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INSTITUTE OF PROFESSIONAL EDUCATION AND RESEARCH

CASE STUDY ON  GOLDEN STAR FACILITIES AND SERVICES PVT.LTD

 

Presented by :Mamta Suman Mathan

Mayank Rai.Prakash Kumar Nayak.Praveen Kumar Chouhan.Prashant Sinodiya.Zamir Quadri.

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Introduction Golden star facilities and services pvt. Ltd.

Services : housekeeping

Location : Hydrabad

Ceo : Anita Verghese

Turnover : INR 10 million per month

Market share : 28%

Employee : 2000

Client : IT companies and ITES companies

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WORK DONE BY VERGHESERecruit skilled workers.

Focus on Quality of work.

Expand her business.

Convert into Pvt. Ltd.

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What is entrepreneur ?

People who own, operate and take the risk of a business venture.

Entrepreneurial try to identify the need of the market place and to meet those need by product and supply .

Entrepreneurial behavior is the result of a combination of strong motivation to achieve something – an initial impetus, which may come from diverse sources- and the capabilities to achieve it: the competencies of an entrepreneur.

What is competencies ? Competencies to mean a set of aptitudes or real

capilities,and attitudes, or ways of facing the world, which make a person behave in a particular way.

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1.Personal competencies

Creativity

Determination

Integrity

Tenacity

Emotional Balance

Self- criticism

2.Interpersonal competencies

Communication

Engagement

Delegation

Respect

3.Business competencies

Business vision

Resource management Networking Negotiating

skill

The three levels of CompetenciesTHE CONCENRIC CAPABILITIES AND ATTITUDES REQUIRED FOR ENTREPRENEURSHIP

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Business competenciesBusiness vision- A special shrewdness for

recognizing and exploiting opportunities .Resource management-economic resources and

material.Networking –skill to make relationships to key people

.Negotiating skill- the ability to forge agreement.Interpersonal competenciesCommunicationEngagement-success build and engaged in team.Delegation-Team member have all information and

resources.Respect-respect is built on recognition of other

person’s quality.

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Personal competencies

Creativity-Ability to generate new ideas or concept.Determination- Initiative and AmbitionIntegrity/Discipline- willingness to do what is just and

fair in any situation.Emotional Balance- Ability to react appropriately in any

situation.Self criticism-Every body agrees that we must accept

and live with our limitation and mistakes.

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SWOT

STRENGTHParticipationLeadershipTeam workMotivatorsLateral Thinker

WEAKNESSGenderLiquidityAdvertisementFamily conditionLack of knowledge in finance

OPPORTUNITY

Expend of BusinessDiversificationCollaboration

THREATSCompetitorsEntry of F.M

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Competitive BalanceDoing the right thing: an innovative or farsighted concept

Creativity

Capacity

for

execution

Competitio

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Doing things right:Exceptional ability for execution

Potential competition: direct rival, new entrants, substitutes, buyers, suppliers, or other sources

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HOW VERGHESE HAVE DONE IT DIFFERENTLY

Ethical & honest in her work.Training of staffsFriendly & participative with her mgmt.Provide freedom to her manager to make

their decision.Prepare monthly report.Apply two key strategies for lower level

employees.

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WHAT SHOULD VERGHESE DO?Enhance her financial knowledge.Expand her business geographically.Premium should be minimized and to 10-12 %Working capital should be increased.Credibility – use of chemical.Technical expertise person – finance.Liquidity crunch-required working capital.Attrition rate- HR manager more required.Transfer to facility management.

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Business life cycle

Startup

Growth

ExpansionMaturity

Transition Business life

cycle

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28

Only 28 % of the entrepreneurs wrote up a full-blown plan.

No business planRedimentary,back-of -the-envelope type of planWorked as financial projections for in-vestors.Full-blown plan

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Reason for failure enterpreneur

Unethical practice

Competition

Infrastructure problem

Financial problem

Lack of manpower

Financial resources

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