New Days for Old Ways: Islamic Education in a Changing World
7 Ways the Social Web is Changing the World
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Transcript of 7 Ways the Social Web is Changing the World
ways the social web is changing
the world....
by:tara ‘missrogue’ hunt
what are people doing on the social
web?
twitter18m + estimated ‘users’
57% women66% under 25 yrs old
stats from: eMarketer Aug09, Harvard Study June09, Brian Solis Oct09
85% tweet <1x per day1.1% tweet >10x per day
75% all Twitter activity comes from 5% of users94% of Twitter users have <100 followers
0.68% of Twitter users have >1000 followers92% follow <100 others
date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp
facebook>400m + estimated active ‘users’
57% women
5 billion pieces of content shared each weekAverage user has:
130 friends>55 minutes each day on FB
>25 comments on FB each month‘Fans’ 2 pages each month
Member of 12 groups
70% outside of the US
stats from: Brian Solis Oct09, Facebook public Statistics Jan10
>500,000 active applications >1M developers
mobile65M active users accessing FB thru mobile devices
Ppl who use mobile devices are 50% more active on SNs
~20% of tweets come from mobile devices
stats from: Facebook public Statistics Jan10, Sysomos Jun09, Tomi Ahonen Almanac 2009
4B mobile phones worldwide
15% of mobile phones are smartphones
100% SMS, 92% browser, 71% MMS, 63% camera
Mobile content is worth >$71B
4B mobile phones represent 59% of the world’s population
social networks
SN’s more popular than email (67% - 65%)
stats from: Neilsen Mar09,
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Social networks are likely to overtake search soon
Amount of time spent on FB increased 566% in 09
Total
Keep in touch with friends 75%For fun 55%Keep in touch with family 41%Invited by someone they know 30%Keep in touch with classmates 30%Keep in touch with business network 5%Job searching 4%Business development/sales 3%Searching for new hires 1%Other 4%
Why people are on social networks
stats from: eMarketer Jul09
KIDS TODAY...
http://www.youtube.com/watch?v=dGCJ46vyR9o
69%of online 12-24 yr olds own a laptop
stats: srgnet.com November 2009
91% of American teens are online (PEW 2008)69% of American teens have broadband at home (PEW 2008)
12-24 year oldsspend an average of
7.1 hoursper dayon video-basedentertainment...
stats: srgnet.com November 2009
59%have video capable media players
65%have watched a <10 min clip in the past month (23% watched 60min show)
80%watch video on digital media players
52%watch TV with their laptop almost allof the time (70% are IMing, texting to share TV events with friends)
stats: srgnet.com November 200966%watch TV online
59%would rather get rid of cable TV than the internet
stats: srgnet.com November 2009
connected
mobile
now
to friendsto the internet
delivered to menomadic on-the-go
convenientinstant
stats: srgnet.com November 2009
FRIENDS
BRANDSmeh
what does all of this lead?
1.people powered manufacturing
the personalizeables.
the designables.
thesellables.
the manufacturables.
2.community innovation
dell idea storm:
dell went from spiraling numbers, criticism and dellhell to working with their customer community to innovate
products, services and even operations.
multiple simple platforms to employ:
Salesforce Service Cloud, GetSatisfaction,
UserVoice
3.being human(e)
89%of people expect to be able to interact with brands.
stat: WebProNews Oct09
the new Turing test
“any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robot.”
authenticity
people robots♥
butonly when those robots exhibit treasured human emotions: love, compassion, remorse, generosity, etc.
4.culture is everything
http://www.flickr.com/photos/laughingsquid/2476324694/
shareholders/directors
customers
employees
most companies
companies like:zappos, virgin,
southwest, clifbar, etc
what kind of culture are
you creating?
5.mobility, mobility, mobility
DESTINATIONS
stats: srgnet.com November 2009
I am the destination
apiapplication programming interface: is an interface
implemented by a software program to enable interaction with other software
examplewefeelfine.org
twitterest. 90% of twitter’s usage is from their api
http://www.flickr.com/photos/futileboy/3026065024/
6.social objects
http://www.flickr.com/photos/ceonyc/3459287783/
From Chris Garcia’s Snug Life video: http://vimeo.com/groups/690/videos/9668885
memethe cultural ideas that connect us
LOLCATS
rickrolling
pants on the ground
dancing baby(circa. 1996)
#hashtags
7.multi-tasking
forget loyalty programs.
passportshttp://www.flickr.com/photos/hjl/101443399/
http://amaztype.tha.jp/US/Books/Title?q=SHOPPING
1. people powered manufacturing
2. community innovation
3. being human(e)
4. culture is everything
5. mobility, mobility, mobility
6. social objects
7. multi-tasking
bonus.leveling up
#epicfail
#epicwin
http://www.flickr.com/photos/stewtopia/3355277605/
#epicwin
• challenge: too much challenge will cause anxiety; too little challenge will cause boredom
• clear goals and feedback
• sense of control
• concentration on the task at hand
• loss of self-consciousness & time
leveling up
challenge
feedback
needed:more real world epic
wins
thank you
tara ‘missrogue’ [email protected]
514-679-2951twitter: @missrogueskype: sanfranrogue
http://www.horsepigcow.comhttp://www.thewhuffiefactor.com
http://www.slideshare.net/missrogueimages from: http://www.shutterstock.com, http://www.istockphoto.com
(unless marked from Flickr.com)