andhistory. Differences between the Nordiccountries. Intercultural communication, oral andwritten communication.

Previous KnowledgeBasics of Business Communication.


Learning MaterialProvided by the lecturer.

Assessment of LearningActive participation, oral and written exercises,assignment, project report.

Data Processing

The learning objectives of this module focus onpractical skills in applying computers to assistdaily routines in business life.The student willadvance from local office applications to currentfacilities available on the Internet. Practicaltraining in word processing and spreadsheetapplications will be included.

CCC11401Basics of Data Processing, 1 cu

Learning ObjectivesThe student is able to use the personal com-puter.

ContentsThe use, structure and operation of computerhardware. Operating systems and user interfacesof the Polytechnic. Basics of MS Word, MSExcel and E-mail.

Study MethodsApplying the concepts and examples given bythe lecturer, the student achieves each learningobjective by accomplishing progressiveexercises.

Learning MaterialWWW pages of the Study Unit.

Assessment of LearningEach exercise accumulates total points thatcorrespond to 40% of the final grade. There is

an examination corresponding to 60% of thefinal grade.

CCC11402Basics of the Internet, 2 cu

Learning ObjectivesThe student is able to perceive the formation ofcomputer networks, is able to use the Internetand learns how to produce documents.

ContentsComputer network and its structure, basic useof the Internet, electrical communication,digitalisation of picture, use of www tools.Making the student´s own home page andprinciples of maintaining websites.

Previous KnowledgeBasics of Data Processing.



Assessment of LearningEach exercise accumulates total points thatcorrespond to 40% of the final grade. There isan examination corresponding to 60% of thefinal grade.

TIB11403Basics of Word Processing, 1 cu

Learning ObjectivesThe student will be able to use and handle wordprocessing applications in various tasks.

ContentsKeyboard and its functions, standarddocuments, adjustments, text processing,editing, storage and print-out, special functions.




Assessment of LearningEach exercise accumulates total points thatcorrespond to 40% of the final grade. There isan examination corresponding to 60% of thefinal grade.

TIB11404Spreadsheet Applications, 1 cu

Learning ObjectivesThe student will know and understand how touse spreadsheet programming tools in variousbusiness applications. Microsoft Excel willserve as the medium of instruction.

ContentsEditing spreadsheets, formatting and printing,using formulas and functions, charts, analysistools, integrating with other applications,recording and editing macros.

Previous KnowledgeBasics of Data Processing.

Study MethodsApplying the concepts and examples given bythe lecturer, the student achieves each learningobjective by accomplishing progressiveexercises that simulate real business tasks.

Learning MaterialCurrent information available on the Internet.

Assessment of LearningEach exercise accumulates total points thatcorrespond to 60% of the final grade. At the endthere is an examination corresponding to 40%of the final grade.

Mathematics and Natural Sciences

The student will be familiar with the mostimportant methods of calculation in businessand financial mathematics and to apply thesemethods. The student obtains the basicknowledge of statistics and will be aware ofglobal environmental problems and actaccordingly.

TIB11520Brush-up Course in Mathematics, 2 cu

Learning ObjectivesThe student acquires the level of knowledge thatis required in the mathematics courses in theInternational Business Programme.

ContentsCorresponds to the level of the short course atSenior Secondary School.

Study MethodsLectures, exercises.

Learning MaterialHandouts provided by the lecturer.

Assessment of LearningCourse participation and written examination.

TIB11501Mathematics and Business, 2 cu (FT)

Learning ObjectivesThe student obtains the required mathematicalskills when dealing with various commercialand administrative tasks.

ContentsCalculation in percents, VAT, indexes, interestand discount rates, currency calculations.


Learning MaterialPulkkinen, P. - Holopainen, M. - Keinäinen,K. 2001. Business Mathematics. 2nd ed. CSCare & Share.


TIB11502Financial Mathematics, 2 cu (FT)

Learning ObjectivesThe student is able to calculate compoundinterest, annuity loans and investment.

ContentsCompound interest, periodical payment,annuity loans, investment calculation and loans.


Previous KnowledgeMathematics and Business.


Learning MaterialPulkkinen, P. – Holopainen, M. – Keinäinen,K. 2001. Business Mathematics. 2nd ed. CSCare & Share.


TIB11508Business and Financial Mathematics,2 cu (GB)

Learning ObjectivesThe student obtains the required mathematicalskills when dealing with commercial calcula-tions in percentage and interest. The studentunderstands compound interest and will be ableto do credit calculations.

ContentsPercentage calculations, foreign currencies,index numbers, interest, compound interest,loans.


Learning MaterialPulkkinen, P. – Holopianen, M. – Keinänen,K. 2001. Business Mathematics. 2nd ed. CSCare & Share.

Assessment of LearningCourse participation, completed tasks andexamination.

TIB11503Statistics, 1 cu

Learning ObjectivesThe student is able to obtain statisticalinformation from various sources as well as toillustrate and analyze it.

ContentsBasic terms, frequency distributions, graphs,measures of tendancy, correlation, linearregression.

Study MethodsUsing Excel in the computer class.

Learning MaterialHandouts provided by the teacher.

Assessment of LearningExamination using the computer.

TIB11504Environmental and Resource Economics,1 cu

Learning ObjectivesThe student gets an insight into environmentconditions and global and regionalenvironmental problems in both industrial anddeveloping countries and becomes aware of thecompany´s, the society´s and the individual´sability to influence environmental issues.

ContentsPopulation explosion global and regional en-vironmental problems, changes in the en-vironment, sustainable development.

Study MethodsLectures, projects.



TIB11506Methodology for Studies and Research, 1 cu

Learning ObjectivesThe student will acquire the basic methodologyfor seeking and analyzing specialized informa-tion for writing essays and reports and con-ducting surveys and small-scale researchprojects. The skills acquired during this coursewill be used all along the studies and shouldhelp students to complete high quality assign-ments and acquire specialized knowledge intheir respective fields.

ContentsInformation seeking through library andelectronic networks. Reading and exploitingresources offered by specialized press. Writingessays and reports. Methodology for recearchprojects and surveys.


Previous KnowledgeData Processing.

Study MethodsLectures and report writings.

Learning MaterialZikmund, W. 2000. Business ResearchMethods. USA. The Dryden Press.Hakala, J. 2000. Creative Thesis Writing. AGuide to Development and Research Work.Helsinki. Gaudeamus.

Assessment of LearningLectures, exercises and specialized assignments(survey, research and report to be conductedindividually or/and in groups).

PROFESSIONAL BASIC STUDIES

Business Economics and LegalNorms

The aim of the module is to provide the studentwith the basic knowledge of logistics andfinancing management. The student has anunderstanding of legislation regulation indifferent company forms and of how toestablish a company. The student knows indepth how to draw up and conclude a contract,an employment contract and the legislation ofdebts and security.

TIB12101Logistics, 2 cu

Learning ObjectivesThis course is designed to help students under-stand planning, organizing, and controlling ofsuch activities as transportation, inventorymaintenance, order processing, purchasing,warehousing, material handling, customerservice and product standard.

ContentsOverview of logistics. Elements of logisticssystems. Analyzing, designing andimplementing a logistics system.


Study MethodsLectures, case studies, discussions.

Learning MaterialBallou, R.H. 1999. Business LogisticsManagement. 4th ed. New York. Prentice Hall.

Assessment of LearningExamination and project work.

TIB12102AFinancing and Risk Management, 2 cu

Learning ObjectivesThe student is familiar with financial marketsand institutions as well as financial projectionsand forecasting. He is able to evaluate financialperformance and risk. He has the basicknowledge of working capital management andcan calculate working capital. He understandsthe concepts useful in the analysis of financialproblems.

ContentsIntroduction to corporate financial managementand financial markets. The financial en-vironment: concepts and principles, cash flows.Basic valuation. Time value of money. Riskand returns. Working capital policy andmarketable securities.

Previous KnowledgeEntrepreneurship. Logistics. Company Estab-lishment.

Study MethodsLectures, exercises, individual studies.

Learning MaterialGallagher, T. J. – Andrew, J.D. FinancialManagement. Principles and Practices. PrenticeHall.

Assessment of LearningExamination, written assignment.

TIB12106Introduction to Contract Law andObligations, 2 cu

Learning ObjectivesAn introduction to Finnish legislation will givethe student the basic knowledge of the ContractAct. The student gets acquainted with thepartners in connection with contracts andunderstands the obligations in relation to a


contract. The course will also familiarize thestudent with promissory notes and personal andreal security.

ContentsParties of a contract, procedures involved whendrawing up and determinating a contract,conditions, invalidity of a contract, obligations,promissory notes and security.

Study MethodsLectures, project learning, group work,individual studies and presentations.

Learning MaterialLegislation in force.Pöyhönen, J. 2002. An Introduction to FinnishLaw. Helsinki. Kauppakaari.

Assessment of LearningProject report, written assignment, writtenexamination.

TIB12104Company Establishment, 2 cu

Learning ObjectivesThe course will give the student the basicknowledge of establishing a company. Thestudent gets acquainted with the procedures andrequired documents in connection withestablishing a company. The course will alsofamiliarize the student with registration in theTrade Register, student should understand themeaning of registration.

ContentsCompany forms, establishment procedures anddocuments. Trade Register and trade name.



Learning MaterialPöyhönen, J. 2002. An Introduction to FinnishLaw. Helsinki. Kauppakaari.Other material provided by the lecturer at thebeginning of the course.

Assessment of LearningProject report, written assignment and writtenexamination.

TIB12107Basics of Labour Laws, 1 cu

Learning ObjectivesAn introduction to Finnish legislation willgive the student the basic knowledge of thelabour laws. The student gets acquainted withthe partners in connection with the employmentcontract and understands the obligations inrelation to it. The course will also familiarizethe student with collective agreements.

ContentsLaws of employment contract, working hours,annual leave, collective agreements, labourprotection and social security.

Previous KnowledgeIntroduction to Contract Law and Obligations.


Learning MaterialLegislation in force.Suviranta, A. 2000. Labour Law in FinlandHelsinki. Kauppakaari.Other material provided by the lecturer at thebeginning of the course.


Marketing

The aim of this module is to give the students apicture of the different areas of marketing. Thestudents will be able to manage relation-ships within and outside the company withproper tools. The students are aware of legalaspects concerning marketing of products andservices.

TIB12201Customer Relationship Marketing, 2 cu

Learning ObjectivesIn addition to the traditional means of com-petition in marketing, the student will get thebasic knowledge of relationship and networkmarketing. The student will get acquainted withthe concept of marketing interaction.


ContentsConcept of relationship marketing, differenttypes of relationships between companies,relationships between the company and thecustomer and the impact of relationships onmarketing.

Previous KnowledgeMarketing-Mix Elements.

Study MethodsLectures, individual and group assignments.

Learning MaterialGummesson, E. 1999. Total RelationshipMarketing, Rethinking Marketing Management:From 4Ps to 30 Rs. Bath. Bath Press.Grönroos, C. 2000. Service Management andMarketing. A CRM Approach. Wiley and Sons.New York. USA (Selected chapters: 4, 6, 12,13-15)

Assessment of LearningActive participation in discussions, completedassignments and examination.

TIB12203Basics of Marketing Laws, 1 cu

Learning ObjectivesThe student will understand the rules ofconsumer protection, unfair competition andrestrictions of competition. The student willhave the basic knowledge of intellectualproperty rights and understand the meaning ofexclusive rights.

ContentsConsumer protection , unfair business practice,restriction of competition, intellectual propertyrights, sale of goods, product liability andproduct safety.



Learning MaterialLegislation in force.Pöyhönen, J. 2002. An Introduction to FinnishLaw. Helsinki. Kauppakaari.

Other material provided by the lecturer at thebeginning of the course.


TIB12204Personal Selling, 2 cu

Learning ObjectivesThe student will be in command of the processinvolved in personal selling. The student knowsthe principles of quality advertising and theprocess involved in advertising.

ContentsThe importance and purpose of dealing withpersonal selling and customer service, salesprocess, relationships and advertising.

Study MethodsLectures, assignments.

Learning MaterialFutrell, C. 1998. Fundamentals of Selling.London. McGraw-Hill.


TIB12205Marketing-Mix Elements, 2 cu

Learning ObjectivesThe student can develop a functioning businessidea and realize it by utilizing marketing-mixelements.

ContentsProduct, price, place and promotion as well asinteraction between people and service.

Study MethodsLectures and group work.

Learning MaterialDibb, S. – Simkin, L. – Pride, W. – Ferrel, O.2001 or the latest edition. Marketing. Conceptsand Strategies. USA. Houghton MifflinCompany.

Assessment of LearningActive participation in discussions, completedtasks and examination.


Company Economics

The objective is that the student understandsand is familiar with the underlying theoreticalconcepts, reporting requirements and impli-cations of modern financial and managerialaccounting. He adopts the basic knowledge andskills required in managing the fundamentalaccounting tasks of a company and realizes theimportance of accounting measures andprocedures in business operations.

TIB12301Introduction to Financial Accounting, 3 cu

Learning ObjectivesThe student understands the basic principles andprocedures related to fundamental financialaccounting as well as indirect taxation. He isable to record, measure and report the financialperformance and status of the firm.

ContentsBasics of accounting: entities and balancesheets. Income measurement: the accrual basis.The recording process: journals and ledgers.Accounting adjustments and financial statementpreparation. Accounting cycle: recording, formalpresentation and major elements of basicfinancial statements.


Learning MaterialHorngren, C.T. - Sundem, G.L. - Elliot, J.A.Introduction to Financial Accounting. 6th ed.New York. Prentice Hall.Warren, C.S. - Reeve, J.M. - Fess, P.E.Corporate Financial Accounting. 5th ed.International Thomson Publishing.

Assessment of LearningExamination, assignment

TIB12309Introduction to Management Accounting,2 cu

Learning ObjectivesThe student understands the fundamentals ofcosts and cost behaviour. He is able to generatefinancial information for planning, budgetingand decision-making.

ContentsCosts, cost behaviour and estimation. Cost-volume-profit relationship. Contribution margincalculations. Pricing. Budgeting.


Learning MaterialHorngren, C.T. – Foster, G. – Datar, S.M.1997. Cost Accounting. A ManagerialEmphasis. 9th ed. New Jersey. Prentice Hall orWarren, C.S. – Reeve, J.M. - Fess, P.E. 1997.Managerial Accounting. 5th ed. Cincinatti.International Thomson Publishing.


TIB12203Special Aspects of Financial Accounting,2 cu

Learning ObjectivesThe student applies the basic concepts ofaccounting to more specialized issues. Heunderstands and is able to analyze some of theissues involving the measurement of assets,liabilities, revenues and expenses as well asutilize the accounting reports to communicatethe financial performance of a business.

ContentsSales revenue, account receivables, exchangerates. Cost of goods sold. Wages and salaries.Valuation of non-current and current assets:inventories, tangible and intangible assets anddepreciation. Long-term and short-termliabilities. Ratio analysis.

Previous KnowledgeIntroduction to Financial Accounting.


Learning MaterialHorngren, C.T. – Sundem, G.L. Elliot, J.A.Introduction to Financial Accounting. 6th ed.New York. Prentice Hall orWarren, C.S. – Reeve, J.M. - Fess, P.E.Corporate Financial Accounting. 5th ed.International Thomson Publishing.



Public Administration andEconomics

The aim of the module is to make the studentfamiliar with Finnish public administration andFinnish economics.

TIB12401Finnish Society, 2 cu

Learning ObjectivesThe aim of this course is to understand thestructure on Finnish society and its basicelements.

ContentsThe development of Finnish society, itsstructure, functions and its basic rules.

Study MethodsLectures and cases.

Learning MaterialThe Finnish Constitution.

Assessment of LearningExamination.

TIB12402APublic Economics 2, 2 cu (FT)

Learning ObjectivesThe goal of this course is to give the student aview of the structure, characteristics anddevelopment of national economics.

ContentsNational economics and its different sectors inFinland.

Previous KnowledgePublic Economics 1.

Study MethodsLectures, discussions, team work and oralpresentations.



TIB12403International Economics, 2 cu

Learning ObjectivesThe goal is to give the student a picture of thestructure, development and problems ofinternational trade.

ContentsTheoretical framework of international trade,free-trade regions, important growth promotingareas, obstacles of free trade.


Study MethodsLectures, discussions, team work and oralpresentations.



8.3.3 SPECIALISEDPROFESSIONAL STUDIES

The specialization alternative InternationalMarketing and Foreign Trade will provide thestudents with the knowledge of marketing andforeign trade all over the world and especially inAsia. The cultural differences will be studied.The students will study at a Southeast Asianuniversity for three months and have apossibility to do their work placement in Asiaas well.The specialization alternative InternationalMarketing and German Business gives thestudents professional competence, but also thevaluable language skills of both English andGerman, an advantage for many internationalbusiness careers. An important part of theprogramme is the focus on the Germanbusiness and the cultural environment. Thestudents complete 20 cu in Germany, (10 cu in


the form of studies at Fachhochschule Kiel and10 cu as practical training). The practicaltraining can be done in Germany or in anotherGerman-speaking country. The other threemonths (10 cu) can be completed in Finland orabroad.

International Marketing (FT)

The objective of the module is to give thestudent the knowledge of collecting, analyzingand interpreting relevant information from themarket and use the information for marketingdecisions especially in international settings.Moreover, the objective is to give the students adeeper knowledge of how to act in thebusiness-to-business environment with aspecial emphasis on industrial networks.

TIB20105Research Methodology in InternationalMarketing, 3 cu

Learning ObjectivesThe objective of this course is to introducestudents to the basic concepts and methods ofmarket research and analysis.

ContentsIdentification of information sources andresearch methods to be used and recognition ofthe importance of marketing informationsystems in marketing management. Definitionof the marketing problems, researching themarkets, key market research methods, planningthe research project and the design and processof market research.

Previous KnowledgeData Processing. Statistics. Methodology forStudies and Research.


Learning MaterialKumar, V. 2000. International MarketingResearch. USA. Prentice Hall.Saunders, M. – Lewis, P. – Thorhill, A. (latestedition). Research Methods for BusinessStudents.Additional material provided by the lecturer.


TIB20106Industrial Marketing and Purchasing, 2 cu

Learning ObjectivesTo introduce the student to internationalmarketing and purchasing with a specialemphasis on industrial networks.

ContentsSpecial features of the industrial market,professional purchasing, industrial segmen-tation, market information, market planning,industrial market communication, negotiationsand networks.

Previous KnowledgeCustomer Relationship Marketing. PersonallSelling. Marketing-Mix Elements.

Study MethodsLectures, reading assignments and writtenassignments.

Learning MaterialUsunier, J-C. 1993. International Marketing – aCultural Approach.Youngs et al. 1989. International Market Entryand Development. Prentice Hall.Articles and other material provided by thelecturer.

Assessment of LearningActive participation, project assignments andexamination.

TIB20107International Marketing Management, 5 cu

Learning ObjectivesThe student is able to analyze and makedecisions from an international point of view. Aspecial emphasis on cultural differences andinternational marketing strategies.

ContentsMarket analysis, cultural effect on strategies andinternational marketing strategies.

Previous KnowledgeCustomer Relationship Marketing. Marketing-Mix Elements. Industrial Marketing andPurchasing.



Learning MaterialUsunier, J-C. 1993. International Marketing - aCultural Approach.Youngs et al. 1989. International Market Entryand Development. Prentice Hall .Articles and other material provided by thelecturer.


Foreign Trade (FT)

The objective is to give the student theknowledge and ability of handling internationaltrade issues such as export and import manage-ment, national and international financing andinternational contract.

TIB20209Foreign Trade in Practice, 5 cu

Learning ObjectivesThe student is able to handle export and importmanagement. He gets familiar with drawing upthe contract, terms of delivery, documents,transportation, insurance and forwarding ininternational trade.

ContentsExport and import plans, contents of a foreigncontract. Incoterms. Combiterms. Documentsneeded in foreign trade. Transportation.Insurance, forwarding and dispatch of goods andcustoms clearance in international trade.

Previous KnowledgeInternational Marketing Management.

Study MethodsCooperative learning and personal learning plan.

Learning MaterialThe British Chambers of Commerce. 2001.International Trade Manual. Export ImportForwarding. Great Britain. British Chambers ofCommerce.Zuckerman, A. – Biederman, D. 1998 or thelatest edition. Exporting and Importing.Negotiating Global Markets. USA. Amacom.

Hinkelman, E. 2002. International TradeDocumentation. The Documents of Exporting,Importing, Shipping and Banking. World TradePress.

Assessment of LearningActive participation in discussions, individualand group assignments, examination.

TIB20207Financing and International Settlements,2 cu

Learning ObjectivesThe student will get familiar with all aspects ofnational and international financing and is ableto choose the best possible way of financingand applying for special sources of funding. Thestudent knows the financing guarantees and theservice of guarantee offices and is aware offinancing possibilities offered by the nationalinstitutions and the EU.

ContentsNational and international financing, guarantees.

Previous KnowledgeInternational Marketing Management. ForeignTrade in Practice.

Study MethodsCooperative learning through problem-basedstudies.

Learning MaterialInternational Financing in InternationalFinancing Review (the latest publication ononline information/web pages). Thomson IFR.

Assessment of LearningCourse participation, tasks and examination.

TIB20208Guidance of International PersonnelResources, 2 cu

Learning ObjectivesThe course covers the most relevant topics andissues from a theoretical perspective and a realworld application perspective. Each functionalarea will be viewed from both the organisation´sperspective and the individual´s point of view.A special focus will be placed on professionalpersonnel management functions in modernorganizations as well as the political, economic,


social and legal impact on managers inorganizations that cut across national borders.

ContentsThe topics include: personnel management,planning, job specifications, employee recruit-ment, selection, testing, interviewing, job eva-luation, performance appraisal, compensationstructures, benefit programmes, career manage-ment and international cultural challenges.



Learning MaterialDowlins, P. J. – Welch, D. E. – Schuler, R. S.1999. International Human ResourceManagement. South-Western CollegePublishing..

Assessment of LearningClass performance, attendance, case assessmentprojects and examination.

TIB20205International Contract Laws, 1 cu

Learning objectivesStudents will get acquainted with the legalnorms in international contract legislation andunderstandsthe meaning of binding contractsand the obligations and rights of the parties.The student is able to analyze differentcontracts and to take advantage of differentstandard contracts.

ContentsBasics of international contracts: sales contracts,agency contract, distributorship contract,franchising contract , licence contracts, solvinginternational disputes.



Learning MaterialLegislation in force.

Fox, W. F. 1998. International CommercialAgreements. London. Kluwer Law.Other material informed by the lecturer.

Assessment of LearningProject report, a written assignment andexamination.

International OperationalEnvironment (FT)

The module enables the student to realize thechallenges, evaluate the opportunities and risksas well as master the operations of internationaltrade and business from the organizational, legaland financial point of view.

TIB20305International Trade and Organizations ofTrade Policy, 1 cu

Learning ObjectivesThe student is able to evaluate the importanceof international trade in Finland's economy. Thestudent is aware of Finland's status in inter-national trade.

ContentsFinland and international trade, Finland'sbusiness partners and turnover, organizations oftrade policy.

Previous KnowledgeEntrepreneurship. Company Establishment.

Study MethodsLectures and written assignments.

Learning MaterialGriffin, R. – Pustay, M. 1999. InternationalBusiness. A Managerial Perspective. USA.Addison-Wesley. (Selected chapters).The Finnish Economy and Society (latestpublication). ETLA. Finland.



TIB20306Legal Norms of International Trade, 2 cu

Learning ObjectivesThe student is well acquainted with the legalnorms involved in international trade andunderstands the main rules in the conventionregulating international trade. The student willknow the restriction of competition and theintellectual property rights.

ContentsLaws of international trade, competition,intellectual property rights, consumer pro-tection, product liability and product safety.

Previous KnowledgeIntroduction to Contract Law and Obligations.Basics of Marketing Laws.

Study MethodsLectures, project learning, group work,presentations, individual studies.

Learning MaterialLegislation in force.Bernstein, H. - Lookofsky, J. 1997.Understanding the CISG in Europe. London.Kluwer Law International.Cornish, W.E. 1999. Intellectual Property:patents, copyright, trade marks and alliedrights. London. Sweet & Maxwell.Other material provided by the lecturer at thebeginning of the course.


TIB20307International Accounting, 4 cu

Learning ObjectivesThe student realizes the complexity and varietyof considerations added to business problemswhen set in the context of an internationalenvironment. The student gets familiar withdifferences in financial reporting systems and isable to evaluate how the nature of decision-making is affected by internationalconsiderations.

ContentsInternational financial accounting: causes ofdifferences, major international differences infinancial reporting, international classification

and harmonization of financial reporting.Country studies: financial reporting in France,Germany, the UK, the US and in the Asian andScandinavian countries. Issues in financialreporting: consilidation, currency, translation,segmental reporting. International managerialaccounting: international auditing, internalcontrol issues, classification and harmonizationof income taxes.

Previous KnowledgeIntroduction to Financial Accounting,Introduction to Management Accounting.Special Aspects of Financial Accounting,

Study MethodsLectures, exercises, project work, individualstudies.

Learning MaterialNobes, C. – Parker, R. ComparativeInternational Accounting. 5th ed. Prentice Hall.


TIB20308Special Aspects of Trade and Finance, 3 cu

Learning ObjectivesThe student realizes the different possibilities ofinternational trade and finance and is able toadopt the correct financial forms and services.

ContentsThe international financial environment, foreignexchange and euro currency markets, dept andequity markets, derivativen securities, hedging,portfolio investment, asset pricing.


Previous KnowledgeFinancing and Risk Management.

Learning MaterialBrealey, R. A. – Myers, S.C. 2000. Principlesof Corporate Finance. 6 ed. New York.MCGraw-Hill.



Asian Business (FT)

The aim is to augment the student´s under-standing and knowledge of Asian business.This can be achieved by analyzing the Asianmarket environments, such as the cultural,economic, political and legal environment.

TIB20701Asian Culture and Mentality, 3 cu

Learning ObjectivesThe aim of the course is to provide studentswith an overview of Asian culture and ideologyand how Asian values affect business practices.

ContentsAsian values; the value systems of Buddhism,Confucianism, Hinduism, Islam and variousforms of Shamanism. Differences between andsimilarities inherent in Asian and Westernvalues.



Learning MaterialLim, C. J. and P. – Mayer-Kunig, B. 2000.Asian Values: Encounter with Diversity.Articles on Asian values.

Assessment of LearningCourse participation and project assignments.

TIB20702Market Environment in Asia, 5 cu

Learning ObjectivesThe aim of the course is to provide studentswith an overview of the Asian markets andfactors influencing operations of Westerncompanies in Asia.

ContentsMarket characteristics in Asia, strategies usedby multinational corporations in Asia, Asianmanagement systems.

Previous KnowledgeInternational Marketing Management. Interna-tional Operational Environment -module.

Study MethodsCooperative learning through problem-basedstudies and personal learning plan.

Learning MaterialLassere, P. & Schutte, H. 1999. Strategies forAsia Pacific: Beyond the Crisis. New YorkUniversity Press.Chen, M. 1995. Asian Management Systems.Chinese, Japanese and Korean Styles ofBusiness. London. Routledge.

Assessment of LearningCourse participation, examination and projectassignments.

TIB20703Structure of Economy in Asia, 2 cu

Learning ObjectivesThe aim of the course is to provide studentswith up-to-date information regarding criticalissues and recent events and trends in Asia.

ContentsMacro-economic environment in Asia, businessopportunities and business ethics in Asia.

Previous KnowledgeInternational Economics.

Study MethodsLectures and cooperative learning throughproblem-based studies.

Learning MaterialThompson, G. 1998. Economic Dynamism inthe Asia Pacific. London. Routledge.

Assessment of LearningCourse participation and project assignments.

Basic and Professional Basic Studiesin Germany (GB)

The aim of the module is that the student willget familiar with the German market and tradeas well as the German economic policy andbusiness organisations in Germany. The modulewill take place in Germany and the language ofinstruction is German. Students interested inobtaining both the Finnish and the Germandegree of Bachelor of Business Administration,a double-degree, are offered to study a furthertwo semesters at Fachhochschule Kiel during


their third year of studies. They can replace theirspecialized professional studies by studyingcorresponding courses (40 cu) at Fachhoch-schule Kiel. This specialization alternative alsogives the students the possibility to study for 3months as an exchange student at a polytechnicor university in Germany, Switzerland orAustria.

TAM12214Betriebswirtschaftslehre, 2 Stw

Learning ObjectivesThe objective is to give the student an overviewof the elements of a business decision situationand to learn selected models of rationaldecision-making behaviour.

ContentsElements of a typical decision situation(environment, alternatives, objectives, resultmatrix). Types of decision models and theirsolving approaches.



Learning materialMaterial provided by the lecturer.

Assessment of LearningActive course participation, completed tasks andwritten examination .

TAM12216Marktforschung, 2 Stw

Learning ObjectivesThe student will be able to realize marketresearch studies from the problem definition upto the presentation of the results and to solveproblems like the choice of methods, samplesize, next study step in the process.

ContentsSources and methods in data collection anddata-analysis. Research-Design and use of themethods using SPSS software.

Previous KnowledgeCustomer Relationship Marketing.

Study MethodsLectures, group work, project learning,individual studies.


Assessment of LearningCases, group work, individual written exami-nation using SPSS software.

TAM12217Marketing in deutschsprachigen Ländern,2 Stw

Learning ObjectivesThe aim of the course is to provide the studentswith an overview of the marketing environmentand factors influencing operations in German-speaking countries.

ContentsMarket characteristics strategies used by multi-national corporations, management systems inGerman-speaking countries.




Assessment ofLlearningActive participation in discussions, completedassignments and examination.

TAM12218Deutsche Wirtschaftspolitik, 2 Stw

Learning ObjectivesThe students willbe able to realize actual pro-blems of economic policy as well as thepossibilities to solve them.

ContentsObjectives of macro economic policy. Problemsof stabilization policy (fiscal policy). Problemsof financial policy (budget policy). Problems ofsocial policy, especially of the public socialinsurances (old-age pension insurance, healthinsurance and unemployment insurance).


Previous KnowledgeBetriebswirtschaftslehre.


Learning MaterialHennies, M.O.E. 2000. AllgemeineVolkswirtschahftslehre für Betriebswirte, Band3.Geld, Konjunktur, Außenwirtschaft,Wirtschaftswachstum. Berlin. Berlin-Verlag.

Assessment of LearningActive participation in discussions, completedassignments and written examination.

TAM20108Handel mit Deutschland, 2 Stw

Learning ObjectivesThe course will portray Germany as a strongpartner deeply involved in the European andglobal business network. The main topics inforeign trade will be presented in an applicationperspective.

ContentsGerman foreign trade in figures, types andforms and legal aspects. Transportation andsecurities and documents. Covering risks.Finance and calculation. Marketing.

Previousk KnowledgeMarketing in deutschsprachigen Ländern.



Assessment of LearningCases, group work, individual writtenexamination.

International Marketing and Cross-Cultural Communication (GB)

The objective of the module is to give thestudent the knowledge of how to collect,analyze and interprete relevant information fromthe market and use the information formarketing decisions, especially in internationalsettings. Moreover, the objective is to give thestudents a deeper knowledge of how to act inthe business-to-business environment with aspecial emphasis on industrial networks. Theaim of the module is also to focus on thecultural environment and how cultural patternsand social values affect and determine every-daylife and especially business practices in theGerman- speaking countries and in the Nordiccountries.

TIB20108Business-to-Business Marketing, 2 cu

Learning ObjectivesThe goal of this course is to introduce thestudent to business-to-business marketing witha special emphasis on industrial networks.

ContentsSpecial features of the industrial market,professional purchasing, industrial segmen-tation, market information, market planning,industrial marketing communication, negotia-tions and networks.

Previous KnowledgeCustomer Relationship Management.


Learning MaterialProvided by the lecturer at the beginning of thecourse.

Assessment of LearningActive participation in discussions, completedassignments and examination.


TIB20112International Marketing Management, 2 cu

Learning ObjectivesThe student is able to analyze and makedecisions from an international point of view. Aspecial emphasis will be put on culturaldifferences and international marketingstrategies.

ContentsMarket analysis, cultural effect on strategies andinternational marketing strategies.

Previous KnowledgeCustomer Relationship Marketing. Marketing-Mix Elements. Industrial Marketing and Pur-chasing.


Learning MaterialUsunier, J-C. 1993. International Marketing - aCultural Approach.Youngs et al. 1989. International Market Entryand Development. Prentice Hall.Articles and other material provided by thelecturer.


TIB20109Virtual Marketing, 2 cu

Learning ObjectivesThe objective of the course is to introducestudents to virtual marketing and the tools tomeet the demand of this market area.

ContentsSpecial features of virtual marketing, marketingand information technology.

Previous KnowledgeCustomer Relationship Marketing. PersonalSelling. Marketing-Mix Elements.

Study MethodsLectures, tasks, individual studies.

Learning materialChaston, I. 2000. E-marketing Strategy.McGraw-Hill Company.

Hagel, J. – Armstrong, A.G. Net Gain. HarvardBusiness School Press.

Assessment of LearningCourse participation, assignment.

TAM20902Deutsche Geschichte, Gesellschaft undWirtschaftsleben, 2 cu

Learning ObjectivesThe aim is to deepen and enlarge the student´sknowledge of German history, its social andeconomic system and culture in order to get toknow how these affect the German way of lifeand business practices in Germany.

ContentsGerman history, German society, economy andculture. German values. German media.

Previous KnowledgeLandeskunde: Finnland und Deutschland.

Study MethodsLectures, group work, project learning, indivi-dual studies.

Learning MaterialTatsachen über Deutschland 2001.Frankfurt/Main. Societäts-Verlag.Other material provided during the lectures.

Assessment of LearningActive course participation, evaluated tasks,project report and examination.

TAM20903Verhandlungskultur, Handeln undVerhandeln, 2 cu

Learning ObjectivesThe student will know the business culturerequired to be able to arrange and take part innegotiations with German-speaking businesspartners. He/she will master German businesscorrespondence. The student will have theknowledge of cultural differences.

ContentsMeetings and negotiations. Discussions.Business letters. Various forms of businesscommunication. Cultural differences.


Previous KnowledgeGeschäftliche Kommunikation.


Learning MaterialKrause, W. - Schneider, J. 1995.Geschäftsverhandlungen. München.Langenscheidt.Hallamaa, O. - Kangasniemi, M. - Mallinen,M. - Vainio, K. 1993. Hallo Europa! Keuruu.Otava.

Assessment of LearningActive course participation, video exercises,completed tasks and examination.

Foreign Trade (GB)

The objective is to give the student the know-ledge and ability of handling international tradeissues, such as export and import management,national and international financing and inter-national contracts.

TIB20209Foreign Trade in Practice, 5 cu

Learning ObjectivesThe student is able to handle export and importmanagement. He gets familiar with drawing upthe contract, terms of delivery, documents,transportation, insurance and forwarding ininternational trade.

ContentsExport and import plans, contents of a foreigncontract. Incoterms. Combiterms. Documentsneeded in foreign trade. Transportation.Insurance, forwarding and dispatch of goods andcustoms clearance.



Learning MaterialThe British Chambers of Commerce. 2001.International Trade Manual. Export Import

Forwarding. Great Britain. British Chambers ofCommerce.Zuckerman, A. - Biederman, D. 1998 or thelatest edition. Exporting and Importing.Negotiating Global Markets. USA. Amacom.Hinkelman, E. 2002. International TradeDocumentation. The Documents of Exporting,Importing, Shipping and Banking. World TradePress.

Assessment of LearningCourse participation, project assignments andexamination.

TIB20207Financing and International Settlements,2 cu

Learning ObjectivesThe student is familiar with all aspects ofnational and international financing and is ableto choose the best possible way of financingand apply for special sources of funding. Thestudent knows the financing guarantees and theservice of guarantee offices and is aware offinancing possibilities offered by the nationalinstitutions and the EU.

ContentsNational and international financing, guarantees.

Previous KnowledgeInternational Marketing Management. ForeignTrade in Practice.

Study MethodsCooperative learning through problem-basedstudies.

Learning MaterialInternational Financing in InternationalFinancing Review (the latest publication ononline information/web pages). Thomson IFR.

Assessment of LearningCourse participation, tasks and examination.

TIB20305International Trade and Organizations ofTrade Policy, 1 cu

Learning ObjectivesThe student is able to evaluate the importanceof international trade in Finland's economy. Thestudent is aware of Finland's status in inter-national trade.


ContentsFinland in international trade, Finland's busi-ness partners and turnover, organizations oftrade policy.

Previous KnowledgeEntrepreneurship. Company Establishment.


Learning MaterialGriffin, R. – Pustay, M. 1999. InternationalBusiness. A Managerial Perspective. USA.Addison-Wesley. (Selected chapters).The Finnish Economy and Society (the latestpublication). ETLA. Finland.


TIB20306Legal Norms of International Trade, 2 cu

Learning ObjectivesThe student is well acquainted with the legalnorms involved in international trade andunderstands the main rules in the conventionregulating international trade. The student willknow the restriction of competition and theintellectual property rights.

ContentsThe laws of international trade, competition,intellectual property rights, consumer pro-tection, product liability and product safety.

Previous KnowledgeIntroduction to Contract Law and Obligations.Basics of Marketing Laws.

Study MethodsLectures, project learning, group works,presentations, individual studies.

Learning MaterialLegislation in force.Bernstein, H. – Lookofsky, J. 1997.Understanding the CISG in Europe. London.Kluwer Law International.Cornish, W.E. 1999. Intellectual Property:patents, copyright, trade marks and alliedrights. London. Sweet & Maxwell.

Other material provided by the lecturer at thebeginning of the course.


International Business Management(GB)

The objective is to deepen the student’s know-ledge and understanding of management in theinternational perspective. An emphasis will beput on problems of operational management,leadership and project handling.

TIB20801International Human ResourceManagement, 4 cu

Learning ObjectivesThe objective of the course is to give thestudents an understanding of strategic humanresource management in the international en-vironment. The students will learn about indi-vidual´s and the organization´s behavior in theinternational environment.

ContentsIndividual and organizational behavior, issuesrelated to occupational safety, wages, com-pensations and personnel policy in differentcountries.

Previous KnowledgeHuman Resource Management.


Learning MaterialDowling, P. – Welch, D. – Randall, S.1998.(or the latest edition). International HumanResource Management. Managing People in aMultinational Context. Australia. South –Westerrn College/West.Lomax, S. 2001. Best Practices for Managersand Expatriates: A Guide on Selection, Hiringand Compensation. USA. John Wiley andSons.

Assessment of LearningActive participation in discussions, writtenassignments and examination.


TIB20804Operation Management and Leadership,2 cu

Learning ObjectivesThe objective of the course is to give thestudents an overview of key issues in operationmanagement in practice and coordination ofhuman work both inside and outside theorganization.

ContentsEnterprise resource planning, supply chainmanagement, leadership, competencemanagement, human interactions andcoordinations in organizations.

Previous KnowledgeEntrepreneurship. Basics of QualityManagement.

Study MethodsLectures and discussions.

Learning MaterialKrajewsk, L. 2002. Operation Management:Strategy and Analysis. Addison-WesleyPublishing.Kouzes, J - Posner, B. 2002. 3rd ed. TheLeadership Challenge. Jossey-Bass.


TIB20803Project Management in InternationalBusiness, 2 cu

Learning ObjectivesThe objective of the course is to give anunderstanding of project management ininternational business. The special nature andcharacteristics of project management arehighlighted along with specific problem areas.The main focus is on international projectbusiness.

ContentsNature and characteristics of projectmanagement, techniques of projects, projectmarketing and purchasing in industrial markets.

Previous KnowledgeEntrepreneurship. Marketing-Mix Elements.Business-to-Business Marketing.

Study MethodsLectures, team work and discussions.

Learning MaterialCleland, D – Gareis, R. (latest edition). GlobalProject Management Handbook. McGraw-HillProfessional.Avery, C. – Walker, M. O’Toole Erin 2001.Teamwork Is an Individual Skill: Getting YourWork Done When Sharing Responsibility.Berrett-Koehler


TIB20804International Strategic Management, 2 cu

Learning ObjectivesThe course elobrates on a number of key mana-gerial issues in the international managementand provides the students with the knowledgeof how to conduct research in the area ofinternational management.

ContentsManagement across borders, internationalstrategy management, international market entryand development, international business re-search.

Previous KnowledgeMarktforschung


Learning MaterialBjörkman, I. – Forsgren, M. (eds.), The Natureof the International Firm: Nordic Contributionsto International Business Research. CopenhagenBusiness School Press.Deresky, H. 1999 (or the latest edition).International Management. Managing AcrossBorders and Cultures. Prentice Hall.


8.3. DEGREE PROGRAMME IN INTERNATIONAL BUSINESS of Quality Management 2 2 ... 564 Degree Programme...

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