7 steps to insight
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Transcript of 7 steps to insight
Seven Steps to Finding an Insight
Notes from a talk given by Graham Hall to the Bath & Bristol Marketing Network 12th June 2012.
Graham has worked extensively in the UK and USA.
A key mover in the development of qualitative research, consumer insight and strategic brand development.
In the 1990s he created the ground-breaking Informer Brand Development providing marketing and branding services for a wide range of brands including Nike, Coca-Cola, The Economist, Levi’s, Nokia, Bacardi and many more.
Most recently he spent 3 years in New York working as Chief Insight Officer for a major ad agency. He now lives in the West Country with his wife and 3 kids where he applies blue chip marketing principles to a range of international, national and regional brands.
With The Insight Edge he offers marketing and business planning for specific products, clients and competitive pitches. He also provides in-house training for agencies wanting to develop their own planning department.
He’s occasionally asked why he refers to himself in the third person.
Graham Hall