7 Tips to reduce onsite retargeting
PPC costs by up to 50%
What is “Onsite” Retargeting?
‘It is about monitoring the behavior of your visitors’
And targeting them with secondary message at the right moment when they are about to leave your site
How to do that
How to do it?
Google allows overlays on landing pages that receive direct traffic from PPC advertising
What Behavior Indicates the User’s Exit Intent?
movement of the mouse
When the visitor is moving the mouse out of the window with the right speed and the right velocity.
7 Tips to Boost Your PPC Results
Recover abandoning carts
Target multiple customer segments
Promote your best offers
Personalize your messages
Improve your user experience
Increase PPC quality score