7 Reasons to Attend Email Summit 2011
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8/8/2019 7 Reasons to Attend Email Summit 2011
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For more information visit: EmailSummitReasons.MarketingSherpa.com
7Reasons to Attend Email Marketing Summit111. No Vendor Pitches from the Podium:
The speakers at Email Summit 11 are just like you marketers responsible
for leading their companies email programs. You wont hear any salespitches about companies or the services they provide - just the information
you need to succeed.
2. Advanced Programming Topics Focused on Your Top Challenges:
Through extensive marketplace research using the just released 2011 Email
Marketing Benchmark Report, MarketingSherpa has identified the top 6
challenges that email marketers face each and every day. Weve
programmed every session and speaker to equip attendees with proventools, tips and strategies to conquer these challenges. Based on feedback
from attendees, weve included many advanced tactics and strategies for
experienced marketers.
3. David Meerman Scott + Book Provided Free to All Attendees:
Learn from our keynote speaker, bestselling author David Meerman Scott,
his timely and energetic presentation will provide dozens of case studies
and real-world examples about real-time marketing and how email fits intothe equation. Email Summit Attendees will also receive a free copy of
Davids new book, Real-Time Marketing & PR: How to Engage Your Market,
Connect with Customers, and Create Products that Grow Your Business.
4. Dual B2B and Consumer Learning Tracks:
Back by popular demand; choose from B2B or B2C sessions crafted
specifically for marketers in each discipline.
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For more information visit: EmailSummitReasons.MarketingSherpa.com
5. All-New Location and Content:
Las Vegas is one of the world's top convention destinations, offering
attendees premier facilities, world-class dining and plenty of entertainment
to keep the excitement going long after our sessions end for the night. Our
Email Summit continues to adapt to the ever-changing email marketinglandscape. Social media integration, mobile, list growth strategies, winning
test ideas, email optimization, and leveraging technology for results are just
a few of the new topics to be covered during three days of information-
packed hands-on sessions.
6. One-on-One Consultation Clinics:
Take advantage of the opportunity to get your questions answered from
top industry experts. Summit attendees can sign-up to meet with email
experts in one-on-one consultation clinics.
7. Special Emphasis on Training & Practical Application of Email Tactics
This years summit is laser focused on giving you new ideas to make it
happen. Dr. Flint McGlaughlin will be giving step-by-step optimization
instructions with hands-on training to kick of the Summit. In addition, pre-
Summit workshops are also available on advanced email marketing and
social marketing. Advisory panels will tackle issues like deliverability, social
media integration, list growth, mobile, lead generation, and more.
*Bonus Reason*
The early date in the year, Jan. 24-26, will give you time to apply what you
learn to impact your results in 2011. Start your year off with new ideas and
strategies to take your email program to the next level.
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8:00-9:00am Networking Breakfast for Workshop Attendees
9:00-1:00pm Workshop Sessions
9:00-10:45am
10:45-11:00am Break
1:00-1:00pm
1:00-2:00pm Attendee Registration
2:00-5:30pm General Assembly Sessions
2:00-2:15pm Welcome & Introduction
2:15-3:00pm
3:00-3:30pm Break & Sponsor Exposition
3:30-5:30pm
5:30-7:00pm Cocktail Reception & Sponsor Exposition
Email Summit '11 Expo and Awards Agenda
Monday, January 24
Instructor:
Jeanne Jennings, Independent Consultant,
Email Marketing Strategy
Email Marketing Trainer, MarketingSherpa
Pre-Summit Workshops
Email Summit Opens - Day 1
Workshop: The MarketingSherpa Social
Marketing ROAD Map
Workshop: Advanced Email Marketing
Techniques
Instructors:
Sergio Balegno, Director of Research,
MarketingSherpa
Jen Doyle, Senior Research Analyst,
MarketingSherpa
Workshop: The MarketingSherpa Social
Marketing ROAD Map (continued)
Workshop: Advanced Email Marketing
Techniques (continued)
How-To: Proven Processes for Accelerating Email Marketing Performance
Speaker:
Sergio Balegno, Director of Research, MarketingSherpa
Jeff Rice, Research Analyst, MarketingSherpa
Crafting an Effective Email Message: Five Elements That Contribute to the Success
(or Failure) of Every Email CampaignInstructor:
Dr. Flint McGlaughlin, Managing Director & CEO, MECLABS
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7:00-8:45am Networking Breakfast & Sponsor Exposition
8:45-12:45pm General Assembly Sessions
8:45-9:15am
9:15-10:00am
10:00-10:45am Break & Sponsor Exposition
10:45-12:15pm
12:15-12:45pm Keynote Address Q&A
12:45-2:00pm Networking Lunch & Sponsor Exposition
Jordan Cohen, VP of Business Development, Pontiflex, Inc.
Liz Ryan, Email Marketing Manager, Threadless
TBD
Keynote Address: Real-Time Marketing & PR
Speaker:
David Meerman Scott, Author and Marketing & Leadership Speaker
Case Study: TBD
Speaker:
TBD
Tuesday, January 25
Email Summit Continues - Day 2
How-to Panel: Growing Email Lists and Engaging Customers with Social Media
Moderator:
Sergio Balegno, Director of Research, MarketingSherpa
Panelists:Mike Volpe, VP of Inbound Marketing, HubSpot
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2:00-5:15pm Breakout Sessions
2:00-2:30pm
2:40-3:10pm
3:10-4:00pm Break & Sponsor Exposition
4:00-4:30pm
4:30-5:15pm
Panelists: Panelists:
5:15-6:00pm Sponsor Exposition
6:00-8:00pm Networking Party at PURE hosted by Exact Target
Case Study: Air Canada webSaver: A Case
Study of Turning Innovation into New
Revenues
Case Study: One B2B Company's Fearless Use
of B2C Email Tactics
Moderator: Moderator:
Speaker:
Case Study: Executing a B2C Campaign with a
Small Team and Low Budget
Case Study: Getting Off on the Right Foot -
Why the First 30 Days Matter the Most
Adam Sutton, Senior Reporter,
MarketingSherpa
Brian Carroll, Executive Director of Applied
Research, MECLABS
Ardath Albee, CEO & B2B Marketing
Strategist, Marketing Interactions, Inc.
Speaker: Speaker:
Panel Discussion: Using Mobile Marketing to
Rev Up Profits
Panel Discussion: How to Develop Content
for Specific Buying Stages
Speaker:
Case Study: TBD Case Study: TBD
Speaker:
Speaker:
Mindi Staley, Senior Specialist in
Interactive Marketing, Scotts Miracle-Gro
Loren McDonald, Vice President of
Industry Relations, SIlverpop
Diana Lawson, Senior Relationship
Marketing Manager, Microsoft
Jason Scoggins, Online Marketing Manager,
Southwest Airlines
B2C Breakout Sessions B2B Breakout Sessions
Mark Sniderman, Marketing
Communications Manager, Air Canada
Ian Nelson, Vice President, Business
Development, Practical Law Company
Korrine Kirschenbaum, Email Marketing
Manager, Practical Law Company
Philippe Dore, Senior Director, Digital
Marketing, ATP World Tour
TBD TBD
Scott Jones, Responsys
Mike Keene, Director of Mobile Marketing
& Advertising, Acxiom
Michelle Levy, Director of Media, ECI
Telecom
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8:00-9:00am Networking Breakfast & Sponsor Exposition
9:00-10:30am General Assembly Sessions
9:00-9:45am
9:45-10:30am
10:30-11:00am Break & Sponsor Exposition
11:00-12:10pm Breakout Sessions
11:00-11:30pm
11:40-12:10pm
Case Study: The Role of Email Marketing in an Inbound Marketing World
TBD
Speaker:
Mike Volpe, VP of Inbound Marketing, HubSpot
Panel: Ask the Experts - Your 2011 Email Challenges Answered
Moderator:
Dan Burstein, Associate Director of Editorial Content, MECLABS
Panelists:
Matt Caldwell, Sr. Creative Director, Infogroup Interactive
TBD
TBD
Sue Coakley, Sr. Director, Customer
Contact Strategy, Yahoo!
Cori Chao, Director, Email Marketing,Yahoo!
Case Study: TBD Case Study: Personalized Radio and
Personalized Email - How Pandora Keeps
People Listening and Drives Conversion with
Email
Speaker: Speaker:
Boris Grinkot, Associate Director of
Product Development, MECLABS
Case Study: How Yahoo! Uses Email to Build
Relationships Year-Round
Case Study: How to Track ROI for Social
Media Campaigns
Speaker: Moderator:
TBD Matt Nichols, Director of Marketing,
Pandora
Wednesday, January 26
Email Summit Conclusion - Day 3
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12:10-1:30pm Networking Lunch & Sponsor Exposition
1:30-4:00pm General Assembly Sessions
1:30-2:30pm
2:30-3:30pm
3:30-4:00pm Summit Takeaways & Closing Remarks
Practical Solutions to the Most Critical Challenges Facing Email Marketers Today
Speaker:
Jeanne Jennings
Independent Consultant, Email Marketing Strategy
Email Marketing Trainer, MarketingSherpa
Panel Discussion: Best Practices in Email Deliverability
Moderator:
Jeff Rice, Research Analyst, MarketingSherpa
Panelists:
Austin Bliss, President, FreshAddress, Inc.
Tom Sather, Director of Deliverability Consulting, Return Path
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For more information visit: EmailSummitReasons.MarketingSherpa.com
What Makes Email Summit Truly Unique?
Listen, learn and interact with email marketing experts over three days through
an intriguing blend of instructional formats custom-tailored to provide value to
marketers at all skill levels. Whether youre looking for intense how-to training,
interactive audience-led panel discussions or real-life case studies to add to your
arsenal, Email Marketing Summit 2011 has it all. Youll come away armed with
practical, new email marketing tactics, knowledge and expertise you can test to
stay ahead of your competition.
1. Interactive, How-To TrainingSessions on optimization, list building, socialmedia integration, deliverability, creative and design, producing relevant
content, automation, lead gen programs, and more
2. Multiple Case Studies, war stories and lessons learned and presented byyour marking peers and mentors (past speakers include marketers from
IBM, Yahoo!, Intuit, Dell, and more)
3. Latest 2011 MarketingSherpa Email Researchand Benchmark Data onspending, tactics, conversion rates, budgets and more
4. Interactive Panel Discussions with subject matter experts on social mediaintegration, deliverability, list growth, and more
5. Countless hours ofFace-to-Face Networking opportunities with seasonedprofessionals, trainers and peers over breakfast, breaks, lunch and
receptions
6. Proven Advanced Email Strategies, campaigns and tactics you can applyimmediately to get more done with less people, time and budgets
7. Interaction with Colleagues sharing successful campaigns and tactics toinspire and hone your marketing skills
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For more information visit: EmailSummitReasons.MarketingSherpa.com
Top 6 Email Marketing Challenges
Through extensive marketplace research, the MarketingSherpa team has
identified the top 6 challenges that email marketers face each and every
day. This years summit is designed to equip attendees with proven tools,
tips and strategies to conquer these challenges:
1. Targeting recipients with highly relevant content
2. Quantifying email marketing ROI
3. Improving email deliverability
4. Getting people to opt-in to email lists
5. Legitimate email being perceived as spam
6. Lack of an effective email marketing strategy
40%
36%
42%
31%
44%
56%
33%
35%
46%
39%
37%
66%
33%
38%
40%
41%
44%
68%
Lack of an effective email
marketing strategy
Legitimate email being
perceived as spam
Getting people to opt-in
to email lists
Improving email
deliverability
Quantifying email
marketing ROI
Targeting recipients with
highly relevant content
Business channel (B2B)
Consumer channel (B2C)
Both channels (B2B2C)
Source: MarketingSherpa Email Marketing Benchmark Survey
Methodology: Fielded Sep 2010, N=1,115
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8/8/2019 7 Reasons to Attend Email Summit 2011
10/14
For more information visit: EmailSummitReasons.MarketingSherpa.com
See Whos Attending This Years Summit
(Partial List)
AAA National Office
Acxiom Corporation
ADP, Inc
AETN
Affinity
Allstate Insurance Company
AMF Bowling Centers, Inc.
Apsis
Ascend One Corporation
Ascentive Software
Aspen Marketing Services
Associated Press
Blue Cross Blue Shield of Michigan
Bronto Software
CA Technologies
Cambria Cove
CarMax
ClickBank
Comcast-Spectacor
Constant Contact
Cornerstone Publishing Group, Inc.
CPE Link
Crocs
Data Foundry, Inc.
Digital Evolution GroupDigital Works
Direct Financial Solutions
e-Dialog
EF Englishtown
eFax
Email Marketing, Toronto Star
emfluence
EMS Technologies, Inc.
eTale BVBA
Exact Target
Fiserv
Footage Firm
Gaylord Hotels
GEICO
GetResponse
Hyatt Hotels & Resorts
Hyland Software, Inc.
HyperDrive
iHire LLC
Infogroup Interactive
Inquiry Management Systems
iPost
ITM Consultants
Jackson River, LLC
JobsInSports.com
Kaiser Permanente
Liberty Mutual
Lincoln Electric Company
LiveOps
MacmillanMarketo
Marriott International
McAfee, Inc.
Microsoft
National Instruments
POP Multimedia
Principal Financial Group
Progressive Insurance
Radiant Systems
redbox
Responsys
Return Path, Inc.
RightNow Technologies
Sage Software
SAS Institute Inc
Savings.com
Science Magazine
Shopzilla
Silverpop
StrongMail
The New England Journal of Medici
Thomson Reuters
TRowe Price
Underline Communications
verizon
VerticalResponse
VisitorTrack from netFactor
Vitacost, Inc.
Wasp Barcode
Wells Real Estate FundsXanEdu Publishing
Xcel Energy
Yale Appliance
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8/8/2019 7 Reasons to Attend Email Summit 2011
11/14
For more information visit: EmailSummitReasons.MarketingSherpa.com
Pre-Summit Workshops
Workshop # 1 Advance Email Marketing Workshop:
Grow a high-quality house email list
In MarketingSherpas live four-hour Advanced Email Marketing Workshop,
youll learn email best practices on how to build a 'best in class' email
program that will meet and exceed your marketing goals. During this hands-
on training course, youll get real examples, step-by-step instruction, andinsights on the critical areas of email marketing. If it impacts ROI, it will
be covered during this four-hour workshop. Youll also learn how to:
Include social media in your email program
Develop effective email creative
Design email for mobile devices
Write subject lines and copy to maximize response
Click here form more course information
Workshop # 2 Social Media Marketing Workshop:
1.ResearchGather intelligence on target audiences, social use and
competition
In MarketingSherpas live four-hour Social Marketing Workshop, youll
learn how to create a tactical plan of action, determine real objectives and
decide a social platform that fits into your marketing architecture. During
this hands-on training youll follow MarketingSherpas ROAD map based onthese 4 key stages:
2.ObjectivesDefine objectives based on target audiences and social
metrics
3.ActionsCreate a social marketing strategy with a tactical plan of
action4.DevicesSelect platforms that fit social marketing architecture and
tactics
Click here form more course information
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8/8/2019 7 Reasons to Attend Email Summit 2011
12/14
For more information visit: EmailSummitReasons.MarketingSherpa.com
Heres What Past Attendees Have Said
"Im always impressed with the breadth and scope of MarketingSherpas coverage. In
the first hour of the Summit alone I have gained invaluable takeaways to help me
achieve better responses to our email campaigns. Sherpa always provides me with
golden nuggets of information that I can put into practice right away. Thanks!"
Tom Ehart, Online Marketing Manager
BNA Tax & Accounting
"MarketingSherpa promised that the Email Summit sessions would be presented by
marketers, not vendor salespeople. Having been to enough conferences where that
occurred, I wasnt sure if theyd actually make true on that promise but, without a
doubt, they did! The presentations covered a wide variety of email & social media
topics, presented by speakers ranging from hard-charging entrepreneurs, to expert-
voice PHDs to soft-spoken, confident lead gen specialists. That mix, and the new
inclusion of separate B2B and B2C tracks, made the Email Summit a great event for me.
The Email Summit was one of the best conferences Ive ever been to, and I look forward
to attending again next year!"
Kyle Rohde, Account Executive
ER Marketing
"As a second year participant of the MarketingSherpa Summit, it has provide my
operation with competitive insight and research analytics, to help us guide our Clients
with the best e-marketing solutions. Additionally, as a result of attending the
conference, my company has gained strategic business relationships to help us
benchmark Client results. I highly recommend attending this conference, to stay on thecutting edge of technology"
Lisa S. Jones, CEO
EyeMail Inc.
"The MarketingSherpa Email Summit is a "must attend" if you are an email marketer -
for many reasons. The conference provides an excellent opportunity to learn the most
current research, hear about other email marketers successes and challenges, network
with conference attendees and finally see many the industry providers in one place.
There is something for everyone at this conference."Joyce Persofsky
Creative Services
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8/8/2019 7 Reasons to Attend Email Summit 2011
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For more information visit: EmailSummitReasons.MarketingSherpa.com
Where to Stay When You Attend Email Summit 11
Caesar's Palace Hotel and Casino
3570 Las Vegas Blvd. SouthLas Vegas, NV 89109
Discounted Room Rate: $150 per night (ends Jan. 7, 2011)
Discount code: SCMAR1
To book a discounted room:
1.Online: https://resweb.passkey.com/go/SCMAR12.Call Center: 1-866-277-5944, callers can ask for the MarketingSherpa
group rate or give group code SCMAR1
IMPORTANT: When booking at either location, be sure to mentionMarketingSherpa to receive the discount.
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