7448 ,,group 6, Department of Marketing , RU.
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WELCOME TO OUR PRESENTATION MD. SAIFUL ISLAM ID NO. 13047448 B.B.A 3 RD YEAR 1 ST SEMESTER
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Transcript of 7448 ,,group 6, Department of Marketing , RU.
Factors Affecting Marketing Costs
• Perishability• Irregular supply• Extent of packaging• Extent grading • Extent of risk• Demand creation• Need for retailing
Pricing of agricultural marketing
Pricing: Amount of money charged for a product or services Factor affecting pricing Internal factors • Objectives of pricing• Marketing strategy • CostsExternal factors • Supply factors• Demand factors
Causes of Agricultural Price Fluctuation
• Irregular supply •Time duration •Demand inelasticity •Alternative use of land •Market system •Technology