CREATING NGO SUSTAINABILITY: GETTING THE STRATEGY AND

IMPLEMENTATION RIGHT

The top takeaway: If you can develop an organization that can self-sustain without corporate sponsorships or grants, you would naturally attract corporate sponsorship and grants.

-A social enterprise attached to the non-profit/charity where revenue generated from products and/or services they sell are

channelled into carrying out the organization’s mission(s)

- Donations; grants; sponsorships; by interested individuals, institutions, and firms on

a consistent / recurrent basis.

It requires a good strategic planning, value creation and effective & adaptive

implementation.

The challenge of most non-profits is that they focus entirely on carrying out their mission, but do very little in promoting (marketing) what they do. Among organizations that invest in promoting what they do, they often jump in it without developing a concrete strategy.

Golden Rule: Strategy first, Implementation second!

CREATING NGO SUSTAINABILITY: GETTING THE STRATEGY AND

IMPLEMENTATION RIGHT

7 Steps guide to Sustainability

George Onyewuchi

How to develop your growth Strategy and Plan; use Relationship Management and Social Media to remain Sustainable, and Grow Exponentially.

Develop a full featured strategy on integrating your mission and promotion

(marketing) of such mission.

STEP 1- Developing Strategy

STEP 2- Building and Facilitating Community

Build and engage an active community that would become

advocates and grassroots fund raisers for your organization.

STEP 3- Social Media Positioning

Position your social media efforts for maximum traffic generation and

converting traffic to become supporters.

STEP 4- Fundraising, Advocacy and Pledges Campaigns

Set up and carry out fundraising campaigns and advocacy; pledge

programs for future giving. Integrate your fundraising with the SLF crowd

funding platform.

STEP 5- Online-Offline Marketing/Promotion Integration

Integrate traditional promotional materials with your online & social media efforts; and strategic offline promotion. (Influencers inclusive)

STEP 6- Social Enterprise Infusion

Create a product/service that would generate revenue for your non-

profit/charity while adding value to its users.

STEP 7- Developing Partnerships and Sponsorship

Acquire sponsorship from large organizations and develop

partnerships with other institutions.

• Action Plan Workbook guides you step-by-step and equips you with the tools with which you would be able to Develop a full featured strategy on integrating your mission and promotion (marketing) of such mission; and implement the 7 steps to sustainability.

Get the 7 Steps to Sustainability Action Plan Workbook

Send an email with the subject ‘My Action Plan Strategy Workbook ’ to

george@slfonline.orgor

Send a text message with your Name, Organization’s name, and email address

to 08034861122; 08084744995.

Bonus:

• You shall also get the 2013 Millennial Impact Research Report; a comprehensive research report on how this generation connect with non-profits, and how non-profits would best position themselves to get people become

involved and support their mission.

HIGHLY LIMITED ADDITIONAL BONUS OFFER!!!

You shall also get a free consultation call (worth minimum N10, 000) on Strategy Development

for your NGO. This strategy development consultation would have me personally guide you on reviewing the current status of your

NGO’s operation, growth and promotion strategies; help you adapt them in line with the 7 steps to self-sustainability for your NGO; and outline key performance metrics for continual

evaluation.

PS: The Limited free consultation call hours shall be booked on a ‘first call, first serve’ basis. DON’T WAIT TILL ITS TOO LATE!

Email: george@slfonline.orgTel: 08034861122; 08084744995

7 Steps to Sustainability Seminar

A 2+1 day seminar featuring;

• In-depth 2 day training on how to set up and practically implement the 7 steps to sustainability. •A follow-up office visit to oversee and guide you towards the right implementation of the 7 Steps to Sustainability and SLF tools.•A 1 day Q &A, and Evaluation session

(holding in October 2013!!!)

• Get your strategy; planning; and implementation right.

• Understand relationship management and social media; (understand your Facebook strategy, Twitter, YouTube etc and how best to deliver content on each of them)

• Learn how to create, develop and grow a community around your cause, as data showing this rising generation is eager to connect, get involved, and give to causes they’re passionate about. [Source; 2013 Millennial Impact Research Report]

• Create a value product and/or service which you can sell to generate revenue.

• Understand and develop strategy on each social media network you use; Facebook, Twitter, YouTube etc. Learn how to create content that your community loves and how to incorporate influencers to your promotions and engagement.

• Learn how to build a comprehensive millennial engagement platform that invites leads from Facebook, Twitter etc to participate in the cause and maximize their involvement.

• Learn to execute fundraising campaigns that initiates peer-to-peer fundraising by your community and fans on behalf of your organization.

• Learn to plan, and execute integrated fundraising campaign that combines both online and offline fundraising.

• Learn how to develop partnerships and get sponsorship from large firms and institutions, no matter what level your organization or cause might currently be.

Presented by: George OnyewuchiEmail: george@slfonline.orgTel: 08034861122; 08084744995@leveragegeorge