7 social media connecting and sharing-final [day2-module3}
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Transcript of 7 social media connecting and sharing-final [day2-module3}
Connecting and sharing to Social media: Facebook, Twitter, YouTube, LinkedIn …. and more
Website Promotion workshop > Tourism sector
January 2012:: Alfons van Duijvenbode
• Importance of social media• Facebook: good practice
and creating a page• Twitter: good practice and
creating an account• You Tube: good practice
and creating a channel• LinkedIn for B2B• Sharing widget• Social media dashboard• TripAdvisor
Agenda
Social media a must• Consumers increasingly video oriented
• 4 billion views per day in You Tube (2011)
• Facebook surpassed Google as most visited website• 600 billion pageviews per month (2010)
• Twitter: 90 million tweets per day (2010)
• KLM communication dept spends 80% of the time on social media (2010)
• 33% of leisure travelers changed their hotels based on what they read on blogs or other travel related community sites (Forrester Research)
• Live stats at: Gary’s social media count ..and socialnomics in YouTube• http://www.personalizemedia.com/the-count/• http://www.youtube.com/watch?v=g3JPuEUY8oY&feature=related
Social Media - Importance
Impact huge!!
• The question is not whether we do social media?• The question is how well we do social media?
Social media means a Shift in the way we communicate
Centre for the Promotion of Imports from developing countries
Social Media – Key for success
What is your goal?
Benefits of Social Media
Centre for the Promotion of Imports from developing countries
1 Social Media – Key for success
Impact huge!!
• The question is not whether we do social media?• The question is how well we do social media?
Social media means a Shift in the way we communicate
Facebook• Set up a ‘Page’ not just a profile
• Businesses or organizations are not allowed by FB to set up an ‘individual profile’
• Pages allow more than 5,000 fans where a profile can only have 5,000 friends
• Pages offer more features incl. statistical analytics (fan activity)
• Possibility for multiple administrators• The page is for engagement, the website for conversion, so always
link to the website• FB applications for richer engagement experience and immediate
actions (FBML)• Invite fans: “Follow us on…” (widget…)
Good practice
Good practice
Good practice
Good practice
Good practice
Good practice
Good practice
Good practice
Creating a FB Page
Creating a FB Page
Creating a FB Page
Creating a FB Page
• Set up an account, mind the account name
• Customize the background design (corporate style…)
• Follow relevant parties (travel agents, tour operators, etc.)
• Tweet regularly, follow KISS and AIDAS principle
• Use a URL shortener (e.g. bit.ly or via dashboard…)• The twitter page is for engagement, the website for conversion, so
always link your tweets to the website• A good practice: http://twitter.com/#!/iExplore | http://twitter.com/#!/lonelyplanet
• Youtube: http://www.youtube.com/watch?v=NshQFrpC2O4
Good practice
Good practice
Good practice
Creating a Twitter account
Creating a Twitter account
Creating a Twitter account
You Tube
• Create your own channel and include a description, always include your website domain name
• Customize the channel design (corporate style)• Upload video’s and name, describe and tag them
properly to make them visible in You Tube’s search• Keep video’s short (2-3 minutes)• Mind music copy rights….• Embed the code in your website
• Good practice: http://www.youtube.com/user/AustraliaZooTube
Good practice
Embedded from You Tube
Good practice
Customized design
Create / edit your channel
Create / edit your channel
Create / edit your channel
Video uploads
Video uploads
Video uploads
Enter title including important keywords
Enter keywords / tags for the video
Select category
Enter description including important keywords as a readable sentence
Embed code
LinkedIn for B2B contacts
39
Sharing widgets
• The upgraded ‘Tell a Friend’• Sharing through mail, Facebook, Twitter, and more
social media
• Your network will share your content in their social
media.... Let your “net work” !
Example sharing widget
Example sharing to FB
Customize your text
Possible to edit text
Social media dashboard
• Manage your social media through one dashboard• Compose your message and send to multiple social
media channels (Twitter, FB, LinkedIn etc.)• Automatic ‘link shrink’• Schedule updates• Monitor mentions• Mobile app
www.hootsuite.com
Social media dashboard
• Manage your social media through one dashboard• Compose your message and send to multiple social
media channels • Automatic ‘link shrink’• Schedule updates• Monitor mentions• Mobile app
Hootsuite - dashboard
Hootsuite – compose message
Hootsuite – keyword mentions
Hootsuite – keyword mentions
Trip Advisor
Get listed• http://www.tripadvisor.com/pages/getlisted.html• Select: Accommodation or Attraction (day tours) or Resources
(overnight tours)• Complete the form and add pictures and description
Get the review widget• Once listed, go to the owner’s page and select from the
available widget options (property rating and review snippets)• Paste the code in your website
Also for touroperators
Also for touroperators
Assignment
Assignment• Set up a company ‘fan page’ and add your company logo• Set up a twitter page and add your company logo• Create your company YouTube account / channel and include
your company logo• Create your company LinkedIn account and register in relevant
groups• Create your Hootsuite account and add your twitter and facebook
‘fan page’ accounts• Make sure that your Tweets and fan page feeds are included in
the Hootsuite streams• Add a stream with keywords relevant to your business• Register with Trip Advisor or get a review widget
AdviceAdvice: Develop social media plan:
1 Goal / results
2 HR
3 Budget4 Planning activities
The plan is not important, but the fact that you are planning is ...’(Gen. Eisenhower)