7099026112 Mavis 7099026115 Erica 7099026103 Elisa 7099026116 Ty 1.
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Transcript of 7099026112 Mavis 7099026115 Erica 7099026103 Elisa 7099026116 Ty 1.
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Meet sliM7099026112 劉恬吟 Mavis 7099026115 莊文綺 Erica7099026103 蔡佾潔 Elisa 7099026116 徐宏楚 Ty
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Motivation
◦ Modern people like to loss weight, slim body has become one of the most recent trends. Although there are recipes everywhere , most people have no time to prepare lunch boxes. We want to combine diet with exercise, thus we create a healthy center called --- “M&M company”.
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Target customers
Lose weight
Keep slim body
Concern healthy
Eating outside
Others e.g.
lazy , busy…
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Services
Eat
Product selling
Member
Exercise
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Eat◦Cooperate with lunchbox shop.
◦Hire a dietitian from outside to design recipes to lunchbox shop.
◦Receive the order from schools and firms. (more than 5 people, deliver it only in Taichung city)
◦Sell low-fat lunchbox, instant meal, sport tools, and related products in physical store.
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Lunchbox ($120~$200)
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Exercise ◦Hire fitness trainers to teach(Yoga 、 Aerobic dance 、 Belly dance 、 Hip-hop 、 Ballroom dancing )
◦Physical class everyday (with schedule)
◦Healthy lecture regularly
◦Winter/summer camp (for students who want to lose weights)
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Member (only for whom buy the exercise courses)
◦Have own member space on website.(My M&M)
◦Have qualification to attend regular trips and lecture.
◦On-line course selection
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Product selling◦Nutrient foods and diet foods
◦Sport tools
◦Recipe books
◦Exercise course DVD
◦Related products
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Organization chart
CEO
Marketing department
Professional department
HR & Finance department
IT department
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CEO1 person
Responsible for this companySupervise staff
To make arrangements with other companies
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Marketing & planning department
1 person
Customer serviceDesign classes
Design activities:Member tours , winter/summer camp
Promotion
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Profession --- fitness trainers and dietitian
4-6 people (outsource : 1 dietitian)
TeachingDesign recipe of loss weight
Consulting
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Human Resource & Finance department
1 person
Human resourceAccounting
Order the meal Order the products:
Fitness equipment , instant meal…
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IT department
1 person
Build and maintain the website Build the privacy space of membersFix computer software and hardware
Process the data of members
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Technology requirement
Needed system◦A hosting server rent for the website hosting .
We use iweb.com.◦ADSL High speed internet must used for the
website.◦Windows 7 operation software use for
administrator and key employees.◦Microsoft Office 2010 is suitable for manage
general reports and documents.
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Web site Hosting17
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System18
System Information requirement
Registration(Add course) Member ID, Name, Address, E-mail, Tel. no., Course selected, Username and password
Management own space & make schedule
Username, password and set schedule data.
Payment Member ID, ID credit card, Name credit card, secure number, Username and password
Remind member system Member ID, Course selected
Member system
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System(cont.)19
System Information requirementCategory products Product ID, Product name
Display product detail Product ID, Product name, Product Detail and Price
Delivery Product ID, Quantity of product, Address for delivery
Payment Member ID, ID credit card, Name credit card, secure number, Username and password
E-store and Food order online(Include Delivery service)
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System(cont.)20
Suggest information
System Information requirementSuggest good food Height, Weight and course
Suggest how to exercise Height, Weight and course
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System(cont.)21
Activities
System Information requirementRegistration for join activities Register data, E-mail
Send invite card Participants data, E-mail
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User interface22
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Courses ScheduleY : Yoga classA : Aerobic danceB : Belly dance H : Hip-hop BA : Ballroom dancing
Mon. Tue. Wed. Thur. Fri. Sat. Sun.
6:30 | 7:30
10:00 |11:00
15:00 |16:00
19:00 |20:00
20:00 |21:00
Y
Y
Y
Y
Y
YA
A
A
A
A
A
BA
BA
BA BA
BA
H
H
H
H
H
H
B
B
B
B
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Cost
Cost of trainer There are 5 types of exercises in our company. + + + ($500*22 Lessons) per week
+ ($800*5 Lessons) per week _________________________
$15,000 per week
$60,000 per month
Y H A B
BA
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Cost
Human Resource◦Trainers : $60,000◦Dietitians : $30,000◦Marketing : $20,000◦Human resource & Finance : $20,000◦IT : $35,000
Rent : $20,000Utility : $10,000Advertisement fees : $10,000________________________________ Total $205,000
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Revenue(1/3)
Each BA course = $200 Other course (Y,H,A,B) = $150 Membership fee
We plan to take 150 members per year.Assume all members distribute to 4 types of fees averagely.
[($3600+$9000+$16000+$27500)*(150/4)]/12
= $175,312.5 We expect to earn from members.
Monthse.g.
11/1~1/31
31/1~3/31
61/1~6/30
121/1~12/31
Fee $3,600 $9,000 $16,000 $27,500
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Revenue(2/3)
Lunchbox
We expect to sell $40*50 + $50*30 + $60*10 = $4,100 per day $12,300 per month
Price level $120 $150 $200
To lunchbox shop
$80 $100 $140
Net profit $40 $50 $60
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Revenue(3/3)
Membership fees $175,312.5
Lunchbox $123,000Related products $ 20,000____________________________________
Total $318,312.5
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Net profit
Total Revenue $318,312.5- Total Cost Total $205,000_______________________ $113,312.5 per month
$1,359,750 per year
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Thanks for your listening.
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