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COPYRIG

HTED M

ATERIAL

Numbers & Symbols( ) parentheses, tips for

searching, 11* (asterisks), tips for

searching, 11, (comma), tips for searching, 11– (minus sign), tips for

searching, 11“ (quotes), tips for searching, 113-window sniping, procedure, 24225 Fifth Avenue, 38802.11a wireless network, 346802.11b wireless network, 346802.11g wireless network, 347

AAAA Seller auction management

software, 342AARP (American Association for

Retired Persons), marketingand, 305

About Me pagedescription, 364eBay activity, 359examples, 361–363feedback examples, 359HTML codes, 360–361introductory paragraph, 359logo, 359overview, 358payment, 359previewing, 360return policy, 359searchable index, 359setup, 359–360

Indexshipping, 359title, 359Web site links, 359

Acceptance setting, Giving Works,338

accessibility issuesDOUA (Disabled Online Users

Association), 296overview, 295–296tools, 298Windows operating system,

297–298account setup, AdWords, 316–317accounting. See bookkeepingaccounts payable

definition, 364overview, 285

accounts, PayPal, types of, 180accounts receivable, definition,

364Active Listings link (Selling

Manager), 93active listings, tracking, 91Ad Creation Wizard, 331–332Add New Search link, Favorite

Searches, 15Add to My Favorite Searches link,

13–14addresses

buyers (Selling Managerreports), 166

lost packages, address problems, 237–239

merchandise sources, importance of, 43

unconfirmed, warning about,171

advance order, definition, 364

Advanced Picture Service. SeePicture Services

Advanced Search feature, completed item searches, 10

advertising. See also co-op advertising; eBay Banners

budget, 364creating ads, 331–332previewing ads, 330–331rates, 331running multiple times, 331

AdWords. See also eBay Bannersaccount setup, 316–317CPC (Cost per Click), 316CTR (Click Through Rate), 316daily budget, 316introduction, 316keywords, 316

air packing pillows, 212Airborne, insurance rates, 235All Items List banner link, 325ambient light photography

Cloud Dome lighting tool,114–117

overview, 114–115American Express, FedEx Ground,

saving money with, 232Americas Mart, 38AOL

Hometown Page, PayPal BuyNow button, 186

uploading pictures to, 129–131API (Application Program

Interface), definition, 364apparel/merchandise mart,

definition, 364Archived Listings link (Selling

Manager), 94


eBay Timesaving Techniques For Dummies372

archives, definition, 364Ask Seller a Question link, 30asterisks (*), tips for

searching, 11attachments to e-mail, spam and,

350Auction Goods (off-eBay) option

(PayPal), 177auction management tools

auction listing software and,340

consignment tracking, 342cost, 341designing listings, 341e-mail management, 341feedback, 341image hosting, 341inventory tools, 342sales information, 341sales reports, 341sales tax, 342shipping, 342software, 340uploading listings, 341

auction numbers, search box and, 12

Auction tools (PayPal), 203–204

Auction Wizard 2000 auctionmanagement software, 342

AuctionHawk auction management software, 342

AuctionHelper auction management software, 343

auctionsBuy It Now option, 18data, reports containing, 169ending strategies, overview,

57–59Giving Works, timeline, 338multiple item (Dutch), 17–18

multiple item (Dutch), biddingstrategies, 26

number of days to run, 59relisting items after a win,

advantages of, 85–86relisting items after no sale,

advantages of, 86single-item (traditional),

16–17start time, planning, 59–61winners, notifying, 147

AuctionTamer auction management software, 342

AuctionWorks auction management software, 343

Auctiva auction managementsoftware, 342

aunt*pattie About Me page, 363Auto Return tool (PayPal), 204availability

e-mail notification about items, 14

researching, 10traditional sources,

checking, 34

BB2B (business to business),

definition, 364B2C (business to consumer),

definition, 364Baby Boomers, marketing to, 305back order, definition, 364balance sheets, overview, 285banner ads. See also eBay

Bannersoverview, 322

barcode, definition, 365basic stock method, definition,

365

batteries, digital cameras,104–105

bid increments, listing of, 25bid shielding, defined, 49bid siphoning, defined, 49bidding

alternatives, 9banner ad placement, 323banner viewing priority, 326bid shielding, 49bid siphoning, 49bidding increments, sniping

and, 25multiple item (Dutch)

auctions, strategies, 26procedure, multiple-item

(Dutch) auctions, 17–18procedure, single-item

auctions, 16–17proxy system, 16shill bidding, 49sniping techniques, 23–25

BidRobot.com, overview, 25bids placed (number of), bidding

strategy and, 17Big Lots Wholesale, 44Billpoint, fate of, 175–176birthdays, as passwords, 356Black Friday, definition, 365bold type (HTML tag for), 137boldface title (listing option),

overview, 67BOM (beginning-of-month),

definition, 302, 365bonding

buySAFE, 319definition, 365delivery and, 319guarantees and, 319insurance and, 319introduction, 318

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Index 373

items, 320payment and, 319problem resolution, 321refund policy and, 319requirements, 319–320return policy and, 319sellers, 319–321shipping and, 319

bookkeepingoverview, 280–281PayPal, shipping records and,

192professional services, 279–280QuickBooks, overview,

281–282QuickBooks, posting sales, 282

boxescost calculations, 73shipping materials, 215

brand-name wholesale sources,Luxury Brands, LLC, 45

brick-and-mortar sources, checking, 34

brightness and contrast editing(photographs), importanceof, 120

brokers, chain of supply, place in, 40

bubble wrap, 213budgets

advertising, 364sellers, 329

bulleted lists (HTML tag for), 138business

corporations, 275licenses, 276limited liability corporations

(LLC), 275–276partnerships, 274–275planning, six-month

merchandise plan, 301–303sole proprietorships, 274

Business account (PayPal)compared to Premier

account, 69overview, 180shopping invitations,

requirements for, 198business formulas, definition,

365business Web sites, PayPal

advanced coding for, 185–186

basic coding for, 184–185implementing on, 181–182payment button, creating,

182–183payment page creation,

183–184usefulness of, 181

businesses, naming, 273–274Buy It Now option

avoiding bidding and, 18definition, 365one-day auction strategies, 59overview, 66–67PayPal payment, 19

Buy Now Buttons (PayPal), creating, 182–183

buyer protection plan (PayPal),177–178

Buyer Protection Program eBay, 52–53PayPal, 52SquareTrade, 33

buyersinformation about (Selling

Manager reports), 166information confirmation,

147–148protecting, bonding and, 319

buyer’s premium, definition, 365

buySAFEbonding and, 319bonding requirements, 320The Hartford Financial

Services Group, 319problem reporting, 321

CCalifornia Apparel News, 42California Market Center, 37–38cameras. See digital camerasCancel Transaction Page setting

(PayPal Selling Single Itemspage), 183

cannibalization, definition, 365case sensitivity, password

security and, 356CDs, digital cameras and, 104Certified Public Accountants,

overview, 280CES (Consumer Electronics

Show), 39chain of supply, merchandise

sources, 40ChannelAdvisor auction

management software, 343characters, password security

and, 356charities

gifts-in-kind, 335MissionFish, 336

Charity link, Giving Works, 336Charlotte Merchandise Mart, 38checking accounts

deposits to (PayPal), 200shopping invitations (PayPal),

requirements for, 199Chicago Merchandise Mart, 38classified ads, merchandise

sources, 42



click-throughsbanner ads, 322cost, 323keywords and, 322–323

close-ups (photography), 106clothespins, clothing

photography, 113clothing, photographing, 109–113Cloud Dome (ambient light

photography), 114–117COD (collect on delivery),

definition, 365codes (HTML). See tags (HTML)coins, photographing, 116color font (HTML tag for), 137color temperature, photography

lighting, 105Columbus Gift Mart, 38comma (,), tips for searching, 11comma-delimited files (reports)

advantages of, 187–188defined, 190

comments (feedback)problems and, 321scoring of, 31

community values, 254CompactFlash memory cards,

digital cameras and, 104comparisons

price research, 10–11traditional and Internet

sources, checking, 34completed items, price

comparison research, 10Completed Items view (Display

options), defined, 12compression (computer images)

defined, 119Paint Shop Pro and, 124

computeraccessibility issues, 297–298backing up records, 289

health considerations, 291–294postage, printing, 221–222Turbo Lister, system

requirements, 78congratulations messages

(auction results), 147–148consignment selling, definition,

365consignment tracking, auction

management tools and, 342Consumer Electronics Show

(CES), 39contact numbers, password

security and, 357coolebaytools.com, 106co-op advertising

creating ads, 331–332definition, 328, 365eBays payment, 329PowerSellers and, 329rates, 331reimbursement and, 330running ad multiple times, 331

corporations, overview, 275Cortese, Joe (About Me page),

363cosmiquemuffin About Me page,

361–362cost. See also payment; PayPal

auction management toolsand, 341

banners, 323calculating, 70click-throughs, 323co-op advertising, 329drop-shipping services, 46eBay Banners, 327eBay Store requirements,

247–248FeeFinder, 69–70fees, listing upgrades, 66–67fees, minimizing listing fees, 65

fees, overview, 64fees, reserve prices and,

65–66Final Value fees, 68listing upgrades, fees and

descriptions, 66–67nonprofits and, 339PayPal fees, 68–69picture services, 67–68Selling Manager, 165uploading pictures, 127

cost of goods, definition, 365cost of goods sold, definition, 365costs

shipping, calculating, 72–74shipping options, 218UPS compared to USPS, 227USPS services, 220

CPC (Cost per Click)AdWords, 316, 317eBay Banners, 326

credit cardsFedEx, saving money with, 232PayPal, 176shopping invitations (PayPal),

requirements for, 198virtual MasterCard (PayPal),

200–201cropping photographs, 120Cross Promotion Program

Participation page, 308cross-promotions

editing items, 310–311filmstrips, 307–308gallery items, 308Item Sort, 308Participate in eBay

Merchandising link, 308relation to item being sold, 308selling format, 308setup, 308–309status, 309


Index 375

Cross-Promotions area (SellingManager), 94

CTR (Click Through Rate)AdWords, 316definition, 365

currency conversion, fee(PayPal), 180

customer relationse-mail messages, 148–149problem resolution and, 321thank you e-mail, 149

customersdemographics, 304marketing generations,

304–306CuteFTP

uploading pictures, 128–129uploading pictures to AOL,

129–131CuteHTML, obtaining, 140

Ddaily budget, AdWords, 316, 317Dallas Market Center, 38DAZzle (endicia.com), shipment

tracking, 158–159Debit bar (PayPal virtual

MasterCard), 200DeepAnalysis software, overview,

70–71DEK Auction Manager auction

management software, 342delivery, bonding and, 319Delivery Confirmation option

(PayPal USPS shipping), 194Delivery Confirmation (USPS)

free, obtaining, 220–221online, 221overview, 157–158, 220PayPal and, 193procedure, 158

delivery times, USPS, 219demographics

definition, 365overview, 304–306 (See also

marketing generations)Denver Merchandise Mart, 38Department of Trade and

Industry (United Kingdom),fraud protection, 54

deposits (PayPal), options, 200design considerations, listings,

Turbo Lister and, 81–82designing listings, auction

management tools, 341DHL, insurance rates, 235digital cameras

battery life, 104–105removable media, selecting,

104scanners and, 105selecting, 103–104setup options, 106

digital zoom (digital cameras),defined, 104

directories (computers), reports,creating for, 167

disclosure, merchandise advertising, FTC rules, 49

discountsFirst-Time User, 324Introductory, 324

Display options (searching)links in, overview, 12price comparisons, 10

Display Value of Postage on Label option (PayPal USPSshipping), 194

documentation, Fraud Alertrequirements, 53

domain name, definition, 365donations, Giving Works, 336

Dorothy Nelson About Me page,361–362

DOUA (Disabled Online UsersAssociation), 295, 296

double opt in, definition, 365Download History page (PayPal),

190downloading

CuteHTML software, 140music on pages and, speed

considerations, 132PayPal reports, 188, 190Selling Manager, 92Selling Manager reports,

166–167Turbo Lister software, 79

dressmaker’s forms, clothing photography, 112

drop-off locations (shipping),locating, 217–218

drop-shipperdefinition, 27, 365locating, 46out-of-stock, handling, 47overview, 45–46

Dryel, clothing photography and,111

dumpster diving, definition, 366Dutch (multiple item) auctions

bidding strategies, 26overview, 17–18

duty, definition, 366

EEAN (European Article Number),

definition, 366early adopters, definition, 366eBay Banners. See also AdWords

campaign setup, 324–325cost, 323, 327



eBay Banners (continued)

CPC (Cost per Click), 326creating banners, 323–324designing banners, 324keywords, 324–325links, 325targeting, 325–326uploading banner, 326viewing priority, 326

eBay Communityevents, visiting, 269navigation, 266–267news area, 268overview, 266People hub, joining, 270posting to boards, procedures,

268–269Talk area, 267–268

eBay HTML tags, 361eBay Marketplace, setup, 311–312eBay Stores

costs associated with, 247–248Fixed Price sales and, 19Good Till Canceled listings,

ending, 91reports, information in, 169requirements for opening, 246searching, 12–13setup considerations, 248–249setup considerations, store

aesthetics, 250–251setup considerations, store

content, 249–250store home page, creating, 252store types, selecting, 246–247

eBay time, chart of, 59–61eCheck (PayPal), 176editing PayPal reports, 191editing photographs. See Picture

Serviceselectrical outlets, Powerline

network, 344

e-mailaddress, hiding from

spammers, 349available items, notification

about, 14congratulations message,

147–148customer relations, 148–149end-of-transaction, posting

feedback, 164Item Did Not Sell notice,

relisting items from, 88–89password, changing, 353–354payment notification (PayPal),

155PayPal reports, organizing, 189phone numbers, obtaining, 171protecting yourself from

spam, 43Selling Manager, templates, 150UPS, shipment tracking, 159

e-mail management, auction management tools, 341

E-mail Message to Buyer option(PayPal USPS shipping), 194

emotional buying motive, definition, 366

endicia.com, shipment tracking,158–159

Enrolled Agents, overview, 280EOM (end-of-month), definition,

302, 366escrow, definition, 366escrow fraud, defined, 49escrow transactions, protecting

yourself during, 49eSnipe.com, overview, 25estate auctions, merchandise

sources, 37Ethernet bridge, wall-plugged,

345

Ethernet cards, Powerline networks, 345

even pricing, definition, 366Excel (Microsoft)

comma-delimited files and, 188spreadsheets, customizing for

reports, 168–169export, definition, 366expos/trade shows, pricing

strategies, 366

Ffad, definition, 366fashion followers, definition, 366Favorite Searches, overview,

13–15FBI, fraud protection, 54FDIC pass-through insurance,

PayPal and, 199Featured Shop status (PayPal),

199–200Federal ID Number (FEIN), 276Federal Tax ID number,

importance of, 44Federal Trade Commission (FTC).

See FTC (Federal TradeCommission)

FedExaccounts, obtaining, 230–231claims for lost shipments, 241insurance rates, 235online shipping form, 232–233overview, 229–230

FedEx Groundoverview, 230rates, 231–232shipment tracking, 160

feedbackAbout Me page, 359auction management tools, 341


Index 377

background about, 161definition, 366drop-shipping out-of-stock

situations and, 47end-of-transaction e-mail,

posting from, 164follow up, 162–163hiding, 163information about (Selling

Manager reports), 166Leave Feedback link, 162non-paying buyer, usefulness

of, 170–171overview, 161recovering from negative, 163replying to, 162Selling Manager, posting from,

163viewing other members’, 162

Feedback Forum Review andRespond page, responding tofeedback, 162

feedback link, congratulationsmessage (auction results),148

Feedback rating link, 29feedback (sellers)

counting of comments, 31evaluating, 28–31recent ratings, importance

of, 31software for checking, 31–32

Feedback Summary, overview, 28FeeFinder, overview, 69–70fees

calculating, 70currency conversion (PayPal),

180eBay Store requirements,

247–248FeeFinder, 69–70

Final Value fees, 68Final Value fees, obtaining

credit for non-paying buyer,172

listing fees, minimizing, 65listing, Selling Manager report

limitations, 166listing upgrades, 66–67overview, 64PayPal, 68–69, 176PayPal accounts, 180picture services, 67–68reserve prices and, 65–66Selling Manager subscription,

165FEIN Federal ID Number, 276fictitious name statements, legal

requirements, 273–274FIFO, definition, 366Final Value fees

credit, obtaining for non-paying buyer, 172

overview, 68First Class Mail (USPS)

Delivery Confirmation, 193overview, 219

First-Time User discount, 324Fixed Price sales, overview,

18–19fixed-price sale, definition,

366floppy disks, digital cameras and,

104FOB (freight on board), definition,

43, 366focal length (digital cameras),

106font color (HTML tag for), 137font size (HTML tag for), 137fonts, HTML text display,

preparation, 135

fraud. See also spambid shielding, 49bid siphoning, 49Department of Trade and

Industry (United Kingdom), 54

escrow fraud, 49FBI, 54FTC, 54money-wire fraud, 49National Fraud Information

Center, 54PayPal protection, 53–54recognizing, 48–49reporting, 49–51shill bidding, 49transactions, handling bad,

51–53United States Postal

Inspector, 54Fraud Alert, procedure, 53freight on board (FOB),

defined, 43froogle.com, 34FTC (Federal Trade Commission)

definition, 366fraud protection, 54merchandise advertising

accuracy rules, 49Prompt Delivery rules, 48spammers and, 352

FTP (File Transfer Protocol)definition, 366software, obtaining, 127–128

GG&A (general and administrative)

costs, calculating, 73–74gallery items, cross promotion

and, 308



Gallery listing option, overview,66

Gallery View (Display options),defined, 12

garment racks, photographingclothing, 110

gems, photographing, 115Gen Xers, marketing to, 305–306Gen Y, marketing to, 306general and administrative costs,

calculating, 73Generation N, marketing to,

306The Gift Center, 38Gifts View (Display options),

defined, 12gifts-in-kind, definition, 335Giving Works

Acceptance setting, 338auction timeline, 338Charity link, 336directory listing of

organization, 337–338launch, 336organization registration, 338

global marketplace, definition,366

GMS (Gross Merchandise Sales)definition, 366PowerSeller level and, 329

Good Till Canceled listings, ending, 91

Goods (other) option (PayPal),177

GoogleAdWords, 316–317history of, 314–315spiders, 315Zeitgeist, 313–314

Google searchesshipment tracking and, 159wholesale jobbers, 42

wholesale sources, list of, 42for your store, 315

Googlebot, 315graphics programs, banner

creation and, 323gross, definition, 366growth stage, definition, 366GTC (Good Till Canceled) listings,

ending, 91guarantees

bonding and, 319liquidation merchandise, 43

GutCheck software, 31–32

Hhack discovery, 353–354hard goods, definition, 367The Hartford Financial Services

Group, buySAFE and, 319headline style text HTML tag,

138health considerations, 291–294hiding

e-mail address from spammers, 349

feedback, 163High Bidders link, Dutch

auctions, 17high-speed connection, Powerline

network integration, 345history

Google, 314–315Zeitgeist, 313

holographic items, photographing,116

Hometown Page (AOL), PayPalBuy Now button, adding, 186

horizontal line HTML tag, 138hot items

definition, 367locating, 61–62

HTML (HyperText MarkupLanguage)

advantages, 132capital letters in titles, 133formatting with CuteHTML,

141–142negative comments in listings,

134overview, 134–135principles of operation,

135–136tables, creating, 136–137tags unique-to-eBay, 360–361templates, creating with

CuteHTML, 140–142templates, online source for,

143templates, overview, 139text display, fonts and, 135titles, advice on creating, 133

Hudson, Shelly (About Me page),363

hybrid networks, 347hyperlinks

CuteHTML, 141HTML tag, 138

HyperText Markup Language. SeeHTML (HyperText MarkupLanguage)

Iidentification requirements

Federal Tax ID, 44merchandise sources, 39

image hosting, auction management tools, 341

image-editing softwareessential edits, 120overview, 119–120Paint Shop Pro, procedures,

120–124


Index 379

imports, definition, 367impression, definition, 367initial markup percentage,

definition, 367InkFrog auction management

software, 343Insert Your Logo setting (PayPal

Selling Single Items page),183

Instant Payment Notification tool(PayPal), 203

instant transfer (PayPal), 176insurance

bonding and, 319FDIC pass-through, PayPal and,

199major carriers’ rates, 235private sources, 235–236self-insuring items, 234–235Universal Parcel Insurance

Coverage, 224insurance service (USPS), 220International Home

Furnishings, 38Internet

comparative shopping, 34HTML templates, source for,

143merchandise sources, 43–45shipment tracking, USPS, 158

Internet Explorer, version requirements, Turbo Lister, 78

introduction stage, definition,367

Introductory discount, 324inventory


avoiding, 45investments, PayPal Money

Market Fund, 199

invoicesdefinition, 367eBay, 151–152PayPal, 21–22, 150–151Selling Manager, automatically

invoicing, 149–150irregulars, definition, 367IRS Certified Preparers

(volunteer), overview, 280

ISBN (International StandardBook Number), definition,367

ISPs (Internet Service Providers)free storage, overview, 127uploading pictures to,

128–129italic type (HTML tag for), 137Item Did Not Sell notice, relisting

merchandise, 88–89item numbers (Selling Manager

reports), 166Item Options setting (PayPal

Selling Single Items page),183

Item Sort, cross promotion and,308

item subtitle (listing option),overview, 67

Item(s) Being Shipped to YourBuyer option (PayPal USPSshipping), 194

Items I’m Selling page (My eBaypage), listing management,90–92

Items I’ve Sold pagefeedback, posting, 164tracking payments, 154

Items List banner link, 325Items Near Me view (Display

options), defined, 12

Jjewelry, photographing, 115job lots, definition, 41, 367jobbers

chain of supply, place in, 40locating, 42

Joe Cortese About Me page, 363

KKansas City Gift Mart, 38keystone, definition, 367keywords

AdWords, 316, 317banners, 324–325click-throughs and, 322–323targeting with, banners and,

325–326keywords (searches), specificity,

importance of, 10

LThe L.A. Mart, 38label printers, 222–223labels, shipping (PayPal USPS),

195launching, Turbo Lister, 79–80layaway, definition, 367Leading Edge Boomers,

marketing to, 305Leave Feedback link, 162Leave Feedback page (Items I’ve

Sold page), feedback, posting, 164

legal issuesbusiness names, 273–274FEIN (Federal ID Number), 276fraud, recognizing, 48–49licenses, 276reselling requirements, 36



letter/number mix, passwordsecurity and, 356

licenses, businesses, 276licensing, reselling

requirements, 36LIFO (Last In First Out),

definition, 367lighting, photographs

ambient lighting, 114–117clothing, 112overview, 105–106

limited liability corporations(LLC), overview, 275–276

Lindhorst, Steve (About Mepage), 362

line break HTML tag, 137links. See also hyperlinks

About Me page, 359banners, 325

liquidation merchandiseadvice about, 35–36overview, 43

Liquidation.com, 44liquidations, defined, 42listing fees

minimizing, 65Selling Manager report

limitations, 166table of, 65

listing HTML tag, 138listing upgrades

fees for, 66–67picture services, 67–68

listings. See also HTML(HyperText MarkupLanguage)

item descriptions, advice oncontent and wording,133–134

managing, active listings, 91

managing, overview, 90–91managing, Selling Manager

software, 92–94managing, sold items, 92managing, unsold items, 92statistics gathering, 97–99Turbo Lister, creating, 80–84

Lloyd’s of London, shipping insurance, 235–236

logoAbout Me page, 359definition, 367

loss leader, definition, 367Luxury Brands, LLC, brand-name

wholesale goods, 45

Mmacro settings (digital cameras),

106mailing envelopes, 213–215mailing labels, label printers,

222–223mailing lists, spam, protecting

yourself from, 43MailWasher Pro, 349managing listings

active listings, 91overview, 90–91Selling Manager software, 92–94sold items, 92unsold items, 92

mannequinsclothing photography, 111–113definition, 367

manual sniping, overview, 24manufacturers, chain of supply,

place in, 40manufacturer’s reps, chain of

supply, place in, 40

markdown, definition, 367market analysis tools,

DeepAnalysis software, 70–71marketing

AdWords, 316–317banners, targeting, 325–326cross-promotions, 307–311Zeitgeist and, 314

marketing generationsBaby Boomers, 305Gen Xers, 305–306Gen Y, 306Generation N, 306Leading-Edge Boomers, 305Post-War Generation, 305Trailing-Edge Boomers, 305World War II, 304–305

markup, 367markup percentage, initial, 367marsha_c About Me page, 361MasterCard, PayPal, 200–201maturity stage, definition, 367Me icon, 29Media Mail (USPS)

Delivery Confirmation, 193overview, 219

mediation, problem resolutionand, 321

member profile, viewing, 162memory cards, digital cameras

and, 104Memory Stick (Sony), digital

cameras and, 104merchandise

advertising accuracy, FTCrules, 49

hot items, locating, 61–62qualifying, 41questionable, reporting, 49–51relisting after a win,

advantages of, 85


Index 381

relisting after no sale, advantages of, 86

relisting, Item Did Not SellNotice, 88–89

relisting, My eBay page, 87relisting, overview, 86relisting, Second Chance

offers, 88relisting, Selling Manager,

87–88merchandise plan, definition, 367merchandise sources

chain of supply, 40Consumer Electronics Show, 39drop-shippers, 45–47identification requirements, 39Internet sources, 43–45local, 36Luxury Brands, LLC, 45manufacturers’ outlet

stores, 42merchandise marts, 37–38negotiation, role of, 40newspaper auction listings,

36–38overview, 35–36protecting yourself during

transactions, 43trade publications, 42wholesale, 36wholesale trade shows, 39

merchandising calendar, 61–62merchant amount, definition, 368Merchant rate (PayPal), 180

qualifying, 69Merchant tools (PayPal),

overview, 202–204Meridian auction management

software, 343metallic items, photographing,

116

Miami Merchandise Mart, 38Michigan Gift Mart, 38Microsoft Excel


reports, 168–169Microsoft Works


reports, 168–169middleman, definition, 368mini CDs, digital cameras and,

104Minneapolis Gift Mart, 38minus sign (-), tips for

searching, 11MissionFish

charities and, 336contributions, 337

misspellings, including in searchparameters, 14

models, clothing photography,110

molded body forms, clothing photography, 112

Money Market Fund (PayPal),shopping invitations, requirements for, 199

money-wire fraud, defined, 49monitors (computers),

resolution, photographs and,118–119

More on eBay, searching eBayStores, 13

mother’s maiden name, secretquestion, 356

MSRP (Manufacturer’s SuggestedRetail Price), definition, 368

Multiple Currencies tool (PayPal),203

multiple item (Dutch) auctionsbidding strategies, 26overview, 17–18

multiple items, selling withoutfees, 66

multiple word searches, tips forsearching, 11

music, disadvantages, 132My eBay Bidding/Watching page,

payment from, 22My eBay Favorites

eBay Stores and, 13sellers, adding, 15

My eBay pageFavorite Searches, 13–15feedback, posting, 164listing management, overview,

90–91payments, tracking, 153–155relisting merchandise from, 87

My Pictures folder (Windows),organizing photographs and,126

My Store banner link, 325

Nnames

as password, 357password security and, 357

National Fraud InformationCenter, fraud protection, 54

Navigation bar, Advanced Searchfeature, 10

negative feedback, checkingfor high-volume sellers, 31–32

negotiation, role in merchandiseacquisition, 40

Nelson, Dorothy (About Mepage), 361–362



networkshybrid, 347introduction, 344Powerline network, 344–345wireless, 346–347

The New Mart, 38New York Merchandise Mart, 38newsletters, spam, protecting

yourself from, 43newspaper auction listings,

merchandise sources, 36–38noblespirit About Me page, 363Non-Paying Buyer Alert

filing, 171–172removing from buyer’s record,

172nonprofit organizations

fees, 339Giving Works listing, 337–338MissionFish and, 336registering with Giving Works,

338sales for, 337selling to benefit, 337

numbered lists (HTML tag for),138

Oodd-cent pricing, definition, 368off-price lots, defined, 42off-price merchandise, definition,

368one-day auctions, overview, 59online postage service, cost

calculations, 74online services, sniping, 24–25open to buy, definition, 368opt in, definition, 368optical zoom (digital cameras),

defined, 104

Optional Instructions setting(PayPal Selling Single Itemspage), 183

Options setting (PayPal SellingSingle Items page), 183

outlet stores, merchandisesources, 42

out-of-stock (drop-shipping), 47overnight shipping, USPS, 157overruns, defined, 42

Ppackage pickup

UPS, 228USPS, 223

Package Size menu (PayPal USPSshipping), 193

Package Tracker (Yahoo!), 159packing materials

air packing pillows, 212boxes, 215bubble wrap, 213mailing envelopes, 213–215newsprint, 213overview, 211–212packing peanuts, 212–213void fill, 212

packing peanuts, 73, 212–213packing tape, cost calculations,

73padded mailers, cost

calculations, 73page refresh rate, sniping and, 24Paid and Ready to Ship link

(Selling Manager), trackingpayments, 154

Paint Shop Pro, overview, 119pallet, defined, 42paragraph HTML tag, 137

Parcel Post (USPS)Delivery Confirmation, 193overview, 219

parentheses ( ), tips for searching, 11

Participate in eBay Merchan-dising link, cross-promotionand, 308

partnerships, overview, 274–275pass-through insurance (FDIC),

PayPal and, 199passwords

birthdays as, 356case sensitivity, 356changing, 353characters in, 356contact numbers, 357hacks, 356–357letters/numbers mix, 356names as, 357proper nouns, 356reporting hacks, 353secret question, 355–356selection tips, 356–357

Patti (Louise) Ruby About Mepage, 363

Paying for eBay Items option(PayPal), 177

payment. See also cost; PayPalAbout Me page, 359bonding and, 319checking for, 153drop-shipping services, 46Fraud Alert requirements, 53information about (Selling

Manager reports), 166method of, checking

(PayPal), 21My eBay Bidding/Watching

page, 22Non-Paying Buyer Alert, filing,

171–172


Index 383

non-paying buyers, adviceabout, 171

PayPal, 20–22PayPal categories, 176–177PayPal, money transfer types,

176PayPal protection plans,

177–179PayPal Verified rating, 179Post-Sales Manager (PayPal),

204–206shipping calculator, 20terms of, customer relations

e-mail, 148–149tracking, My eBay page, 154tracking, overview, 153–154tracking, Selling Manager,

154–155x.com, 175

Payment Landing Page setting(PayPal Selling Single Itemspage), 183

Payment Request Wizard forOutlook (PayPal)

overview, 204running, 206–208

PayPal. See also cost; paymentadvantages of, 68–69balances, use of, 176Business account, 180business Web sites, advanced

coding for, 185–186business Web sites, basic

coding for, 184–185business Web sites, imple-

menting on, 181–182business Web sites, overview,

181business Web sites, payment

button creation, 182–183business Web sites, payment

page creation, 183–184

Buy It Now option and, 19buyer protection plan, 177–178claims under buyer protection,

178currency conversion fee, 180deposit options, 200FDIC pass-through insurance,

199fees, 68–69, 176fraud protection, 53–54, 350history of, 175–176invoices, 150–151Merchant rate, 180Merchant tools, 202–204method of payment,

checking, 21Money Market Fund, shopping

invitations and, 199money transfer types, 176multiple items, account page

and, 21–22overview, 20payment categories, 176–177payments, tracking, 155–156Personal account, 180postage, bookkeeping and, 192Post-Sales Manager, 204–206Premier account, 180proof of shipment, USPS

Delivery Confirmation, 158protection plan qualifications,

179–180QuickBooks and, 282–283referral program, 201reports, customizing, 188–189reports, default information in,

188–189reports, downloading, 188, 190reports, editing, 191reports, organizing, 189reports, overview, 187–188

reports, saving, 190seller protection plan, 178–179shipping through, advantages

of, 192shipping through, basic

procedure, 192–193shipping through, UPS and,

195–196shipping through, USPS and,

193–195Standard rate, 180

PayPal Buyer Protection Offered, 30

PayPal Items view (Displayoptions), defined, 12

PayPal ShopsFeatured status, 199–200overview, 197reports, hit statistics, 200Seller Reputation number,

197–198shopping invitations and, 198

PayPal Verified rating, defined,179

Pending Listings link (SellingManager), 93

penetration pricing, definition,368

People hub (eBay Community),joining, 270

Personal account (PayPal), 180pet’s name, secret question, 356phone numbers

obtaining, 171phony, reporting, 52USPS, shipment tracking, 159

photographsambient light photography,

overview, 114–115close-ups, 106



photographs (continued)

clothing, 109–110clothing studio essentials,

111–113Cloud Dome lighting tool,

114–117digital cameras, selecting,

103–104file compression and,

119hard to shoot items,

115–116image-editing software,

119–124ISPs, free storage and,

127–131lighting, 105–106mistakes to avoid, 106–108organizing, 126Picture Services, editing

pictures, 127Picture Services, overview,

125–126Picture Services, uploading to,

126–127scanning, 105size issues, 118–119viewing resolutions, 119

physical inventory, definition, 368

pickup service (USPS), 220Picture Services

editing pictures, 127fees, 67–68overview, 125–126uploading, cost of, 127uploading to, 126–127

pictures. See also photographshyperlinking HTML tag for,

138plagiarism, definition, 368

postageonline service, cost

calculations, 74PayPal, bookkeeping and, 192USPS, printing from computer,

221–222Post-Sale Manager (PayPal),

payments, tracking, 155–156Post-Sales Manager (PayPal),

204–206Post-War Generation, marketing

to, 305Power Seller icon, 29Powerline network

benefits, 345electrical outlets, 344Ethernet bridge, wall-plugged,

345Ethernet cards, 345high-speed connection

integration, 345physical setup, 345requirements, 344–345router, 345

PowerSellersbenefits, 254co-op advertising and, 329discounts, 329GMS, 329levels and benefits, 254requirements, 253

PP icon (PayPal), defined, 177precious stones, photographing,

115Preferred Publisher Program,

PowerSeller discounts, 329Premier account (PayPal)

compared to Businessaccount, 69

overview, 180shopping invitations,

requirements for, 198

preservationpublishing About Mepage, 362

previewing ads, 330–331price comparison, procedure,

10–11price skimming, definition, 368price wars, definition, 368pricegrabber.com, 34pricing strategies

even pricing, 366fees, calculating, 70

Priority Mail (USPS), 219Delivery Confirmation, 193

privacy policies, importance of, 43

problem reportingbonding and, 321buyers’ comments and, 321buySAFE and, 321questionable auctions, 49–51

Problem Transaction report,buySAFE and, 321

product life cycle, definition, 368profile, viewing, 162profit & loss statement, overview,

286–287promotions, cross-promotions,

307–311Prompt Delivery rules (FTC),

fraud and, 48proper nouns, password security

and, 356protection, bonding and, 319protection plans (PayPal),

qualifications, 179–180proxy system (bidding),

defined, 16Public Accountants, overview,

280purchase order, definition, 368


Index 385

Qqualifying merchandise,

overview, 41Quantity setting (PayPal Selling

Single Items page), 183Quasi-Cash option (PayPal), 177QuickBooks

overview, 281–282PayPal and, 282–283posting sales, 282

quotes (“), tips for searching, 11

RRead Feedback Review link, 30Ready to bid area, locating, 17Ready to bid or buy area, Buy It

Now option and, 18recent ratings (sellers),

importance of, 31rechargeable batteries, digital

cameras, 105record-keeping

backing up records, 289overview, 187professional services, 279–280saving records, 289shipping with PayPal and, 192

redirection in fraudulent messages, 351

referral program (PayPal), 201reflective items, photographing,

116refresh rate (Web pages), sniping

and, 24refund policy, bonding and, 319registered Trading Assistants,

co-op advertising and, 329reimbursement

ad approval and, 332co-op advertising and, 330

relisting merchandiseadvantages of, 85–86Item Did Not Sell notice, 88–89My eBay page, 87overview, 86Second Chance offers, 88Selling Manager, 87–88

removable storage (digital cameras), selecting, 104

reporting hacks, 353reports

accounts payable, 285auction management tools, 341balance sheets, 285comma-delimited files, 188eBay Stores, 169PayPal, customizing, 188–189PayPal, default information in,

188–189PayPal, downloading, 188, 190PayPal, editing, 191PayPal, organizing, 189PayPal, overview, 187–188PayPal, saving, 190PayPal Shops, hit statistics,

200profit & loss statement,

286–287Selling Manager, configuring,

167–168Selling Manager, downloading,

166–167Selling Manager, overview,

165–166spreadsheets, customizing,

168–169usefulness of, 165

researchbenefits, 27Favorite Searches, 13–15market analysis tools, 70–71overview, 95–96

price comparisons, 10–11searches, refining, 11–12sellers, assessment, 28traditional brick-and-mortar

sources, checking, 34ViewTracker, overview, 96–97ViewTracker, running, 97–99Yahoo! Daily Buzz, 62–63

reselling, legal requirements, 36reserve prices, fees

overview, 65–66table of, 66

resolution, computer monitors,118–119

return policyAbout Me page, 359bonding and, 319customer relations e-mail,

148–149returns, definition, 368Review Your Purchase Page,

overview, 21robots, Googlebot, 315router, Powerline network, 345Ruby, Patti (About Me page), 363

Ssales information

auction management tools, 341Selling Manager reports,

165–166sales record number (Selling

Manager reports), 165Sales Record page (Selling

Manager), posting feedback,163

Sales Status & Memo page(Selling Manager), trackingpayments, 154–155



sales taxauction management tools

and, 342tracking, 285–286

Sales Tax setting (PayPal SellingSingle Items page), 183

sales techniquesad copy and photo

uniqueness, importance of, 45

auction ending strategies,57–59

auction start time, planning,59–61

hot items, researching, 61–62

HTML pages, advantages of,132

item descriptions, 133–134number of days to run

auctions, 59shipping cost considerations,

46Yahoo! Daily Buzz, 62–63

SalesCircular.com, 34San Francisco Gift Center, 38Save this Store in Favorites link,

searching eBay and, 13scams, spam, 348–349scanners

image resolution, 119selecting, 105

Search with your store bannerlink, 325

searches, About Me page, 359searching

auction numbers, 12Display options, 10eBay Stores, 12–13Favorite Searches, 13–15Fixed Price sales, 18–19

keyword specificity, importance of, 10

misspellings, including insearch parameters, 14

phone numbers, obtaining, 171refining search, 12shorthand for, 11wholesale jobbers, 42

Seattle Gift Center, 38Second Chance offers, relisting

merchandise, 88seconds, definition, 368secret question

mother’s maiden name, 356pet’s name, 356selecting, 355–356

securitybonding and, 319passwords, 356–357reporting hacks, 353WEP (Wired Equivalent

Privacy), 346Security Center link, questionable

merchandise, reporting, 50Selected link banner link, 325Sellathon software. See

ViewTracker softwareSeller Central, Hot Items page, 62Seller ID link, 29Seller Information box, checking,

importance of, 28seller protection plan (PayPal),

178–179Seller Reputation number (PayPal

Shops), 197–198Seller Tools box (Selling

Manager), 94sellers

assessment of, 28bonding, 319–321budgets, 329

favorite, saving for future reference, 15

feedback, evaluating, 28–31feedback, GutCheck software,

31–32nonprofit organization benefit,

337SquareTrade seal, 33statistics text, 29

Seller’s eBay Store link, 30selling format, cross promotion

and, 308Selling Manager

Active Listings link, 93Archived Listings link, 94auction management and, 341cross-promotion items, 309Cross-Promotions area, 94downloading, 92e-mail templates, 150feedback, posting from, 163invoicing automatically,

149–150overview, 92payments, tracking, 154–155Pending Listings link, 93relisting merchandise, 87–88reports, configuring, 167reports, downloading, 166–167reports, overview, 165–166Seller Tools box, 94Sold Listings feature, 94subscription fee, 165Summary page, 93

Selling Single Items page(PayPal), business Web pagecreation, 182–184

Service option (PayPal), 177Service Type menu (PayPal USPS

shipping), 193seven-day auctions, overview, 59


Index 387

sharpness editing (photographs),importance of, 120

Shelly Hudson About Me page,363

shill bidding, defined, 49Ship Manager (FedEx),

232–233shipping

About Me page, 359air packing pillows, 212amount paid, information

about (Selling Managerreports), 166


bonding and, 319boxes, 215bubble wrap, 213calculating, 20claims for lost shipments,

FedEx, 241claims for lost shipments,

UPS, 240–241claims for lost shipments,

USPS, 239–240cost, competitive

considerations, 46costs, calculating, 72–74, 218Delivery Confirmation (USPS),

overview, 157–158Delivery Confirmation (USPS),

procedure, 157–158drop shipper, defined, 27drop-off locations, locating,

217–218endicic.com, tracking

shipments with, 158–159FedEx Ground, overview, 230FedEx Ground, rates, 231–232FedEx Ground, shipment

tracking, 160

FedEx, obtaining accounts,230–231

FedEx online shipping form,232–233

FedEx, overview, 229–230fraud and, 48front line concept, 216–217Google, tracking shipments,

159insurance, overview, 235lost packages, address

problems, 237–239mailing envelopes, 213–215newsprint, 213overview, 157packing materials, 211–212packing peanuts, 212–213PayPal, advantages of, 192PayPal, basic procedure,

192–193PayPal seller protection plan,

178–179PayPal, UPS and, 195–196PayPal, USPS and, 193–195self-insuring items, 234–235shippers, selecting, 216tracking shipments, overview,

157–158unconfirmed addresses,

warning about, 171Universal Parcel Insurance

Coverage, 224UPS (United Parcel Service),

costs compared to USPS,227

UPS (United Parcel Service),overview, 225–226

UPS (United Parcel Service),service classes, 226–227

UPS (United Parcel Service),shipment tracking, 159–160

USPS, classes of service,219–220

Yahoo, tracking shipments, 159

Shipping Address setting (PayPalSelling Single Items page),183

Shipping and Handling Fee setting(PayPal Selling Single Itemspage), 183

Shipping and payment detailsbox, shipping calculator, 20

shipping calculatorin listing, overview, 74–76overview, 20

shipping costs, price researchand, 11

Shipping Payment Informationoption (PayPal), 195

shoetime About Me page, 363Shooting Star auction

management software, 342shopping invitations (PayPal

Shops), 198shopping.com, 34shortcuts, search shorthand

suggestions, 11Show All Items in $ view (Display

options), defined, 12Signature Confirmation option

(PayPal USPS shipping), 194single-item auctions, overview,

16–17SKU (Stock Keeping Unit),

definition, 368SmartMedia cards, digital

cameras and, 104sniping

definition, 368manual method, 24online services, 24–25



sniping (continued)

overview, 23software, 24

softwareAAA Seller management tool,

342antispam, 348auction management tools,

340–343Auction Wizard 2000

management tool, 342AuctionHawk management

tool, 342AuctionHelper management

tool, 343AuctionTamer management

tool, 342AuctionWorks management

tool, 343Auctiva management tool, 342ChannelAdvisor management

tool, 343CuteHTML, advantages, 139CuteHTML, obtaining, 140DeepAnalysis, 70–71DEK Auction Manager

management tool, 342FTP, obtaining, 127–128GutCheck, 31–32InkFrog management tool, 343MailWasher Pro, 349Meridian management tool,

343Paint Shop Pro, 119, 120–124Selling Manager, Active

Listings link, 93Selling Manager, Archived

Listings link, 94Selling Manager, Cross-

Promotions area, 94Selling Manager,

downloading, 92

Selling Manager, PendingListings link, 93

Selling Manager, Seller Toolsbox, 94

Selling Manager, Sold Listingsfeature, 94

Selling Manager, Summarypage, 93

Shooting Star managementtool, 342

sniping, 24Sparedollar management tool,

343Spoonfeeder management tool,

342spyware, dangers of, 96Turbo Lister, downloading, 79Turbo Lister, features, 77–78Turbo Lister, launching, 79–80Turbo Lister, system

requirements, 78Vendio management tool, 343ViewTracker, overview, 96–97ViewTracker, running, 97–99Zoovy management tool, 342

sold items, viewing, 92Sold Listings feature (Selling

Manager), 94sole proprietorships, overview,

274sorting, completed items list, 10sources of merchandise,

overview, 35–36spam

antispan software, 348attachments, 350definition, 368e-mail address, hiding, 349fraudulent e-mail from PayPal,

350To line, 350

MailWasher Pro software, 349protecting yourself from, 43recognizing, 349–351redirecting, 351scams, 348–349subject line and, 350

spamcop.net, 352SpareDollar auction management

software, 343spelling, searching, including

misspellings, 14spiders, Google, 315Spoonfeeder auction

management software, 342spot cleaners, clothing

photography and, 111spreadsheets

comma-delimited files, 188customizing for reports,

168–169spyware, dangers of, 96SquareTrade

bad transactions, reporting, 52Buyer Protection Program, 33overview, 261–262principle of operation,

262–264seal, obtaining, 264–265seal, overview, 33

stamps, photographing, 116Standard rate (PayPal), 180staple merchandise, definition,

368statistics gathering, ViewTracker

software, 97–99status, cross-promotion items,

309stealth indicia, defined, 222steamers

definition, 368photographing clothing,

110–111


Index 389

Steve Lindhorst About Me page,362

stock commodities, defined, 10stock-to-sales ratio, definition,

368stones (gems), photographing,

115Store Category banner link, 325StorePower, 46street price, definition, 368studios, photography, clothing,

111–113subject line, spam and, 350Summary page (Selling

Manager), 93Sumner publications, 44system requirements, Turbo

Lister, 78

Ttab-delimited files, defined, 190tables (HTML)

creating, 136–137creating with CuteHTML,

140–141tags for formatting, 138

tags (HTML), 135eBay-specific, 360–361listing of, 137–138

tax preparers, overview, 280taxes, record keeping and, 187teamredline.com, feedback

checking software, 31–32templates (HTML)

creating with CuteHTML,140–142

online source for, 143overview, 139

templates, Selling Manager, 150

ten-day auctions, overview, 59terminology, merchandise, 41–42text in banners, 324thank you e-mail, 149three-day auctions, overview, 59three-window sniping,

procedure, 24time (eBay time), overview, 59–61time left in auction, bidding

and, 17timeline, Giving Works auction,

338To line, spam and, 350totals, spreadsheets, calculating,

168trade publications, merchandise

sources, 42trademark authentication,

VERO, 45Trading Assistants

contract creation, 259–260directory, 255–256overview, 255promoting the business of,

257–259requirements, 256–257

traditional brick-and-mortarsources, checking, 34

Trailing-Edge Boomers, marketingto, 305

transactions. See also reportsbad, handling, 51–53escrow, protecting yourself

during, 49fraud, recognizing, 48–49Non-Paying Buyer Alert, filing,

171–172overview, 16PayPal Seller Reputation

number and, 197–198

phone numbers of parties,obtaining, 171

problems with, 170–171truckload, defined, 42Turbo Lister

auction management and, 340downloading, 79features, 77–78items, uploading, 84launching, 79–80listings, creating, 80–84system requirements, 78

turnover, definition, 369

Uunconfirmed addresses, warning

about, 171uniqueness, photos and ad copy,

importance of, 45United Parcel Service. See UPS

(United Parcel Service)United States Postal Inspector,

fraud protection, 54unsold items, viewing, 92UPC (Universal Product Code),

definition, 369upgrades (listing options), fees,

66–67U-PIC (Universal Parcel Insurance

Coverage)overview, 224shipping insurance rates, 236

uploadingitems to eBay (Turbo

Lister), 84pictures to Picture Services,

126–127uploading listings, auction

management tools, 341



UPS Account option (PayPal), 195UPS (United Parcel Service)

claims for lost shipments,240–241

cost comparison with USPS,227

history of, 225insurance rates, 235overview, 225–226package pickup, 228PayPal shipping and, 195–196rates, 227–228service classes, 226–227shipment tracking, 159–160

user ID (Selling Manager reports),165

USPS (United States PostalService)

claims for lost shipments,239–240

costs compared to UPS, 227costs for services, 220Delivery Confirmation,

obtaining free, 220–221Delivery Confirmation,

obtaining online, 221Delivery Confirmation,

overview, 157–158Delivery Confirmation,

procedure, 158insurance rates, 235package pickup, free, 223phone number, shipment

tracking, 159postage, printing from

computer, 221–222Priority Mail supplies,

obtaining free, 224service, classes of, 219–220shipping, PayPal and, 193–195Web site, 158

UVM (Universal Vendor Marking),definition, 369

VVendio auction management

software, 343VERO, trademark authentication,

45View Ending Times view (Display

options), defined, 12View Seller’s Other Items link, 30View Time Left view (Display

options), defined, 12ViewTracker software

overview, 96–97running, 97–99

virtual MasterCard (PayPal),200–201

viruses (computer), spyware, 96void fill (packing materials), 212

Wwall-plugged Ethernet bridge, 345warranties, definition, 369Web pages. See HTML (HyperText

Markup Language)Web sites

Apparel News classified ads, 42

BidRobot.com, 25Big Lots Wholesale, 44Contact Us online form, 50coolebaytools.com, 106CuteHTML, 140Department of Trade and

Industry, 54escrow.com, 49eSnipe.com, 25FBI, 54FedEx, shipment tracking, 160Final Value fees, obtaining

credit for non-paying buyer,172

Fraud Alert, 53FTC (Federal Trade

Commission), 49, 54FTP software, obtaining, 128HTML templates, 143links on About Me page, 359Liquidation.com, 44National Fraud Information

Center, 54Non-Paying Buyer Alert, filing,

171–172PayPal, advanced coding for

business page, 185–186PayPal, basic coding for busi-

ness page, 184–185PayPal, downloading reports,

188PayPal, implementing on,

181–182PayPal, payment button, creat-

ing, 182–183PayPal, payment page cre-

ation, 183–184PayPal, usefulness of, 181spamcop.net, 352state business information

sites, 276–278StorePower, 46Trading Assistant directory,

255–256United States Postal

Inspector, 54UPS, shipment tracking, 159USPS (United States Postal

Service), 158USPS (United States Postal

Service), cost calculator,220

USPS (United States PostalService), Delivery confirmation, 221

Wholesale Central, 44


Index 391

Web Wholesaler, 44Weight text box (PayPal USPS

shipping), 194WEP (Wired Equivalent Privacy),

346white balance (digital cameras),

106Wholesale Central, 44wholesale sources

legal requirements, 36list of, obtaining, 42locating, 36

wholesale trade shows, merchandise sources, 39

wholesalerschain of supply, place in, 40Luxury Brands, LLC, 45

WiFi hotspot, 347

Wireless Access Point, 347wireless networks

802.11a, 346802.11b, 346802.11g, 347setup, 347WEP (Wired Equivalent

Privacy), 346WiFi hotspot, 347

wizards, Ad Creation Wizard,331–332

Works (Microsoft)comma-delimited files and, 188spreadsheets, customizing for

reports, 168–169World War II generation,

marketing to, 304–305

Xx.com, payments and, 175

YYahoo! Daily Buzz, 62–63Yahoo! Package Tracker, 159yellow pages, wholesale sources,

locating, 36

ZZeitgeist

marketing and, 314meaning, 313

Zoovy auction management software, 342


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