7.9.15 webinar
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Transcript of 7.9.15 webinar
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Our Speakers Megan Clement is a Social Media Specialist at The Weather Channel. She's a lifelong Atlantan and a University of Georgia Alumni (go dawgs!). Her career began at BBDO, managing Social Media & Digital Engagement Campaigns for AT&T, before discovering & honing in on a passion for Social Media Marketing. Megan is enamored by digital/social technology & excels in leveraging the power of social media to connect brands with consumers. @megan_clement
Eric Berkowitz is VP Solutions Engineering at Tracx. Eric has spent the past 8 years building and scaling businesses in social, mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and product management roles, Eric has a unique perspective on the ways emerging technologies are ushering in a new age of social consumers and enterprises. @tracx
Paul Gillin is a writer, speaker and online media consultant who specializes in social media and content marketing. He is a prolific writer who has published five books and more than 300 articles since 2007. His books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010) and Social Marketing to the Business Customer (2011) and Attack of the Customers (2013). His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch. @pgillin
Greg Cohen is the Sr. Manager for Social Media & Influence at UCB where he is in charge of identifying, validating, and building digital & social platforms to accomplish various business objectives. Greg manages a handful of online communities for patients living with Crohn’s disease, Parkinson’s disease, and epilepsy as well as the corporate properties for UCB, including the global LinkedIn presence. Greg has also spent time consulting on social selling strategies utilizing platforms such as LinkedIn to improve connectivity with key customers and develop deeper relationships. @gcohen85
#SMTLive
Megan ClementSocial Media Specialist
@megan_clementIS A COMPREHENSIVE SOCIAL MANAGEMENT TOOL TRULY
HERE?
#SMTLive
Megan ClementSocial Media Specialist
@megan_clement
AT THE END OF THE DAY…
AND WHETHER YOU CHOOSE ONE SOCIAL MEDIA MANAGEMENT TOOL OR 20 – THE TOOLS YOU CHOOSE SHOULD OFFER INSIGHTS & CAPABILITIES THAT HELP YOU
DO YOUR JOB MORE EASILY AND MORE EFFECTIVELY.
MARKET MATURATION
9
Early market produced fragmented landscape consisting of feature point solutions
Market maturity and consolidation led to convergence of use cases and a push towards unification
Organizations desire unified solutions to make data-driven decisions and work processes that are reliable, consistent, and cost efficient.
GROWING NUMBER OF USE CASES
10
Analytics
Brand Health / Reputation
Competitive Benchmarking
Audience / Influencer Analysis
Crisis Detection & Management
Research & Trend Discovery
Campaign Effectiveness
Community Management
Content Publication
Engagement
Direct / Personal Engagement
Case Resolution
Crisis Management
Community Management
Team Collaboration
Response SLAs
CRM Integration
Call Center Routing
Use cases are common usage patterns with shared benefits and desired outcomes.
SOLUTION FRAMEWORK
11
UNIFIEDFEATURE POINT
SERV
ICES
TECH
NO
LOG
Y
Breadth of Solution
En
able
men
t S
trat
egy
SupportEnablement
ScalabilityAutomation
OutsourceManaged Service
PrecisionCustomization
Marketing
Public Relations
Innovation
Sales
Campaigns
Community
Collaboration
Customer Care
12
SOCIAL ENTERPRISE MODEL
#SMTLive
Our Speakers Megan Clement is a Social Media Specialist at The Weather Channel. She's a lifelong Atlantan and a University of Georgia Alumni (go dawgs!). Her career began at BBDO, managing Social Media & Digital Engagement Campaigns for AT&T, before discovering & honing in on a passion for Social Media Marketing. Megan is enamored by digital/social technology & excels in leveraging the power of social media to connect brands with consumers. @megan_clement
Eric Berkowitz is VP Solutions Engineering at Tracx. Eric has spent the past 8 years building and scaling businesses in social, mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and product management roles, Eric has a unique perspective on the ways emerging technologies are ushering in a new age of social consumers and enterprises. @tracx
Paul Gillin is a writer, speaker and online media consultant who specializes in social media and content marketing. He is a prolific writer who has published five books and more than 300 articles since 2007. His books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010) and Social Marketing to the Business Customer (2011) and Attack of the Customers (2013). His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch. @pgillin
Greg Cohen is the Sr. Manager for Social Media & Influence at UCB where he is in charge of identifying, validating, and building digital & social platforms to accomplish various business objectives. Greg manages a handful of online communities for patients living with Crohn’s disease, Parkinson’s disease, and epilepsy as well as the corporate properties for UCB, including the global LinkedIn presence. Greg has also spent time consulting on social selling strategies utilizing platforms such as LinkedIn to improve connectivity with key customers and develop deeper relationships. @gcohen85