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1 www.chinabrew-beverage.com www.chinabrew-beverage.com 2

70,000 sqm hall space around 700 exhibitors

51,428 attendees

from 74 countries and regions

CBB 2012 Applauded by Exhibitors and Visitors


The 10th China Brew China Beverage trade

show (CBB 2012) is held successfully at New

China International Exhibition Center on Sep.

19 -22, 2012. Co-organized by China National

United Equipment Group Corporation, Beijing

Zhongqing Heli International Exhibition Co.,

Ltd. and Messe Muenchen International, MMI

(Shanghai) Co., Ltd, CBB 2012 again attracted

industry professionals from all over the world

to Beijing thanks to its strong influence and

appeal.

1. Strong Support from Industry Officials

CBB 2012 won support from a host of

government ministries and industry authorities.

Many high-ranking officials presented the

trade show personally, talked to the exhibitors

and inquired about the latest development

and technological trends in the liquid food

industry in China and abroad. The presented

officials include Bu Zhengfa, President of

China National Light Industry Council, Yu

Zhen, Honorary President of China Machinery

Industry Federation, Qian Guijing, Vice

President of China National Light Industry

Council, Gao Yanmin, Vice Director of

Consumer Goods Industry Dept., Ministry of

Industry and Information Technology, Wan

Xinheng, Vice Dean of Beijing Municipal

Commission of Economy and Information

Technology, Guo Chaomin and Ma Jianguo,

Vice GM of China National Building Material

Group Corporation, and officials from China

Alcoholic Drinks Association, China Dairy

Industry Association, China Light Industry

Machinery Association and Beijing Municipal

Commission of Commerce. They all praised

the organization of CBB 2012 and expressed

their great hopes for its growth.

President Bu Zhengfa voiced his strong

approval for CBB 2012. He pointed out that

China Brew China Beverage trade show is an

important event for the light industry in China.

As an internationally renowned trade show in


Association (PPMA) and PMMI made great

contributions to the recruitment of overseas

visitors. Industry associations of Vietnam, Russia,

Belorussia, Ukraine and Kazakhstan also organized

visitor groups from their countries.

Decision-makers of all important user companies

around the world came to the trade show. High-

ranking officials from all medium-high-end liquid

food companies in China were present at the trade

show, including China Resources Group, Tsingtao

Beer Group, Yanjing Group, AB InBev Group,

Carlsberg Group, SAB Group, Kingway Group, Zhujiang Beer Group, Chongqing

Beer Group, Coca-Cola, Wahaha, Pepsi-Cola, Huiyuan Juice, Master Kong, Uni-

president and Red Bull, representing another highlight of CBB 2012. Manufacturers

from brewery, beverage and dairy product industry organized visiting groups;

supporters as China Alcoholic Drinks Association, China Dairy Industry Association

and China Light Industry Machinery Association offered their precious help in visitor

recruitment. The Guangdong Brewery Association and Guangdong Light Industry

Association organized visitors among their local companies.

3. Active Participation of ExhibitorsAs the first cooperation between China National United Equipment Group

Corporation and Messe Muenchen International, CBB 2012 has reaped great results.

The trade show occupied 6 halls at New China International Exhibition Center,

the liquid food industry, CBB has contributed a lot to the growth of food machinery

industry and the food industry as a whole. He hopes that CBB will become even

better each time.

2. Gathering of High-end VisitorsThis year, the trade show saw more professional visitors coming from broader

districts, fields and of higher decision authorities. Overseas visitors also increased

significantly. During the 4-day show, 51,428 attendees from 74 countries and districts

gathered at the New China International Exhibition Center. The quality and quantity

of professional visitors, especially overseas visitors, received positive feedbacks from

exhibitors at CBB 2012.

Messe Muenchen International, VDMA (German Engineering Federation) Food

Processing and Packaging Machinery, Processing & Packaging Machinery

1995 1996 1998 2000 2002 2004 2006 2008 2010 2012 1995 1996 1998 2000 2002 2004 2006 2008 2010 2012 1995 1996 1998 2000 2002 2004 2006 2008 2010 2012

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50000

70000650006000055000500004500040000350003000025000200001500010000

50000

700650600550500450400350300250200150100

500

Unit: sqmUnit: CompanyUnit: Person

China Brew China Beverage (1995～2012)


using a total of 70,000 square meters, a new

record for CBB. About 700 exhibitors from

22 countries (visitors from embassies in China

excluded) came to CBB 2012, covering almost

all leading companies worldwide. The number

of exhibitors and exhibition space grew by

17.2% and 40% respectively, again reaching

new heights.

Hall E1 and part of Hall E2 made up the

International Exhibition Space, which used

a total area of 15,450 square meters. An

unparalleled 269 overseas exhibitors and

industry associations from 21 countries

and districts exhibited on a record-breaking

space. Among the exhibitors there are our

frequent customers as Krones, Sidel, KHS,

Corpoplast, Sacmi, SIPA, GEA, HEUFT,

Siemens, Emerson, Ateliers François, Alfa

Laval, Ocme, SEW, SMI, ITT, QUINKO,

Dongguan Founder, Taiwan Benefit as well as

newcomers like Spirax Sarco, Exxon Mobil,

AETNA, Hanovia, Shibuya, ASCO VALVE,

Burkert, Ingersoll-Rand, Becton Dickinson,

KROHNE, Taiwan Sun-Lite, LEBAL and

Labeling Leader. The German Pavilion form

by 47 exhibitors occupied an exhibition area

of 1,500 square meters, 1,288 square meters in

net space.

Halls E2, E3, E4, W3 and W4 were used for

Chinese enterprises. Halls E2, E3 and E4

presented the capacity and quality of domestic

production lines. Tech-Long, Hangzhou

Youngsun, Newamstar, Lehui Group, CNUE,

GLM2, Hangzhou Zhongya, Vanta, Qingdao

Delong, Demark, Ningbo HGM, Guangzhou

Huayan, Bestcrown, Ningbo Xincheng, CNZH

Tech, Shandong Zhongde, Beijing Y.C.T.D.,

E-STAR, Weihai Yuanhang, Shanghai IBN

and Shanghai Nanhua exhibited their latest

technologies and products. A large number of

exhibitors constituted Hall W4 to showcase

the progresses in packaging equipment and

parts, filters, conveyers, liquid equipment,

raw and subsidiary materials, additives and

small brewery equipment, making it the first

choice for buyers of such equipment. Hall W3

exhibits small filling machines, small PET

bottle-blowing equipment, labeling machines,

draft beer dispensers and barrels that meet

diversified needs.

Huayan and many exhibitors reached deals at

the trade show, reflecting the great influence

of the CBB brand. The combination of grand

scene, unique professionalism, a top-level

communication platform and abundant rewards

satisfied all the exhibitors, who already were

eager to discuss with the organizers on their

next exhibition.

CBB 2012 has again received strong support

from Beijing Yanjing Beer Group. The Yanjing

Beer Garden at CBB 2012 added an attractive

hue to the trade show.

4. Cutting-edge Products and Technologies

CBB 2012 exhibited the entire industrial

chain ranging from material processing, mash

and fermentation, mixture, packaging and

storage, transport and logistics to peripheral

technologies and equipment, instruments and

parts, raw and auxiliary materials, additives,

packaging materials and containers, trademark

and counterfeit labels, engineering designing

and consultation, media communication and

services, offering a one-stop platform for

professional visitors.

Large numbers of advanced products and trend-

setting ideas were released at the trade show,

reflecting the fast growth and upgrade of the

industry in China and making impacts on the

industry’s future and transformation. Names

worth special mentioning in the International

Exhibition Space include: the Topmatic

Labeling Machine, PET Recycling, FlexiFruit

filling equipment and EvoGuard Valve System

from Krones, the new SBO Universal2eco

Bottle-blower, Stack & Pack bottle from Sidel,

the record-breaking 1600-cap/m CCM48SB

cap-making Machine, Opera R.F.S.T Labeler,

and the economic PVS2 Sampling Machine

from Sacmi, the latest testing equipment form

HEUFT, the WA450 Wrap Around Caser,

LT400 Palletizer, RPC-400 Robot Palletizer


Outstanding domestic products and technologies include: PHR24 Hot Melt

Labeling Machine, PHR9 Full-Servo Hot Melt Labeling Machine, PZR20

Linear Hot Melt Labeling Machine, RJM10C Blow Molding Machine, DBZ-

MB60 Robot Palletizer and Bottom-Cutting Shrink Film Packaging Machine

from Tech-Long, Malt Moistening and Milling

Machine, TJJ-F series Brewhouse, Stone-filtering and

Screening Machine, and FSLD-83-1 Vertical Shaft

Hammer Crusher from Lehui, the 600-bottle Can-

filling Machine and GY132ADJ Filling and Cap-

tightener from Nanjing Light Industrial Machinery,

IBN Sterilization System, Baoji Xinke XK—XB45C

Wrap Around Caser and XK-MD40～60G(D)

Palletizer, Harbin Hande 15-Barrel Brewhouse,

30-Barrel Fermentation Tank and Filtered Beer Tank,

180L Cooling Beer Serving Tank, 500-Liter 4-Vessel

Brewhouse, 100L 5-Vessel Bench Experiment

Equipment, the 10hL Hotel Brewhouse, 50hL 4-Vessel

Brewhouse, Copper Brewhouse Vendor System

Model that can clearly show the brew processes,

50L Family Brew Machine and 150L Distilled

Spirits Machine from Ningbo HGM, the new PET

Blow Mould System, Servo Melt Glue System and

from Taiwan Benefit, BREW2001 e-Drive Centrifuge, ISOMIX Rotary Jet

Mixer, Beer Recycling Technology, Heat Transfer Technology and Horizontal

Spiral Centrifuge from Alfa Laval, the 72 Cavity PET Preform Mould, E6 High-

speed Hybrid Electric Blow Molding Machine and 10L Oil Bottle Manual Blow

Molding Machine from Mega, BATCH FLUX 5500C

Electromagnetic Flowmeter for Volumetric Filling

Machines, OPTI BATCH 4011C Mass Flowmeter

for Process Batching, OPTIFLUX 6000 Hygiene

Electromagnetic Flow Sensor, OPTIMASS 7000 Sensor

for Mass Flow, OPTIWAVE-Series Radar Liquidometer

and H250F Sanitary Variable Area Flowmeter from

KROHNE, the new Non-residue Cleaning 2-Stage

NORDBLOC.1 Bevel Gear Unit, NSD TupH Sealed

Surface Conversion System and Multi-functional

Frequency Inverter SK 200E from NORD, the Filtering

Equipment from FILTROX and PALL. Generators

from SIEMENS, driving technology and products from

SEW, GEA Heat Transfer, coding technology from

Domino and Markem-Imaje, cooling and compression

technology from ABC, Ateliers François and Atlas

Copco and the Injection Mould and blowing machines

from Dongguan Founder.


Direct Compression Single Cylinder Mold Locking System from Huayan, HY-

Filling 5-in-one Nuddle Temperature Filling Machine and Beverage Microwave

Sterilization Line, Guangdong Pinghang New Multi-functional Intelligent

Automatic 8-8 Labeler, Yangzhou Runming RMLPJ-30 Automatic Dry Bottle

Scrambler, Shandong Zhongde 30BBL 4-Vessel Brewhouse, 500L 5-Vessel

Experiment Equipment, 30BBL Fermentation Tank,

500L~5000L Yeast Propagation System, 500L

3-Vessel Brewhouse, Heat Recycling Model, Beijing

Y.C.T.D. 80 pack/min Shrink Packaging Machine,

35 pack/min Side-loading Wrapping Machine, 45

pack/min Drop-loading Wrapping Machine, 40

pack/min Palletizer, 6-axis Robot Palletizer, Vertical

Palletizer, Jiangsu ASG CGF16-50-15 Blow-Filling-

Packaging Machine, High-speed Ultra-flow Gravity

Filling Valve, XGF80-80-22 Wash-Filling-Capping

Machine, Hefei Zhongchen 40,000 BPH BG12822

Beer Filling and Capping Machine, Chongqing

Light Machinery JMLC20 Crossflow Membrane

Filter, JMLC1 Crossflow Membrane Filter, JCLZ35

Candle–type Diatomite Filter, and Mould Blowing

Equipment from Guozhu, and Guangzhou Unique.

The comprehensive exhibition enabled visitors to

fully understand the trends of intelligence, high-speed, flexibility, environmental

protection and energy saving in the liquid food machinery industry.

5. Excellent Accompanying ProgramsCBB 2012 strengthened its commercial and communication functions by adding

in more high-end international technological exchanges.

A series of high-quality academic programs were

organized by industry associations from China and

abroad: the World Brewing Technology and Quality

Control Forum, Promotion Conference of American

Hops, China International Automation and Robot

Technology and Application Forum and Awards

Ceremony of TOP 10 Enterprises of Liquid Food

Machinery Industry for China created an exciting

environment for studying, communication and business.

The CBB 10th Anniversary Gallery between Hall

W4 and E4 reflected the entire history of the Chinese

liquid food machinery industry, starting from the

under-developed stage to the new stages of copying

foreign products and, in the end, making innovations

by themselves through hard-working, catching up

with the western world and exporting products. It

also showed the starting of CBB trade show under


such background and the joining-in of more and more

excellent exhibitors, reproducing the way Beijing

Zhongqing Heli, the organizer of CBB, has covered.

During CBB 2012, the CBB Special Album was also

well received and viewed by many exhibitors and VIP

visitors. Centering on new ideas like environmental

protection, low-carbon, safety and hygiene, the 27

seminars held along with CBB 2012 introduced the

latest technologies, processes and equipment.

6. Intense and Wide Coverage by MediaThe organizers have established close cooperation with

many media in the past years and have held several

press conferences for CBB 2012.

The media coverage on CBB 2012 is ground-breaking.

Reports on it are found in over 100 media from more

than 10 countries, including Beverage Manager Global,

BRAUWELT, Xinhua News Agency, People’s Daily

Overseas Edition, International Business Daily, China

Daily, China News Agency, Economic Daily, Chinese Food,

China Packaging, Consumer Daily, Brew and Beverage

Technology and Equipment, China Wine News and

Shopping Guide·Beer Periodical. Among them, Brew and

Beverage Technology and Equipment and 30 other media

set up booths at CBB 2012 to better report the show.

The CBB trade show is becoming more and more

important for the development of the world liquid food

machinery industry. CBB 2012 was a complete success.

The satisfaction of our exhibitors and visitors will drive

us further and make our trade show better. Let’s hope that

CBB will have an even brighter future.


During CBB 2012, organizers held the

technical seminars to further improve the

communications between technicians and

experts.

This year 24 exhibitors delivered 27 lectures,

which highlight CBB 2012. Enterprises

including KHS, Newamstar, GEA, Pall,

GLM2, Markem-Imaje, Alfa Laval, Hefei

Huayi, SMC, SpiraxSarco, Basf, Nordson

introduced their latest know-how and products

at seminars.

Oriented at the theme of “green, safe and low-

carbon”, CBB 2012 talked about the current

situation and technology trend of beer, beverage

and dairy industry, concerning aseptic filling,

heat exchange system, filtration equipment,

PET packaging, microbiology inspection,

laser printer, water and energy-saving, steam

system, effi cient energy, inspection and control

system and other topics. “Application of

Nades, a neutral electrolyzed oxidizing water,

in beer industry—a revolution of traditional

disinfecting method” by Aquagroup Beijing

Co., Ltd. was particularly hailed for the

effi ciency and practicability of the content.

Technicians from beer, beverage and dairy

enterprises at tended the seminars and

interacted with the speakers actively. To further

strengthen the communication and contact

between audiences and speakers, organizers

collected the audience’s information of each

seminar and then convey this information to

speaker companies. The technical seminars

now played an indispensable role during CBB.

Seminars of CBB 2012


CBB 2012 has closed successfully in Beijing and

received widespread positive comments from the

industry. The active promotion made by Beijing

Zhongqing Heli and the effective support

offered by Messe Muenchen International built

solid foundations for the trade show.

1. Support from Messe Muenchen International

After the signing of strategic cooperation

agreement be tween Messe Muenchen

International (MMI) and China National United

Equipment Group Corporation, drinktec, the

leading beverage and liquid food technology

trade show in the world organized by MMI,

used its international brand recognition to

promote CBB 2012 worldwide through its

international networks and databases. At

CBB 2012, international exhibitors increased

significantly and its overseas influence as a

result was clearly improved.

CBB 2012: Unprecedented Promotional Efforts

2. Cooperation with Industry Associations Worldwide

Zhongqing Heli sent a lot of working groups

to contact overseas industry organizations

and chambers of commerce, and was actively

responded and supported. Many important

industry associat ions l ike the VDMA-

Food Processing and Packaging Machinery

Assoc ia t ion ,P rocess ing & Packag ing

Machinery Association (PPMA), British

Automation and Robotics Associat ion

(BARA), UK Industrial Vision Association,

Brewing , Food & Beverage Indus t ry

Suppliers Association (BFBI), Vietnam Beer-

Alcohol-Beverage Association, Russian

Brewery Associaiton, Russian Non-alcholic

Beverage Association, Russian Drinking

Water Associaiton and American Packaging

Machinery Association (PPMI) promoted CBB

2012 and organized visitors to the trade show.

Zhongqing Heli also visited many trade shows

around the world to promote CBB.

The solid industry foundation and rich

experience of Zhongqing Heli built a strong

bond between it and industry organizations

i n C h i n a .

The China

A lcoho l i c

D r i n k s

Association,

China Dairy

I n d u s t r y

Association, China Light Industry Machinery

Association, the China Machinery and

Electronic Products Import and Export

Chamber o f Commerce and indus t ry

associations in all provinces and cities all

offered their best support to CBB 2012.

Industry associations in Guangdong, Shanghai

and other provinces organized visiting groups

to the trade show.

3. Face-to-face Communication with Enterprises

During the preparat ion of CBB 2012,

Zhongqing Heli made visi ts to al l the

large brewery, beverage and dairy product

manufacturers and re la ted machinery

companies to gain an in-depth understanding

of the status of the industry and fi nd out about

the management and technology research


progresses of these enterprises. We also

learned about their needs and suggestions,

which later were taken into account during the

trade show organization.

4. Wide Media CoverageZhongqing Heli released 4 CBB Pre-show

Newsletters, a Visitor Guide, and Visiting

Tickets, all in both English and Chinese,

to the industry before the show, mailing

over 400,000 copies of materials. During

CBB 2012, three CBB Show Daily were

distributed.

5. Media CooperationZhongqing Hel i has mainta ined good

cooperation with the industry press during

its long history of trade show organization.

Before CBB 2012, Zhongqing Heli held a

series of press conferences and released over

200 advertisements at major industry media.

CBB 2012 is reported by over 100 newspapers,

magazines, websites, radio stations and

advertisement companies including Xinhua

News Agency, China People’s Radio, Science

and Technology Daily, China Daily, Economic

Dai ly, In ternat ional Business Dai ly,

China News Agency, Beverage Manager

Global, Brew and Beverage Technology

and Equipment (Chinese and English),

Brewing and Beverage Industry, Beverage

Manager Global, Brauwelt, TecnAlimentaria,

Brewer’s Guardian, China Food Newspaper,

China Packaging News, Consumer Daily,

China Wine News, Shopping Herald, China

Packaging Industry magazine, Packaging

Update magazine, Science and Technology

of Food Industry, Chinese Food magazine,

Light Industry Machinery magazine, Beer

Science and Technology magazine, Beverage

Techno logy magaz ine , Ch ina Dr inks

magazine, Food Science magazine, Process

Packaging magazine, China Alcoholic Drinks

Industry magazine, Brew Masters magazine,

China Food Safety magazine, Food Safety and

Quality magazine, China Beer magazine, and

HC360.COM. Many media were at the trade

show venue to make in-depth coverage on

CBB 2012, 31 of which set up booths at the

trade show.

How would you rate CBB 2012 overall?

5%15%

43%

37%

Excellent Very good Fair Poor

How many times have you exhibited at CBB?

35% 29%

22%14%

First time Second time Third time More than four times

Analysis of Exhibitor Survey

What's the main attraction of CBB 2012 for you?

10%

52%

21%

17% Infl uence of CBB Quality of visitors Size of exhibition Service quality by the organizer


What is your major promotion channel for your new products?

18% 20%

57%

5% Advertisement Trade show Media report Others (Internet)

4%

27%

45%

24% Excellent Very good Fair Poor

How would you rate the organization and service of CBB 2012?

The overall promotional programs, advertisements and visitor organization of CBB 2012

are greatly improved. As is shown in the survey, fi rst-timers account for around 50% of the

total visitors, illustrating clearly that the new technologies, equipment and materials are

fi nding more customers and that the infl uence of CBB has again expanded. It is also a clear

sign of the progress made by the Chinese brewery and beverage industry. New enterprises

and users are appearing and their production and equipment have continued to expand and upgrade.

54.2% of the visitors acquired CBB exhibition materials, invitational letters and tickets through direct

mailings, slip ads in public media, personal invitation and partner organization invitation.

1

How did you get the information of CBB 2012?

12%

17% 41%

16%14%

Organizer promotion Internet Printing media Trade associations Friends

Will your company participate CBB again in 2014?

1%

35%

64%

Defi nitely Probably Unlikely

How many times have you visited CBB?

13%

25%

50%12%

First time Second time Third time More than four times

How did you get the information on CBB 2012?

Ads on public media Direct mailings of organizers Trade associations Partners and exhibitors Organized by the company Individual collection Others

9%

31.6%

13.6%

10.6%18%

9.7%7.5%

What’s your objective to exhibit at CBB 2012?

11%

1%

29%

29%

12%18%

Brand promotion New technology presentation

Collecting the latest trend of the industry Meeting customers Selling products Others

Statistics of Visitor Survey


CBB has witnessed and, to an

extent, guided the fast growth of

the Chinese brewery, beverage

and dairy product machinery

industry. Our vis i tor survey

shows that 12% of them came with intention

to buy. They find out the proper target through

introduction by the exhibitors at CBB. 46% of

the visitors were here to get to know the latest

technologies, equipment, materials and industry

trends. Moreover, the trade show provided a great

communication platform for the visitors as 25%

of them admitted that they wanted to find new

partners or friends at CBB.

What are your favourite exhibiting products and technologies?

3%

8%8%

9%

21%

25%

13%

5%

6%2%

Vis i to r s a t CBB 2012 were

concerning about a wider range of

equipment than before, thanks to a

more comprehensive and complete

exhibition at the trade show.

399% of the visitors surveyed

gave an overall satisfactory

comment for CBB 2012.

99.4% of them expressed

willingness to join in the

next CBB, displaying a

definite trust and positive

expectation of the future of

CBB by the Chinese liquid

food industry.

5

2 What’s your objective to visit CBB 2012?

Comparing products for future reference Collecting information on latest technologies, equipment and industry trends

12%

14%

14%

3%

46%

11%

Meeting partner manufacturers Meeting new customers Finding overseas partners and agents Others

This year, the visitor sources cover the entire liquid food industry and its related areas.

The vast majority of them is holding medium or senior positions with decisive or purchase

authority, ensuring a higher level of communication for the exhibitors and the trade show.4What’s your job position?

Senior manager Medium manager Lower manager

Which department do you belong to?

16%

8%

11%

21%

4%

26%14%

To what extend could you satisfy your visiting objectives?

13%

1%

21%

65%

Completely Nearly all

Partly Not at all

Are you planning to visit CBB 2014?

38%61.4%

0.6%

Definitely Probably

Unlikely

Which sector do you belong to?

3%3%

17%

4%

33%

20%

5%3%

9%1%

2%

Manufacture Brewery Beverage Dairy Trading Raw material

Science & Research Media Industry Association Government Others

Production management Supply management Sales and marketing Equipment management Technology & supervision department Science and research management Others

Brewery equipment Beverage equipment Dairy product equipment Primary packaging equipment Secondary packaging equipment

Packaging containers and manufacturing equipment Raw materials Supplementary equipment Supplementary parts Others

18%

34%

48%


Number Nationality Proportion (%)

1 Russia 17.8

2 Vietnam 8.4

3 South Korea 5.3

4 Malaysia 4.6

6 United States 4.1

5 Mongolia 3.9

7 Germany 3.1

8 Taiwan 3.1

9 Philippines 2.7

10 India 2.5

11 Singapore 2.5

Structure of Overseas Visitors


23 South Africa 1.2

24 France 1.2

25 Nigeria 1.0

26The United Arab

Emirates0.7

27 Thailand 0.7

28 Kazakhstan 0.7

29 Uganda 0.7

30 Sweden 0.5

31 Angola 0.5

32 Congo 0.5

33 Brazil 0.5

34 Republic of Lithuania 0.5

35 Hungary 0.5

36 Uzbekistan 0.5

37 Kenya 0.5

38 Georgia 0.5

39 Kyrgyzstan 0.5

40 Cambodia 0.5

41 Laos 0.5

42 Egypt 0.5

43 Zimbabwe 0.5

44 Malawi 0.5

45 Mauritius 0.5

46 Sierra Leone 0.5

47 Tanzania 0.5

48 Sudan 0.5


49 Zambia 0.5

50 Grenada 0.5

51 Fiji 0.5

52 Macau 0.5

53 Span 0.2

54 Mozambique 0.2

55 French Guiana 0.2

56 Belarus 0.2

57 Burma 0.2

58 Peru 0.2

59 Bangladesh 0.2

60 Lebanon 0.2

61 Czech 0.2

62 Turkey 0.2

63 North Korea 0.2

64 Switzerland 0.2

65 Algeria 0.2

66 Israel 0.2

67 Poland 0.2

68 Bolivia 0.2

69 Palestine 0.2

70 Eritrea 0.2

71 Ghana 0.2

72 Azerbaijan 0.2

73 Turkmenistan 0.2


12 Canada 2.5

13 Italy 2.3

14 Pakistan 2.3

15 Iran 2.3

16 Denmark 1.7

17 Japan 1.7

18 Belgium 1.7

19 Indonesia 1.4

20 Britain 1.4

21 Australia 1.4

22 Hongkong 1.4

Visitor Statistics by Entrance Guard System

Daily Visitor Proportion

September 1938%

September 2036%

September 227%

September 2119%


Xia Wenbo, General Manager, Fogang Guozhu Blow Moulding Equipment Co., Ltd.

The CBB trade show not only provided an international platform for exhibitors to present themselves and their products, but also offered a great event for the visitors and potential buyers. The exhibitors tried their best to build a World Expo for the food and beverage packaging industry with the organizers.

Wang Shuangjing, Vice President, Baiyin Sino Bio-Science Co., Ltd.

This year CBB again gathered customers worldwide and set the trend for the brewery and beverage industry. Concentrating on technology introduction and exporting, its size has again made history. Sino Bio-science improved our brand recognition and international level through the trade show.

Sun Wenyong, General Manager, Beijing Y.C.T.D. Packaging Machinery Co., Ltd.

Through CBB 2012, Beijing Y.C.T.D. exhibited its strength and new corporate image. We made direct contact with our customers and introduced our advanced products and research results. Also, through the communication between our staff and customers, we understand better the needs of our clients. We think CBB is a successful platform for industry.

Lin Qiaosi, President, E-Star Packaging Equipment Ltd.

At the biggest and most important trade show of this industry, CBB 2012, E-STAR exhibited a series of our latest technologies and products, which won the attention of many important customers, many of whom expressed buying intentions. We have reaped great results here. We would like to thank CBB 2012 for such a perfect platform to present innovative technologies and exchange information.

Zhang Aili, General Manager, Baoji Xinke Machine Manufacture Co., Ltd.

CBB 2012 is closed successfully on Sept. 22, 2012. Baoji Xinke received deals worth over 5 million RMB at the trade show and intentions worth more than 10 million. At CBB 2012, our old and new customers all expressed their great interest in our new Automatic Wrapping Machine.The cooperation between CBB and drinktec has made CBB 2012 more advanced in both facilities and management, especially in the pre-show promotions. Thus we saw many leading brands, important technologies and products, high-quality visitors and better buying power, which is very reassuring.We would like to thank CBB for what it did and we look forward to CBB 2014.

Martin Hammerschmid, Managing Director of GERNEP GmbH

We have been participating at CBB for many years and are very pleased about its increasing importance for the Chinese and the complete Asian market. As a result, the collaboration of drinktec, Messe München, with the organizers of CBB is that much more important for us. The professional stamp of the team from Munich within the international participation could be seen clearly and increased the quality of CBB even more. The presence of market leaders is also impressive. We were very satisfi ed with the visitors, who also came from the non-alcohol sector in addition to the beer sector. Decision-makers were on site and business deals were concluded. We are already looking forward to our exhibit at CBB 2014 and of course at the global leading trade fair drinktec in Munich before that.

Zheng Jiannong, General Manager, Guangdong Light Industrial Machinery Plant 2 Ltd.

CBB 2012 was successfully held at China New International Expo Center on Sept. 19 - 22. At the trade show, the latest technologies, processes, equipment and systems were exhibited, providing a technological discussion platform and best opportunities for exhibitors to promote their brand images and understand the trends in the industry. Through the professional platform of CBB, Guangdong Light Industrial Machinery exhibited its new 40,000 BPH Beer Filling Machine and 50,000 BPH Servo Control Pan-packing Machine. We also used the opportunity to talk to our customers and industry experts. We have achieved what we expected.

CBB 2012

In Alphabetical Order

Exhibitors Comments


Wu Renbo, Vice General Manager, Hangzhou Youngsun Machinery Co., Ltd.

Hangzhou Youngsun has exhibited at CBB for several consecutive years. As an old exhibitor, my strongest impression is that companies can have the opportunity to talk face-to-face with our customers through such a platform. That ensures stronger confidence and influence for our brand. I hope next year there will be more visitors and overseas customers.

Xu Zhijiang, CEO, Guangzhou UNIQUE Injection Molding System Co., Ltd.

At CBB 2012, UNIQUE exhibited a new UPET360 and was welcomed by the visitors. We thank CBB for such a opportunity to make direct communication with our users. CBB 2012 will be remembered as a milestone for the PET preform industry in China.

Tao Anjun, General Manager, Huayi Fermentation Engineering Group Co., Ltd.

This is the first time CBB 2012 is held at China New International Expo Center. It is a success. I hope CBB will become even better in the future and provide more advanced communication and exhibition platform for the supply as well as demand.

Wu Baiyi, President, Guangzhou Nanlian Industry Co., Ltd.

CBB is a world-level platform that gathers the brewery and beverage machinery manufacturers and visitors worldwide. This is our first participation and we have found it very attractive. Nanlian introduced our new products and technologies to visitors and learned from our colleagues as a visitor.

Shi Zheng, General Manager, Hangzhou Zhongya Machinery Co., Ltd.

This year, CBB has gone through 17 years. As an exhibitor, we would like to thank the organizers for such a platform of communication and friendship.As for CBB 2012, I have the following thoughts: 1, the trade show is growing bigger and more international each time; 2, a lot of programs were organized along with the exhibition and they served as very good trade platforms; 3, as the trade show grew bigger, leading companies were all here. Under such favourable circumstances, I hope Zhongqing Heli will continue to organize more professional trade shows that can help us to create opportunities and build the future of this industry.

Shi Chunhua, General Manager, Harbin Hande Light Industrial & Pharmaceutical Equipment Co., Ltd.

On the whole we think CBB 2012 is very good. The organizers offered very considerate and detailed services that cater to our needs. There are also many professional visitors. Those present at the trade show are all experts from the brewery and beverage equipment industry. So we made fairly good results. I hope the next CBB will be better even.

Wen Shixu, General Manager, Guangzhou Huayan Precision Machinery Co., Ltd.

Our strongest feeling for CBB 2012 is that all the manufacturers in the liquid food and beverage machinery industry are here. As for the visitors, the quality of Chinese visitors is good but that of foreign ones needs more work. I sincerely wish CBB would become a more international trade show.

Zhao Zhixin, General Manager, Jiangsu HY-Filling Packaging Machinery Co., Ltd.

We can always find the best equipment, the newest technologies and the most recognized brands at CBB. This is a stage where manufacturers, suppliers and service providers are all excellent actors who can always attract the best enterprises and professionals. Most important of all, it has never stopped innovation and improvement of its services.CBB has always led the growth of the industry. Through CBB 2012, HY-FILLING has made efficient promotion of our corporate image and our products.We will continue to support CBB as always.

Jiang Xiaoping, Vice General Manager, Guangdong Xing Lian Precise Machinery Co., Ltd.

This year CBB became bigger and attracted more exhibitor and visitors. Through such an international platform, Guangodng Xing Lian exhibited its latest products and technologies. At the same time, we talked to our colleagues and experts. Thanks to the support from the organizers, Xing Lian held a successful seminar – PET Packaging and Brand Image – during the trade show and was well received. We thank the organizers for such a great trade show.

Xia Peng, Director of Managing Department, Guangdong Pinghang Machinery Co., Ltd.

After nearly 20 years of healthy growth, CBB has become the most influential and most professional trade show of the highest quality in the world. Through the past CBBs, Pinghang made contact with a lot of customers and won their accreditation and trust by our innovative technologies and first-class services. CBB 2012 is a new start and will surely begin a new era for the trade show.


Helen Bao, Business Development Dept., KROHNE Measurement Instruments (Shanghai) Co., Ltd.

By checking the quality of our visitors these days, it proved that we had made right decision. Thanks for providing us such a well organized and professional platform to show our products, meet new and existing clients from the beverage industry all in one place and all at the same time. It’s really worthwhile to join this fair. I wish every success and popularity to CBB. We are looking forward to the next time.

Du Zhenqing, General Manager, Langfang Bestcrown Packing Machinery Co., Ltd.

As CBB 2012 closes, CBB has covered 10 editions. It is the 10th opening, the 10th leap forward, the 10th heart-to-heart communication and the 10th opportunity we had to learn and make progresses. Langfang Bestcrown has grown together with CBB and we have sketched the rainbow tomorrow through our mutual sincerity and our brilliance.

Huang Yuening, General Manager, Lehui Group

The management of Lehui had a meeting after the show. First of all we think our exhibition was successful, because: 1.Our booth looked great. Most customers told us that the Lehui booth was beautiful and magnificent, showing the strength and international image of us; 2. We received the biggest number of visitors this year. It shows that the organizers have made great promotions for the trade show.

Volker Kronseder, Chief Executive Officer of Krones AG

The collaboration between drinktec and CBB is exemplary, especially in an important market such as China. For international exhibitors, it is important that collaboration with drinktec ensures a certain level of quality, including in the areas of service and infrastructure. In this respect, CBB 2012 already provided substantial improvements.

Prof. Dr.-Ing. Matthias Niemeyer, Chief Executive Officer of KHS GmbH

I’m very satisfied with the course of the trade fair. In addition to meetings with local Chinese customers, we also had intensive discussions with representatives of large multinational corporations.

Sun Guanghui, General Manager, Ningbo HGM Food Machinery Co., Ltd.

At CBB 2012, HGM successfully made our expected results. We would like to thank the organizers for their help and constant support. All leading companies in the brewery industry joined in. it is both a window for HGM to exhibit itself to professional customers and an opportunity for HGM to learn from and communicate with our colleagues.As a major exhibitor for the craft brewery equipment industry, HGM exhibited all our most advanced products this year: Brewhouses, fermentation tanks, Bright Beer Tanks, Home Brewing Equipment, Testing System, Selling System, Distilled Wine Equipment and Malt Mills. What’s worth special mentioning is our 50HL 4-Vessel Brewhouse which attracted many customers from around the world. During our talks to customers, we learned a lot. The visitors praised our designing and good quality. HGM will continue to exhibit at CBB.

He Deping, President, Newamstar Packaging Machinery Co., Ltd.

The successful opening of CBB 2012 made us felt the overwhelming change this industry is experiencing, and we also found the steady growth of many enterprises. Newamstar will learn from our experiences and try to make the best liquid food (beverage) packaging machines in China, to build “ideal factories” for our customers, and to create the best interest for them.

Dong Fenglin, General Manager, Nanjing Light Industrial Machinery Group Corp.

CBB is constantly becoming bigger and more international. The events held along with the exhibition are interesting and serve as great platforms for match-making between exhibitors and buyers. Its quality is also on the rise with large number of leading companies. The China Brew and Beverage trade show injected confidence into the industry and vitality into its upgrade. At the same time, it resulted in a lot of business opportunities. It has gathered the industry, connected it to related areas, promoted its exporting and led its technological upgrade.

Alfred Mostert, Area Sales Manager, Micro Matic S.A.

The last years are showing us that the beer industry in China is really moving forwards. Thanks to exhibitions like CBB, new and existing contacts are concluded or extended. It is nice to meet so many national and international high quality persons from this industry.

Zhu Xinghang, President, Ningbo Xincheng Machinery Mfg Co., Ltd.

Organized by China National United Equipment Group Corporation, CBB is the biggest, most important and most influential trade show brand for the brewery, beverage and dairy products industry in the Asian-Pacific region. CBB exhibits the latest technologies and processes, new equipment and systems and provides all-round world-level services and accompanying events. It is a first choice for professional visitors worldwide.


Zhang Jianguo, Vice President, Shandong Sinolion Machinery Co., Ltd.

This is our second exhibition at CBB. We found the venue is more spacious and bright, and the facilities and services more considerate, especially in the loading/unloading, lifting, move-in/tear-down and electricity supply. The organizers have made very efficient organizations. The quality of the trade show has improved much. We would like to thank them for their efforts!

Olaf Müller, Vice President of Pentair Process Technologies Beverages & Niches

There were a lot of visitors at the trade fair, and the quality and quantity of visitors again underlines the importance of the Chinese and the complete Asian market. The presence of exhibitors is another clear sign that China Brew has developed into one of the most important industry trade fairs worldwide. I am certainly not speculating falsely when I maintain that we will also take part again in two years.

Wang Liwei, Executive Director, Shandong Mingjia Packing Inspection Technology Co., Ltd.

CBB 2012 is one of the most influential trade shows in the world. Through such a platform, we are able to know the trends in the industry and learn advanced management ideas and designing and production techniques. The industry experts and colleagues discussed on technological innovations, enterprise management and culture building on an equal and interactive platform, which established positive images for our companies and corporate culture. As an exhibitor, Mingjia Packaging would like to thank the organizers for such an opportunity to get to know new friends and meet old customers. I look forward to the glory of the 11th CBB!

Zhang Yanli, Vice General Manager, Qingdao Delong Packaging Equipment Co., Ltd.

I would like to thank the organizers for such a detailed organization and efficient platform that enables Delong to show our Module Labeling Machine, Intelligent Automatic Wrapping machine and Robot Palletizer. Delong will continue our principles of “integrity goes before interest” and “Services is the prelude to sale”. We will serve the industry through our unique quality services and try to become an all-round solution provider for dry packaging equipment.

Armando Pratella, Area Sales Manager, Sacmi

A big success for the 2012 edition of China Brew &Beverage, the international showcase for beverage and liquid food technologies held in Beijing. During the fair, attended by all the industry’s major international players, Sacmi included, the foundations were laid for highly important industrial agreements in the beverage and liquid food industry. A clear, positive signal, then, in what is still a tough time for the world economy and a period in which the flow of industrial investment has slowed to a drip. Sacmi sees the China Brew &Beverage fair as very important and a variety of innovative solutions were presented, which indicates the start of the industry bounce-back.

Liu Dong, Vice General Manager, Shanghai Peiyu Packaging Technology Co., Ltd.

CBB 2012 helped us to find out the progresses our colleagues are making and what Peiyu lacks. It is a great help for our faster growth!

Marylin Chua, Marketing & Communication Director, Sidel Group

We met a good number of customers during the show, of which several were key decision makers. The Chinese beverage market is one of the largest and most dynamic and the show is an excellent platform for us to showcase our innovations and developments. This year, we presented our integrated packaging solutions offered by our Beijing manufacturing facility, including the latest range of energy-saving blowers fully assembled locally. There was strong interest at our stand, and we are pleased with the overall results.

Roberto Gualtieri, Marketing Manager, SIPA

China Brew & China Bev exhibition has just ended, and we would like to congratulate with the organizers. We are satisfied both by the number and the quality of visitors that came to SIPA booth. Thanks for all the support. See you next editions.

Liu Jingzhou, Vice General Manager, Shanghai Precise Light Industry Equipment Co., Ltd.

This biannual event has accumulated much dynamic in both the supply and the demand. It is a gathering for our old and new friends to discuss on the future of the industry. At CBB 2012 we reached deals for 6 sterilized beverage lines that contain automatic CIP system and packaging system. There will be more and bigger projects soon! So it is a great day for us! I look forward to our exhibition again at Beijing in 2014.


Zhang Songming, President, Tech-Long Packaging Machinery Co., Ltd.

Every year we are making progresses, Tech-Long is growing and so does CBB…The market environment is changing, so does Tech-Long. However, our expectation to CBB remains the same – that it will become a truly world-level trade show for the liquid food packaging industry and help the industry in China grow further steadily.

Zhang Chengqi, General Manager, Wenzhou Aomi Fluid Equipment Science and Technology Co., Ltd.

Through talk to professionals from the brewery and beverage industries at the CBB trade show, we know the future trends of the market better and also learned a lot about our future plans. We especially recommend our Hygiene Mix-Proof Valve, Hygiene Reverse Valve and Hygiene Pump.

Li Bingwei, President, Xinhui Kangyu Control Systems Engineering Co., Ltd.

The 10th CBB is a great event for the brewery and beverage industry. It gathered leading machinery manufacturers worldwide and provided a very good platform for related enterprises. All the exhibitors presented their advanced technologies and new equipment at the trade show. It is beneficial for the fast growth of the industry. In general, CBB 2012 is a large-scale event that started a new ear.

Liu Junji, General Manager, Yangzhou Runming Light-Industry Machinery Co., Ltd.

Yangzhou Runming has shown its concept of “bottle scramble expert” through exhibiting our innovations in automatic bottle scramblers. Our exhibition at CBB 2012 has won the recognition and accreditation from our old and new customers. Our domestic customers like Budweiser, Tsingtao, Yanjing, China Resources and Zhujiang all visited us and many potential buyers talked to us and discussed on technological solutions. Also there were foreign visitors at our booth. I thank CBB 2012 for such a perfect platform to showcase our innovations and communicate with others. Through the CBB platform, we are able to better promote our technologies and products and improved our brand recognition.

Wang Weizhi, President, Zhejiang Demark Machinery Co., Ltd.

CBB 2012 built a broad platform for the entire brewery and beverage machinery industry. It helped us to better understand the industry and find the best products. It also provided a platform for retailers, manufacturers, agents, distributors and users to communicate and cooperate with each other. It enables users to gain a comprehensive understanding of the industry and find the products fit for them. It also enables manufacturers, agents and retailers to find their ideal partners in the shortest time. It is safe to say that CBB promoted the fast growth of the entire brewery and beverage machinery industry and is very important for the brewery and beverage industry. I believe CBB will make greater results in the future and make greater contributions to the industry.

Liu Hongning, Vice General Manager, Zhongde Equipment Co., Ltd. Shandong

This year the exhibition space and exhibitor number again made history at CBB. Thanks to the communication services provided by CBB, Zhongde has promoted its brand recognition and exhibited the idea of “devotion and sincerity” at the trade show, winning recognition and approval from our customers, old or new. Many visitors, including those from Budweiser, Tsingtao, Yanjing, China Resources and other large breweries and representatives from potential buyers came to our booth and talked about solutions. Many overseas customers from America and Europe stopped at our booth and talked to us.

Thomas Lehmann, Manager Director at Ziemann International

We all hope to see the China Brew will became the major platform not only for our business in China, but also for Asia as well as for our global strategic approach. ZIEMANN International would like to congratulate the entire team in China as well as the Messe Muenchen on this great success.

Richard Clemens, Managing Director of the professional association Food Processing and Packaging Machinery in the German Engineering Federation (VDMA)

CBB has continued its success story and set new standards with its moving to the new trade fair grounds NCIEC. Thanks to collaboration with Messe München, CBB now has a strong partner supporting it for further internationalization and professionalization. It has become established as the most significant platform for China and is on the optimum path to becoming the leading industry meeting point for Southeast Asia.


Petra Westphal, Project Group Manager at Messe München and Project Director responsible for drinktec

In the space of only 12 months, two cultures and two trade fair organizers have grown together and achieved something great. That only works if all involved join forces, are willing to compromise and practice mutual respect. CBB 2012 is an example of successful intercultural collaboration.

CBB 2012

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Wang Xin, General Manager, Beijing Zhongqing Heli International Exhibition Co., Ltd.

CBB 2012 is a big success. We received a lot of positive feedback from the trade fair visitors as well as from Chinese and international exhibitors. This success is the result of the collaboration between China National United Equipment Group Corp, and Beijing Zhongqing Heli International Exhibition Co., Ltd. as well as Messe München and its subsidiary MMI Shanghai. I would like to express my thanks for the support of industry, our friends and colleagues and for the hard work of the complete CBB team.

Liu Anjiang, General manager of China National United Equipment Group Corp.

Relocated in the New China International Exhibition Center, CBB 2012 reached a great success and approved by the positive participation of exhibitors and visitors. We will work together to make CBB bigger and better and enhance the industry development.

Dr. Reinhard Pfeiffer, Managing Director of Messe München International

This CBB has laid the foundation for an axis Munich-Beijing. drinktec in Munich brings the complete beverage and liquid food industry together from the whole world every four years, while CBB serves the most important market in Asia every two years. This constellation not only strengthens both trade fair organizers, but it also provides above all advantages for our customers, exhibitors and visitors. Our shared objective is to solidify and expand this axis further. The contract with our Chinese partners is valid until 2024. Consequently, we still have a lot of time to make things even better.

Organizers Statements

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