• Social Media Analysis

(From Nov 2016 to 17)

• Website Analysis

• Native Collaborations

Social

Media

November - 2016 December - 2016 January - 2017

Throughout this month they only posted static

posts relating their product to the fast food.

They launched the their Instagram account targeting Pakistani

audience on Instagram.

In this, they started using engagement tactics to

create user comments by asking them “What are

you having for lunch/dinner? Etc”

February - 2017 March - 2017 April - 2017

7UP opted for same static posts again for this

month as they did in November 2016.

Sponsored the leading Lahore Restaurants in a

video by motivating them to eat there and win an iPad, which they later give out to almost 10

people.

They launched “MaanaLo Food Ka Love” by posting short 1 min

videos.

May - 2017 June - 2017 July - 2017

Sponsored as the “Beverage Partner” in

LahoreEat 2017.

In July, which was the post Eid period they

came back to static post and started branding

their product as Refreshing.

During Ramadan, 7up asked people for recipes which will be made by

Anoushey ashraf.

August - 2017 September - 2017 October - 2017

#ManaLoFoodKaLovebecame trend after they triggered region based

content.

Engagement GIFs and Infinite loop videos are

being posted to gain engagement.

Collaboration with Shazam. This came under

#ManaLoFoodKaLovecampaign.

November - 2017

For Islamabad Eat 2017 7up partnered up with Careem as well as created an event on it’s pakistan tailored page to promote event. To be noted, in this event 7up is

giving the discount on foods and sponsoring this event as well.

Website

Main Analysis Pointers

• Promoting different Recipies with Videos.

• Added products on their website with it’s ingredients.

• They have also added a game called “Let’s Play” Let’s Play is a community partnership led by Dr Pepper Snapple Group to get kids and families to play nationwide.

Native

Collaborations

LUMS host 7UP Spring Festival!

Source: DailyPakistan

With a crowd of over 2,000 people, the 7Up Spring Festival was a successful

effort on the part of the LUMS Alumni Relations team, who organized the event,

to bring together the entire LUMS community, including students, alumni,

staff, faculty and their families, and provide them with a day of uninhibited

festivities and fun.

7up Participated in Islamabad Eat 2017

Source: Nation PK

Eat Festival continues to prompt food sector associates to grow in their

engagement of the platform to bigger audience members, marketing

campaigns and promotional activities sharing a common vision with the Eat

Festival to develop and promote Pakistan’s eatery industry. In this year the

Eat Festival welcomed 7UP as the Exclusive Beverage Partner.

7up Lahore Eat 2017 Video Launch

Source: Youtube

Video telling the about to do’s of Lahore Eat 2017 event.

7Up came up with the first Shazamable campaign in

Pakistan

Source: MonthlyBrands

7UP has launched their most anticipated copy of the year, Mana Lo Food Ka Love! Celebrating the love for food has made

7up the prime endorser for food and foodies.

Pakistani Celebrities At 7UP’s Event

Source: Style PK

The festival of the 7Up new look was joined by top celebrities, who had

revived their look following the new 7Up theme.

End of Presentation!