8 Secrets to Building a Winning Value Proposition

26
To Building A Winning Value Proposition 8 Secrets

Transcript of 8 Secrets to Building a Winning Value Proposition

Page 1: 8 Secrets to Building a Winning Value Proposition

To Building

A Winning

Value Proposition

8 Secrets

Page 2: 8 Secrets to Building a Winning Value Proposition

It is amazing how many don’t.

Does your business have a

winning value proposition?

Page 3: 8 Secrets to Building a Winning Value Proposition

The more you have, the stronger your business

Nothing is more important

than competitive advantages

Page 4: 8 Secrets to Building a Winning Value Proposition

How do you

make a difference to

someone who has infinite

choice?

How do you make a difference to

someone who has infinite choice?

Page 5: 8 Secrets to Building a Winning Value Proposition

So where do you look

for uniqueness?

Page 6: 8 Secrets to Building a Winning Value Proposition

Lets examine

these 10

places to look:

Page 7: 8 Secrets to Building a Winning Value Proposition

1 = Best value

Page 8: 8 Secrets to Building a Winning Value Proposition

Why do customers buy from you?

Know and focus on

consumer priority needs

Page 9: 8 Secrets to Building a Winning Value Proposition

So how

do you

help

customers

pick you?

Page 10: 8 Secrets to Building a Winning Value Proposition

Look for end result experiences

2 = Heart of the proposition

Page 11: 8 Secrets to Building a Winning Value Proposition

3 = Time

Page 12: 8 Secrets to Building a Winning Value Proposition

Keep your

demands of

customer

time to a

minimum.

Page 13: 8 Secrets to Building a Winning Value Proposition

Show tangible examples

4 = Be convenient and

easy to work with

Page 14: 8 Secrets to Building a Winning Value Proposition

Keep it simple,

simple, simple.

Page 15: 8 Secrets to Building a Winning Value Proposition

5 = Customer

experience and service

Page 16: 8 Secrets to Building a Winning Value Proposition

Customer

service is key

to your word

of mouth

marketing.

Page 17: 8 Secrets to Building a Winning Value Proposition

Excellent warranties are trust builders

6 = Trust and warranty

Page 18: 8 Secrets to Building a Winning Value Proposition

Trust is

built on

relationships.

Customers would

rather do business

with friends.

Page 19: 8 Secrets to Building a Winning Value Proposition

Consider new ways to that add value

7 = New ways to do business

Page 20: 8 Secrets to Building a Winning Value Proposition

The best

example of

new ways to

add value.

Page 21: 8 Secrets to Building a Winning Value Proposition

No believing, no trust

8 = Demonstrate the proof

Page 22: 8 Secrets to Building a Winning Value Proposition

For proof

use studies,

testimonials,

results, and

other

methods.

Page 23: 8 Secrets to Building a Winning Value Proposition

Remember

value

propositions

are where to

put your time

and energy.

Page 24: 8 Secrets to Building a Winning Value Proposition

Thank You !

Thank you for joining us!

Digital Spark Marketing

Page 25: 8 Secrets to Building a Winning Value Proposition

About Digital Spark Marketing

WHO WE ARE

Digital Spark Marketing is a Florida-based marketing services and consulting company that assists clients to become customer-centric leaders. We are skilled in the art and science of marketing, customer engagement/experience design, and technology and innovation for future growth.

WHAT WE BELIEVE

• Its all about people … starting with the customer • Start with what exists … what is hiding? • In co-creation … sum of parts is greater than whole • Being visual … a picture is worth 1000 words • Innovation is growth necessity …prototyping and testing many ideas

Digital Spark Marketing

Page 26: 8 Secrets to Building a Winning Value Proposition

Thank You !

Contact us:

[email protected]

www.digitalsparkmarketing.com

Twitter: @mikeschoultz

607-725-8240

Digital Spark Marketing