700 MCQs of Commerce

What is true about ERP? Select correct option:

Integrate all business functions

At Single Location

Efficient use of resource

ALL AboveEnterprise Resource Planning (ERP) is a concept that integrates all aspects of a business e.g, accounting, logistics, manufacturing, marketing, planning, project management etc. at a single place

The process of taking active role in working with suppliers to improve products and processes is called ______________.

Select correct option:

ERP

Marketing

Supply Chain ManagementSale

Engaging and negotiating with suppliers can be extremely beneficial. The process of taking active role in working with suppliers to improve products and processes is called supply chain management. Today, firms are reaching beyond limits of their own organizational structure

Consider the following definition template < class T > class Xyz { };


it defines a class template for integers only

it defines a class template for any class

class templates are not defined in this way*****

none of given options

EDI involves exchange of ________.


Electronic business documentsData

Resources

NONE of Above

EDI is used by organizations for transactions that occur on a regular basis according to a pre-determined format. It involves exchange of electronic business documents, i.e., purchase orders, invoices etc. EDI transactions are carried through special EDI software

Survey and market research are used for which poetr identified activity?


Identify Design**** I was select

Identify customerIdentify customers refer to those activities which try to find new customers and ways to serve

better to the existing ones, e.g, surveys and market research;

In which type of approach, we further dig the data for retrieving information from data warehouse?


Slice

Dice

Drill downRoll upUsing drill-down we can further dig the data to receive some specific information.

For example using that I can find the sale of furniture in a specific month of the first quarter, say, February

Supply Chain Mangment broken down into ___________.


Upstream activities

Internal activities

Downstream activities

All of AboveSupply chain can be broken into three parts, that is, upstream activities, internal activities and downstream activities

Poter Market and sell activities relates to _____________.


advertising, promotions

managing salespersons

monitoring distribution channel

All of AboveMarket and sell activities give buyers a way to purchase and provide inducement for them to do

, e.g, advertising, promotions, managing salespersons, monitoring distribution channel, pricing

etc.

==========done

VAN can _____.


Reduce network traffic

Provide protocol compatibility between the sender and the recipient, wherever that is missing.

What is true about Personal finance?


Sell you products in no time.

Buy you products in no time.

allows the management of your financial matters in a customized manner.None

A value chain is a way of organizing activities that each strategic business unit undertakes to ___________.


design

produce

promote

All of AboveA value chain is a way of

organizing activities that each strategic business unit undertakes to design, produce, promote, market,

deliver and support the products or services it sells.

Activities associated with the flow and transformation of goods from the raw materials stage all the way to the end user ___________.


Marketing

Suply Chain Managment

ERP

Online Chain ControlSupply chain includes all the activities associated with the flow and transformation of goods from the raw materials stage all the way to the end user. Supply chain can be broken into three parts, that is, upstream activities, internal activities and downstream activities.

Porter Market and sell activities relates to _____________.


advertising, promotions

managing salespersons

monitoring distribution channel

All of AboveMarket and sell activities give buyers a way to purchase and provide inducement for them to do

so, e.g, advertising, promotions, managing salespersons, monitoring distribution channel, pricing

etc. Page 152

Technology development relates to activities ___________.


fields tests

maintenance of procedures

process improvement studies

All of AboveTechnology development relates to activities which help improve product/service that a business

is selling and also help improve processes in every primary activity, e.g, fields tests, maintenance of

procedures, process improvement studies etc.

In personal finance what is true?


online data is imported automatically into the register.

transactions maintained by the software package. vuzs

account/transaction details are downloaded through the internet.

All of AboveIn personal finance online data

is imported automatically into the register of transactions maintained by the software package as the account/transaction details are downloaded through the internet.

___________ strategy is defined as concentration on a single aspect of the market.


FocusDifferentation

Focus strategy is defined as concentration on a single aspect of the market.

Popular software packages for personal finance are ___________.


Quicken

MS Money

Money 2003

All of AboveWhich of these is NOT a stage of knowledge discovery process?


Transformation

Data mining

Pattern evaluation

Process evaluationA knowledge discovery process includes data cleaning, data integration, data selection, data transformation, data mining, pattern evaluation and knowledge presentation.

Total Marks: 1

Strategic business unit is a combination of a particular _____________.


product

distribution channel

customer type

All of Above) In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included: Select correct option:

Buyer Accounts identifier Buyer password Address of Merchant Actual amount of money in favor of merchant

2) By adding which of the following to your website improve customer service? Select correct option:

Attractive products Banner Advertisement Email links Interactive Advertising

Reference:E-mails can be used to improve customer service by adding an e-mail link to your web site. Thus, you can receive your customers complaints through e-mails. It should be ensured that your e-business is capable of

3) Objective of any marketing strategy is to bring the customers quickly to the _________. Select correct option:

Familiarity stage Exploration stage Separation stage Commitment stage

4) Which of these is a tool that can be used to improve customer services? Select correct option:

Log file analysis Cookies Data mining All

5) How many stages involve in customer loyalty model for creating good customer relationship? Select correct option:

6 5 4 3

6) Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management system Select correct option:

Customer Relationship Management system Public relation management system Inventory management system Data Base Management system

7) You read about a company X in newspaper. Your relation with company X is at familiarity stage. Select correct option:

True False

8) JIT Stands for Select correct option:

Just In Time Joint investigation Technique Join in Training Just In Total

9) Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and DesiGhee Burfi . They have never interacted with your company. Which of following loyalty stages they are? Select correct option:

Awareness Exploration Familiarity Commitment

Reference:Awareness This is the first stage where customers recognize the name of the company or any of its products. However, they have never interacted with the company before. A company/business can achieve this level by properly advertising its brand.

10) ET and SSL both are same with respect to security. Select correct option:

True False

11) Which statement is most appropriate description of the term Interactive-advertisement? Select correct option:

By making an advertisement message using flash animation. Putting an audio or video message on the website to attract customer. By avoiding customers involvement in the advertisement process. By involving the customer in the advertisement process itself.

12) Quiz Start Time: 04:28 PM Time Left 88 sec(s) Question # 1 of 10 ( Start time: 04:28:31 PM ) Total Marks: 1Four Ps in Marketing Mix areSelect correct option:Product, price, place, promotionPrice, person, place, problemPlace, product, property, promotionPromotion, place, product, planning

13) Quiz Start Time: 04:28 PM Time Left 87 sec(s) Question # 2 of 10 ( Start time: 04:29:03 PM ) Total Marks: 1Let us, suppose that you have hosted your e-commerce website, When you provide opt-in e-mail option to your customers on your website and customer opt for it , what does it mean to receive ?Select correct option:Information about product through advertisementInformation about product through e-mailInformation about services available on itInformation about News through e-mail.

14) Quiz Start Time: 04:28 PM Time Left 83 sec(s) Question # 3 of 10 ( Start time: 04:30:16 PM ) Total Marks: 1How many stages involve in customer loyalty model for creating good customer relationship?Select correct option:6543

Question # 4 of 10 ( Start time: 04:30:55 PM ) Total Marks: 1Free-Trial advertisement means _________.Select correct option:Free coupons are placed on certain websites for customers so that they can use it for shopping.Customer is offered to use the product free of cost for a specific amount of time.Items bought are delivered to the customers with no delivery cost.The company didnt had to pay for this advertisement

16) Quiz Start Time: 04:28 PM Time Left 87 sec(s) Question # 5 of 10 ( Start time: 04:31:46 PM ) Total Marks: 1What is the right sequence of steps involved in development of customers relationship with the business?Select correct option:Familiarity, Awareness, Commitment, Exploration, SeparationAwareness, Exploration, Familiarity, Commitment, SeparationFamiliarity, Awareness, Exploration, Commitment, SeparationAwareness, Commitment, Familiarity, Exploration, Separation

17) Quiz Start Time: 04:28 PM Time Left 87 sec(s) Question # 6 of 10 ( Start time: 04:33:04 PM ) Total Marks: 1SETSET(secure Electronic Transaction) was developed inSelect correct option:1995199619971999

18) Quiz Start Time: 04:28 PM Time Left 86 sec(s) Question # 7 of 10 ( Start time: 04:34:49 PM ) Total Marks: 1Some web retailers allow their customers to create their own product. It is called.Select correct option:One to one MarketingOne to many MarketingMany to one marketingAll of the above

Reference:Some web retailers allow their customers to create their own product. For example there arecomputer companies online that allow their customers to choose component of a computer to configuretheir own computer according to their need. This is called one-to-one marketing.

19) Quiz Start Time: 04:28 PM Time Left 84 sec(s) Question # 8 of 10 ( Start time: 04:35:40 PM ) Total Marks: 1Vertical Web portals are made forSelect correct option:Single areaBroad range of topicsWide variety of thingsBroad range of topics and Wide variety of things

20) Quiz Start Time: 04:28 PM Time Left 86 sec(s) Question # 9 of 10 ( Start time: 04:36:45 PM ) Total Marks: 1Which of following services build a strong customer loyalty towards company and its products?Select correct option:Customer servicesPublic relations(PR)Bulletin boardExhibitions

21) Question # 1 of 10 ( Start time: 04:42:31 PM ) Total Marks: 1 To overcome the lack of physical proximity appearance problem in e-business, which technology is going to be used? Select correct option:

Biometrics Video conferencing Cryptography Biometrics and Video conferencing

22) Question # 2 of 10 ( Start time: 04:44:07 PM ) Total Marks: 1 Using SSL, we type in URL as : Select correct option:

https httpc httpc httpi

23) Question # 3 of 10 ( Start time: 04:45:14 PM ) Total Marks: 1 CRM stands for ............... Select correct option:

Customer Relationship Management Customer Related Management Customer Resembling Management Customer Reallocation Managemen

24) Question # 4 of 10 ( Start time: 04:45:41 PM ) Total Marks: 1 SET and SSL both are same with respect to security. Select correct option:

True False

25) Question # 5 of 10 ( Start time: 04:46:11 PM ) Total Marks: 1 In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included: Select correct option:

Buyer Accounts identifier Buyer password Address of Merchant Actual amount of money in favor of merchant

26) Question # 6 of 10 ( Start time: 04:46:42 PM ) Total Marks: 1 Which of following services build a strong customer loyalty towards company and its products? Select correct option:

Customer services Public relations(PR) Bulletin board Exhibitions.

27) Question # 7 of 10 ( Start time: 04:47:35 PM ) Total Marks: 1 Which of following marketing campaigns are cheap an effective way to target potential customers? Select correct option:

Sale forces E-mail Media promotion Marketing software

28) Question # 8 of 10 ( Start time: 04:48:20 PM ) Total Marks: 1 Free-Trial advertisement means _________. Select correct option:

Free coupons are placed on certain websites for customers so that they can use it for shopping. Customer is offered to use the product free of cost for a specific amount of time. Items bought are delivered to the customers with no delivery cost. The company didnt had to pay for this advertisement.

29) Question # 9 of 10 ( Start time: 04:48:59 PM ) Total Marks: 1 Which of the following option best represent Data mining can improve response rate tremendously? Select correct option:

Direct mailing Personalization technology E-business Opt-in e-mail

30) Question # 10 of 10 ( Start time: 04:50:29 PM ) Total Marks: 1 CPM is an advertising payment mode. CPM stands for ______. Select correct option:

Cost Per Month Cost Per Minute Cost Per Megabyte Cost Per Message

31) Which statement is most appropriate description of the term Interactive-advertisement? Select correct option:

By making an advertisement message using flash animation. Putting an audio or video message on the website to attract customer. By avoiding customers involvement in the advertisement process. By involving the customer in the advertisement process itself.

32) What does Telemarketing means? Select correct option:

Marketing through charting Marketing through telephone Marketing through emai Marketing through web casting

33) What is the right sequence of steps involved in development of customers relationship with the business? Select correct option:

Familiarity, Awareness, Commitment, Exploration, Separation Awareness, Exploration, Familiarity, Commitment, Separation Familiarity, Awareness, Exploration, Commitment, Separation Awareness, Commitment, Familiarity, Exploration, Separation

34) as you all familiar with it. Which of the following loyalty stages its customers are: ( Who dont know about it): Detail about Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products. Select correct option:


35) Web catalogue revenue model includes Select correct option:

a. Online sellers of computer b. Gifts, flowers, clothes c. Journals d. A and B

36) Track the customers online and do personalization is only possible through which of the following file(s) analysis. Select correct option:

log files cookie data mining log files and cookies.

Reference:Cookies can be used to track customers online. Typically, a unique ID of the customer is stored in the cookie file on the hard disk. Same ID is also stored in the database along with the record of previously purchased items by the customer. When the customer again visits the online store, cookie (having customer ID prepared against that URL) is transmitted by the browser to the server side. There, it is matched with the ID in the database. This enables the merchant side to know that a particular customer (with a known buying pattern) has come to visit again. By tracking the customer in this manner, personalized recommendations for certain items can be made to the customer in real time.

37) In the template prefix, Template What kind of variable is the parameter T? Select correct option:

T must be a class. T must not be a class. T can be only types built into the C++ language. (Not sure L)T can be any type, whether built into C++ or defined by the programmer.

38) Fee for Transaction Models include Select correct option:

Travel Agents and Insurance brokers Automobile Sales and event tickets Stock brokers and online banking All of the above

39) While designing a website, which of the following factors an internet marketer should pay attention to? Select correct option:

Easy site navigation (i.e. Site map) Frequently asked questions (FAQs) section Privacy policy All of above

40) Question # 1 of 10 ( Start time: 05:17:27 PM ) Total Marks: 1Four Ps in Marketing Mix areSelect correct option:Product, price, place, promotionPrice, person, place, problemPlace, product, property, promotionPromotion, place, product, planning

41) Question # 2 of 10 ( Start time: 05:17:43 PM ) Total Marks: 1In, there is no direct contact with the end usersSelect correct option:B2BB2CC2CAll

42) Question # 3 of 10 ( Start time: 05:18:01 PM ) Total Marks: 1What is the right sequence of steps involved in development of customers relationship with the business?Select correct option:Familiarity, Awareness, Commitment, Exploration, SeparationAwareness, Exploration, Familiarity, Commitment, SeparationFamiliarity, Awareness, Exploration, Commitment, SeparationAwareness, Commitment, Familiarity, Exploration, Separation

43) Question # 4 of 10 ( Start time: 05:18:13 PM ) Total Marks: 1Payment gateway is an organization which connects those entities to the internet which are offline.Select correct option:TrueFalse

44) Question # 5 of 10 ( Start time: 05:18:55 PM ) Total Marks: 1Customer Loyalty model is also calledSelect correct option:Customer Life CycleCustomer SegmentationCustomer AwarenessAll

45) Question # 8 of 10 ( Start time: 05:20:28 PM ) Total Marks: 1Creation of separate experiences for customers based on their behavior is calledSelect correct option:Demographic segmentationBehavioral segmentationGeo-Graphic SegmentationNone of the above

46) Question # 9 of 10 ( Start time: 05:20:53 PM ) Total Marks: 1Which of the following option best represent Data mining can improve response rate tremendously?Select correct option:Direct mailingPersonalization technologyE-businessOpt-in e-mail

47) Question # 10 of 10 ( Start time: 05:21:04 PM ) Total Marks: 1Dividing the potential customers into groups is calledSelect correct option:Market SegmentationMarket PromotionMarket ResearchMarket Survey

48) Quiz Start Time: 05:24 PM Time Left 89sec(s) Question # 1 of 10 ( Start time: 05:24:11 PM ) Total Marks: 1Web catalogue revenue model includesSelect correct option:a. Online sellers of computerb. Gifts, flowers, clothesc. Journalsd. A and B

49) Quiz Start Time: 05:24 PM Time Left 88sec(s) Question # 2 of 10 ( Start time: 05:24:25 PM ) Total Marks: 1Which entity does not include in SET(secure Electronic Transaction)?Select correct option:SellerBuyerPayment gatewayBank

50) Quiz Start Time: 05:24 PM Time Left 89sec(s) Question # 3 of 10 ( Start time: 05:25:05 PM ) Total Marks: 1Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management systemSelect correct option:Customer Relationship Management systemPublic relation management systemInventory management systemData Base Management system

51) Quiz Start Time: 05:24 PM Time Left 89sec(s) Question # 5 of 10 ( Start time: 05:25:32 PM ) Total Marks: 1Do you think that "www.vu.edu.pk" can be considered as university's advertisement website?Select correct option:YesNo

51) Quiz Start Time: 05:24 PM Time Left 89sec(s) Question # 6 of 10 ( Start time: 05:26:29 PM ) Total Marks: 1Traditionally Marketer use the market segmentation(s) likeSelect correct option:Geo-graphic SegmentationDemographic SegmentationPsychographic SegmentationAll of the above

52) Quiz Start Time: 05:24 PM Time Left 89sec(s) Question # 7 of 10 ( Start time: 05:27:00 PM ) Total Marks: 1Advertising Supported Revenue Model includesSelect correct option:Yahoo portalEmployment sitesNewspaper PublishersAll of the above

53) Quiz Start Time: 05:24 PM Time Left 89sec(s) Question # 8 of 10 ( Start time: 05:27:37 PM ) Total Marks: 1SSL stands forSelect correct option:Secure Socket LayerSecurity Service LayerSub Secured LengthNone of these

54) Quiz Start Time: 05:24 PM Time Left 89sec(s) Question # 10 of 10 ( Start time: 05:28:22 PM ) Total Marks: 1In e-business, market research is slower than offline business.Select correct option:TrueFalse

55) ipher suite is a combination ofSelect correct option:Cryptographic AlgorithmAuthentication methodsSecurity layersCryptographic Algorithm And Authentication methods

56) Question # 5 of 10 ( Start time: 05:36:53 PM ) Total Marks: 1www.amzon.com as you all familiar with it. Which of the following loyalty stages its customers are: ( Who dont know about it): Detail about amzon.com Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products.Select correct option:AwarenessExplorationFamiliarityCommitment

57) Question # 2 of 10 ( Start time: 05:43:49 PM ) Total Marks: 1 Which of the following is cheapest and quickest marketing technique to reach distant customers? Select correct option:

E-Mail marketing Telephone marketing SMS marketing Advertisement letters marketing

Quiz Start Time: 05:42 PM Time Left 89 sec(s)

58) Question # 3 of 10 ( Start time: 05:44:52 PM ) Total Marks: 1 JIT concept means Select correct option:

No distribution channel No warehousing Easily delivery No communication

59) Question # 6 of 10 ( Start time: 05:47:03 PM ) Total Marks: 1 Brick and Mortar refers to Select correct option:

Offline business Online business Transport Building

60) Question # 7 of 10 ( Start time: 05:48:16 PM ) Total Marks: 1 How many kinds of Web Portals are? Select correct option:

3 2 5 6

61) Quiz Start Time: 05:42 PM Time Left 88 sec(s)

Question # 8 of 10 ( Start time: 05:49:06 PM ) Total Marks: 1 Press release can provide information about current events and news to, which of following, via a internet? Select correct option:

Print media T.v commercial Press or media T.v program.

62) Question # 1 of 10 ( Start time: 05:53:24 PM ) Total Marks: 1When you email at [email protected] e-mail address is being protected from spambots. You need JavaScript enabled to view it , your email is automatically sorted and replied to your ID.Select correct option:TrueFalse

63) Question # 5 of 10 ( Start time: 05:55:05 PM ) Total Marks: 1Visitors location, IP address, time of visit related information are added, in which of the followingSelect correct option:call handling filescookieslog filesData mining files.

64) Question # 7 of 10 ( Start time: 05:55:50 PM ) Total Marks: 1Which of following marketing campaigns are cheap an effective way to target potential customers?Select correct option:Sale forcesE-mailMedia promotionMarketing software

65) Question # 8 of 10 ( Start time: 05:56:06 PM ) Total Marks: 1Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _____________.Select correct option:Exploration stageCommitment stageAwareness stageSeparation stage

66) Question # 9 of 10 ( Start time: 05:57:03 PM ) Total Marks: 1Dividing potential customers on the basis of variables such as social class, personality, or lifestyle is called__________.Select correct option:Demographic SegmentationGeographic SegmentationPsychographic segmentationBehavioral segmentation

67) Question # 1 of 10 ( Start time: 06:02:08 PM ) Total Marks: 1Do you think, vulms.vu.edu.pk is an example of E-mail marketing?Select correct option:TrueFalse

68) Which one is not an example of search engine? Select correct option: Yahoo Google Alta vista Gawab

69) Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and DesiGhee Burfi . They have never interacted with your company. Which of following loyalty stages they are? Select correct option:


70) Which 5th P introduced by E-business in Marketing Mix? Select correct option:

Proper coverage Personalized Services Proper access Personal style

71) ETSET(secure Electronic Transaction) was developed by Select correct option:

Microsoft Netscape Navigator Master Cards and VISA All of the options

72) Which of these can be used for advertisement purpose?Select correct option:TelephoneNewspapersMagazinesAll of above

73) Question # 5 of 10 ( Start time: 06:21:36 PM ) Total Marks: 1Which of the following is a method for conducting market research?Select correct option:PhoneInterviewsQuestionnairesAll of above

74) Which of the following is NOT an advertising payment mode?Select correct option:Pay-per-salePay-per-clickPay-per-keypressPay-per-lead

75) Question # 1 of 10 ( Start time: 06:25:05 PM ) Total Marks: 1Advertising Subscription Mixed Revenue Model includesSelect correct option:Online journalsSports information servicesBusiness week onlineAll of the above

76) Question # 2 of 10 ( Start time: 06:25:59 PM ) Total Marks: 1Digital Content Revenue Model IncludesSelect correct option:Legal information servicesOnline journalsOnline LibrariesAll of the above

77) Question # 4 of 10 ( Start time: 06:27:06 PM ) Total Marks: 1Which of these is a tool that can be used to improve customer services?Select correct option:Log file analysisCookiesData miningAll

78) Question # 9 of 10 ( Start time: 06:29:26 PM ) Total Marks: 1Which of the following is an advertising payment mode?Select correct option:Pay-per-personPay-per-pagePay-per-salePay-per-minute

79) Question # 10 of 10 ( Start time: 06:29:52 PM ) Total Marks: 1If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?Select correct option:Demographic SegmentationGeographic SegmentationPsychographic segmentationBehavioral segmentation

80) E-Business promotions are used to _______. Select correct option:

Attract the customer to the product and convince him/her to buy it. Get credit card information from the customer. Complete a transaction between customer and seller.

None of above

1.Public Key of the receiver is used to-------------------.

a.Decrypt the message

b. Encrypt the messagec.Scramble the message

d.None of the mentioned options

2.Receiver applies ----------------to the received original message

a.Digital signature

b.Message digest

c. Hash functiond.None of the mentioned options

3.Symmetric key can be replaced with----------------------------.

a.Symmetric algorithms

b. Pair of public and private keysc.Asymmetric key


4.In --------------------attack an attempt is made by the attacker to decrypt the message with every possible key.

a. Key search attackb.Cryptanalysis

c.System based


5.Most of the electronic payment systems on internet use ------------------to ensure confidentiality and security of the payment information.

a.Quantum computing

b. Cryptographyc.Both of the mentioned options


6.Simplicity and ----------------is the biggest advantage of Virtual PIN payment system.

a.Full encryption

b.Dual encryption

c. No encryptiond.None of the mentioned options

7.In electronic checks which type of cryptography is used

a. Both symmetric and asymmetricb.Symmetric

c.Asymmetric


8.An electronic check book device is a combination of

a.Hardware and a digital signature

b.Software and information about user

c. Secure hardware and softwared.None of the mentioned options

9.Which of the following is disadvantage of virtual PIN payment system?

1. Bogus purchases are possible

2. Stolen credit card number can be used

3. Only some extra copies of the information items are made in case of a fraud

4. All of the mentioned options are disadvantages of Virtual PIN payment system10.FV stands for

a. First Virtualb.Forward Virtual

c.Famous virtual


1.Customers can provide their feedback or register their complaints quite conveniently in case of online business as compared to offline business

TrueFalse

2.Physical proximity with items purchased and no inventory cost are disadvantages of e-business

True

False

3.Online publishing is attractive because printing and distribution costs are involved in it.

True

False4.In Geographic segmentation customers are divided into groups on the basis of where they live or work

TrueFalse

5.Discount advertisements through web sites are form of e-marketing

TrueFalse

In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT included:Select correct option:Buyer Accounts identifierBuyer passwordAddress of MerchantActual amount of money in favor of merchant

A unique large number, generated as a result of applying hash function on a message is called ______.Select correct option:Hash messageMessage digestDigitally singed messageSecret message

Reference:(page # 103)FVIPSS stands for _______.Select correct option:First Virtual Internet Payment System ServerFirst Virtual International Payment System ServerFirst Virtual International Payment System ServicesFirst Virtual Internal Payment System Services

Reference:(Page # 110)

Virtual PIN Payment system is considered suitable for ________.Select correct option:Low-cost itemsHigh-cost itemsVery expensive itemsEvery kind of items

Which of these is a primary participant in E-Cash Payment system?Select correct option:BuyerBankMerchantAllMost of the electronic payment systems on internet use cryptography.Select correct option:TrueFalse

In case of transaction failure or crash, one can retrieve his or her lost coins by sending all blinded signed coins from last withdrawals to the E-bank.Select correct option:10

12

14

16Reference:(page # 119)The key feature of E-Cash Payment system isSelect correct option:

Anonymity

Security

Cryptography

None of these

Reference:(page # 116)At minting stage, the client is ..by E-CashbankSelect correct option:

Known

Unknown

Secret

informed

Reference:(page. 118)Cipher suite is a combination ofSelect correct option:

Cryptographic Algorithm

Authentication methods

Security layers

Cryptographic Algorithm And Authentication methodsReference:(page. 121)

SETSET(secure Electronic Transaction) was developed inSelect correct option:1995

1996

1997

1999

Reference:(page no. 122)Symmetric algorithms are faster than asymmetric.Select correct option:TrueFalse

Reference:(Page # 105)Which entity does not include in SET(secure Electronic Transaction)?Select correct option:Seller

Buyer

Payment gateway

BankReference:(Page # 122)A paper signature is believed to be more reliable than a digital signature.Select correct option:True

False

If a key is 4 bit in length, how many unique key values are possible?Select correct option:4

8

16

32

Explanation:A key value is always in binary form. A Binary Number is made up of only 0s and 1s.

So each digit has only two possibilities: 0 or 1, So now we try to check all possible values of 4.

4 bit = 0000,

0001,

0010,

0100,

1000,

0011,

0110,

1100,

0101,

1010,

1011,

1101,

1001,

1110,

0111,

1111

Hence prove that if a key is 4 bit in length, then 16 unique key values are possible of that key.

Hash function is a __________Select correct option:Communication protocol

Hardware device

Encryption mechanismLog file

Which of these attacks have been reported on symmetric key algorithms?Select correct option:Key Search Attacks

Cryptanalysis

System-Based Attacks

All

Reference:(Page # 108)Payment gateway is an organization which connects those entities to the internet which are offline.Select correct option:TrueFalse

Reference:(Page # 122)How many elements an e-coin has?Select correct option:1

2

34

Reference:(page # 116)EFT stands for _____________.Select correct option:Electronic Film Transmission

Electronic Funds TransferElectronic File Translation

None of above


________ is used to interpret and show contents of the webpage.


HTMLNotepadBrowser Computer

What is identified by the tag ?


Horizontal frame Bottom FrameTop FrameVertical Frame

Which of the following is NOT an advantage of CSS?


Define the look of your pages in one placeWorks on version 4 browsers or newer Easily change the lookImplement same formatting each time tag is used.

Links are used to connect ____________.


ImagesTextImages and web documents All of the given

Which of the following are correct tags used for frames,


Do you think that "www.vu.edu.pk" can be considered as university's advertisement website?Select correct option:YesNo

Characterization and Clustering belong to which of the following types of Data Mining?Select correct option:PredictiveSelectiveDescriptiveAdditive


Traditionally Marketer use the market segmentation(s) likeSelect correct option:Geo-graphic SegmentationDemographic SegmentationPsychographic SegmentationAll of the aboveReference:(Page # 131)

Advertising Subscription Mixed Revenue Model includesSelect correct option:Online journalsSports information servicesBusiness week onlineAll of the above

OLAP stands for Select correct option:

Online Analytical Program Online Analytical Processing Online Application Program Online Analysis Performance


E-Business promotions are used to _______. Select correct option:

Attract the customer to the product and convince him/her to buy it. Get credit card information from the customer. Complete a transaction between customer and seller. None of above


Television, radio and print media are in a (n) . Mode. Select correct option:

Passive Active Static Dynamic


CRM stands for ............... Select correct option:

Customer Relationship Management Customer Related Management Customer Resembling Management Customer Reallocation Management


Which one is not an example of search engine? Select correct option:

Yahoo Google Alta vista GawabReference:(Page # 137)

Meta tag contains: Select correct option:

User information seller information web page key information bank information


Free-Trial advertisement means _________. Select correct option:

Free coupons are placed on certain websites for customers so that they can use it for shopping. Customer is offered to use the product free of cost for a specific amount of time. Items bought are delivered to the customers with no delivery cost. The company didnt had to pay for this advertisement.


In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as Select correct option:

Tort of Private Nuisance Tort of Tress passing Tort of passing off Defamation


If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company? Select correct option:

Demographic Segmentation Geographic Segmentation Psychographic segmentation Behavioral segmentation


Press release can provide information about current events and news to, which of following, via internet? Select correct option:

Print media T.v commercial Press or media T.v program.


Fee for Transaction Models include Select correct option:

Travel Agents and Insurance brokers Automobile Sales and event tickets Stock brokers and online banking All of the above


An E-Business can't have direct feedback from the customer in B2C. Select correct option:

True False

Creation of separate experiences for customers based on their behavior is called Select correct option:

Demographic segmentation Behavioral segmentation Geo-Graphic Segmentation None of the above


What is the right sequence of steps involved in development of customers relationship with the business?Select correct option:Familiarity, Awareness, Commitment, Exploration, SeparationAwareness, Exploration, Familiarity, Commitment, SeparationFamiliarity, Awareness, Exploration, Commitment, SeparationAwareness, Commitment, Familiarity, Exploration, Separation

Reference:(Page # 136)At deposit stage, the serial number is ..by E-Cashbank

Known Unknown

Kept Secret

Informed

Reference:(Page # 118)How many kinds of Web Portals are? 3

2 5

6

Explanation:There are only two kinds of web portals, one is vertical portals which provides information about single interest like online shopping sites are best example of vertical portal site, educational site is also an example of vertical portal. Second kind of web portal is horizontal web portals which provide information about everything or multiple things. Search engine is best example of horizontal web portal.

Reference:(page # 129)

Let us, suppose that you have hosted your e-commerce website,When you provide opt-in e-mail option to your customers on your website and customer opt for it , what does it mean to receive ? Information about product through advertisement

Information about product through e-mail Information about services available on it

Information about News through e-mail.


Track the customers online and do personalization is only possible through which of the following file(s) analysis. log files

cookie data mining

log files and cookies.


When customer life cycle is used to create different groups of customers, it is called? Targeting Customers

Dynamic groups

Customer Life Cycle Segmentation Group Development


Network addresses 128--- 191 range belongs to which of the following class networks? A

B C

E

Reference:(page # 10)Which of the following property falls in HTTP? Stateless Stateful

Temporary

All of these


FSTC stands for: Financial Services Technology Consortium Financial Secrets Technology Consortium

Final Security threats control

First Service Technology Consortium


Supply chain can be broken into three parts, that is ----------------- , ----------------------- and -------------------- activities. Internal, external support

Upstream, internal ,downstream Primary, Secondary ,R&D

None of them


The process of taking active role in working with suppliers to improve products and processes is called? Value chain management

Supply chain management Supply chain management software

Porter Model


What is Ultimate consumer orientation? Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain. Secondary Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain.

Supply chain is to help each company to meet needs of the supplier, seller and buyer at the end of supply chain.

None of them


Many search engines rank the site by using a program called Spider Scorpion

Moon

Cobweb


E-commerce is a combination of three different areas of study, namely, --------,---------------- and ---------------- Internal, external support, Support

Technology, business and law/policy Primary, Secondary, R&D

Sale, purchase, feed back


In which type of data mining, Apriori algorithms is used? Classification

Association Characterization

Clustering

Reference:(page # 143)EDI has the key feature(s) No paper work

No human intervention

Exchange of information takes place in seconds

All of these

Reference:(page # 147)Addresses are tied to the device itself and give no clue to it's location on a global scale. This is the characteristics of IP

RIP

MAC None of the given

When two or more intranets are connected to each other they form a/an ------------- . intranet

internet

extranet VPN

Reference:(page # 2)Which attribute can be used to make a region non-clickable? none of the given

target

alt

nohref

Reference:(page # 37)Which of the following payment mode does not require customer to pay interest to the bank on each transaction? Credit card

Debit card Electronic check

All of the above

Reference:(page # 110)Cyber wallet can automatically assemble the correct payment and pay it too. True False

SET doesnt require special software on the client or merchant side. True

False

Which model allows the users to log-on on a website and assume the role of bidder or seller? Online Banking.

Storefront Model.

E-Learning.

Auction Model.

Reference:(Page # 128)According to Michael Porter, fabricating is an example of primary activity in a strategic business unit. Identify the area in which this task is performed. Market and sell

Deliver activities relate to storage

Purchase materials and supplies

Manufacture product or create serviceReference:(Page # 152)

Civil law deals with the private rights of the parties, whereas the object of criminal law is to punish the wrong-doer. Is it? True False

In the physical world three elements must be satisfied in order to make a valid contract, namely, offer, ---------------- and ----------

Acceptance and consideration Acceptance and Rejection

Approval and consideration

None

Reference:(page # 178)In online environment acceptances may be issued by an imposter/cheater that has authority to bind the online business True False

#00ff00 in HTML indicates

Pure green color Pure blue color

Pure red color

Pure yellow color

Reference:(Page # 23)Virtual PIN Payment System requires both merchant and buyer to register with _______________. Auto Clearing House (ACH)

First Virtual (FV) DSS (Digital Signature Standard)

DES (Data Encryption Standard)

Reference:(Page # 110)Classification and Association belong to which of the following types of Data Mining? Selective

Predictive Descriptive

Additive

Reference:(Page # 141)Which one of the followings is an example of Banner advertising?Select correct option:Branding

Affiliate programsPartnership

All of these

Reference:(Page # 138)CPM is an advertising payment mode. CPM stands for ________.Select correct option:Cost Per MonthCost Per Minute

Cost Per Megabyte

Cost Per Message

Reference:(Page # 134)Which one is not an example of search engine?Select correct option:Yahoo

Google

Alta vista

GawabReference:(Page # 137)In which type of approach, we further dig the data for retrieving information from data warehouse?Select correct option:Slice

Dice

Drill downRoll up

Reference:(Page # 146)Let us, suppose that you have hosted your e-commerce website, Promotion messages can be sent when potential client isSelect correct option:online

offline

both online and offlinevisiting head office

Reference:(Page # 133)Digital Content Revenue Model IncludesSelect correct option:Legal information services

Online journals

Online Libraries

All of the aboveReference:(Page # 130)Which of these is a tool that can be used to improve customer services?Select correct option:Log file analysis

Cookies

Data mining

AllReference:(Page # 136)What does Telemarketing means?Select correct option:Marketing through charting

Marketing through telephoneMarketing through emai

Marketing through web casting

Reference:(Page # 133)In which type of data mining, ID3 algorithms is used?Select correct option:ClassificationAssociation

Characterization

Clustering

Reference:(Page # 141)Some web retailers allow their customers to create their own product. It is called.Select correct option:One to one MarketingOne to many Marketing

Many to one marketing

All of the above

Reference:(Page # 132)Free-Trial advertisement means ___________.Select correct option:Free coupons are placed on certain websites for customers so that they can use it for shopping.

Customer is offered to use the product free of cost for a specific amount of time.

Items bought are delivered to the customers with no delivery cost.

The company didnt had to pay for this advertisement

Reference:(Page # 133)Total Marks: 1

The length of a message digest is ________.


32 to 64 bits

64 to 128 bits

128 to 256 bits

256 to 512 bit

Reference:(Page # 103)Key version represents public key by


Buyer

Seller

E-Bank

Certification Authority

Reference:(Page # 116)The serial # generated by the cyberwallet gets multiplied by blinding factor r which is known only to the ___________.


Bank

Merchant

Client

None

Reference:(Page # 116)ACH is a centralized system used by different interconnected banks for clearing payment requests.Select correct option:TrueFalse

Centralized Account Payment Model uses unique _______ of users as their account identifier.Select correct option:Residence addressE-mail addressOffice addressNone

Reference:(Page # 113)SET and SSL both are same with respect to security.Select correct option:TrueFalse

What are the security threats in VPS?Select correct option:a. Email hackingb. Credit card number stolenc. Missing of deliveryd. A and B

What is function of Cyberwallet?Select correct option:Store coinsManage CoinsRecord transactionsAll of aboveSET and SSL both are same with respect to security.Select correct option:TrueFalse

Basic difference between Virtual PIN Payment System and Electronic Check is _____.Select correct option:EncryptionRegistration with bankNo. of participantsThere is no difference between them

700 MCQs of Commerce

Documents

Transcript of 700 MCQs of Commerce