7 New Features You Must Know About Facebook Timeline
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Transcript of 7 New Features You Must Know About Facebook Timeline
7 New Features You Must Know About Facebook Timeline
Mar 2012By Business Creation
Business Creation | Digital Consulting | businesscreation.com.hk
Feature #1 - Cover Photo
Pricing or
Discount
851 x 315 Pixel Banner
Call to Action
Contact informati
on
Website Address
Do Not Put This in Cover Photo
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Feature #2 - Page Apps
Click to manage Apps
Must be photos
Shift from left sidebar to the right in the About section
Four apps to display, first one MUST-BE Photos
No default landing page is allowed
The rest can include Likes, Videos, Events, Map or custom apps
6Business Creation | Digital Consulting | businesscreation.com.hk
Swap position with apps in first row
7
Feature #2 - Page Apps
Business Creation | Digital Consulting | businesscreation.com.hk
Custom App Icon (111 x 74 pixels)
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Feature #2 - Page Apps
Business Creation | Digital Consulting | businesscreation.com.hk
Feature #3 - Messages
Users can send direct, private message to your Page
• A new customer service channel
Page cannot proactively send messages, can only respond
Suggest your users to message and tell them problems will be resolved there
9Business Creation | Digital Consulting | businesscreation.com.hk
Feature #4 - Pinned Posts
Pin one of the best posts to the top of Timeline feed
Direct users to an important promotion, special photo
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Feature #5 - Starring• Will appear full width of the Page• Highlight best photos and links which are important• Be sure to highlight user posts which are positive
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Feature #5 - Starring - Example
Manchester United leverages Timeline's strong visual elements
12Business Creation | Digital Consulting | businesscreation.com.hk
Feature #6 - MilestoneFounding date
Big accomplishments
Reaching notable no. of fans
May receive more impressions in news feedAppear full-width on the Page with a special flag icon on top
13Business Creation | Digital Consulting | businesscreation.com.hk
Feature #6 - Milestone - Example
Ben & Jerry's -- its introduction of several new flavors in 1999.
14Business Creation | Digital Consulting | businesscreation.com.hk