7 Sales Techniques to Improve your Link Outreach
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Transcript of 7 Sales Techniques to Improve your Link Outreach
NO NEW Outreach strategies Every outreach strategy CAN work Emailing once is never enough
Outreach is a mix of sales and negotiation Improve your link placements by up to 50% Improving is better than restarting
Emailed for
Emailed for
Emailed for
And…
Why do ALL that work
(and maybe a bad follow-up)
STOP, emailing people during the
or during
at the start of the day or at the start / end of the week.
(even if your email might help them)
Find a time that is between
for the recipient
and message accordingly
We started seeing an
and you want to scale from their hard work…
that you worked hard to purchase, so why should they?
or a bond or do anything for them, before asking for a favor
A relationship can be as small as a statement
knowing somebody can be based on related connections
Building a connection is easily done with flattery, questions, quotations, etc
Building a connection is easily done with flattery, questions, quotations, etc
Friends get busy and so send a nice follow-up when you get no response
Helping someone answer a question they asked
Find 2 generic points of references that are always worthy of a mention to build a
relationship
Find 2 generic points of references that are always worthy of a mention to build a
relationship
(If nothing else, comment on the design)
We grew a stagnant campaign from a 1% response rate to having an
that a guest post will fix
You are asking to solve a problem that you assume the website is having, which is
If you had an amazingly engaged blog, why would you let someone else
ALWAYS Ask yourself, if you were running a blog,
They have good content and you could help get them more visitors to it
Can you offer to setup a new CDN for them or use your under utilised server?
Can you buy of find them a free theme to use?
Can you move them over to your VPS easily?
Could you do the research for a huge resource piece they are doing?
Could you purchase, source or design an awesome image or photo for them to use?
Does your developer have a bit of spare time you could help them with?
Ever thought about offering the cost of writing content around and offer it as cash in exchange for a banner in the content?
(with process you can execute on for ease of reference)
if they did not respond or accept the first ones
Most people actually say the issues they have, when asked, which has improved our
from 14% success to 0%, until we stopped talking and started to
listen
Your persona does not show
yet you still want prospects to accept your email, guest post or link request
in email signatures, templates, etc
Success can be anything that sounds good:
3,500 shares on a piece you did previously
Writing for one of the largest websites in your niche
Experts you have collaborated with
How many publications you have been featured in
Followers and likes you have (not a strong one but good if you have nothing else)
so that they can be added to any email outreach method
Large publications began responding for us to achieve the same successes for them
Don’t you hate it when people
Typically the answer
is the easiest way for a prospect to not create an unwanted obligation / need
in the follow-up email than you did originally
Email them this
after your no-response or rejection to first follow-up
after your no-response or rejection to first follow-up
Note: This puts all of the power back onto the webmaster, so that they can drive the conversation
Email them this
after your first 2 outreach emails (this is the third)
to your original emails, the follow-up system must be stopped automatically
We have seen response rates
from people who never responded to our original emails
We have seen response rates of
from people who never responded to our original emails
Even 1% extra is great, as it is an automated follow-up and
relationships and networks that are already built
so why don’t link builders?
after spending so long to get a reply and a link
and request as if in need, as nobody can walk past someone who is in need
to convince the webmaster they were happy with you
Note: Worst case, the webmaster understands you are wanting to write more (potentially for them)
schedule the referral email template for 1 months time to send
We went from 0% referrals (Never asked) to 7% of all successful link prospects
said they did not know anybody
no reply
You waste too much time
it is easy to instantly get them results without much effort at all
Data includes
Data includes
to introduce webmasters to other persona’s
Use on clients who are:
A client was a plumber with no rankings, so we got all of our
successful link placement prospects and instantly got them
