7 THINGSREPORT Drømmeløftet | 24 March 2015 Norway Beyond Oil & Gas

#drommeloftet #moonwalkme

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Ask not what Innovation Norway can do for you. Ask what you can do for Innovation in Norway.

BÅRD EKERCEO Eker Design and Serial Entrepreneur

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We are… We will not recommend things we are not ready to take on. Finger-pointing is not our style.

We stand by the conclusions and recommendations in this report. We are willing, able and ready to contribute to Innovation in Norway.

MOONWALK FOUNDERS & PARTNERS

Kenneth Winther, Founder & CEO Viktor Varan, Co-founder & CFO Marius Ørvik, Co-founder & CMO Liv Marit Næss, Co-founder & CPO

MOONWALK TOMORROW ASTRONAUTS

#001 Einar Juel #002 Daniela Tomova (Bulgarian) #003 Karen-Elisabeth Sødahl #004 Kristian Vorkinn #005 Morten Skadsem Holthe #006 Djordje Hinic (Serbian) #007 Torstein Næss #008 Herman Tinius #009 Atle Dyrli #010 Sverre Wiik Øberg #011 Osama Iftekhar #012 Jacob Kaczynski (Polish/Canadian) #013 Erling Falch #014 Kirill Izmikov (Russian) #015 Katarzyna Wontorczyk (Polish) #016 Lars Monrad-Krohn

MOONWALK ADVISORY BOARD

Jan Grønbech, Google (chair) Karen Romer, Statoil Fuel & Retail Karl Klingsheim, NTNU Henrik Colin Høst, Microsoft Cathrine Barth, Halogen Øystein Kristroffersen, Eiendomsfag Siri Løining, Tjuvholmen & THE THIEF Kjetil Wold, Anti Bente Mogård, Tine Lars Monrad-Krohn, Oslo Science Park Eirik Øiestad, Släger PR Bård Eker, Eker Design

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Don't look for ways to make money. Find a 1 Billion+ people problem. Then solve it. Money will follow.

JAN GRØNBECHCountry DirectorGoogle

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Many of Norwegian coastal economies are dependent on the Oil & Gas industry.

BÅRD STRANHEIMDivision Head StartUps & EntrepreneursInnovation Norway

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Business can be built on resources, processes or values. Norway's heritage is resource based. As an American, I see Norway's unfair advantage in values. Norway could be the land of purpose-based business.

KAREN ROMERCorporate Communications Statoil Fuel & Retail

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Global problems are looking for Norwegian solutions. Industry is more about sales than inventions. Start with a global problem. Sell the painkiller.

BJØRN NISSENCEO at Engineers Without Borders Board Chair at Doctors Without Borders

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We need to focus on a few global problems where this small country can make a difference.

MONA SKARETDivision Head Growth Companies & ClustersInnovation Norway

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If people are involved - they care. If they care - they create.

DANIELA TOMOVAAstronaut @ Moonwalk TomorrowPoint Connect, Thomson Reuters

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Unfair Advantages are what makes us World Class and can be used to solve Global Problems.

MORTEN SKADSEM HOLTHEAstronaut @ Moonwalk TomorrowNTNU

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What would happen if we turned our mission on its head? From ‘’We give local ideas global opportunities’’ to ‘’We give global problems Norwegian solutions.’’

KENNETH WINTHERFounder & CEOMoonwalk

7 THINGS

we can do for Innovation

in Norway

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#1

NORWAY TOMORROW How might we inspire and educate a nation about our challenges and our opportunities?

From Norwegian problem to purpose-based Missions in weeks, not months: Work with involvement on identified/picked thematic or industry challenges (ie. Green Energy, Forestry, Tourism). Starts with Norwegian Unfair Advantages. Identifying Global Pains & Desired Gains. Ends in clearly defined Mission where ‘1 Billion+ people' problems would benefit from World Class competence from Norway. Anyone can join in and exploit the results. We can contribute.

moonwalk7 things we can do | Drømmeløftet

#2

GLOBAL TOMORROW How might we inspire a nation about global problems looking for Norwegian solutions?

From Global Pains & Desired Gains to purpose-based Missions in weeks, not months: Involvement of foreign markets @ Innovation Norway reps. Starts with Global Pains & Desired Gains. Identifies Norwegian Unfair Advantages to solve or serve. Ends in clearly defined Missions where ‘1 Billion+ people' problems would benefit from World Class competence from Norway. Anyone can join in and exploit the results. We can contribute.

moonwalk 7 things we can do | Drømmeløftet

INDUSTRY/THEMATIC PROGRAMS How might we create new jobs, build new wealth and inspire others to do the same?

Innovation & Entrepreneurship programs portfolio to pursue the opportunities of clearly defined purpose Missions based on Global Problems in need of Norwegian Solutions. Starts with a consortium of companies (with one shared portfolio or separate portfolios) and/or single entrepreneurs and innovators looking to develop business solving the Mission. Ends in portfolios of businesses creating new jobs and building new wealth. Anyone can join in and exploit the results. We can contribute.#3

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#4

ACADEMY OF INNOVATION & ENTREPRENEURSHIP How might we educate people to be the next generation of innovators and entrepreneurs?

Digitized courses, programs and tools to create and grow new industries that inspire and are showing the way. Anyone can join and exploit the results. We can contribute.

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JOBS FOR A NEW ECONOMY (100+ PER SEMESTER) How might we enroll people who have lost their jobs in meaningful work that shows the way for the next generation Norway?

How many people should start a business or join an orchestrated development plan to build new industries? We can take on 100+ new hires for full-time or part-time work if the financing is in place for the first 1-2 years (until business portfolios go cash positive). We can contribute.#5

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#6

NORWAY = VALUE-BASED BUSINESS & #1 POSITION IN ITS OWN CATEGORY How might we create an inspiring position and image of Norway as a pioneering value-driven economy?

Demonstrate our transition by establishing an address of a World Leading values-based economy with the tools, the network and the partners to prove it. The systematic collection and dissemination of the information and insights supporting this position-framing and selection of targets for Norwegian business and society. Can be a bedrock of the other ‘6 things’. We can contribute.

moonwalk 7 things we can do | Drømmeløftet

#7

MOONWALK OPEN How might we upgrade Moonwalk to an open system for more programs and more start-ups and corporate innovation programs? To make the Moonwalk system available to anyone. To create a multiplier of initiatives addressing selected Missions (Big Problems based on Competitive Advantages) or others’ own wildcards. Our system is proven and scalable. Moonwalk+Moonwalk Advisory Board+ Moonwalk Astronauts will continue to grow a business as a transformational player in the new economy. We will work with the people (crowdsource), financed by the people (crowdfunded) and benefit the people (shared ownership). Our door is open.

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20/5

NORWAY TOMORROW Next chapter Beyond Oil & Gas: 20 MAY 2015

The Moonwalk generation starts its next chapter soon. We make a giant leap at MESH in Oslo 4PM on 20 May.

http://bit.ly/norway-tomorrow

This is about our shared future. And you can help.

CONTACT

Kenneth Winther Moonwalk CEO +47 90070900 kenneth@moonwalk.me

www.moonwalk.meCO-CREATE THE FUTURE