ADVANCED COMMUNICATION7C’s Of Communication.

SUBMITTED TO:Dr. Rajnish Mishra.

SUBMITTED BY:RohitSamarjit GhoshSandhya Pragya Pandey.Navalika.

COMMUNICATION It can be defined as the exchange of

information, ideas, and knowledge between sender and receiver through an accepted code of symbols.

Sender Medium Receiver.

For transmitting effective written or oral messages certain principles must be followed.These principles are advocated by Francis J. Bergin who provided guidelines for choice of content and style of presentation required to fill the purpose of properly receiving of the message.These are known as 7C’s of communication .These 7C’s must be followed in order to carry out a proper conversation in which the receiver understands the message send by the sender in the context it was meant to be.

7C’S OF COMMUNICATION

EFFECTIVE COMMUNICATION

Completeness

Concreteness

Clarity

Correctness

Consideration

Conciseness Courtesy

CLARITY

It is defined as the state or quality of being clear or transparent to the eye. Clarity means getting your message across so the receiver will understand what you are trying to convey.You want that person to interpret your words with the same meaning you have in mind. Accomplishing that goal is difficult because, as you know, individual experiences are never identical, and words have different meanings to different persons.

Barriers to Clarity Noise. Use of different language. Use of jargons or professional,

technical terms. For example: a pharmacist using words like topical agents, invitro release studies has no meaning to an engineer personnel.

Ways To Make Your Message Clear: Choose short, familiar, conversational

words. Construct effective sentences and

paragraph. Achieve appropriate readability (and

listenability). Include examples, illustrations, and

other visual aids, when desirable

COMPLETENESS

Every information must be complete.

Incomplete messages keep the receiver guessing about the actual message.

Incomplete information also create misunderstanding.

Reciever should be provided with all the required facts.

EXAMPLEEXAMPLE:-

When factory supervisor instructs workers to produce, he must specify the exact size, size, quality and cost of product.

CONCISENESS

•It means saying what you want to say in fewest possible words without sacrificing the other C qualities.

•A concise message is complete without being wordy.

WHY IT IS DESIRED?

It is desired because of the following benefits:•It saves the time and expense for both sender and receiver.•It contributes to emphasis.•It underlines the Main point.•It provide short and essential message to the audience.•It is more appealing to the audience.•It is non repetitive in nature.

TIPS•Eliminate wordy expressions: Ex. At this time : Now Due to the fact : Because

•Include only relevant material: Stick to the purpose. Delete irrelevant words and confusing sentences

•Avoid unnecessary repetition: Use of pronoun. Cut out needless repetition of phrases and sentences.

•Omit which and that: Wordy : He bought desks that one of executive type. Concise: He bought executive type of desks.

•Eliminate unnecessary prepositional phrases: Wordy : We climbed up the very steep hill. Concise: We climbed up the hill.

•Limit use of passive voice: Wordy : The total balance due will be found on pg 2 of this report. Concise: Total balance due is on pg 2 of this report.

•Avoid long introduction and unnecessary explanations.

CORRECTNESS

At the core of correctness is proper grammar , punctuation , and spelling.However, message must be perfect grammatically and mechanically .To convey correct messages , grammatical errors should also be avoided.

The term correctness , as applied to a business message , means the writer should : Use the right level language. like ., Formal are Informal. Include only accurate facts, words , and figures. Maintain acceptable writing mechanics. Transmission of incorrect information to outside will spoil the public image of the firm.

• verifying your statistical data.• you should not transmit any message unless you are absolutely sure of its correctness.• Proper use of confusing words. Accept-accept is a verb and means to receive. Except-except is a verb and means leaving out.• The message is exact , correct and well-timed.

CONCRETENESS Concrete communication implies being

particular and clear rather than fuzzy and general.

Concreteness strengthens the confidence. Concrete message has following features:

It is supported with specific facts and figures.It makes use of words that are clear and that

build the reputation.Concrete messages are not misinterpreted.

COURTESY  Courtesy in message implies the message should show

the sender’s expression as well as should respect the receiver.

The sender of the message should be sincerely polite, judicious, reflective and enthusiastic. Courteous message has following features:Courtesy implies taking into consideration both

viewpoints as well as feelings of the receiver of the message.

Courteous message is positive and focused at the audience.

It makes use of terms showing respect for the receiver of message.

It is not at all biased.

CONSIDERATION. Consideration implies “stepping into the shoes of

others”. Effective communication must take the audience into

consideration, i.e, the audience’s view points, background, mind-set, education level, etc.

Make an attempt to envisage your audience, their requirements, emotions as well as problems.

Ensure that the self-respect of the audience is maintained and their emotions are not at harm.

Modify your words in message to suit the audience’s needs while making your message complete.

Features of considerate communication are as follows: Emphasize on “you” approach. Empathize with the audience and exhibit

interest in the audience. This will stimulate a positive reaction from the audience.

Show optimism towards your audience. Emphasize on “what is possible” rather than “what is impossible”.

Lay stress on positive words such as jovial, committed, thanks, warm, healthy, help, etc.

THANK YOU.