72426945-OB-Term-Paper

A Comprehensive Analysis on ‘Robi’

Submitted to:

Mr. Kamrul Hassan

Assistant Professor,

Department of Business Administration

East West University, Dhaka

Submitted by:

Abdul Ahad

#2008-2-10-211

Jahid Bin Islam

#2008-2-10-083

Department of Business Administration

East West University, Dhaka

Date of Submission:

27th April, 2010

Table of Contents

Robi(An axiata company)||1A comprehensive analysis on Robi

Chapter 01: IntroductionPage 05-08

1.1 Origin of the report 1.2 Background of the Study1.3 Objective of the Study1.4 Methodology1.5 Definitions and Acronyms1.6 Limitations

Chapter 02: OrganizationPage 09-17

2.1History of the organization2.2 Mission, Vision, Goal and Strategy2.3 Organization Structure and Size2.4 Products, Services, customers, markets2.5 Future Plan of the organization

Chapter 03: Findings and AnalysisPage 18-35

3.1 OB Practices in the Organization3.2 Detailed Study of an OB topic

Chapter 04: Conclusions and RecommendationsPage 36-37

4.1 Conclusion4.2Recommendation

Appended Parts:Page 37-38

5.1 Reference


Acknowledgement:

We express our heartfelt thanks to Ms. Susanna Ahmed from whom we have

received instructions and advice for making a report on this subject. We will

pay regards to Mr. Nurul Alam Rokon, Marketing Executive, Mr. A.K.M.

Mahiuddin, Senior Marketing Executive(Product Development Unit) of

Telecom Malaysia International Limited (ROBI) for their kindest co-operation.

We would like to give special thanks to Mr. Shahadat Hossain, Manager

Human Resource Development who also helped us to prepare the report.


Executive Summary

This project contains the working experience of employees of ROBI. Our

research’s aim was to identify the major factors that focus on the practices

of organizational behavior of ROBI.

Robi, an axiata company has major operations in the entire country. With

such a huge workforce, Robi aims to increase their market share by not only

providing attractive packages for the customers but also implementing

methods and policies to ensure these employees are highly motivated and

integrated under the umbrella of Robi.

From the overall analysis, we have found some weaknesses of ROBI;

consequently, we have recommended some suggestions.



CHAPTER 1

Introduction

1.1 O RIGIN OF THE STUDY :

This term paper is one of the mandatory parts for accomplishing Management 251: Organizational behavior course. Mr. Kamrul Hassan, our honorable course instructor has assigned us this report. Since Robi is a huge private organization, we have focused on overall OB practices of the organization. Our aim was to study these practices extensively and intensely. We worked hard to ensure this term paper is error free. However, human errors are inevitable and it should be considered while going through this term paper.

1.2 B ACKGROUND OF THE STUDY :

Bangladesh is a country where lots of people have the capability to use

mobile service to get their work done quickly and easily. As our population is

very large, Bangladesh can be a very good market. At present, middle class

people are growing very fast and many mobile service companies are

playing a great role to serve this large number of people. Robi is the one of

the leading providers of telecom service; they always want to serve their

best.

They devote their time for recruiting, training, socializing as well as

motivating their employees. They check employees’ performance for giving

feedback to the employee; that helps employee in long run. They are also

playing a very prominent role in providing mobile phone technology in

Bangladesh by helping to establish the country's mobile network

infrastructure. ROBI has established itself as a leader in the communications,

transportation, power generation, power distribution, and Information

Technology sector. Therefore, in any particular day you would find ROBI all

around you, from morning until night.

1.3 OBJECTIVES OF THE STUDY :


The sole purpose of this report is to develop a picture on organizational view of Robi, definitely from the perspective of Organizational Behavior. We particularly focused on policies, methods, patterns that have kept the employees of this organization motivated and congruent to their organization. We have focused on the Marketing Department of Robi which is headed by Mr. Nurul Alam Rokon, Marketing Executive and assisted by Mr. A.K.M. Mahiuddin, Senior Marketing Executive(Product Development Unit) of Telecom Malaysia International Limited (ROBI). Our focus will be on one level of officials’ performance which is Joint Director Level.

The objectives of this report are -

• To have an overview on historical background of Robi.

• To construct a view of Robi's Mission, Vision, Goal and Strategy.

• To have a view of organizational structure of Robi.

• To have an idea about the products, services offered by Robi and the

customers of Robi.

• To find out the Future plan of Robi.

1.5 METHODOLOGY :

The information of this report has been collected from the following sources

• Primary

• Secondary

To get primary information the following sources had been contacted

1. Personal interview with experts

2. Questionnaire

To get secondary information we went to the Head office of Robi, visited numerous outlets of Robi. We also discussed the policies and methods which are implemented by Robi with the employees and subordinates of that organization.

As for the preparation of charts, we first constructed a Frequency Distribution table for each question. From that table, we took the data and put it in Microsoft Excel where we used some commands to construct


Histogram for each question. We used Histogram, because from each bar we can get a clear picture of the employees’ response to that particular option.

1.6 DEFINITIONS & ACRONYMS :

MKT Dept: The department on which we shed on our concentration.

OB: Organizational Behavior is the systematic study and careful application of knowledge about how people - as individuals and as groups - act within organizations.

Frequency: A frequency is the number of times a given datum occurs in a data set.Relative Frequency: A relative frequency is the fraction of times an answer occurs.

Cumulative Relative Frequency: Cumulative relative frequency is the accumulation of the previous relative frequencies.

Frequency Distribution Table: In statistics, a frequency distribution is a tabulation of the values that one or more variables take in a sample.

1.7 LIMITATIONS :

The main limitation of this report is the source of information is inadequate. Time constraint was also a major factor. So, getting relevant information on different factors was a bit difficult. In addition, many employees were reluctant to answer the questions since this may divulge their identity and they might face problems. After making them assured that this report is strictly done for academic purpose, they agreed to take part but with a stipulation that they would not give their identity in the form. Our persuasion power and patience were tested time and time by all these constraints.


Chapter 2Organization


2.1 HISTORY OF THE ORGANIZATION :

Robi ( Axiata Limited) is a dynamic and leading countrywide GSM

communication solution provider. It is a joint venture company between

Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Axiata

(Bangladesh) Limited, formerly known as Telekom Malaysia International

(Bangladesh), commenced its operation in 1997 under the brand name Aktel

among the pioneer GSM mobile telecommunications service providers in

Bangladesh. Later, on 28th March, 2010 the company started its new journey

with the brand name Robi.

Robi is truly a people-oriented brand of Bangladesh. Robi, the people's

champion, is there for the people of Bangladesh, where they want and the

way they want. Having the local tradition at its core, Robi marches ahead

with innovation and creativity.

To ensure leading-edge technology, Robi has the international expertise of

Axiata and NTT DOCOMO INC. It supports 2G voice, CAMEL phase 2 and

GPRS/EDGE service with high speed internet connectivity. Its GSM service is

based on a robust network architecture and cutting edge technology such as

Intelligent Network (IN), which provides peace-of-mind solutions in terms of

voice clarity, extensive nationwide network coverage and multiple global

partners for international roaming. It has the widest International Roaming


coverage in Bangladesh connecting 550 operators across 205 countries. Its

customer centric solution includes value added services (VAS), quality

customer care, easy access call centers, digital network security and flexible

tariff rates.

With its strengths and competencies developed over the years, Robi aims to

provide the best quality service experience in terms of coverage and

connectivity to its customers all over Bangladesh. Together with its unique

ability to develop local insights, Robi creates distinct services with local

flavor to remain close to the hearts of its customers.

Figure: Share Proportion of ROBI

2.2 MISSION, VISION, GOAL AND STRATEGY :

Mission:

To provide total customer satisfaction as the company strives to become the

most preferred GSM cellular service provider in Bangladesh. They will

achieve this through developing people, products, and services of the

highest quality and meeting the needs of its employees, shareholders and

the nation.

• Total quality objective

• Total commitment to the needs of their customers

• Following the highest ethics standards

• Continual improvement of all work processes

• Permanent improvement of all the employees’ knowledge and skills

• Securing quality of the service to match the quality of services

offered by the world’s most successful companies in the field


• Preserving the Company’s leading position in the national market of

mobile telecommunications

Vision

• To be the most preferred GSM cellular service provider in

Bangladesh.

Theme:

“CUSTOMER FIRST”

The Business Slogan:

“CLEARLY AHEAD”

Human Rights:

“Business has a responsibility to give back to the community”

To support and respect International Human Rights within the company's

sphere of influence.

• To make sure that their own corporations are not complicit with Human

Rights Violation.

Environment

• To support a precautionary approach to environmental challenges.

• To undertake initiative to promote greater environmental

responsibility.

• To encourage the diffusion of environmentally friendly technology.

Labour

• To end discrimination in the workplace.


• Abolition of child labour.

• The right to collective bargaining and recognition of freedom of

association.

• To eliminate the use of forced and compulsory labour.

Anti- Corruption

• To work against all forms of corruption, including extortion and

bribery

Macro Analysis of “ROBI”

Both external factors and internal factors play roles in running the business for

ROBI

Both external and internal factors are given below:

Human Resources

Human resources are the vast resource of people in the external environment

from which an organization obtains its employees. Proper human resource

management is a reason for ROBI to be a world-class service. ROBI has a

number of experienced human resource managers. Their main task is to keep

the components of the human resource management fit with each other.

Technological


Meeting customer aspiration through innovative technology is one of ROBI’s

primary concerns. Innovation in the Internet means it’s possible for customers

to track a package right through its journey to its final destination. Driven by

customer demand, ROBI starts new delivery packages as well as documents

on behalf of its customers. ‘Service First’. These changes of existing

technologies lead ROBI to gradual improvements and refinements in their

service over time.

Political & Legal

The political and legal influences in a country environment can substantially

affect all of the managerial functions. The impact of political and legal forces

sometimes creates problems for ROBI, specially the political instability.

Cultural

Culture is a very complex environmental influence, encompassing knowledge,

beliefs, values, laws, morals, customs and other habits and capabilities an

individual acquires. Socio-cultural forces, generally, greatly affect ROBI’s

operation. The existing values, norms or any type of national culture do not

affect ROBI’s functions; rather sometimes, they create opportunities for ROBI.

For example, during national and religious festivals ROBI makes more business

as people send more sms & phone call to friends and relatives.

Impediments

ROBI has to face some government-imposed impediments in almost every

country. The impact of political and legal forces sometimes creates problems

for ROBI. The competitors are threats for ROBI; sometimes they make their

service charge low, to achieve greater market share. In this case, ROBI makes

charges low rate or give better services.


2.3ORGANIZATION STRUCTURE AND SIZE :

Human Resource Division

Human resource department is responsible for the recruitment and training

of the employees of the company. They also monitor the performance and

handle the promotion and salary related matters. Along with the HR

department, there is an Administration. The administration is responsible for

supplying equipments to all the divisions and departments. They also

administer the regulations of the company.

Corporate Strategy Department

The corporate strategy department determines the long-term strategies and

the short-term plans. All the corporate level policies come from them and

they are responsible for the implementation as well.

Corporate Affairs Department

The corporate affairs department is responsible for maintaining a liaison with

other major companies. Through this department, TMIB makes business

deals with other corporations and assist each other.

Coordination Department

The coordination department is responsible for the internal and external

synchronization. At one hand, they coordinate with outside companies. Along

with that, they harmonize among the divisions and departments inside the

company.

Relationship among different Divisions & Departments


An organization is like complex machinery consisting of different parts.

Different functional divisions and departments are the different parts of this

organizational machinery. Therefore, to make an organization a success, the

divisions and departments must work accordingly. In ROBI, all the divisions

and departments are closely tied with one another.

Sales unit makes sales forecast, identifies market's potential opportunity and

sends it to the technical division for doing the plan for new coverage area.

These two divisions jointly plan for increasing the coverage area. If there is

any complaint regarding the networks, Customer Relation Management unit

informs it to technical division to solve it. Again, Customer Relation

Management Unit informs marketing division about the problems and

suggestions regarding the products and their selling procedure. Finance

division is related with all the divisions for fund allocation and fund

management; example: giving salary to all the ROBI employees. Human

Resource Department meets the employee need of other divisions by

conducting total recruitment process.

The Board of Directors

TMIB started with six members in its board of directors. Mr. A. M. Zahiruddin

Khan was the first Chairman of the board of directors and Hazi Omar Zakir

Mustafa was the first Managing Director of TMIB. Mr. A. M. Zahiruddin Khan

was the Chairman of TMIB until March 2005. He passed away on March 29,

2005. At TMIB's recently concluded Board Meeting in Kuala Lumpur, Mr.

Salauddin Kasem Khan was elected as its new Chairman. Mr. Khan is a

founder Director of ROBI and Managing Director of A.K. Khan & Co. Ltd.

2.4 PRODUCT, SERVICE, CUSTOMERS, MARKET :


PRODUCTS & SERVICES:

Robi (formerly known as Aktel) offers an array of different packages. In addition to offering the fundamental pre-paid and post-paid mobile services, it offers a wide range of value added products and services such as, SMS, GPRS, mobile data services, infotainment services, SMS banking, Caller Ring Back Tone, Ring-tones download, Picture Messaging, MMS, Voice Greetings, Call Blocking[6] on 4 August 2008, which give subscriber to control which call he or she receive or not [7] and Bengali SMS

Customers and Markets:

Customers are the main factor of an organization. Robi is aware of satisfying their customers. The customers are happy enough at ROBI’s service. In spite of high cost, customers prefer ROBI for better service quality reliability. They treat their customers as partners. Moreover, executives at ROBI are given empowerment to serve customers in the best way.

2.1FUTURE PLAN OF THE ORGANIZATION :

Robi aims to become the market leader in telecommunication sector of Bangladesh. To become the market leader, it wants to ensure its employees are of highest quality and they would provide best service towards its customers. In order to retain the old customers and attract new customers, Robi will always thrive on providing new and attractive packages that would not only be confined within mobile products but also involve services which will help its customers gain benefits in their day to day life. Robi wants to merge with the market leaders of different business sectors, bonding with these companies will ensure that Robi is on the rise and it only does business with the best, is the best and serves for the best.


Chapter 3FINDINGS AND

ANALYSIS


3.1 OB PRACTICE IN THE ORGANIZATION :

We have classified the entire practice of organizational behavior at Robi into several categories which are explained below;

OB PRACTICES IN ROBI

To have a view of OB practices in an organization like ROBI, organizational environment of that organization is to be studied/ observed. For completing this job the following aspects should be considered;

1. Organizational Culture

2. Motivational work within the organization

3. Employee Behavior

4. Employee Relation, etc.

Organizational Culture: Robi is an autonomous institution. In this organization job satisfaction level is high. The organizational structure in Robi is a fair one. There is a friendly working environment in the organization. So called ‘Bossing’ does not exist in this organization. The promotion policy is fair enough because one employee can predict, in normal course of time, when he/she will get his/her promotion. The transfer/posting policy is pretty systematic in the organization.


Motivational Work: The employees of Robi are motivated in many ways. There are award and recognition for the excellent workers. They get appraisal letter from the CEO. All the employees get two festival bonuses and in addition they get incentive bonus @ 2.5 times of their basic salary every year. Employees of this organization get regular leave privilege as like any organization. Moreover, after 3 years period each employee gets recreation leave facility with pay. If an employee wants to study- in Bangladesh or overseas- ROBI provides study leave for him/her. Moreover, this organization provides many other facilities to its employees, especially the female employees. Female employees in this organization gets maternity leave for a period of 4(four) months before/after the birth of their children. So doing job in Robi is something comfortable and charming for female employees. There is a day care center in each office of Robi where the employees can keep their children during working hours.

Employee Behavior: The employee behavior is relative to the organogram of an organization. The organogram of Robi is as following:

CEOCEO

Deputy GovernorDeputy Governor

Executive Director Executive Director

General ManagerGeneral Manager

General Managers are the departmental head of every department of Robi and office in-chrage of offices other than Head Office. The organogram of officials of a department/office of Robi (for example Department of Marketing) is as following:

Chief Marketing Chief Marketing Executive(Executive(1)1)

Senior Marketing Senior Marketing Executives(Executives(4)4)

Marketing Managers(12)

Employee Relation: Employee relation is very much friendly in Robi. It has been a long time demand for Robi employees to get a separate pay-scale. This has caused some excellent employees to switch over to private commercial banks. Absenteeism is less in Robi.. Interesting fact is that employees’ absenteeism in desk during office hour is at almost zero level. The views given here is the outcome of our work/study on job satisfaction of


ROBI. As mentioned previously, out of all the departments of ROBI, we have chosen the marketing department and the result is in fact the similar for the whole organization. We conducted a survey on the job satisfaction of ROBI employees using several questionnaires which are given in the appendix.

3.2 SURVEY FINDINGS :

In order to measure the satisfaction of the employee a series of questions were asked to the employee with the help of a questionnaire. The data from these questions are tabulated below. As already mentioned, the survey was conducted among 40 DBI-2 employees in Robi and we concluded summary from the survey.

Interpretation of Survey Data:

1. The Working Environment:

Frequency Relative Frequency

CumulativeRelative

FrequencyStrongly Disagree

0 0% 0

Disagree 0 0% 0Neutral 6 15% 0.15Agree 30 75% 0.90Strongly Agree 4 10% 1.00Total 40

Table I: Opinion about work place


Figure 1

Explanatory note: As ROBI is one of the leading telecom industries of Bangladesh, it is quite normal that many would want to work in it. The survey also indicates that employees are satisfied to work in an organization like ROBI.

2.2. Peer Relationship Good or Bad:Peer Relationship Good or Bad:

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen

cy

Very GoodVery Good 44 10%10% 0.100.10

GoodGood 88 20%20% 0.300.30

Apathetic aboutApathetic about peerspeers

1010 25%25% 0.550.55

BadBad 1818 45%45% 1.001.00

Very BadVery Bad 00 0%0% 1.001.00

TotalTotal 4040


Table II: Opinion about peer relationship

Figure 2

Explanatory Note: A work place without cooperation can be difficult place to work. Although the survey indicates that majority gets cooperation from colleagues, Management should pay heed to the first 30% who says they don’t get cooperation.

3. Promotion opportunities are pretty good and disbursedPromotion opportunities are pretty good and disbursed neutrallyneutrally::

Frequency

Relative

Frequency

Cumulative

Relative Frequen

cy

Strongly DisagreeStrongly Disagree 00 0%0% 0.000.00

DisagreeDisagree 00 0%0% 0.000.00

NeutralNeutral 88 20%20% 0.200.20

AgreeAgree 2020 50%50% 0.700.70

Strongly AgreeStrongly Agree 1212 30%30% 1.001.00


TotalTotal 4040

Table III: opinion promotion opportunities

Figure 3

Explanatory Note: It is a very good sign that no employee has a negative outlook towards organization’s promotion policy and most think the policy is fair.

4. The salary I receive is competitive to similar job.The salary I receive is competitive to similar job.

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen

cy




AgreeAgree 1212 30%30% 0.900.90


TotalTotal 4040

Table IV: Opinion about salary


Figure 4

Explanatory Note: The survey indicates that most of the employees think that their salary is competitive to other similar jobs.

5.5. I can approach my boss regarding any problems I face.I can approach my boss regarding any problems I face.

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen

cy




AgreeAgree 1818 45%45% 0.800.80


TotalTotal 4040

Table V: Opinion regarding employee-boss relation

Figure 5

Explanatory Note: A good employee-boss relationship is must for any organization. The survey shows that there is a good employee-boss relation as employees can go the boss for problem solving.


6.6. The image of this company is quite high and I feel proud ofThe image of this company is quite high and I feel proud of

it.it.

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen

cy




AgreeAgree 00 0%0% 0.000.00


TotalTotal 4040

Table VI: Opinion about company image

Figure 6

Explanatory Note: The response from this question was quite surprising to us also. All the employees of ROBI are quite proud of the image of ROBI. It is very good as helps to motivate an employee.


7.7. I feel pretty secure in my job and I do not suffer from jobI feel pretty secure in my job and I do not suffer from job insecurity.insecurity.

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen

cy




AgreeAgree 2424 60%60% 0.750.75


TotalTotal 4040

Table VII: Opinion about job security

Figure 7

Explanatory Note: Almost all of the employees do not feel insecure about their job. This is helpful for the organization as it helps to boost the employee performance and motivation.

8.8. The long term benefits of the company are very attractive.The long term benefits of the company are very attractive.

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen


cy




AgreeAgree 2828 70%70% 0.800.80


TotalTotal 4040

Table VIII: Opinion regarding long term benefits

Figure 8

Explanatory Note: ROBI offers many attractive long term benefits to its employees and most of the employees agree with it.

9.9. My boss is quite careful about my personal needs.My boss is quite careful about my personal needs.

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen

cy





AgreeAgree 1818 45%45% 0.800.80


TotalTotal 4040

Table IX: Opinion about employee-boss relation

Figure 9

Explanatory Note: If the boss of an organization is helpful and is aware about the need of his employees, they will be motivated to work harder. Most of the employees of ROBI finds that their superiors are quite helpful to them.

10.The job I do is pretty cThe job I do is pretty challenging and I enjoy doing it:hallenging and I enjoy doing it:

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen

cy




AgreeAgree 1818 45%45% 0.900.90


TotalTotal 4040


Table X: Opinion about job challenge

Figure 10

Explanatory Note: If the work is not challenging, employees will lose the momentum to work better after some time. ROBI deals with various financial problems and regulations of Bangladesh which are quite challenging. From that perspective, ROBI is quite a good place for challenging jobs.

11.11.My firm provides many attractive benefits and incentives.My firm provides many attractive benefits and incentives.

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen

cy




AgreeAgree 2020 50%50% 0.900.90


TotalTotal 4040

Table XI: Opinion regarding benefits and incentives

Figure 11

Explanatory Note: From Maslow’s motivation theory, we know that an employee will not be motivated if his financial needs are not fulfilled. ROBI


offers many attractive benefits and incentives to its employees to fulfill their needs.

12. I can use my kno I can use my knowledge and creativity in my job:wledge and creativity in my job:

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen

cy




AgreeAgree 2020 50%50% 0.800.80


TotalTotal 4040

Table XII: Opinion regarding creativity

Figure 12

Explanatory Note: Employees will be highly motivated if they are allowed to practice their creativity in the work place. Most of the employees of ROBI also think the same way. ROBI allows them to use their creativity and we can see that by seeing many Acts of ROBI which require a good intelligence and creativity.


13.13.The salary I receive is good enough to support my family.The salary I receive is good enough to support my family.

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen

cy




AgreeAgree 66 15%15% 0.900.90


TotalTotal 4040

Table XIII: Opinion regarding salary

Figure 13

Explanatory Note: As mentioned in Maslow’s Need Hierarchy Theory that individuals will not be motivated until their Psychological and Social Security Needs are fulfilled. The survey shows that most of the employees are not happy with their salary which should be a concern for the management.

14.The work environmeThe work environment is comfortable and enjoyable:nt is comfortable and enjoyable:

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen


cy




AgreeAgree 2020 50%50% 0.900.90


TotalTotal 4040

Table XIV: Opinion on Work Environment

Figure 14

Explanatory Note: A good work environment work as a good motivator for employees. Most of the employees of ROBI find their work place satisfactory.

15.15. I wish to work here for a long time and build a career. I wish to work here for a long time and build a career.

Frequency

Relative Frequen

cy

Cumulative

Relative Frequen

cy




AgreeAgree 2020 50%50% 0.800.80



TotalTotal 4040

Table XV: Opinion on work commitment

Figure 15

Explanatory Note: An organization with fewer turnovers indicates that the employees there want to stay and build their career there. Most of the employees of ROBI want to stay with ROBI and a build a career here.


Chapter 4Conclusion

&Recommendations

CONCLUSIONS & RECOMMENDATIONS:

Robi, the leading telecom company of the country, was established with an aim and a decade of conducting the business it has become one of the biggest private industries in Bangladesh. To make this organization working properly the job satisfaction of the employees must be ensured. This is so because the organization’s goal is to be achieved through appropriate performance of its employees. During this study it has been found that the level of job satisfaction among Robi employees is high and constant. More importantly the female employees are founded to feel comfortable with their job in this organization. The loans facilities, incentives & bonuses, recognition, rewards, etc. exist in Robi are creating a favorable situation for the employees.

For betterment of job satisfaction of employees of Robi following suggestions and recommendations are made:

➢ Separate and better pay scale may be introduced otherwise there are

more chances of employees’ switch-over.

➢ More technology based working environment may be introduced.

➢ Interval between 2 recreation leave may be lessen from 3 years to 2

years


➢ Employees who are more prone to tardiness, absenteeism should be

put on a cluster and should get trained.

➢ To ensure the productivity rate is at maximum and to retain it,

monetary and motivating policies are needed to be implemented on a

timely basis.

AppendedParts


References

• Service Marketing

Valarie A. Zeithaml

Mary Jo Bitner

• www.aktel.com

• The daily Janokantho

• Dessler 2005

• Decenzo and Robbins 2005


http://www.aktel.com/

72426945-OB-Term-Paper

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