7 Pitching Habits for Highly Effective Startups
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Transcript of 7 Pitching Habits for Highly Effective Startups
7 Pitching Habits for Highly Effective Startups (Seed Round Edition)
Edith Yeung | @edithyeung | June 2016
Edith Yeung is a Partner at 500 Startups’ Mobile Collective, focusing on investing in mobile apps and consumer internet startups. Before 500, Edith was the VP of marketing & business development for Dolphin Browser. Dolphin Browser is a Sequoia-backed mobile browser with over 150 million installs worldwide. She also founded RightVentures - seed stage investment firm focusing on mobile and consumer internet companies. Prior, she led many operation roles at Oracle, Siebel, AT&T, Symantec, Telstra, Cisco, Autodesk, etc.
Edith Yeung | @edithyeung | edith.co
Habit 1 – Pitch to the Right Investors Don’t waste people’s time!
Edith Yeung | @edithyeung | edith.co
Before pitching an investor… • Research what stages (seed, Series A, B, C, etc),
check size, industries, categories, geography, frequency the specific investors focus on
• Get warm intro from other investors (already invest in you) or entrepreneurs they invest in
Edith Yeung | @edithyeung | edith.co
Habit 2 – Pitch with Purpose What is the one take away of my pitch?
Edith Yeung | @edithyeung | edith.co
Habit 3 – Pitch Your Story Tell a short, relevant and personal story that make you uniquely over qualify for creating your startup.
Edith Yeung | @edithyeung | edith.co
Please cover the following during your pitch • Traction, traction, traction
• Revenue • User download • User engagement • Major signed partnerships
• Product demo (if you have it) • Market size & target market • Pain point
Edith Yeung | @edithyeung | edith.co
• Product • Team (team, investors, advisors) • Technology • Business model • Monetization model • Competition • Market Trends
Habit 5 – Understand the Big Picture You are not the first one.
Edith Yeung | @edithyeung | edith.co
After the meeting… Email follow up within 24 hours
• Thank them! • Deck • Current Traction • Team • Action items • Your ask • Ask for follow up meetings or phone calls
Edith Yeung | @edithyeung | edith.co
Habit 7 – Show Passion & Honesty You’re a human billboard of your startup
Edith Yeung | @edithyeung | edith.co
7 Pitching Habits for Highly Effective Startups • Habit 1 – Pitch to the Right Investors • Habit 2 – Pitch with Purpose • Habit 3 – Pitch Your Story • Habit 4 – Pitch Like a Pro • Habit 5 – Understand the Big Picture • Habit 6 – Always Follow Up • Habit 7 – Show Passion & Honesty
2016 Buzzwords that Make Investors Drool
• VR/ AR • AI • Deep Learning • Machine learning • Neural networks • Image recogni<on • NLP
You can find my presentation at: • Deck http://www.edith.co/#blog • Email [email protected] • Twitter @edithyeung • Newsletter http://www.edith.co/#newsletter • Slideshare http://www.slideshare.net/EdithYeung
Edith Yeung | @edithyeung | edith.co