8/2/2019 7b-Van Hoa Doanh Nghiep

1/20

7- 1

Cc l thuyt qun trhin i

Nguyn Ngc Thng, Ph.D.

Chng 7

Vn ha doanh nghip

8/2/2019 7b-Van Hoa Doanh Nghiep

2/20

7- 2

Vn ha doanh nghip Vn ho doanh nghip c th c hiu l ton

b cc gi tr, cc quan nim v tp qun,truyn thng n su vo hot ng ca doanhnghip v c chia s v tng tc bi tt

c cc thnh vin trong doanh nghip nhmthc hin cc mc ch chung.

You need a veryproduct-oriented culture,

even in a technology company

http://www.google.be/imgres?imgurl=http://www.intermactivity.be/forum/attachment.php?attachmentid=2150&cid=18&imgrefurl=http://www.intermactivity.be/forum/&h=400&w=400&sz=102&tbnid=cbhC_UWLCu59IM:&tbnh=124&tbnw=124&prev=/images?q=Steve+Job+picture&zoom=1&q=Steve+Job+picture&hl=nl&usg=__E60_Zzh0mZ1g65KMACTXL866fcY=&sa=X&ei=XY8LTdy0IIHOrQeny6D5Cw&ved=0CCYQ9QEwBQ

8/2/2019 7b-Van Hoa Doanh Nghiep

3/20

8/2/2019 7b-Van Hoa Doanh Nghiep

4/20

7-

S khc nhau trong vn ha Gi tr vn ha ca quc gia c th nh

hng n nhng gi tr vn ha v quyc ca doanh nghip;

S khc nhau trong cch giao tip v raquyt nh c th nh hng n vn hadoanh nghip kinh doanh ton cu cn n vn ha quc gia v vn hadoanh nghip;

4

8/2/2019 7b-Van Hoa Doanh Nghiep

5/20

7-

Tha nhn s khc nhau trongvn ha doanh nghipMt s cng ty tht bi trong cc

hot ng mua bn v st nhp dovn ha khng ging nhau;

Cn to ra nhm nhn vin ph trchvn ny sinh sau st nhp gipcho vic chuyn i vn ha doanh

nghip thnh cng;

5

8/2/2019 7b-Van Hoa Doanh Nghiep

6/20

7-

Vn ha nh hng ti TCL

took over

TCL mua cng ty sn xut TV Thomson (Php); CEO ca TCL phn nn v cch lm vic ca ngi

Php v ngc li;

Thay i thc n ti cng tin; Manager ngi Php i ra ngoi n; Khng thn thin nh gi tiu cc;

http://www.google.com.vn/imgres?imgurl=http://www.cruisedirect.co.uk/images/cruise-lines/thomson/logos/thomson-logo-small.gif&imgrefurl=http://www.cruisedirect.co.uk/thomson-cruises/thomson-celebration/&h=116&w=256&sz=10&tbnid=8V51X0nK3pkSUM:&tbnh=50&tbnw=111&prev=/images?q=thomson+logo&zoom=1&q=thomson+logo&hl=en&usg=__G9AlEkvoO4Dg1I_6dJxKbBo-g5M=&sa=X&ei=zNDvTInAOYqyca3BuZsK&ved=0CCoQ9QEwAwhttp://www.google.com.vn/imgres?imgurl=http://www.megatrade.co.za/images/logos/tcl-logo.jpg&imgrefurl=http://www.megatrade.co.za/whoweare.htm&h=166&w=200&sz=7&tbnid=v4mF5fEzYM-qkM:&tbnh=86&tbnw=104&prev=/images?q=tcl+logo&zoom=1&q=tcl+logo&hl=en&usg=__Exm15jt_yfQ6JVIZkEzMZs5tH9A=&sa=X&ei=2s_vTKW6CM66cbLdtZYK&ved=0CB0Q9QEwAQ

8/2/2019 7b-Van Hoa Doanh Nghiep

7/207-

Vn ha nh hng ti P&G

P&G vo th trng Nht Bn, nhanh chng chim80% th phn sa tm;

Khng hiu vn ha mt th trng khai t

sn phm sa tm; KAO tn dng sai lm ny ca P&G, tung ra sp v

chim lnh c ngay 30% th phn, sau tngln 50% trong 4 thng tip theo;

http://www.google.com.vn/imgres?imgurl=http://upload.wikimedia.org/wikipedia/en/7/78/Kao-corp-logo.svg.png&imgrefurl=http://en.wikipedia.org/wiki/File:Kao-corp-logo.svg.png&h=409&w=712&sz=32&tbnid=SCKZf9VPFt8TzM:&tbnh=80&tbnw=140&prev=/images?q=kao+logo&zoom=1&q=kao+logo&hl=en&usg=__2LOmjviaBrpcPP18L6ggFtScYa0=&sa=X&ei=C0nxTNeXHIffcb_89ZIK&ved=0CBgQ9QEwAAhttp://www.google.com.vn/imgres?imgurl=http://robjelinek.files.wordpress.com/2009/08/pg_logo_il.jpg&imgrefurl=http://buildingnemn.com/proctor-and-gamble-stock-falls/&h=304&w=700&sz=36&tbnid=6xqsz7HV82QEZM:&tbnh=61&tbnw=140&prev=/images?q=pg+logo&zoom=1&q=pg+logo&hl=en&usg=__rJU4V-24adrUs6A7emIgDXFmlmY=&sa=X&ei=4EjxTLq1PNCeccGhmZQK&ved=0CB0Q9QEwAA

8/2/2019 7b-Van Hoa Doanh Nghiep

8/207- 8

Nhn vin thu nhp vn hadoanh nghip o to nh hng;

Hnh nh, biu ng, slogan, nghithc....; Thng qua cng vic.

8/2/2019 7b-Van Hoa Doanh Nghiep

9/207- 9

Vn ha doanh nghip c tora t u? T s tng tc ca 4 kha cnh sau:

c tnh cc c nhn o c doanh nghip Quyn ca cc thnh vin trong DN C cu t chc DN

8/2/2019 7b-Van Hoa Doanh Nghiep

10/207- 10

Vn ha doanh nghip c to rat :

8/2/2019 7b-Van Hoa Doanh Nghiep

11/207- 11

Vn ha doanh nghip c tora t : c tnh cc c nhn

Thng qua qu trnh tuyn dng nhn smi p ng cc c tnh vn ha DN csn

o c doanh nghip Gi tr o c, nim tin v cc quy tc

c to ra t ngi sng lp v i ng

qun l

8/2/2019 7b-Van Hoa Doanh Nghiep

12/207-

Vn ha DN Google

12

Tuyn ngi tr; Chia s, dng chung thit b lm vic,... Nhn vin gp

nhau thng xuyn chia s tng mi; T chc cc tr chi, chng trnh thng xuyn; To khng kh t do v ng h t nhn vin theo ui tng

mi; Thng cho cc tng mi thnh cng;

http://www.google.be/imgres?imgurl=http://www.costpernews.com/wp-content/uploads/2007/04/google_logo.jpg&imgrefurl=http://digi-soft.blogspot.com/2007/12/high-resolution-3600x1500-google-logo.html&h=1500&w=3600&sz=277&tbnid=o78WRIXSFwEmKM:&tbnh=63&tbnw=150&prev=/images?q=google+logo&zoom=1&q=google+logo&hl=nl&usg=__Y5TNuVwxGaGXT1JgSkhaXK4JbNA=&sa=X&ei=QE3xTIe7E8e2cavk7a8K&ved=0CCUQ9QEwAA

8/2/2019 7b-Van Hoa Doanh Nghiep

13/207-

Vn ha DN Vedan

Ti a ha li nhun khng lp h thngnc thi;

Khi b thanh tra b pht, khch hng tychay;

Cng ty gp kh khn, c th ph sn

13

8/2/2019 7b-Van Hoa Doanh Nghiep

14/207- 14

Vn ha doanh nghip c tora t : Quyn hnh v trch nhim trong

cng vic Thay i quyn hnh thay i vn

ha DN

Qu nhiu quyn hnh c th tn hicho DN

8/2/2019 7b-Van Hoa Doanh Nghiep

15/207-

Vn ha DN DELL & Apple1993 SALES 2 t $

M hnh QT

Thu CEO

1985 Steven Job out

M hnh QT

R&D, low cost

1984 1976

1997 Steven Job back

R&D, high tech, fashion

http://www.google.com/imgres?imgurl=http://media.prleap.com/image/587/full/Apple_logo.png&imgrefurl=http://www.prleap.com/media/image/Apple_logo.png/587&h=264&w=264&sz=47&tbnid=BuLbDqRmMgdKjM:&tbnh=112&tbnw=112&prev=/images?q=logo+apple&zoom=1&q=logo+apple&hl=en&usg=__OYQZNgs8QVjFdA6K3IWcRO8SrYI=&sa=X&ei=W67LTOi5MIL0cZ6lxJAO&ved=0CBsQ9QEwAQhttp://www.google.com/imgres?imgurl=http://techdigest.tv/dell-logo.jpg&imgrefurl=http://www.techdigest.tv/2007/12/dell_pcs_to_be_1.html&h=602&w=591&sz=133&tbnid=66Mk2f5dTd19-M:&tbnh=227&tbnw=222&prev=/images?q=logo+dell&zoom=1&q=logo+dell&hl=en&usg=__hywxHe0V7pJj_L6jNwIIryjLQBM=&sa=X&ei=Ca7LTPmRK4PGcNyiyLsO&ved=0CBkQ9QEwAQ

8/2/2019 7b-Van Hoa Doanh Nghiep

16/207- 16

Vn ha doanh nghip c tora t : C cu t chc

Thay i c cu t chc Tp trung hay phi tp chung

8/2/2019 7b-Van Hoa Doanh Nghiep

17/207-

Vn ha DN HP

Gp vn v R&D (thit k sp); 30,000 k s R&D khng p ng c nhu cu khch hng; HP mt th phn my tnh vo tay Dell, Apple, Sony,... 2005, Mark Hurd, new CEO c tuyn dng nhm (1) s

dng tin R&D hiu qu, (2) thay i vn ha b phn R&D; Mark Hurd s phi lm g?

17

http://www.google.com.vn/imgres?imgurl=http://www.technobuzz.net/wp-content/uploads/2009/11/hp-logo.png&imgrefurl=http://www.technobuzz.net/windows-7-drivers-huge-list/&h=386&w=475&sz=45&tbnid=5UrKyzNj7QXw5M:&tbnh=105&tbnw=129&prev=/images?q=HP+logo&zoom=1&q=HP+logo&hl=en&usg=__a-RH6gkulJQs01kUeD37_7yMB_A=&sa=X&ei=ZVLxTLj1ItL4cdnXtaQK&ved=0CBwQ9QEwAA

8/2/2019 7b-Van Hoa Doanh Nghiep

18/207- 18

Thay i vn ha doanh nghip Thay i vn ha DN l rt kh; Mt s cch thay i vn ha DN:

Thit k li t chc;

Phn b li quyn, chc nng, nhim v; Thay i nhn sc bit l nhm nhn

s iu hnh;

8/2/2019 7b-Van Hoa Doanh Nghiep

19/207- 19

Trch nhim x hi DNTrch nhim x hi ca doanh nghip (CSR) l s

phi hp hi ha cc yu t mi trng v x hitrong cc quyt nh v hot ng ca doanhnghipnhm m bo doanh nghip qun l hiuqu cc li ch khc nhau ca nhng c nhn,doanh nghip v x hi.

8/2/2019 7b-Van Hoa Doanh Nghiep

20/207 20

Ti sao phi thc hin CSR? Nhn vin v x hi c hng li ch Cht lng cuc sng c nng ln thng

qua mi trng sng c ci thin

DN s c li t vic ng h ca khchhng;V d: the Body shop, McDonalds, Johnson&

Johnsonchin dch ko gy nhim mi

trng; ti s dng bao b; trnh dng ngvt lm th nghim;.......