7 #socialmedia challenges for 2014

LAVA consult Social Business Partner

7 #SOCIALMEDIA!

CHALLENGES, TRENDS, PREDICTIONS, OR WHATEVER YOU CALL THEM. THINGS THAT SHOULD BE ON TOP OF YOUR MIND IF YOU’RE RUNNING A BUSINESS, AND YOU’RE PLANNING ON KEEPING IT THAT WAY IN 2014.

VIEW ON 2014

@LAVAconsultSocial Business Partner

!

Wim Labie


Phone: +32 (0) 497 41 43 79 E-Mail: [email protected]

SPOILER ALERTCHALLENGES

3

Shift

Content

Mobile

Location

Metrics

Visual

Champions

THE BIG SHIFTWatch your back. They’re coming.

Generation Y is all about being connected,being in sync.

flickr.com/photos/unique-uae/6279217586

http://flickr.com/photos/unique-uae/6279217586


Phone: +32 (0) 497 41 43 79 E-Mail: [email protected] 5

GENERATION Z

characteristics Maturists pre 1945

Baby Boomers 1945 - 1960

Generation X 1961 - 1980

Generation Y 1981 - 1995

Generation Z born after 1995

workforce % 3% 33% 35% 29% *in transit*

aspiration home job work-life balance freedom & flexibility security & stability

tech savvyness disconnected early adaptors digital immigrants digital natives technoholics

career attitude jobs last a lifetime organisational portfolio digital entrepreneurs career multitaskers

signature product car television personal computer smartphone & tablet google glass, 3D printing

communication media formal letters telephone email and text text or social media mobile device

communication preference face to face face to face text or email online and mobile facetime



CONNECTED KIDZAre you st i l l th ink ing about b lock ing twit ter and facebook at work? I f so , you might be in for qu i te a surpr ise .

The next generat ion coming to work wi l l have used smart dev ices s ince k indergarten ( ! ) .

They wi l l be us ing better and faster technology at home then you ’ l l be ab le to prov ide at an enterpr ise leve l .

6

GENERATION Z

flickr.com/photos/nong_tukie/5476911025

http://www.flickr.com/photos/nong_tukie/5476911025



CONNECTED KIDZBy the t ime companies rea l ise what the next hot channel wi l l be , th is ‘generat ion z ’ wi l l a l ready have le f t for the next one .

Is your company env i ronment ready to host these new workers? Because these ‘generat ion z ’ employees are ba lanc ing work and l i fe in ways unseen before…

7

GENERATION Z

flickr.com/photos/nong_tukie/5476911025

http://www.flickr.com/photos/nong_tukie/5476911025

CONTENT IS KINGBut context rules. Seriously.

twitter.com/Oreo/status/

https://twitter.com/Oreo/status/298246571718483968



CONTENT IS KING, CONTEXT IS QUEEN.

9

CONTEXT



CONTENT IS KING, CONTEXT IS QUEEN.Admit i t . We’re a l l look ing for our next Oreo moment . Every marketeer wants to de l iver a great message , at exact ly the perfect moment . But , t ruth be to ld , those moments are rare .

That doesn’ t mean you shouldn’ t pay attent ion to deta i l . When your content matches the context i t ’s de l ivered in , you ’re h i t t ing the sweet spot .

Let ’s ca l l i t ‘dunking your content ’ f rom now on .

10

CONTEXT

twitter.com/Oreo/status/298246571718483968

https://twitter.com/Oreo/status/298246571718483968

MOBILEWill be the primary device.

People grab their smartphonesto find, to read, to buy.

flickr.com/photos/fx61/9243754644/sizes/o

http://www.flickr.com/photos/fx61/9243754644/sizes/o



REMEMBER THIS ONE?

12

NEW POPES



IT WILL ONLY GET BETTERDon’t th ink . What ’s the f i rst th ing you touch in the morn ing?

Yep.

And i t ’s gett ing better.

2014 wi l l be the year of u l t ra-mobi le . Wearable technology. Smart c loth ing . Smart watches . Smart houses .

B iggest cha l lenge of a l l ? Make a l l those smart stuff ta lk to each other…

2014 wi l l need a un iversa l ‘smart standard ’.

13

MOBILE

revolv.com

http://revolv.com



BUT FIRST IT GETS WORSE.Therefore , in the mean t ime, start th ink ing f rom a mobi le perspect ive .

I f you don’ t f i t the smal l screen , you miss ha l f the chances of be ing seen at a l l…

And no , don’ t th ink about making another app for another dev ice . Instead of apps , reth ink your webs i te ground-up, mobi le f i rst .

Go respons ive .

14

MOBILE

LOCATION IS KEYAnd I’m not just talking about where you are.

I’m talking where you are, when it suits you, when you’re ready. Unintrusive.

estimote.com

http://estimote.com/



WHY 4SQ WON’T DO THE TRICKThe prob lem with locat ion based apps , i s the fact that they ’ re… wel l… apps .

Today, people have to check in to get to spec ia ls , un lockables , promot ions .

2014 wi l l be the year of the beacon. S imply a l low your dev ice to connect with brands match ing your personal preferences .

The cha l lenge for brands wi l l be to f ind the r ight ba lance between market ing and bu l ly ing…

16

LOCATION

SOCIAL MONITORINGIs not an option.

Monitoring and social metrics will be a necessity. A requirement.

flickr.com/photos/salesforce/8007331874/sizes/o/

http://www.flickr.com/photos/salesforce/8007331874/sizes/o/



MONITORING REQUIRED.I mean, rea l ly. D id you th ink soc ia l media st i l l runs on gut fee l ings?

You can’ t even beg in to count the numerous dashboards ex ist ing on l ine and standalone .

They a l l focus on too many metr ics , and too l i t t le ins ights .

2014 wi l l be the year of st rategy. Companies wi l l need to f ind a way to interpret b ig data inte l l igent ly.

Keep ing i t s imple and stup id .

18

METRICS

arandomjog.com/2011/08/keep-it-simple-stupid

http://www.arandomjog.com/2011/08/keep-it-simple-stupid/

VISUAL2014 will be remembered as the Instayear. Content will be futile without compelling graphics, stunning visuals, images that tell stories.

flickr.com/photos/mohistory/6893338290/sizes/l/

http://www.flickr.com/photos/mohistory/6893338290/sizes/l/



ONE PICTURE. THOUSAND WORDS.Soc ia l updates , go ing v i ra l , te l l ing a story, be compel l ing , c reat ive , innovat ive , … i t a l l requ i res the same th ing .

Great , s tunning v isua ls .

I f you want to be not iced in 2014, you ’ l l need to be v isua l . Stand out .

A word of adv ice? De lete those stock p ictures , and h i re a pro . Someone who can take p ictures without us ing a smartphone ; - )

20

STORYTELLING

flickr.com/photos/brunocorrea/3953360731

http://www.flickr.com/photos/brunocorrea/3953360731

EMPLOYEE ADVOCACYMarketing isn’t your sole window to the world anymore. Neither is sales. Every single employee is an ambassador of your brand.

Which means you have to lead by education on top of example.

marcos.kirsch.mx/wp-content/uploads/2011/09

http://marcos.kirsch.mx/wp-content/uploads/2011/09/apple_tattoo_GL4iPad.jpg



CHERISH THE GOLDEN OLDIES.Forget soc ia l media . Th ink soc ia l bus iness .

I t ’s a p i ty spending tons on great copy, v isua ls and v i ra ls , i f ha l f of your staff doesn’ t know how to use Facebook .

Don’ t on ly Lead by Example . Lead by Educat ion . Both would be even better…

Make sure you spend enough t ime to educate a l l of your staff to get the best out of soc ia l media too ls .

I repeat . Lead by Educat ion .

22

AMBASSADORS

flickr.com/photos/jodhpurs-breeches/5245428280

http://www.flickr.com/photos/jodhpurs-breeches/5245428280



generation z comes with

built-in connectivity.

!be prepared

content is king, but

context is queen.

!dunk your content

mobile will be the primary device

people will use to find, read and buy.

!be responsive

location based notifications based

on personal preferences

!unintrusive

social monitoring & social metrics

is a requirement, not an option…

!big data, kiss edition

23

2014 CHALLENGESIN CONCLUSION

you’ll need stunning, compelling visuals

to stand out from the crowd.

!visual storytelling

every single employee will need to act as an

ambassador for your brand.

!lead by education


HAPPY NEW YEAR !



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7 #socialmedia challenges for 2014

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Transcript of 7 #socialmedia challenges for 2014