7 MUST-HAVE

VIDEOS

GUIDE TO THE

EVERY BUSINESS NEEDS

DID YOU KNOW64%Of users are morelikely to buy a productonline after watchinga video, according toComScore

59%Of executiveswould rather watchvideo than read text,according to Forbes

51%

Increase insubscriber-to-leadconversion rateswhen video isincluded, reportsQuicksprout

50xYour Website ismore likely to appear on the 1st page ofa search engine result if it includes video

1.8 Million Words=

1 minute of video

Invisia

Digital Sherpa

COMPANYOVERVIEW

Show youraudience whoyou are and tellthem whatmakes yourcompany great.

No. 1

86%Increased

conversionsfor landingpages with

VIDEOWebDAM Solutions

Whether it's a voice over drivenvideo with creative animation ora hosted B-Roll video showingyour product or service in action,this video is a strong wayto introduce yourself toprospects or new customers.

COMPANYOVERVIEW

TALKINGHEAD

Introduce yourcompany's keytalent and letthem explainits mission.

No. 2

It's always best to err on theside of human because:

"The Fusiform Facial area makes us payattention to faces –

this is an actual brain functionthat hard-wires us to use

the human face as a gathering pointfor information and believability." -

FORBES

Videos increaseconsumers' understandingof a company's product or

service by

74%Digital Sherpa

Tapping into top internaltalent will show yourcompany's dedication to itscustomers travels all theway to the top.

TALKINGHEAD

LAUNCHVIDEO

Give your launcha big push, buildexcitement and

encouragesocial sharing

No. 3

Videos are shared

12xmore than links & text

posts combinedM Booth & Simply Measured

After viewing a video

75%of users check out amarketer's website

Entrepreneur.com

LAUNCHVIDEO

It's called a 'launch' for a reason!Harness the share-ability of videoand catapult your idea, product,service out into the world and infront of as many eyes as possible.

CUSTOMERTESTIMONIAL

Let your happycustomers singyour praise foryou

No. 4

86%

Customer Testimonialshave the highest

effectiveness ratingfor content

WebDAM Solutions

70%of consumers

trust theopinions of

unknown usersEconsultancy

CUSTOMERTESTIMONIAL

Case studies and customertestimonials are vital pieces ofthe word-of-mouth marketingpuzzle...

Let your prospects "meet"your happy customer, face-to-face!

ANIMATEDEXPLAINER

Let ananimation tell

a millionwords

No. 5

Animated explainervideos increase

conversion rates by

20%Unbounce

ANIMATEDEXPLAINER

Civilizations havebeen sharing

information viaillustrations for

literally thousandsof years.

Tap into this universalform of communicationand convey yourcompany's messagewith a custom 2D or 3Danimated explainer.

PRODUCTDEMO

A visualwalkthru ofyour product

No. 6

of executives look formore information after

seeing a product/servicein a video.

50%

Forbes

more likely to purchase aproduct after watching a

product video.

85%

Internet Retailer

Viewers are

Of Your OnlineVisitors WillWatch A Video

80%

20%Will ActuallyRead Content InIts Entirety

Digital Sherpa

PRODUCTDEMO

Give the walkthru morepersonality and have one ofyour company's expertshost the video.

SOCIALVIDEO

or, the *cringe* ViralVideo

Inspire youraudience toshare yourmessage

organically

No. 7

The 'Social Video' is the savvymarketer's way of harnessingthe elusive Internet Unicorn -

'The Viral Video'

Comedy is the mostpopular form of

online videocontent among all

viewers at

39%Burst Media

Posts with videos attract

3xmore inbound links than

plain text postsSeoMOZ

or, the *cringe* ViralVideo

We'd love towork with you.

to get started!

We're producersAND marketers.

Erin@mediabosstv.com or 508-405-0323

CONTACT US