7th International Conference Aircraft Seating EU.PDF

Innovative Aircraft Seating 2016

7th International Conference

06 – 08 December 2016 | Hamburg, Germany

Antje Terno, Manager/Change Leader –

Airbus Cabin Design, Airbus, Germany

Allesandro Braca, CEO,

Optimares, Italy

Phil Hall, CEO,

Mirus Aircraft Seating, UK

Pawan Gaikwad, Product Development

Engineer - Aircraft Seating, Embraer, US

Glenn Johnson, Director Advanced

Design Group, B/E Aerospace, USA

Worlwide the only technical forum dedicated to optimizing the design, materials, cost, and comfort of the future aircraft seat

Sponsors:

To Register | T +49 (0)30 20 91 32 74 | F +49 (0)30 20 91 32 40 | E [email protected] | www.aircraft-seating-conference.com

Innovative Aircraft Seating will bring together relevant stakeholders to ensure maximum knowledge transfer and professional exchange. During a full two-day program with lectures and interactive workshops, you will meet international experts from OEMs, suppliers, and academia to discuss, hear and learn about their experiences and challenges in the fields of Aircraft Seating.


Key topic areas:

• How much comfort does the passenger want? Passenger emotions and the impact on the perception of comfort - Personalization and customization in future seat design

• Innovative lightweight seat design concepts: Solving the conflict of reducing weight and the factors comfort, safety and cost

• User-centric approach in aircraft seating design for ergonomic advantages and healthy sitting

• Designing seats for maintainability, upgrades and reliability

• Innovative testing and certification with reduced costs

Sponsors:

SEKISUI Polymer Innovations, LLC is changing manufacturing for the 21st century by challenging how to think, design, and create as a master supplier. Their KYDEX® thermoplastics brand is recognized as a leader in specialty polymers for aviation interiors. This year, SPI introduces additions to its portfolio, making it the first and only thermoplastic sheet manufacturer with a complete aviation interiors product line. SPI has recently developed revolutionary new technology for pattern-in-product and the benefits of sourcing progressive materials from one supplier; a supplier with expansive R&D capabilities for expanding their product portfolio for niche and boutique applications.

Sekisui SPIWebsite: www.sekisui-spi.com6685 Low StreetBloomsburg, PA 17815USA

Reell Precision Manufacturing provides high-quality innovative solutions to transmit torque, control angular position and protect delicate components from excessive force. Combining the world‘s most precisely controlled torque technology with the industry‘s most experienced engineering team provides a perfect product fit in customer applications. Reell‘s patented technology is widely used in the consumer electronics, automotive, aircraft interiors, medical technology, workstation furniture, kiosk/data terminal, and architectural lighting industries.Reell offers transportation seating solutions for positioning headrests, armrests, leg rests, and entertainment components such as video screens and meal trays for both seatback mounting and in-arm storage. For seating comfort you can rely on Reell Precision technology, which is used in premium automotive and aviation solutions worldwide for many years.

Reell BVWebsite: www.reell.comBusiness Park Stein 1186181 MA ElslooNetherlands

Contact: Marc ZantingeTel.: [email protected]

ESI Group is a leading innovator in Virtual Prototyping software and services. Specialist in material physics, ESI has developed a unique profi-ciency in helping industrial manufacturers replace physical prototypes by virtually replicating the fabrication, assembly and testing of products in different environments. Today, coupled with Virtual Reality, animated by systems models, and benefiting from data analytics, Virtual Prototyping becomes immersive and interactive: ESI’s clients can bring their products to life, ensuring reliable performance, serviceability and maintainability. ESI solutions help world-leading OEM’s and innovative companies make sure that their products will pass certification tests - before any physical prototype is built - and that new products are competitive in their market space. Virtual Prototyping addresses the emerging need for products to be smart and autonomous and supports industrial manufacturers in their digital transformation.Today, ESI’s customer base spans nearly every in-dustry sector. The company employs about 1100 high-level specialists worldwide to address the needs of customers in more than 40 countries. For more information, please visit www.esi-group.com/ www.esi-group.com/.

ESI GmbH Website: www.esi-group.comSiemensstrasse 12 B63263 Neu-IsenburgGermanyTel.: +49 (0) 6102 2067 0


Antje Terno,Manager/Change Leader –Airbus Cabin Design, Airbus, Germany

Frank Starke, Seat Architecture, Airbus Operations GmbH, Germany

Glenn Johnson, Director Advanced Design Group, B/E Aerospace, USA

Allesandro Braca, CEO, Optimares, Italy

Stephan Koenen, Product Manager Cabin Interiors, Hawaiian Airlines, US

Prof. Dr. Peter Vink, Faculty of Industrial Design Engineering,TU Delft, The Netherlands

Ir. Joyce Bouwens, Human Factors and Ergonomics specialist/PhD researcher, Zodiac Seats, USA

Dr. ir. Suzanne Hiemstra-van Mastrigt, Post-doctoral researcher Applied Ergonomics and Design, Delft University of Technology, The Netherlands

Trevor Lambert, Sales Manager,Geven, Italy

Caroline Borot, Biz. Dev. Industry Solutions, ESI, France

Anthony Harcup,Associate Director, Acumen Design Associates Lltd., UK

Phil Hall, CEO, Mirus Aircraft Seating, UK

Pawan Gaikwad, Product Development Engineer - Aircraft Seating, Embraer, US

Dmitry Vertikhin, Deputy Director, Interiors Design Dep’t, Sukhoi Civil Aircraft Company, Russia

Richard Stevens, Founder, forpeople and creative director, British Airways , UK

Cristian Sutter,Cabin Design and Development Specialist, B787 and A350 Programs

Prof. Dr. Gordon Konieczny, Cabin und cabin systems, Hamburg University of Applied Sciences, Germany

Speakers 2016Innovative Aircraft Seating 2016


Conference Day One I Tuesday, 06 December 2016

08:30 Registration and welcome coffee

Who is who wall Discover who else is participating in the conference. The matchmaking picture wall will help you identify who you want to meet at the conference. In cooperation with FUJIFILM

09:10 Chairwoman’s opening

Antje Terno, Manager/Change Leader –Airbus Cabin Design Office, Airbus, Germany

Customer expectations and experience

09:20 Strategic positioning and passenger expectations • Brand value, differentiation and positioning • Passenger expectations and delivered value • Premium vs. main cabin: Where is the value • Actual trends: The shared luxury experience

Allesandro Braca, CEO, Optimares, Italy

10:00 Speed Networking Get in touch with the other conference guests in quick paced 1-1 meetings – make sure you bring a stack of business cards. The session is followed by a short break.

10:30 Refreshment break and networking

11:00 Hawaiian Airlines: Elevating the customer experience in a leisure market • Characteristics of our market segment • Developing a tailored customer experience • Translating the proposition into a design • The final product

Stephan Koenen, Product Manager Cabin Interiors, Hawaiian Airlines, US

Innovation: Thinking out of the box and with the future in mind

11:40 Flying in 2030 -What challenges and changes will the future bring to seat design? • Which future consumer trends will influence and shape seat design in the next decades? • How disruptive technologies will affect the seat design paradigm • How the connected cabin architecture will impact the seat - cabin integration and vice-versa with regards of connectivity, functionality and overall passenger experience

Cristian Sutter, Cabin Design and Development Specialist, B787 and A350 Programs

12:20 Networking luncheon

14:00 Forpeople gives British Airways’ new Dreamliner First a more human touch • Refinement of the experience instead of a total new concept • Use of new colours and material finishes • Designed based on First customer feedback

Richard Stevens, Founder, forpeople and creative director, British Airways, UK

14:40 Working towards the Most Advanced Yet Acceptable (MAYA) goals in aircraft interior design • Digital Sky - a main cabin seat with interactive touch screen • FiO – a design research project into improving the premium customer experience • MAYA as a guiding principle • Embracing the digital aspect of future travel • Innovation as a collaborative journey • Customer experience

Glenn Johnson, Director Advanced Design Group, B/E Aerospace, US


15:50 Gaining competitive advantage through innovation • Why is Geven serious about innovation? • Two seats where Geven is betting big on innovation: Sofà and Essenza • Sofà: Game-changing bed in economy with strong commercial incentive for airline • Responding creatively to market trends for flexible seating and cabin segmentation • Essenza: Use of composites in latest cutting-edge lightweight economy seat

Trevor Lambert, Sales Manager, Geven, Italy

16:30 Will there ever be a game-changer in economy seating? • Economy passengers are crying out for innovation - are we failing as designers to meet the challenge? • In the race to the bottom on ticket-prices, is there a significant enough commercial incentive for the airlines to upgrade the passenger experience in this cabin? • The market is booming, technology is advancing and more people are travelling than ever – is the industry ready for transformative change?

Anthony Harcup, Associate Director, Acumen Design Associates Ltd., UK

17:10 Closing remarks by conference chairwoman

17:45 Evening networking get-together Join us for an informal evening get-together! This is an excellent opportunity for you to meet the other attendees and make new business contacts



08:30 Registration and welcome coffee

08:55 Chairwoman’s opening

Antje Terno, Manager/Change Leader –Airbus Cabin Design Office, Airbus, Germany

Design and comfort

09:00 Comforting the human sensors by aircraft seats • How do human sensors work? • How to translate this knowledge into design? • How to stimulate human movement while seated • Examples of seats that comfort the sensors

Prof. Dr. Peter Vink, Faculty of Industrial Design Engineering, TU Delft, The Netherlands

09:40 Seat design: Developing seats fitting to different passenger morphologies • Challenges of seat comfort evaluation • How to design seat adapted to the changing morphology of passengers? • Use of virtual seat prototyping to improve seat comfort and ensure successful certification

Caroline Borot, Biz. Dev. Industry Solutions, ESI, France


10:50 Business Jet Seating: Design for exceeding customer expectations • Customer expectations in Business Jet Seating products • Balancing key components like style, functionality, comfort and weight in seat design • Innovative design for business jet seats

Pawan Gaikwad, Product Development Engineer - Aircraft Seating, Embraer, US

11:30 Current design and future trends in aircraft seats • Designing Seats for great Passenger Experience • The magic triangle of weight, comfort and cost • Future Trends and relevance for cabin interior

Alfons Stachel, Director Innovation, RECARO Aircraft Seating GmbH & Co.KG, Germany

12:10 Networking luncheon

13:40 Adapting F1 practices and automotive processes to develop an evolution in aircraft seating • What do F1 engineering and technology bring to aircraft seating? • Applying weight reduction practices and materials technology • How simulation tools reduce product development times and costs • Benefits of adopting an automotive philosophy to aircraft seating • The importance of lean production, quality and aftermarket processes

Phil Hall, CEO, Mirus Aircraft Seating, UK

14:20 Panel Discussion Cost, weight, safety and comfort – where is the innovation? • What are the major inhibitors in implementing new seat configurations? • And what are the expectations regarding durability and maintainability? • How can you differentiate yourself from your competitors by innovative design concepts?

Dmitry Vertikhin, Deputy Director, Interiors Design Dep’t, Sukhoi Civil Aircraft Company, Russia


Special passenger groups

15:30 Transportation of children in passenger seats • Regulation base • Children under 2 years - Standard transportation - Optional seating systems - Possible other solutions • Children above 2 years

Frank Starke, Seat Architecture, Airbus Operations GmbH, Germany

16:10 Disabled and passengers with reduced mobility (PRM): Requirements on seating and mobility in the cabin • Ensure that they have the same travel opportunities as other citizens • Assistance should be provided to suit their special needs • Concepts for organizational and technical possibilities at various levels to improve the journey

Prof. Dr. Gordon Konieczny, Cabin und cabin systems, Hamburg University of Applied Sciences, Germany

16:50 Closing remarks of the chairman and end of the conference

Conference Day Two I Wednesday, 07 December 2016Innovative Aircraft Seating 2016


“You can succeed on your own terms but you can’t succeed alone”

Join our interactive workshops and benefit from in-depth sessions, hosted by selected industry experts. In our unique workshops, industry experts will share their expertise with a limited group of peers. Our workshop leaders provide in-depth knowledge and will actively foster open exchange and discussion to help you face challenges, discover solutions, and make

decisions crucial to business excellence.

08:30 Registration and morning coffee

10:00 – 10:30 Coffee break and networking opportunity

Workshop A I 09:00 – 12:00 The basics of aircraft seat comfort and design In this workshop attendees will actively design an aircraft seat. First the exact ideal back rest angle is defined based on the activity the person will do in the seat. Than the ideal seat contour

of back rest and seat pan is defined by 3d scanning of human bodies while seated. The next step is to choose the foam for the various parts of the seat based on the latest research regarding sensitivity of the seat. Also, ideas will be developed how to stimulate variation in posture while seated. Finally, comfort models are shown. For instance a model where seat pitch and seat width are input and the comfort level the output.

Prof. Dr. Peter Vink, Faculty of Industrial Design Engineering, TU Delft, The Netherlands

Workshop B I 09:00 – 12:00 Innovative lightweight seat design concepts Economy seating arguably faces the most challenging design and engineering criteria in an aircraft interior. Materials, their properties and the processes available to manufacture them largely

govern the industry’s approaches to meeting these challenges. New lightweight materials such as composites, advance aluminium alloys, titanium and magnesium have proven to be challenging to integrate, but are beginning to offer new benefits. How far will new materials take us? Could they unlock a new generation of thinking around the design and production of economy seating?

• What are the emerging, state-of-the-art, lightweight performance materials currently being integrated? And what is the prediction for the future? • Overcoming roadblocks - industry reluctance and certification • Aluminium spacers and spars – the dominant economy seat structure. Can this be challenged? • How to use industrial design to its full capacity in the integration and development of new materials – not just for aesthetics • Rapid prototyping and rapid manufacturing processes – are they up to the job? • Achieving game-changing comfort without increasing weight - do advanced materials hold the key?

Anthony Harcup, Associate Director, Acumen Design Associates Lltd., UK

Innovative Aircraft Seating 2016 Workshop Day I Thursday, 08 December 2016


12:00 – 13:00 Networking luncheon

14:30 – 15:00 Coffee break and networking opportunity

Workshop C I 13:00 – 16:00 How to create a multi-sensory experience for aircraft passengers? Although in literature, much attention is given to anthropometry in aircraft seat design, comfort experience is influenced by other factors as well. Smell, light, noise, vibrations, climate – all

have an influence and probably even overrule anthropometrics in the experience of comfort. During this workshop, we will discuss the latest scientific findings regarding these sensory inputs as well as the level of importance and their relationship with comfort. Based on newly gained knowledge on comfort influencers, we will brainstorm on possibilities how to measure the effects of the different senses, and how to create the ideal comfortable

multi-sensory experience for aircraft passengers.

Dr. ir. Suzanne Hiemstra-van Mastrigt, Post-doctoral researcher Applied Ergonomics and Design, Delft University of Technology, The Netherlands

Workshop D I 13:00 – 16:00 Aircraft seat certification and testing As seats have a huge impact on passenger safety they are the main focus for testing and certification. More and more components are finding their way into seating, such as IFE monitors,

motors for seat recline, and much more. Testing and certification becomes a more complex effort. Seating manufacturers are facing the challenge to find a balance between lighter-weight materials, and compliance with the 16g test. Discuss in this workshop innovative and new concepts on testing and certification and get to know best practice solutions.

16:00 End of workshop day

Innovative Aircraft Seating 2016 Workshop Day I Thursday, 08 December 2016

Ir. Joyce Bouwens, Human Factors and Ergonomics specialist/PhD researcher, Zodiac Seats, USA

Be more than a name on a business card.

Stand out as a sponsor or exhibitor.

This event provides a unique platform which encourages open conversation between practitioner and solution-provider. We take the time to get to know

our customers so that we can help you navigate through the audience to find the best matches in terms of need and buying power. A `must-attend’

event for businesses which have a service or solution that would bring benefit to the audience.

To find out more about the outstanding sponsorship and exhibition opportunities available at

Innovative Aircraft Seating 2016 contact Michel Martin on:

+49 (0)30 20 91 33 66 or email [email protected]

Aircraft Cabin Management: Launched in 2012, Aircraft Cabin Management is the first B2B magazine to take an in-depth look at every aspect of the design, manufacture and operation of modern airline and business aircraft cabins. The latest products, materials and design concepts are all key to successful cabin management, but what about the reliability, maintainability, environmental impact and retrofits, even regulatory issues? Each issue closely examines all of these topics, helping airlines to address the balance between passenger appeal and operational efficiency. Aircraft Cabin Management is published quarterly in January, April, July and October. To visit the website /www.aircraftcabinmanagement.com

Media Partner:


How big? - Hamburg’s surface area is 7 times bigger than Paris and twice the size of London. Moin MoinInnovative Aircraft Seating 2016 Facts about Hamburg

Hey Jude - The Beatles began their career in the now-famous district of St.Pauli – Reeperbahn and John Lennon even said, “I was born in Liverpool but raised in Hamburg”

Industrial but with a conscience –

Hamburg is the greenest city in Europe. About 15% of its surface area is comprised of parks and gardens.

Off the rails - The ‘Miniatur Wunderland’ museum is the world’s largest model railway with a length of over 12km

Hamburg doesn’t burn any bridges -

The city holds the record for having the most bridges in the world with just over 2400, which is more than Venice, London, and Amsterdam combined.

Seems fishy –

Every Sunday from 6 to 9:30 am, people flock to Altona for the world-famous fish market founded in 1703 and it is considered one of the most interesting and unusual attractions in the city.

CAN’T MAKE IT TO THE CONFERENCE? PURCHASE THE 2-DAY DOCUMENTATION FOR € 990,- +VAT. Documentation will be sent 6 weeks after the event

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Please indicate your choice of workshop on Thursday, 08 December 2016:

Workshop A The basics of aircraft seat comfort and designWorkshop B Innovative lightweight seat design conceptsWorkshop C How to create a multi-sensory experience for aircraft passengers? Workshop D Aircraft seat certification and testing

EQ

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Further information about the venue and accommodation will follow soon.

Fax: +49 (0)30 20 91 32 40Post: IQPC Gesellschaft für Management Konferenzen mbH Friedrichstraße 94 10117 Berlin, GermanyOnline: www.aircraft-seating-conference.com/MM

Email: [email protected] further informationPhone: +49 (0)30 20 91 32 74

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06 – 08 December 2016 | Hamburg, Germany

7th International Conference Aircraft Seating EU.PDF

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