7.2 SponsorshipHow are sponsors involved in sport?

What types of sponsorship exist?

What are the advantages and disadvantages of sponsorship?

Individual sponsorshipMore than ever people are negotiating individual deals

O F1 drivers are covered in different sponsorsO Tennis has strict rules on size and number of logos allowed in

competition

People will be paid simply to wear/use products when competingO Obviously higher profile attract better deals

Can lead to endorsement deals and advertising campaigns

Name their sponsor?

Nike Grays

Adidas and Head

Puma

Umbro Woodworm

Teams and clubsKit sponsors are a huge part of sportO Even amateur club and school teams are

likely to have a sponsor

Lucrative deals exist for kit, equipment, training facilities and stadiums

Increasingly seen in football with named stadiums…

Name the club?

Liverpool Burnley

Spurs

Aston Villa

PalaceStoke

Arsenal Wigan

Sports and EventsMany sports have deals arranged with major sponsors to promote leagues or cup competitions

Football League cup- How many can you name???

Lesser known sports are likely to find it harder to obtain

Events are more popular than ever to have sponsorsO London 2012- numerous sponsors

Certain one off event such as FLORA London marathon

1982–1986Milk Cup

1986–1990Littlewoods Challenge

Cup

1990–1992Rumbelows Cup

1992–1998

Coca-Cola Cup

1998–2003Worthington Cup

2003–2012Carling Cup

2012–2016

Capital One Cup

Types of SponsorshipVary greatly to individuals, teams or sports

EquipmentO Can range from tennis racquets, golf balls up to specialised training equipment

ClothingO Can range from basic tracksuits up to sport specific clothing

AccessoriesO Paid to wear watches or sunglasses to promote products

Transport and travelO Including flights or drivers

TrainingO Facilities could be provided, PT or equipment

Entry fees and expensesO Entry to competition and accommodation expenses

Unacceptable sponsorship

Associated with products which are deemed inappropriateO Where there is a lack of a healthy linkO Encouraging something life threatening

Tobacco has been banned from sponsoring sporting events

Alcohol is still seen but particularly activities where young people are associated

Alcohol sponsorship

Advantages and Disadvantages

Advantages Disadvantages

O Can concentrate on sport without financial worries

O Access to top equipmentO Sports can be promoted

and ultimately more successful

O Competitions can be bigger and better

O Profile of the sport can be raised

O Sponsors get increased advertising, revenue, goodwill and even tax relief

O Sponsors may take over the sport

O Sponsors may dictate rule changes and timing of events

O Minority sports will struggle to find major sponsors

O Sponsor’s image may be damaged if associated with negative aspects of people/ sport