82Mercer • Jan. 15-16, 2013

Opening Remarks:Laura Rich (CEO, co-founder)

We’re All Back

Thank you!

Pre-Tipping Point

early innovators

mainstream adoption

corporate experimentation

2013 and 2014Bundled SMB Offerings

Check-ins

Deals

Payments

Content

Listings

Maps

Geo-fencing

Loyalty

Innovator OR Forward-Thinking

Corporation

...and more

The Dominance of Data

• Profiling Audiences and Locations

• Merchants Utilizing More Intense POS Data

• Tools That Convert Data into Visual Stories

• Platforms Using Data to Surface Social ContentThe Nate

Silver Moment?

Opportunity Abounds

Street Fight Summit NYC

• Mobile Opportunities

• Data’s Potential

• What’s Next for Hyperlocal Publishing

• Bundled SMB Services

• The Sales Recruiting Pain Point

Thank You to Street Fight Summit Sponsors