By:- Edison Info Systems

8 Keys To Succeed In Digital Marketing

The heart of any online strategy begins with the creation of the website for your business is your essential base, the headquarters of your digital business. Hence the idea of having a website optimized for the user navigable and with a clear goal in mind. A crucial aspect to complement your site is the creation of the blog of the company, if it is integrated to the web much better, where you can publish the useful content for the users, informing them about your company, your services or you products can solve a problem or fill a need.

1. Website

2. ContentContent is the king of your website to work and move forward your marketing strategy digital. What is the content? To be found on search engines like Google or Bing to generate attract target consumers to build database to attract potential users display information of value to help them to solve or address a problem. What kind of content? Based on the knowledge of its particular market segment, the key is to create information such as answers and solutions that would be interested and help your target consumers. The ideal is to create that content in various formats such as articles, text, voice, video, webinars, photographs, etc...

After creating the website you have to optimized the keyword of your website, what follows is to spread that content. The previous process of purchasing goods and services is checked in the search engines. For us to be in the results of those searches, there are two ways to promote our website and content: free(organic) and paid.The first is to achieved by optimizing the content using keywords and publish content frequently and takes a certain period of time so that content are index by search engines. The second involves using advertising to pay and the links in the initial results of the searches.

3. Search Engine Optimization(SEO)

Any SME or company wishing to obtain a positive strategy should consider doing online advertising to your website, more or lesser extent.

why should I online advertise?Because internet gives us the possibility of a greater range of potential customers at a much lower cost than traditional media known as advertising in print media, on radio or t.v.

4. Online Advertising

The social networks are a phenomenon that has taken a central role in the strategy of communication, diffusion, generation commitment and attracting leads for companies or brands.It is of such importance that this aspect will need to draw a plan of action specific to social media, which will serve to amplify the content of our blog, build trust, listen, discuss, humanize the brand, bring traffic to your website and generate leads or potential customers. Success in social media depends on the right approach you have.

5. Social Networks

Let us first define what it means conversion rate: the percentage of shares that are expected to perform the visitors to a website.

Formula: Percent Conversion = Conversions / Numbers of visits

6. Conversions

7. E-mail Marketing The e-mail marketing is according to statistics most effective tool at the time of conversion.Why use a plan for e-mail marketing?To:Stay in the minds of potential customers longer.Building trust.Build positioning as an expert in your contact.Generate sales.

Guidelines to implement a plan of e-mail marketing:Select the appropriate platform.Start building your database.Create content and calendar content.Program frequency and sending information.

The measurement and analysis of digital marketing consist not implement Google Analysis and take a look from time to time. For this measurement and analysis help improve my results, the process is more complex, and is done in four steps:1. Defining Objectives.2. Implement measurement tools.3. Set a control panel.4. Analyze, measure, implement, corrective actions.

8. Measurements, Analysis and Control

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