8 ˛ 11 JUNE 2020 · I walked away with many initiatives and ideas to. implement back at work! WHY...

8 - 11 JUNE 2020

GARY VAYNERCHUKChairman of VaynerXCEO of VaynerMedia

Keynote Speaker:

We’ve all been talking about it. Now it’s time to put words into action!With that, MARKETING-INTERACTIVE is proud to be going virtual with its most successful flagship event Content 360. While this decision wasn’t taken lightly, we believe it’s the right one. With no clear visibility on when travel, gatherings and regulatory measures will return to normal, it’s time to do what so many of you are already doing – turning this new reality into an opportunity to adapt, evolve and create value. Join Content 360 Week and learn how to build a strategic content marketing plan that is responsive to change. Clearly and visually align strategic initiatives to business goals in your content. Navigate and adjust marketing spend and plans to global instability due COVID-19. Develop a content marketing strategy to help senior leaders of customer-facing teams.Create adaptable marketing programs and messaging to changing consumer context. Spaced out over 4 days to prevent screen-viewing burnout, Content 360 Week will feature sought-after speakers from across the region, who will be on stand-by to answer your questions LIVE. Join us online, from the comfort of your home, office or favourite work spot!

WHAT’S NEW in 2020? If you enjoy live webinar workshops and think you will benefit from having a pre-conference workshop to get hands on in brushing up your content marketing prowess, you have the perfect opportunity to do so on 8 June 2020 with live Q&A sessions with the trainer.

ABOUT THEVIRTUAL CONFERENCE

EVENT DATE: 8 - 11 JUNE 2020WEBSITE: https://conferences.marketing-interactive.com/content360-sg/

EVOLVE WITH US: NAVIGATE THEFUTURE OF CONTENT MARKETINGTO DRIVE BUSINESS PERFORMANCE.

#CONTENT360WEEK

1CONTENT 360https://conferences.marketing-interactive.com/content360-sg/

FOR MORE INFORMATION ABOUT CONTENT 360,CONTACT OUR FRIENDLY PROJECT MANAGERS:

REGISTRATION AND GENERAL ENQUIRIES

MALAYSIAMohanesh KumarProject ManagerEmail: [email protected]: +65 6423 0329Mobile: +65 9895 3365

PHILIPPINES, AUSTRALIA, THAILAND, VIETNAM & CAMBODIACzarina SolomonHead, Project ManagementEmail: [email protected]: +65 6423 0329Mobile: +65 8112 6351

SINGAPOREKheeran VasuthavanProject ManagerEmail: [email protected]: +65 6423 0329Mobile: +65 8598 5965

INDONESIA & BRUNEIDzulfiqar RohimAssistant Head, Project ManagementEmail: [email protected] Tel: +65 6423 0329Mobile: +65 9678 9958

CONTENT 360

2 ACCELERATE HRconferences.humanresourcesonline.net/accelerate-hr-my

ACCELERATE HRconferences.humanresourcesonline.net/accelerate-hr-my

About Learning & Development Asia

CONTENT 360SHARE THEIR EXPERIENCESPAST ATTENDEES

Amazing experience. Full of practical knowledge and opportunity to meet new people. This is a must-attend conference for every marketing professional!

Valuable conference! If you want to stay in the game and learn how content creation, SEO strat-egy, and the way consumers search for what they need - this is a great opportunity to learn!

This conference allowed me to talk to many dif-ferent brands and vendors face-to-face as well as to establish my own network. I heard how other groups are solving the same problems we are trying to solve. I’ll be coming back!

Personally for me, connecting with themarketing practitioners enriched myunderstanding of content and what a key ingredient it is. The speakers spoke at thevery heart of it.

I had a great time at this year's Content 360 conference! I got all the information I needed on how to implement and create an effective brand strategy and positioning.

This is a conference well-worth attending! I walked away with many initiatives and ideas toimplement back at work!

WHY ATTENDCONTENT 360 WEEKAs a business owner, a marketer, a content creator or a communicator, we are all faced with these challenges when it comes to content marketing:

What you will gain from this conference:• Personalisation It is still a challenge for most brands to create personalised experiences at scale. Personalisation has been proven to be one of the keys to successful engagement, which is why Dynamic Content (i.e. content that is tailored based on your profile) is of such high interest.

• Saturation and Content Panic Syndrome Marketers are still grappling with how best to measure the effectiveness of their content, and how to derive actionable insights. This is why Content Intelligence and Value metrics are important topics.

• Measurement and Insights Marketers are still grappling with how best to measure the effectiveness of their content, and how to derive actionable insights. This is why Content Intelligence and Value metrics are important topics.

• Tech overdose Marketers are drowning with choice when it comes to solutions/tools for content management, distribution, amplification, and curation that will seamlessly complement and integrate with their overall strategy. They want a clearer idea of what will really drive their campaigns and content marketing forward.

If you do not have the answers to all these challenges nor have put in place the perfect solution for your content marketing needs; then you need to be part of CONTENT 360 WEEK.

Chief Marketing OfficerChief Communications Officer

Chief Creative OfficerChief Customer Officer

CEO / Managing DirectorEditor-in-chief

Content MarketingDigital Marketing

Social MediaCreative ServicesCommunicationsPublic Relations

User Experience / UX Editor-in-chief

Agency PrincipalAgency Account ManagerClient Success Manager

UX Designer / Web DesignerPPC, SEM, and

Content Strategist

VPs / Directors / Head / Managers ofC-Suite Agencies / Consultants

2 CONTENT 360https://conferences.marketing-interactive.com/content360-sg/

CONTENT 360https://conferences.marketing-interactive.com/content360-sg/ 3



Manager

Executive Top Management

VP / Director

9%

28%

52%

11%

SENIORITY

200

Delegates

70

Companies

20

Speakers

Travel Arts / Entertainment

Business Services

Consumer Products

Education

Financial Services

Energy / Utilities

Government

Property / Construction

Marketing-Media

HR Services

Hospitality

Healthcare / Pharmacy

IT Telecoms

Logistics Services

Marketing-Agency

5%7%

8%

6%

2%

8%

13%5%

6%

5%

6%

1%

5%

5%

10%

8%

INDUSTRY

WHOYOU WILL MEET

SOME OF THE PASTPARTICIPATING COMPANIES




About Learning & Development AsiaSPEAKERS

Visit our website to get the latest updates on 2020's speakers.

AT OUR 2020 CONFERENCE

CHRISTABEL CHUASocial Media Personality& Entrepreneur@bellywellyjelly

VIKNESWARANVEERASUNDARSocial Media Personality@vikarworld

JIAN HAO TANSocial Media Personality& Entrepreneur@thejianhaotan

ADRIAN ANGFounderAdVantage Digital

LEWIS MOHDeputy General ManagerAllison+Partners

JOANNA MITCHELLHead of Partnerships, PR & InfluencerBenefit Cosmetics (LVMH)

LUDA ZUEVAGroup Chief Marketing Officer AQUAPHOR

MAURA FOGARTYSingapore Bureau EditorBBC

SU-ANN YEOWDeputy Head of Digital Marketing,Asia PacificAllianz SE

ROCHEVANDENBERGHEVP & Head of MarketingFWD Life Insurance Corporation

SPEAKERS





MARCUS HOFounderBrew Interactive

WALTER LIMFounder & Chief Content StrategistCooler Insights

SHIREESH MISHRAVP of Analytics & Decision ManagementCiti

ANTON REYNIERSRegional Strategic Partnership Lead,Creative AgenciesGoogle

NIKHIL KHAROOHead of PR & Partnerships,APACFitbit

MARCO SPARMBERGVP & Head of Content Development,Marketing & CommunicationsDBS Bank

KHUSHBOO BENANIHead of Content, InfluencerMarketing & Brand AdvocacyDiageo India

SEAN LEASChief Executive Officer APACDKSH Smollan

AUDRA PAKALNYTEHead of Strategic Initiatives & PRFave Group

RACHIT DAYALFounder & CEOHappy Marketer




SPEAKERS



SOPHIA ONGVice President, Marketing, ElectronicsST Engineering

BEN SOUBIESManaging Director JAPACTalkwalker

TAY GUAN HINFounder & GCCOTGH Collective

MARK KHOODigital Marketing& E-commerce DirectorResorts World Sentosa

MARIANNE BUNTONDirector, Global Sales& Product MarketingShutterstock

DAVID TSEGlobal Esports DirectorRazer Inc.

ABHISHEK GROVERRegional Digital Marketing HeadSamsung

JEAN THOMASChief Marketing OfficerPomelo Fashion

AXTON SALIMDirectorPT Indofood Sukses Makmur TBK

INTAN EKOWATIVP Head of Baby Food BrandPT. Nestle Indonesia

SIVA JAYARAJVP, Head of Marketing & ExperiencesPrudential Assurance Company Singapore

SPEAKERS



AKIRA MITSUMASUVice President of Global MarketingJapan Airlines

SAPNA ANGURALHead of English AudienceMediacorp

RAJA RAJAMANNARChief Marketing & Communication Officer & President, HealthcareMastercard

MICHELLE YIPChief Marketing OfficerLazada Singapore

MARIO VERAVP of Global Marketing& CommunicationNestle

ROBERTO SAPUTRAChief Brand OfficerPT Smartfren Telecom TBK

DENISE KELLERProducer, Director & PresenterKeller Media



VERIYANTA KUSUMAHead of Community& Social MarketingTraveloka

STU LLOYDChief StorytellerCATMATDOG BusinessStorytelling Consultants




At the Edge of

Content Tech

• Hypertargeting content to maximise conversions along the entire customer journey• Content marketing strategies during crisis and post-crisis• Redefine customer journey with dynamic content

Content Marketing ROI

• Incorporate On-Brand storytelling into content marketing campaigns• Scaling Personalisation through adaptive content for omnichannel marketing delivery• Winning formula for successful content collaborations and coalitions

OPENING KEYNOTE: CREATE COMPETITIVE ADVANTAGE WITH NEW TECH

SPEAKERS



JEAN MADRIDManaging EditorUnilever

GARY VAYNERCHUKChairman of VaynerXCEO of VaynerMedia

MICHAŁ SZANIECKIManaging Director SEAT & CupraVolkswagen

ANSON TANGeneral Manager – New Media Viu

CHRISTOPHERDAGUIMOLGroup DirectorBrand CommunicationsZALORA Group

KENNY ONGManaging Director &Head of Special Projects, SEAUniversal Music Group



AUN KOHDirector of Brand & Content, APACTripadvisor



EndemicContent

• Building stronger audience engagement by going local• Leverage consumer sentiment with targeted community based content• Manufacture content and grow consumer base with esports

ContentManagement

& Measurement

• Re-imagine content to convey brand purpose• Design content architecture for brand affinity• Build sustainable content models to prevent burnout & content panic syndrome

OPENING KEYNOTE: RE-IMAGINING CONTENT: HOW PRUDENTIAL MADE THE LEAP FROM VOLUME TO VALUE

• Employee activism: Convert employees into content brand ambassadors

• Create impressions via micro-moment content marketing• Creating actionable content by building data-driven

content marketing strategy

The Future of Content Strategy

• The shift from volume metrics to value metrics to obtain better results• Newsgathering amid a pandemic: Keeping the channel & digital platforms going• Improving brand health with a digital-first cause campaign

OPENING KEYNOTE: KILLER CONTENT CREATION: HOW INFINITI PUSHED THE BOUNDARIES OF A TRADITIONAL MEDIA DRIVE WITH NEW TECH

What’s Trending in Content



PRE-CONFERENCE WORKSHOPS - MONDAY 08/06/2020

MORNING WORKSHOPS

8.00am Prepare to log in

9.00am

Morning Workshops Begin (Choose 1 of 3)

Workshop A: Killer email content – techniques that work (Basic/Intro)• Let’s be honest. Almost none of us were trained to write for such a cluttered, saturated and

overcrowded media landscape. But because it’s so cluttered, making an impact on the first attempt matters more than ever before. Email writing, when done right, can be a huge boost to your marketing efforts. This workshop is perfect for newer marketers looking to hone their skills with the written word.

STU LLOYDChief StorytellerCATMATDOG Business Storytelling Consultants

Workshop B: Conversion Rate Optimisation (Intermediate) • You’ve got their interest, now what? This workshop will diss the key components required

for a successful conversion optimisation strategy. Explore methods used to help large brands and smaller startups optimise websites and digital campaigns to achieve their maximum potential. We’ll be taking a hard look at uncovering user motivation, wants and needs, and how to prioritise the elements of optimisation that work best for driving more leads and sales.

Workshop C: Aligning content marketing with business goals (Advanced)• Designed for experienced practitioners who are required to justify all of their brilliant ideas

against a commercial background. Stop doing content for content’s sake and get real about strategies that makes sense for your business. This 3 hour masterclass is the perfect place to sharpen your content strategy blade.

11.00am End of Morning Workshops

AGENDA

MARCUS HOFounderBrew Interactive

RACHIT DAYALFounder & CEOHappy Marketer

PRE-CONFERENCE WORKSHOPS - MONDAY 08/06/2020

1.00pm Prepare to log in

AFTERNOON WORKSHOPS

2.00pm

Afternoon Workshops Begin (Choose 1 of 3)

Workshop A: Social Media Content Marketing (Beginner) • Get ready for a comprehensive introduction to using content on today’s social media

platforms with the highest traffic. Understand the opportunities and challenges of utilising content marketing on platforms like Facebook, LinkedIn, Twitter, WeChat, Instagram, Reddit, LINE, TikTok etc.

Workshop B: Search-Optimised Strategies & Content Best-Practices (Intermediate)• Every successful campaign begins with having the right strategy. This workshop will also

address useful and impactful SEO strategies. Get a head start by employing top keyword and user intent research, Mobile-SEO, as well as some common technical SEO content issues. This might not be the complete guide to optimising content for SEO, but it’s a great place to start!

ADRIAN ANGFounderAdVantage Digital

Workshop C: DIY Video Content Production (Intermediate)• With the emergence of live video and the era of micro-moment marketing, sometimes a

marketer has got to be able to skip the labored production cycle and get their video out quickly themselves. This crash course in video content production will introduce you to life-saving shortcuts, and make it that much easier for your team to bring your marketing to life.

4.00pm End of Afternoon Workshops

AGENDA

WALTER LIMFounder & Chief Content StrategistCooler Insights

TAY GUAN HINFounder & GCCOTGH Collective



AGENDACONFERENCE DAY 1 - TUESDAY 09/06/2020

8.45am Prepare to log in

8.55am Welcome and opening remarks: Rezwana Manjur, Regional Editor, Marketing magazine

9.00am

Ask GaryVee (LIVE SESSION): Marketing in the NowIn an intimate 1-to-1 style session, GaryVee will be discussing on getting your contentstrategy right in the context of marketing in today’s turbulent times. There will also be plentyof time reserved to take questions from the audience, so have them ready!

Moderator: Rezwana Manjur, Regional Editor, MARKETING magazineKeynote Speaker:

AT THE EDGE OF CONTENT TECH

9.35am

Volkswagen Case Study:Hypertargeting content to maximise conversions along the entire customer journey• Curating content to drive attention for early prospects by juggling emotional vs rational messaging• Optimising content by using 1st/2nd/3rd party data to focus on right audiences• Deliver content by using 1-2-1 and 1-2- video chats as interactive content to replace

standard digital formats

10.10am Screen-time break

10.20am

Content Marketing in the age of COVID-19:Driving demand effectively without exploitation• Understanding consumer behaviour in times of uncertainty• The Do’s and Don’ts of marketing during a pandemic• Balancing short-term needs with long-term brand building

10.55am

Getting Personal: Redefining The Customer Journey With Dynamic Content • Tailoring content for the individual consumer in the context of personalisation• Going beyond one-time transactions• Crafting truly meaningful 1:1 content experiences

JEAN MADRIDManaging Editor

U-Studio Singapore, Unilever

AKIRA MITSUMASUVice President of Global MarketingJapan Airlines

MICHAŁ SZANIECKIManaging Director SEAT & CupraVolkswagen Group

GARY VAYNERCHUKChairman of VaynerX,CEO of VaynerMedia

CONTENT MARKETING ROI

11.30am

Screen-time break

Chair Yoga with Denise KellerChair Yoga is an excellent way for to reduce stress and improve circulation.We’re bringing the studio to your own home office with our Celebrity Yoga Instructor,Denise Keller.

Get your computer chairs ready!

11.40am

Fireside Chat: Visual Storytelling: Creating an immersive campaign to masterthe art of storytelling• Curating content that resonates with customers and builds emotional connection• Driving engagement by immersing them in a personalised content creation experience• Delivering a seamless experience with the aid of machine learning

Moderator: Rezwana Manjur, Regional Editor, MARKETING magazinePanelist:

12.15pm

Panel Discussion: Incorporating On-Brand Storytelling into your ContentMarketing Campaigns• Forging connections through visual mediums• Establishing a trendsetter mindset to your content• Boosting engagement by staying focused on your content’s core value

Moderator:

Panelists:

12.50pm Screen Break

AGENDA

MARIANNE BUNTONDirector, Global Sales & Product MarketingShutterstock

DENISE KELLERProducer, Director& PresenterKeller Media

MICHELLE YIPChief Marketing OfficerLazada Singapore

LUDA ZUEVAGroup Chief Marketing OfficerAquaphor

ANTON REYNIERSRegional StrategicPartnership Lead,Creative AgenciesGoogle

KENNY ONGManaging Director &Head of Special Projects,SEAUniversal Music Group



CONTENT MARKETING ROI

1.00pm

Scaling Personalisation through adaptive content for omnichannel marketing delivery• Delivering a consistent message by branding content together across multiple platforms• Creating seamless content experiences to match platforms with needs• Building content to leverage consumer experience

1.35pm

Panel Discussion: Stronger together: Winning strategies for successful contentcollaborations and coalitions• Maximising your brand’s ROI by getting the most out of brand partnerships• Evaluating the function of B2B vs B2C collaboration strategies• Measuring the success of a content collaboration

Moderator: Janice Tan, Senior Journalist, Marketing magazinePanelists:

2.10pm Closing remarks: Rezwana Manjur, Regional Editor, Marketing magazine

2.15pm End of Day 1

AGENDA

CHRISTOPHERDAGUIMOLGroup DirectorBrand CommunicationsZALORA Group

AUN KOHDirector of Brand andContent, APACTripadvisor

NIKHIL KHAROOHead of PR & Partnerships, APACFitbit

ANSON TANGeneral Manager - New MediaViu

AUDRA PAKALNYTEHead of Strategic Initiatives & PRFave

CONFERENCE DAY 2 - WEDNESDAY 10/06/2020

8.45am Prepare to log in & Interactive Quizzes.


9.00am

Opening Keynote: Re-imagining Content: How Prudential made the leap fromvolume to value• Moving beyond commercial intent – The value of Purpose• Re-imagining content to convey brand purpose• Personalised journeys vs traditional mass touch points

ENDEMIC CONTENT

9.35am

Building stronger audience engagement by going local• Keeping content authentic and relevant to audiences at home• Developing made-in-Singapore content based on an understanding of local audience

preferences and consumption behaviours• Collaborating with the ecosystem to harness the wealth of creativity and co-create

more possibilities


10.20am

Mastering Localisation By Leveraging Consumer Sentiment With Targeted Community-based Content • Tapping into like-minded, peer-based communities• Staying authentic by utilising the power of localised content• Creating community-based content marketing opportunities

10.55am

Game On! How Brands Are Using eSports To Manufacture Content And Grow Their Consumer Base • Understanding eSport’s role in the SEA Games by marketing it on the right channel• Introducing competitive eSports to the traditional sports competition scene• Aligning product with content without losing its natural connection with the industry

AGENDA

VERIYANTA KUSUMAHead of Community& Social MarketingTraveloka

SAPNA ANGURALHead of English AudienceMediacorp

DAVID TSEGlobal Esports DirectorRazer Inc.

SIVA JAYARAJVP, Head of Marketing & ExperiencesPrudential Assurance Company Singapore



AGENDACONTENT MANAGEMENT & MEASUREMENT

11.30am Screen Break

11.40am

The single source of truth behind a winning content strategy• Discovering meaningful conversations that could be missing out on today• No more data silos - understand how you can have a consistent and complete brand story• Driving business impact with 360 degrees of actionable consumer insights

12.15pm

Fireside Chat: Marketing Resilience: Develop content marketing plans which are responsive to changes • Developing ongoing contingencies to mitigate against loss• Embracing on digital growth transformation and proactive customer relations strategies• Identifying different approaches and tactics that might impact brand success

Moderator: Janice Tan, Senior Journalist, Marketing magazinePanelists:


1.00pm

Designing a content architecture for brand affinity• Transforming content marketing into media publishing• ‘Time spend’ as the new success measure• Building an always-on content pipeline for an non-media brands

1.30pm

Future-Proof your content marketing strategy throughsmart measurement• Combining data in content marketing tactics with measurement in mind• Going beyond limits by introducing creative content practices• Driving successful engagement by incorporating user generated content

MARCO SPARMBERGVP & Head of Content Development, Marketing & CommunicationsDBS Bank

ROCHE VANDENBERGHEVP & Head of MarketingFWD Life Insurance Corporation

BEN SOUBIESManaging Director JAPACTalkwalker

AXTON SALIMDirectorPT Indofood Sukses Makmur Tbk

ROBERTO SAPUTRAChief Brand OfficerPT Smartfren Telecom Tbk

AGENDACONTENT MANAGEMENT & MEASUREMENT

2.10pm

Panel Discussion: Building Sustainable Content Models To Prevent Burnout, Content Panic Syndrome And Loss Of Consumer Interest• Preventing content burn-out by establishing strategies for long term success• Reinventing your own content formula for application for brands• Balancing commercial needs with demand of consumers by utilising infinite content

options rightfully

Moderator:

Panelists:


3.00pm End of Day 2

KHUSHBOO BENANIHead of Content,Influencer Marketing & Brand AdvocacyDiageo India

CHRISTABEL CHUASocial Media personalityand Entrepreneur@bellywellyjelly

VIKNESWARAN VEERASUNDARSocial Media Personality@vikarworld

JIAN HAO TANSocial Media Personality & Entrepreneur@thejianhaotan

DENISE KELLERProducer, Director& PresenterKeller Media



CONFERENCE DAY 3 - THURSDAY 11/06/2020

8.45am Prepare to log in & Interactive Quizzes.


9.00am

Opening Keynote: Sonic Brand Architecture: Leveraging on multisensorybrand immersion• Creating a comprehensive sonic brand architecture and identity• The importance of audio branding in today’s environment • The power of creating consumer recognition & preference through multisensory branding,

including sound, taste & sight

WHAT’S TRENDING IN CONTENT?

9.35am

Creating actionable content by building data-driven content marketing strategy • Mining fresh insights that lead to cut through creative• Optimising creative campaigns through data and feedback• Understanding the importance of data and creativity in content


10.20am

Employee Activism: Converting Your Most Critical (and overlooked) Audience Into Content Brand Ambassadors• Creating an effective internal content strategy to turn employees into influencers• Establishing a shared identity that’s high on emotional engagement• Initiating guidelines to enhance the image of your budding content creators

10.55am

Fireside chat: Newsgathering amid a pandemic: Keeping the channel & digital platforms going• Best practices from the world’s most trusted news organisation• Evolving editorial strategies in response to audiences• Identifying the challenges of delivering news content from home

Moderator: Rezwana Manjur, Regional Editor, MARKETING magazinePanelist:

SOPHIA ONGVice President, Marketing, ElectronicsST Engineering

ABHISHEK GROVERRegional Digital Marketing HeadSamsung

AGENDA

MAURA FOGARTYSingapore Bureau EditorBBC


RAJA RAJAMANNARChief Marketing & Communications Officer & President, HealthcareMastercard


WHAT’S TRENDING IN CONTENT?

11.30am

Screen Break & Activity Session

Cooking SessionLearn ways to cook simple yet delicate bites for your break! This time, we’re bringing thekitchen to your screen with Andrew Walsh from Cure.

THE FUTURE OF CONTENT STRATEGY

11.40am

An Industry Leader’s Guide to KOLs: How Benefit Cosmetics got InfluencerMarketing Right• How Benefit Cosmetics turned Influencer Marketing into a ROI machine• The pros and cons of bringing Influencer Marketing in house• How you can succeed even without building a content hub

12.15pm

Panel Discussion: Creating Impressions Via Micro-Moment Content Marketing • Understanding the principles of micro-moment content marketing• Recognising the individual consumer’s specific context• Maximising micro-moment through content delivery systems

Moderator:

Panelists:


AGENDA

JOANNA MITCHELLHead of Partnerships, PR and InfluencersBenefit Cosmetics (LVMH)

INTAN EKOWATIVP Head of Baby Food BrandPT. Nestle Indonesia

JEAN THOMASChief Marketing OfficerPomelo Fashion

LEWIS MOHDirectorAllison+Partners


ANDREW WALSHChef/OwnerCure


THE FUTURE OF CONTENT STRATEGY

1.00pm

Improving brand health with a digital-first cause campaign• Digital-first planning tailored to real consumer interests• Measuring brand loyalty and trust by introducing brand health tracking• Gaining a competitive advantage in any climate by incorporating sustainability content as

an essential part of the business

1.35pm

Panel Discussion: Making The Shift From Volume Metrics To Value Metrics To Obtain Better Results• Setting value metrics that measure your business objectives• Measuring engagement and what constitutes ROI• Optimizing pricing strategy for high growth

Moderator:

Panelists:


2.15pm End of Conference

MARK KHOODigital Marketing andE-commerce DirectorResorts World Sentosa

SEAN LEASChief Executive Officer APACDKSH Smollan

MARIO VERAVP of Global Marketing & CommunicationNestle

SHIREESH MISHRAVice President ofMarketing AnalyticsCiti

SU-ANN YEOWDeputy Head ofDigital Marketing,Asia PacificAllianz SE

AGENDASPONSORS & PARTNERSLearn more about how we can help you achieve your mission-critical priorities and position your brand as the brand of choice for content and digital solutions. We have the right platform for you at CONTENT 360 WEEK and MARKETING-INTERACTIVE. BECOME OUR STRATEGIC PARTNER TODAY!

As a sponsor of CONTENT 360 WEEK, you can potentially reach:

177,000 100,000 47,200 5,300FACEBOOK

FOLLOWERSEMAIL

CAMPAIGNCONTACTS

TWITTERFOLLOWERS

LINKEDINFOLLOWERS

to find out how you can partner with us to reach your target audience at conferences.marketing-interactive.com/content360-sg/

Contact Chua Soon Tzer at [email protected] or +65 9066 0353

2020 Sponsors:



SPONSORSHIPBENEFITS

Put your brand in the spotlight.Through our integrated marketing campaign, you can gain extensive exposure and associate yourself with an event that your audience views positively. You can also explore speaking opportunities to position yourself as an authority and subject expert in the industry.

Position yourself as an industry leader.Showcase your innovative technologies and expert services directly to decision-makers, across the industry, by exhibiting at our event.

Transform leads into customers. More exposure means more interest. More interest means more leads!

WHO SHOULD SPONSOR

Content Marketing Agencies (PR, Media Specialist)

Content Management Solutions Providers

Content Intelligence Software Providers (Marketing Cloud)

Analytics and Measurement Providers

Content Distribution/Amplification Providers

Media Companies who offer Customised Content Production Services

Influencer Agencies and Networks

Event Organisers

Content Platforms

PRICINGMAIN CONFERENCE ONLY

SGD349

* Unlimited access to presentation slide decks (subject to speakers consent)

MAIN CONFERENCE +2 PRE-CONFERENCE WORKSHOPS

SGD449

* Unlimited access to presentation slide decks (subject to speakers consent)

Don’t miss this opportunity to learn how you can future-proof your

content marketing strategy at CONTENT 360 WEEK. Visit

https://conferences.marketing-interactive.com/content360-sg/pricing




GET IN TOUCH

SPONSORSHIP & EXHIBITION OPPORTUNITIESChua Soon TzerRegional Commercial Director, SEA Email: [email protected]: +65 6423 0329Mobile: +65 9066 0353

SPEAKING OPPORTUNITIESPriya KarthikRegional ProducerEmail: [email protected]

WITH USREGISTRATION AND GENERAL ENQUIRIES

MALAYSIAMohanesh KumarProject ManagerEmail: [email protected]: +65 6423 0329Mobile: +65 9895 3365

PHILIPPINES, AUSTRALIA,THAILAND, VIETNAM& CAMBODIACzarina SolomonHead, Project ManagementEmail: [email protected]: +65 6423 0329Mobile: +65 8112 6351

SINGAPOREKheeran VasuthavanProject ManagerEmail: [email protected]: +65 6423 0329Mobile: +65 8598 5965

INDONESIA & BRUNEIDzulfiqar RohimAssistant Head, Project ManagementEmail: [email protected] Tel: +65 6423 0329Mobile: +65 9678 9958

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TO THOSE WHO MADE THE CUT!

https://awards.marketing-interactive.com/pr-awards-sg/finalists

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#PRAWARDS

EnquiriesEnquiries

Czarina SolomonCzarina Solomon+65 8112 6351 / +65 6423 0329 +65 8112 6351 / +65 6423 0329

[email protected]@marketing-interactive.com

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8 ˛ 11 JUNE 2020 · I walked away with many initiatives and ideas to. implement back at work! WHY...

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