Social media HAS NO DOUBT BECOME A KEY PART

OF OUR DAILY LIVES both at work and in our personal lives.

At Prayag, we studied a few companies that have

been at the forefront of the social media

presence and identified 8 of their best

practices

Here goes …

zzz

1. Why social media? To primarily listen to customer experiences and strengthen brand image

2. How do they engage? By using a variety of content such as quotes, fun trivia, achievements & contests, all packaged in appealing ways

3. Why is their content so good? Because they capitalize on events of everyday interest and connect it to their offerings

4. Why do they have a loyal following? Because they show interest in their followers by engaging and responding to their comments

5. How do companies use social media? By coming up with campaigns that allow the followers to relate to their offerings more easily

6. What’s different about their content? They include only original and thought provoking content

7. Is it only about their offerings? No! Updates containing skill enhancing material and job openings are very popular

8. How do they build a positive brand image? By involving themselves with real world issues

Social media activities of the following companies were studied:

Looking for help with social media marketing or need more information?

Contact us at: jayanthi.badrinath@prayag.com or @PrayagBangalore