7 Key Ways to Drive Revenue Using LinkedIn
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Presented By: Marge Bieler, CEO 678-855-6879 [email protected] 7 Key Ways to Drive Revenue Using LinkedIn
description
7 Ways to Drive Revenue Using LinkedIn - Use these tips and see your revenues grow
Transcript of 7 Key Ways to Drive Revenue Using LinkedIn
Presented By: Marge Bieler, CEO
678-855-6879
7 Key Ways to Drive Revenue
Using LinkedIn
“The one thing I know is that we don’t know what we don’t know” -Werner Erhard
AGENDA:
1. Creating SEO Profile
2. Getting Your Message Out Virtually
3. Advanced Searches and Saved Searches
4. Leveraging Your Connections
5. What Groups to Join & Companies to Follow
6. Messaging Effectively
7. Organizing Your Connections
7 Key Ways to Develop LI Profile to Drive Sales
Creating Value and SEO Profile
Checklist
Tag Line
Key Words – SEO
Updates
Education
URL’s
Summary
Applications
References
“The answer my friend, is twittering in the wind.” – Bob Dylan
Getting Your Message Out Virtually
Social Media Meet LinkedIn:
Post Twitter on LI
Use Hashtags - #in or #li
Leverage Newsfeeds
Leverage Connections
Share in Groups
Connect with Others
Advanced Search and Saved Search
Search on title/role
Use Boolean Search
Retrieve/Update Searches Weekly
Export Connections
Advanced Searches and Saved Searches
Tip - “Identify who we know that
knows who we want to know.™” –Business Development University
Leveraging Connections
Tip – Share “Other’s” Updates
Updates - Filter on More
Review Connection’s
Recommendations
Leverage “2nd” Connections
Export Connections
Share Posts with
Groups/Others
What Groups to Join
Join 25-50 Groups
Group Types – Select Carefully
Consider Creating a Group
Retrieve Updates Weekly
Post in Groups 2 x a Week
Following Companies
Research Company
Leverage Shared Connections
View Advanced Statistics
Follow Companies
Leverage Advanced Filters
Messaging Effectively – People Connecting
People Connecting - “identify who we
know that knows who we want to
know.™” – Business Development
University
Client Relationship Connecting – use
your client’s electronic rolodex and
identify ideal introductions for yourself
Group Connecting – be where your
buyers want to be
Q&A Connecting – identify your buyers
interests (Q&A on topics)
Rapport Building – identify ways to build
rapport before connecting
Messaging Effectively – Client ConnectingA single rose can be my garden... a single friend, my world. ~Leo Buscaglia
People Connecting - “identify who we
know that knows who we want to
know.™” – Business Development
University
Client Relationship Connecting – use
your client’s electronic rolodex and
identify ideal introductions for yourself
Group Connecting – be where your
buyers want to be
Q&A Connecting – identify your buyers
interests (Q&A on topics)
Rapport Building – identify ways to build
rapport before connecting
Example of a message being sent to a member of a group:
“Thank you for attending yesterday’s podcast or webcast. We have a complementary white paper that goes along with that webcast I’d like to share with you. We also have a series of webcasts in the same area coming up. I’d like to have you join my network so I can share those with you as they become available.”
Messaging Effectively - Groups
Messaging Effectively – Including URL’sA single rose can be my garden... a single friend, my world. ~Leo Buscaglia
People Connecting - “identify who we
know that knows who we want to
know.™” – Business Development
University
Client Relationship Connecting – use
your client’s electronic rolodex and
identify ideal introductions for yourself
Group Connecting – be where your
buyers want to be
Q&A Connecting – identify your buyers
interests (Q&A on topics)
Rapport Building – identify ways to build
rapport before connecting
Organizing and Sharing Connections
Share Profiles
Introduce Connections
to Others
Recommend Others
Use Folders
Proactively Review Your
Network
Call us at 678.855.6879
Join us online http://www.rareagent.com
• Linked In:
• linkedin.com/in/margebieler
• linkedin.com/in/rareagent
• linkedin.com/groups/Social-Lead-Gen-Experts
• Twitter: twitter.com/rareagent
• Facebook: facebook.com/RareAgent
• About.me: about.me/margebieler
Marge Bieler, CEO
678-855-6879
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