7 steps to a killer social media strategy
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This presentation explains seven fundamental steps to build a strong social media presence. “7 STEPS TO A KILLER SOCIAL MEDIA STRATEGY”
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Transcript of 7 steps to a killer social media strategy
This presentation explains seven fundamental steps to build a strong social media presence.
“7 STEPS TO A KILLER SOCIAL MEDIA STRATEGY”
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Why Invest in Social Media?
• Highly targeted reach
• High ROI
• Loyal customer relationship
• Increased Word-of-mouth
These seven steps according to us are absolutely essential in understanding the core concept of how one should build a community that advocates your brand on the social networking platforms.
PRESENTATION SUMMARY
01LIST BUSINESS
GOALS
02CREATE
CUSTOMER PERSONAS
03FIND SOCIAL
MEDIA PLATFORMS
04PRIORITIZE
SOCIAL MEDIA TOOLS
05BUILD
AUDIENCE
06ENGAGE WITH
AUDIENCE
07CREATE SUPER FANS/FOLLOW
ERS
Step 1 : LIST BUSINESS GOALS
What is our short-term and long-term goals?
What am I trying to achieve using social media?
What is our social media budget?
[email protected]@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM
STEP 2: CREATE TARGET CUSTOMER PERSONAS
• Distribute target customer into personas
• Think of what your target customer is and create personas based on the following variables
1. Age2. Sex3. Relationship Status4. Geography5. Income group6. Interest
• Same customer may lie in different target customer personas.
STEP 2: CREATE TARGET CUSTOMER PERSONAS
Name: Sarah JonesAge: 31 yearsOccupation: Marketing Head of ABC firm
Persona 1
(used for Facebook
ads)
18-40 yrs. Interested in :• Shoes• Beauty
products• Spas
Female
Income group > 150USD
Persona 2
(Used for LinkedIn
Ads)
Experience- 5-10 yrs.
Marketing professionals
Senior Management
STEP 3: FIND SOCIAL MEDIA PLATFORMS
Analyze STEP 2 and see where the target customer persona is present• If Persona 1 is the Target Customer – Facebook
better option• If Persona 2 is the Target Customer – LinkedIn
better option
Right social media tool enables you to :• Find the target customer persona• Reach/Target that target customer persona• A tool where the target customer persona spends a
good amount of time
MOST COMPANIES GET THIS WRONG
NOTE: The customer can only be reached on the basis of the information shared by the user with the network and the information shared by networks with us.
[email protected]@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM
STEP 4: CREATE TARGET CUSTOMER PERSONAS
Name: Sarah JonesAge: 31 yearsOccupation: Marketing Head of ABC firm
It is not possible to use all the social media tools
Create a priority list of social media tools to be used based on the following
1. Presence of target customer persona2. Reach with the social media tool3. Resources to use social media tool4. Budget allocated in STEP 1
A target customer persona may be using more that one social media network
Create an army of fans/followers!!.
•Think why the target customer would want to follow you?•Create content which brings value to the
customer.
Hit the passion points of the customer
Eg. A 28 year Male Indian may be passionate about cricket this is the passion point.
STEP 5: TIME TO BUILD AUDIENCE
Build an army to advocate your
brand
SOCIAL MEDIA IS WORD-OF-MOUTH ON STEROIDS
The army helps you to spread the word globally
It helps you to reach their own networks faster
It recommends your brand to build trust
[email protected]@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM
• DON’T LET THEM FORGET YOU
• TO MAKE YOUR DATA GO VIRAL!!
• IF YOU DON’T ENGANGE, YOU STOP APPEARING ON THEIR NEWS FEED.
Photos Audio
Video Documents
Why Engage???
STEP 6: ENGAGE AUDIENCE
[email protected]@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM
FANS/FOLLOWERS SUPER FANS/FOLLOWERS
Twitteridname facebookidname www.yourwebsite.com Page 30/35
CONVERTS FANS/FOLLOWERS to SUPER FANS/FOLLOWERS
STEP 7
Encourage sharing by strong CALL-TO-ACTION
Update them about COMPANY
NEWS
Let them become your ADVOCATORS
Make them feel part of the COMPANY
About WEBCOBBLERS
A full service digital marketing agency, focused towards helping business houses harness the power of online and mobile platforms. We provide holistic digital brand solutions by integrating social media, PR, search, and display advertising channels.
WebCobblers is headed by ex-brand managers and IT consultants who are passionate about brands and brand strategy. We are a bunch of enthusiastic brand consultants who ensure that all our work is based on sound strategic marketing principles. Our strategic pedigree comes with over 12 years marketing and consulting experience.
.
NOIDA:Level 5, SB Tower, Sec 16 A, Noida, UP, 201301IndiaTel No: +91- 120-4804988Fax: +91-120-4804949
MUMBAI:Raheja Centre Point, 2nd Floor, 294 CST Road, Santacruz (e), Mumbai – 400098, IndiaTel No: +91-22 – 4243 8693Fax: +91-22 – 4243 8711
CONNECTWITH
US
FACEBOOK.COM/WEBCOBBLERS
TWITTER.COM/WEBCOBBLERS
/COMPANY/WEBCOBBLERS
YOUTUBE.COM/WEBCOBBLERS
WWW.WEBCOBBLERS.COM
Thank you!
