800-725-5507 Rajiv Parikh CEO, Position 2 Contact: [email protected].
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Transcript of 800-725-5507 Rajiv Parikh CEO, Position 2 Contact: [email protected].
Understanding Your Company
Corporatist
Pragmatist Purist
Online activities must deliver business benefits
People are in charge, but corporations can benefit
People are the most powerful force on the net
Courtesy : Groundswell
Conversation and Conversion Conversation
Conversion
Track social media analytics:No. of fans, followers, replies, retweets, etc.
Use a social media monitoring tool to drive:
• Conversations• Share of voice• Sentiment• Analyze influencers
Traffic Building Favorites
Companies Resources - Sites Position2 Blog
http://blogs.position2.com Groundswell
http://groundswell.forrester.com
Web Strategist http://.web-strategist.com/
Mashable http://mashable.com
Chris brogan http://chrisbrogan.com
Jason Falls http://socialmediaexplorer.com/
Youtube/Facebook
About Position2
Search & social media marketing firm that delivers continuous growth for its customers through the proprietary ‘Surround & Intent Marketing’ methodology.
Position2 Brand MonitorTM
Real-time monitoring & analysis on conversations across millions of blog, social media, forum, news, video & photo sharing sites
Key capabilities include:
Dynamic tracking and response to conversations in real-time
Easy to use interface and workflow
Powerful brand, sentiment and share of voice analytics
Cloud based infrastructure
http://brandmonitor.position2.com
Bestbuy Case Example
Goal: Showcase Best Buy as a concerned and connected retailer through online community relationships
Theme: How to get the Best out of Best Buy
Objectives: Fulfill brand promises of Trusted Perspective for Inspired Living Educate customers about technology and life integration Decrease customer’s technology-related stress Drive online product discussions
Bringing people to Bestbuy.com
Community forums Customer Reviews Customer service through chat and call Q&A section