7 Steps to Navigate the Digital-Social Revolution - Chapter 1. "Not a faceless market".
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Transcript of 7 Steps to Navigate the Digital-Social Revolution - Chapter 1. "Not a faceless market".
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7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION
EXPANDED VERSION1. “NOT A FACELESS MARKET”
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UNDERSTAND TODAY IT’S ABOUT PEOPLE – NOT A FACELESS MARKET
“DIGITAL-SOCIAL” MEANS YOU CAN CONNECT 1-TO-1 WITH BUYERS
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DEMOGRAPHICS USED TO BE HOW YOU SAW MARKETS.
TODAY YOU CAN CONNECT TO PEOPLE WITH UNDERSTANDING.
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THIS UNDERSTANDING MEANS YOU CAN START A CONVERSATION,
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THAT TURNS INTO A FOLLOWING,
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THAT CREATED A CLICKS & MORTAR BUSINESS.
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FOR BUSINESS TO BUSINESS MARKETING
IT MEANS UNDERSTANDING WHAT’S
RELEVANT TO PEOPLE’S CAREERS.
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NOT TRYING TO COMMUNICATE WITHFACELESS CORPORATE SUITS.
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EVERY PROFESSIONAL HAS TOPICS DEAR TO THEIR HEART.
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AND AN INTEREST IN EXPANDING THEIR
UNDERSTANDING OF THE WORLD.
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WHO LOOK TO TRUSTED BRANDS TO HELP THEM MAKE THE RIGHT DECISION.
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SOCIAL CONTENT IS THE KEY.
CONTENTTHAT CONNECTS YOUR BRAND TO THE PEOPLE IN BUSINESSES.
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CONTENT THAT HAS PERSONALITY,WHICH CULTIVATES A FOLLOWING,
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WITH IDEAS THAT
TRANSFORM THE WAY
BUSINESS IS DONE
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AND MAKE THE IMPOSSIBLE, POSSIBLE.
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THANK YOU FOR YOUR ATTENTION.
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7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION
CHAPTER 2COMING SOON…
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2. KNOW WHAT YOU STAND FOR
UNDERSTAND THE POWER OFBRAND EQUITY