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March 25, 2015 // 6:00 AM

G eat Ma keting Blog YoP obably Don't Follo (B tSho l )Written by Nichole Elizabeth DeMeré | @NikkiElizDemere

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MARKETING / 3 days ago8 Great Marketing Blogs YouProbably Don't Follow (ButShould)

MARKETING / 16 hrs agoA Visual History of Apple Ads:4 Decades in the Making

In the past couple of years, a few excellent, and informative sources ofmarketing wisdom have risen to prominence. With thoughtful content,original ideas, clear how-tos, and consistent schedules, these blogs havebecome household names (at least in your marketing department).

While these blogs deserve the recognition and readership they've cultivated,many people assume that those are the only places you should go fororiginal, quality marketing ideas. Those people are missing out. There areplenty of up-and-coming blogs worthy of following -- you just have to knowwhere to look.

If you’re on the hunt for new voices and perspectives to read in themarketing space, below are eight up-and-coming blogs that the Inbound.orgcommunity thinks should get more attention. Check out the blogs below, and

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be sure to hop back to the Inbound.org thread for even more suggestions(and don't forget to upvote your favorite ones!).

1) StoryNeedleThanks to Inbound.org's @MaelRoth for recommending StoryNeedle -- in asea of really great content marketing blogs, this one manages to stand outwith its strong emphasis on content strategy and good old-fashionedstorytelling. Is rich narrative possible in structured content? Is SEOirrelevant? What does JavaScript have to do with your content structure?Michael Andrews takes on all this and more.

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2) VioletaNedkova.comVioleta Nedkova’s blog is as impossible to “put in a box” as the authorherself. One day she’ll be talking about the creative process, and the nextshe’ll be listing useful marketing tools. What you can count on, however, isthat whatever she writes will be so interesting that you’ll forget that you weresupposed to plan your social media calendar during that half-hour. Thisblog’s standout feature is how it combines marketing savvy with creativity inmultiple media.

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3) Jim GrayThe reason to read this minimalist blog can be boiled down into one quote:“You can’t growth hack your way out of a churn problem. All the tricks in thebook to load your funnel won’t save you if customers are actively fleeing yourproduct as fast as you can shovel them into the funnel.” Gray’s witty take-no-prisoners approach to discussing growth hacking and inbound marketing isas funny as it is informative.

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4) InterGeekInterGeek has your bread-and-butter SEO and blogging tips, ideal for theharried business owner (or their even more harried assistant) to pick upimmediately useful and up-to-date information. But Luke also introduceshigher-level hacks like Comment Collection (if you don’t know what this isand how it can bring engaged readers to your blog, read on.)

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5) VEROEmail marketing is this blog’s specialty, with topics like “How IKEA SendsSuper-Targeted Promotional Emails” and “How to Bridge the Gap BetweenEducation to Activation.” Email marketing is closely connected with bloggingand social media, but while there are a number of bloggers covering the lasttwo, really good material on email marketing can be few and far between.Or, at least, it used to be. (Thanks for sharing VERO with us onInbound.org, @Damienbrz!)

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6) RooJoomRooJoom’s approach to content marketing is refreshingly story-centric, eventhough it’s still all about optimizing lead generation and sales funnels. Theirblog talks about scalable B2B content marketing strategies and using PR,social media, and retargeting to boost content ROI, but what I love aboutRooJoom is that, at the end of the day, it all comes down to telling greatstories. That’s what we all want to read, right? Give us something useful,helpful, and above all, interesting. RooJoom covers all of those bases.

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7) The Oktopost BlogIf you’ve been looking for a one-stop-shop for everything you need to knowabout social media marketing, Oktopost has it covered. For those mystifiedby social media, this blog is the ideal tutor; and for those who know their wayaround the social sphere, they can still pick up some new perspectives anda few pointers. They’re well worth following on Twitter, too, @Oktopost.

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8) RADIUSYou have to love a blog that’s not afraid to ask the really importantquestions, like “Why Are B2B Brands So Obsessed with NativeAdvertising?” On this blog you’ll find more “Whys” than on a road trip with asix-year-old, but you’ll also get some pretty good answers. AsInbound.org's @ElizavetaNV says, it’s a “nice mix of sales/data/marketingtopics.”

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Do you have a blog to recommend? Add it to the thread!

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A Visual History of Apple Ads: 4 Decades inthe MakingWritten by Mindy Parkhurst

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Apple started advertising in 1976, and for nearly 39 years since, we havewatched the evolution of Apple ad campaigns. From print ads to TVcommercials, Apple ads have made us laugh, made us cry, and made uswonder, “What were they thinking?”

As an Apple enthusiast and former employee, it was fun to research andwrite this post. I have been using Apple products for nearly 25 years, and Ivividly remember a good portion of these ads. Let’s take a journey back intime and experience the evolution of Apple and its ad campaigns.

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A Simple Guide to Designing a Logo[Infographic]Written by Lindsay Kolowich

I think most of us can agree there are generic logos in the world that weeasily forget, and then there are great logos that we'll always be able torecognize (even without the brand's name attached). But what is it about alogo that makes you recognize it? What is it about the design that can elicit

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a memory or even a specific emotion?

If you're in the process of creating a logo for your company, you're in aunique position to make a powerful impact on how consumers perceive yourbrand.

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10 LinkedIn Groups Every EntrepreneurShould FollowWritten by Justin Pavoni

There are at least three problems with this list. First, “entrepreneurship” is anextremely broad subject. Second, opinions are ubiquitous. Third, LinkedIngroups aren’t exactly scarce. Trying to highlight the best ones is somewhatof a fool’s errand, but you may be pleasantly surprised by what you find! Withthat in mind, here are ten recommendations to get you started...

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15 Examples of Great Mobile Website DesignWritten by Rachel Sprung

Now more than ever, businesses are focusing on creating delightfulmobile website experiences. After all, 80% of Internet users are usingsmartphones to search online.

What's more, marketers are gearing up for a big change Google plans tomake to their algorithm starting on April 21, 2015. Google wrote in theirofficial blog that they will be "expanding our use of mobile-friendliness as aranking signal," and their update should have a significant effect onmarketers.

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How a Good Content Strategy Can RepairYour "SEO Problem"Written by Ronell Smith

“We’re in dire need of some SEO help,” said the owner of a small,successful business located in central Texas. “I can’t put my finger on what’swrong, but something’s clearly amiss. No one’s reading or sharing thecontent on our blog, and the information we share on social media just sitsthere.”

It’s impossible to work in marketing without hearing grievances like thisone over and over.

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6 Reasons Why Marketers Should Bet onPodcasting

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Written by Alisa Meredith

It started with a few tweets here and there asking me to start a podcast (“Idon’t have time to read all your blog posts!”), a couple of guest appearanceson hangouts and other marketing podcasts, and next thing I know, forInbound Marketing Week this year, I launched The Superheroes ofMarketing podcast.

There is more to it than that, obviously. And the challenges were well,challenging… I’m not good with hardware. Wires and plugs all look the sameto me. As an introvert, the performance part of the project is exhausting. Likeeveryone else, I’m busy. Really busy. Podcasting is extremely timeconsuming (more so than I expected).

But, here I am, planning, scheduling, recording and editing a weekly podcastwith my co-host, Kelly Kranz. Am I crazy? Maybe. But here's why it works.

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How to Use LinkedIn: The Ultimate List ofLinkedIn Tips

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Written by Pamela Vaughan

With more than 347 million users, LinkedIn is the most popular socialnetwork for professionals as well as one of the top social networks overall.But do you know how to use LinkedIn to its fullest potential?

With new social networks sprouting up constantly, LinkedIn is a platform thatoften gets underutilized or put on the back burner. But the truth is, LinkedIncan be extremely powerful -- especially when you're aware of all theplatform's hidden features that don't get nearly enough exposure as theydeserve. So to help you master LinkedIn, we've compiled the ultimate list ofLinkedIn tips you may be overlooking ... but definitely shouldn't.

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What the Top 4 Social Networks Can Do ForYour Social Commerce RevenueWritten by Tracey Wallace

The social commerce marketplace has grown more than 4-fold since 2012.Then, social commerce represented some $3 billion in retail sales. In 2015,social commerce accounts for some $14 billion. That’s one heck of a growthtrajectory.

Indeed, nearly all social platforms provide a commerce offering for retailersand shoppers alike. In doing so, social commerce is expected to pull inmore than 5% of total retail sales for 2015. If your ecommerce brand isn’tutilizing social outlets as an extension of your sales funnel, then you’re likelymissing out on new customers and failing to engage those who have alreadypurchased. This affects your customer lifetime value and churn, and you’llsee the monetary impact of that on your bottom line month over month.

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Space, Place & Design: How One AgencyTransformed the Modern Event ExperienceWritten by Jami Oetting

This post originally appeared on Agency Post. To read more content likethis, subscribe to Agency Post.

Are our digital lives blocking our ability to experience physical things? Cantechnology make us less or more human?

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How to Stay Hungry, Humble & Focused onGrowth When Your Business Is Doing WellWritten by Katie Burke

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Being humble keeps you hungry.“– Christine Tsai, Founding Partner, 500 Startups (Clickto Tweet)

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Venture capitalists aren’t often known for their humility, but ChristineTsai represents a notable exception to the rule. A founding partner at 500Startups and former Googler and YouTube leader, Christine is theembodiment of someone who brought growth to life as both an investor andan operator.

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7 Tools for Finding & Connecting WithInfluential BloggersWritten by Ann Smarty

The blogosphere has been a major online marketing medium for years now.Bloggers are trusted voices who can bring in customers and help you buildyour community. They're capable of exposing others to your message andgetting the buzz started -- but only if you approach the task diligently.

Reaching out to potential bloggers is a more intricate process nowadaysthan it was even five years ago.

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The Anatomy of a Successful Facebook PostWritten by Shari Monnes

When it comes to using Facebook for business, many people wonder whatthe secret for success is. What kinds of posts get the best results, and howcan you increase engagement? Are there things you should be doing thatyou’re not?

While there is no one single right way of creating a perfect post, there aresome best practices you can follow to help make your posts moresuccessful. We’ve dissected the key elements of successful Facebookposts so you can properly optimize yours.

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An Introductory SQL Tutorial: How to WriteSimple QueriesWritten by Rachel Sprung

Ever heard of the computer language called SQL? You may have heardabout it in the context of data analysis, but never really thought it would applyto you as a marketer. Or, you may have thought to yourself, "That's for thereally advanced data users. I could never do that."

Well, you couldn't be more wrong! The most successful marketers are data-driven, and one of the most important parts of being data-driven is beingable to collect data from databases quickly.

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Why We Acquired RekindleWritten by Brian Halligan

As you may have seen, HubSpot has acquired Rekindle, a Boston basedtechnology startup with unique IP and innovations that we believe will helpHubSpot and our customers advance. But how? Below I’ve taken the time toshare some of my thoughts on why we made this specific acquisition andhow we view acquisitions like these as part of our commitment to rapidgrowth and transforming the marketing and sales landscape.

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3 Big Retailers That Also Rock EcommerceWritten by Morgan Jacobson

Ecommerce and mobile commerce are obviously here to stay, much to thechagrin of major brick-and-mortar retailers. We’ve seen some of the biggestnames in shopping go under, with Borders Books perhaps the mostobvious. Then there’s the story of Blockbuster and Hollywood Video, whichfailed after the introduction of Netflix. Those that don’t conform to buyers’need for convenience and privacy simply can’t survive.

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How to Produce an Internet Radio ShowWritten by Michael Reynolds

There are lots of ways to generate and publish content for your inboundmarketing efforts. From the tried and true written word that powers yourcorporate blog to infographics, webinars, video and ebooks, the number ofchannels available to you seem almost endless.

It can be frustrating at times to try to cut through the noise with this muchcontent being published. While publishing relevant information can help youcreate a loyal community of constituents, do you ever wonder if you couldreach more people by adapting your content to a different style?

If you're struggling to figure out "what's next," you might want to explore theidea of hosting your own live internet radio show.

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Starting a New Job? 8 Tips for Having aGreat First DayWritten by Lauren Pedigo

Congrats! After all the time you spent perfecting your resume, networkingwith people, and researching the company, you landed an interview -- andnailed it. The next day, you were offered the job (and gleefully accepted it).

The hard part is over, right?

Truthfully, the hard part is just beginning.

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The Inbound Marketing Kit You've BeenWaiting For [Free Download]Written by Erik Devaney

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As an ancient Greek philosopher once said, "So many inbound marketingresources on the web; so little time to read them."

A wise and prophetic (and entirely fabricated) insight, indeed.

For modern marketers living in the age of information overload, prioritizingthe resources you want to learn from can be overwhelming.

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12 Tools & Resources to Help You CreateBetter Buyer PersonasWritten by Siobhán McGinty

At first, creating buyer personas seems simple. They're just semi-fictionalrepresentations of your ideal customers, after all.

But when you actually get into the nitty-gritty of creating them, it's easy to gettripped up. One of the biggest challenges you are likely to encounterrevolves around actually gathering the information you need to construct yourpersonas.

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10 Simple Web Copywriting Tips forIncreasing ConversionsWritten by Eric Murphy

Web copy is often the difference between visitors and leads, and leads andcustomers. It plays an integral role for consumers at every stage of thebuying cycle, from awareness to decision making and advocacy.

Most marketers can identify poor web copy when they see it. Why? Becausepoor web copy doesn’t read smoothly, stir emotions, influence behaviors, ormake explicit calls to action—it feels purposeless—and that’s just badmarketing. And yet, web copywriting is a strategy that sometimes falls by thewayside, overlooked for other site priorities like gated content, video,design, and functionality.

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The Essential Reading List for GrowthHackers: 15 Experts to FollowWritten by Laxman Papineni

I've always been in awe of growth hacking. Although I see a lot of differentdefinitions surrounding this buzzword, I like growth hacker Aaron Ginn’ssummation the best:

One reason I like this definition is because it hints at the howmuch entrepreneurs and seasoned professionals can learn from the depthof understanding growth hackers have about how companies grow -- andtheir ability to draw connections between how a company is performing, andthe actions needed to lead to healthy, rapid growth that improveperformance and set a company up for success.

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A growth hacker is someone whose passion and focus ispushing a metric through use of a testable and scalablemethodology.

“

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Think Grammar Doesn't Matter? It Could BeHolding You Back From a PromotionWritten by Allison VanNest

Many people think that once they leave school, they don't need to worryabout grammar. In the real world, most people will just figure out what youmean ... right?

Not quite. Turns out, quality writing can help you get ahead in your career --and poor writing can hold you back. So if you want to get ahead in theworkplace, change careers, or find a job, then it’s time to dust off thatdictionary, thumb through your thesaurus, and get a grip on grammar.

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A Wikipedia Expert's Thoughts on the NYPDEditing ControversyWritten by William Beutler

Editor's Note: Recently, Capital New York reported that NYPD computers

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had been used to make edits to Wikipedia entries on police-relatedtopics. We asked Wikipedia expert and President of Beutler Ink WilliamBeutler to comment on this news story.

New Yorkers and the social web alike were stunned to learn that NYPDcomputers had been used to make surreptitious Wikipedia edits on entriesrelated to police department controversies, including pages covering the"stop-and-frisk" policy and the deaths of Eric Garner and Amadou Diallo.

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8 Phrases You'll Hear When You Have a BigProblem in Your Creative DepartmentWritten by Jami Oetting

This post originally appeared on Agency Post. To read more content likethis, subscribe to Agency Post.

People don't always come out and say what they really mean. Often,managers have to decipher how a department is really doing by studying thenumbers, observing behavior, and paying close attention to the words their

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employees use.

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The #1 Productivity Investment SalesTeams Are Making This Year [Research]Written by Emma Snider

This post originally appeared on the Sales section of Inbound Hub. Toread more content like this, subscribe to Sales.

There are several levers sales leaders can pull to boost their teams'productivity. The tricky part is knowing which to prioritize. Should they doubledown on rep training? Implement new technology? Or would the organizationbenefit most from a compensation plan shake-up?

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How to Respond to People on Twitter: ASimple Guide for Businesses [Infographic]Written by Lindsay Kolowich

Thanks to Twitter, businesses are closer to consumers than ever before.Tweets haven't replaced phone calls and handwritten letters, but they'vebecome a popular way for consumers to vocalize their questions, praise, orcomplaints -- all in plain view of anyone who can find the conversation online.

But customers don't just expect you to read their tweets about you -- theyalso expect you to reply.

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5 Landing Page A/B Tests (And TheirSurprising Results)Written by Ryan Lynch

Intuition is a powerful and often unexplainable phenomenon of human nature.Using hunches based off of past experience and knowledge, we often

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believe we can predict another person’s actions or intentions. This cognitivemiracle empowers humans to trust their gut feelings and make decisionswith little to no objective support. It’s a beautiful thing, but one that often hasnegative repercussions on your marketing.

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A Simple Formula for Writing Kick-Ass BlogTitlesWritten by Corey Eridon

Look, I said ass.

And in a minute, you'll know why. It's one thing to write great content, but it'sanother thing to get it read and ranked -- which is where nailing thetitle comes in. Titles are what sell the content. They represent it in searchengines, in email, and on social media. It's no surprise, then, that one of themost common questions we get is around crafting titles.

So let's just dive right in, shall we? This post will outline a simple formulafor writing kick-ass titles and headlines.

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<

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Improve Conversion Rates by Changing YourShipping Options [Infographic]Written by Susannah Morris

For ecommerce companies, shipping options have a big impact onconversion rates. In fact, 93% of online shoppers say that free shippingwould encourage them to make more purchases online. And beyondconversion rates, shipping options can also be a lever to increase averagepurchase value and increase the lifetime value of your customers.

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The 10 Essential Videos All Schools ShouldHave on Their WebsiteWritten by David Ross

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A picture's worth a thousand words, but a video is worth even more in yourmarketing efforts for your educational institution. Videos can help yourcampus come to life for prospective students, as they see the people,programs, and places that make your school great. Especially if you have alot of prospective students not from the immediate vincinity of your campus,video can be a good way to reach those who don't have the opportunity tovisit. Here are ten types of videos you should include in your marketingefforts.

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9 Smart Ways to Measure Your SalesEnablement EffortsWritten by Debbie Farese

Any marketer can tell you that marketing has become a data-drivendiscipline. Most of us can tell you what metrics we track for our efforts at thetop and middle of the funnel. Traffic? Check. Leads? Check. Opportunities?Check.

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But as our efforts fall further down the funnel, measurement gets muchharder. When it comes sales enablement, there’s no one number that canmeasure the results of your efforts or tell you what projects to prioritize.

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How to Add a CTA Button to Your FacebookPage [Quick Tip]Written by Lindsay Kolowich

Facebook added a very handy feature in December 2014: the option toplace a simple call-to-action button at the top of your Facebook Page. Whileonly available to select businesses at first, Facebook has recently started toroll it out to the U.S. and the rest of the world.

The CTA's functionality is pretty simple: You choose from seven pre-madebutton options ("Sign Up," "Shop Now," "Contact Us," "Book Now," "UseApp," Watch Video," and "Play Game") and link it to any website you want.

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3 Neuroscience Findings That'll Make You aBetter MarketerWritten by

Marketers are constantly trying to grab the attention of their audience in newand innovative ways. This feat is made more and more challenging by theinflux of data and data-related searches on the internet.

Let's play a little game of "Did You Know?" with the help of research fromthe National Center for Biotechnology Information.

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8 Mistakes Brands Make With InstagramWritten by Craig Kilgore

Since coming into existence in 2010, Instagram has given brands theopportunity to engage with their audience and tell their story through the

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power of visuals. The Facebook-owned app was one of the fastest growingmajor social networks in 2014, and is now home to more than 300 millionaccounts.

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14 Ways to Increase Your Clickthrough Rateon TwitterWritten by Neil Patel

Tweeting is easy. You can type up anything in three seconds and press"tweet." But sending a clickable tweet -- that, my friend, is a science.

Thankfully, making your tweets clickable doesn't "just happen" based on thewhim of the Twitter gods. It happens when you intentionally apply a certainset of principles.

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Google and Consumers Agree: You Need aMobile-Friendly Ecommerce SiteWritten by Tracey Wallace

Brands with both a physical and digital presence make almost 30% more inrevenue. Consumers report a higher level of satisfaction with brands thathave both a brick-and-mortar and online store, according to a recent study.Legacy brands who once hailed shopping malls as their “mecca” are nowhaving to close shop, and once-startup, online-only brands, including WarbyParker and Birchbox, are moving in and opening their doors.

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What Does a Great Buyer Persona Look Like?Dissecting 3 Real-Life ExamplesWritten by Lisa Toner

Any project you undertake gets easier when you have real examples to

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guide you -- but it's not always easy to find them. Take buyer personas, forinstance. Most companies keep theirs under lock and key, making it reallydifficult for other marketers to find inspiration and guidance to make theirown.

So we decided to help.

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A Vivid Vision for HubSpot's ContentWritten by Joe Chernov

The program began as it always did -- with a spritely, “Welcome toINBOUND Radio on SiriusXM channel 125.” Host Mike Volpe went on tointroduce the day’s guests. First up was a prominent Stanford medicalresearcher, who’d made a breakthrough in Parkinson’s treatment thanks tothe millions of iPhone and Apple Watch users who volunteered to have theirhealth monitored through their mobile devices. “Giving away your health datais about as inbound as it gets,” observed Volpe when he wrapped up theinterview from HubSpot’s brand new Cambridge recording studio.

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4 Truths Healthcare Providers Need toKnow About Content MarketingWritten by Carrie Dagenhard

Healthcare marketing isn’t easy. (But you already knew that, didn’t you?)New Affordable Care Act stipulations, HIPAA laws, and increasinggovernment involvement have regulatory committees tightening their grip onall forms of outbound communication.

This means that while marketing departments and compliance professionalshave always butted heads, the new state of healthcare has created anunyielding stalemate between the two departments. But there is a cure.

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7 Negotiation Techniques That'll Boost Your

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Power at the Bargaining TableWritten by Jami Oetting

This post originally appeared on Agency Post. To read more content likethis, subscribe to Agency Post.

You didn’t get into this business to spend your days arguing. Conflictresolution was certainly not in your job description when you started out as adesigner, account manager, or copywriter. Instead, you daydream aboutquiet days agonizing over creative -- not being on stage in a courtroom.

But the reality is that you have to lead the charge for your agency, and thatsometimes requires you to deal with hard-bargaining clients who want morework at less money.

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How to Easily Create Custom Pin It URLs forPinterestWritten by

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Nowadays, many marketers -- especially those in the ecommerce space --are using Pinterest to achieve their business goals. After all, Pinterestboasts the highest average checkout value of all social media referralshoppers.

One way they're using Pinterest is by adding Pin It buttons to their websitesto leverage the platform’s shopping power. After all, adding these Pin Itbuttons gives fans another outlet for sharing your stuff with their networks --which helps drive more traffic to your website while organically increasingyour Pinterest following.

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How Inbound Marketing Can BoostEnrollment for DaycaresWritten by Johnny Hughes

If you’re a child care owner, director, or start-up who’s tired of struggling tofind new ways to fill the enrollment for your daycare, then inbound marketingmight be the golden ticket you’ve been looking for.

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In this article, you will learn what stages a parent goes through whenselecting a new child care facility and discover fresh marketing techniquesproven to help you boost enrollment immediately with inbound marketing.

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10 Companies That Totally Nail CopywritingWritten by Corey Eridon

You all know The Old Spice Guy, right? The years-old "The Man Your ManCould Smell Like" campaign was memorable for many reasons, but one ofthem was that it gave Old Spice a voice. A voice that came through in everyvideo, commercial, tagline, Facebook update, tweet -- you name it.

And do you know who is behind all of that marketing collateral?

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Industry Benchmarks for Social Media

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Engagement: How Much Should Your PostsReceive?Written by Maggie Hibma

One of the best feelings as a marketer is when you spend time crafting theperfect message for your social accounts and then your audience actuallyengages with that post. Interactions like shares, comments, retweets, andfavorites tell you that your messages are resonating with your fans andfollowers.

But how you know when the number of interactions you’re getting is good?And what does “good” mean, anyway?

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11 Expert Tips for Growing Your Company'sBlogWritten by Siobhán McGinty

Most marketers dream about the day their blog has "made it."

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How we define "making it" differs. Maybe it's when we reach a certain trafficor lead goal. Maybe it's the day one of our posts finally gets shared by aninfluencer. Or maybe, it's when your blog makes a "blogs to watch" roundup.

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How to Grow Your Email List by Running aContestWritten by Jessica Webb

Marketers often think of running contests for things like branding, customerdelight, and fan engagement -- but that's not all they're good for. Created acertain way, contests can also help you fill your funnel, making youraudience and your boss happy at the same time.

We've seen this happen first-hand at HubSpot. Last December, my teamhad the idea to run a contest, but wanted to see if there was a way to tie itmore closely to business objectives.

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Creating Internal Buy-In for InboundMarketing in Higher EducationWritten by

You’ve read all the books, you’ve listened to all the top influencer podcasts,and you’ve analyzed case study upon case study. You’re sold and ready tostart implementing an inbound strategy for your higher education institution.Now comes the tough part, selling your colleagues on the value.

When Val Fox, a director in Bentley University's marketing andcommunication department, wanted to implement Hubspot for theirPreparedU program, one of the first things she had to do was “sell peopleinternally” on the idea.

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7 Ways to Create a Long-LastingRelationship Between Content and Design

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Written by Danielle Irigoyen

When it comes to building a strong brand, no matter what your industry,every company's key to success starts with stellar content and equally stellardesign. Whether you’re creating a website, infographic, print ad, emailcampaign, blog post, social media account, etc., there’s always a need forsome degree of both parts.

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14 Tools & Resources for Conducting MarketResearchWritten by Jami Oetting

This post originally appeared on Agency Post. To read more content likethis, subscribe to Agency Post.

We are creatures of habit, especially when it comes to buying behavior. Weknow the location of our favorite products in the store, and we trust that they'llwork year after year. In fact, research shows Americans buy the same 150items, which accounts for 85% of household needs.

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