Social Media Engagementpresentation by Peter Kerr

The goal is to increase trade because of social media.

Social media is all about people having conversations online and sharing things.

Anytime...Anyplace...Anywhere

So what?

It’s a fundamental

shift from traditional marketing

methods ...

It is a fundamental shift away from traditional marketing methods

New marketing influences- Only 18% of TV ads generate positive ROI

- 90% of people who can skip ads do

- The average person is exposed to 3000 advertising messages a day

- Only 14% of people trust adverts

- 78% of people trust recommendations of other consumers

- 14% vs 78%... no brainer

A revolution doesn't happen when people create new tools...

...it happens when society adopts new behaviours

A shift from monologueto dialogue

... of ‘speaking at’

your audience ...

... to ‘speaking

with’ them

... which encourages participation

... and allows them to

engage with you ...

To sum it all up then

Decide who should be responsible and ensure they understand what’s expected

Ensure all profiles are kept up-to-

date and be responsive to comments or

questions from your customers

Part, if not all, of your audience is using it and if

you’re not engaging them, your competitors will

Recommended approach

-Listen

-Interact

-Influence

-Convert

If want to chat about how 8020 can helpyou develop a digital marketing strategy that is aligned to your business email Peter at peter.kerr@8020rules.com or visit www.8020rules.com