7 ingredients to search engine optimisation (SEO) for Joomla

7 Ingredients to Search optimisationwith Joomla

Wednesday, 15 May 13

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1. Domain NamesAh ha! The perfect base!


Old Domain NamesDomain age! Trust comes with Age


Keyword Rich Domain NamesHelp enrich your search results, add stuff into the base!


Use FlippaBuy old domains with age and authority


2. Title TagFirst thing to Look at


Keyword InclusiveUse appropriate Keywords, make it obvious


Don’t Over Do It!Keep it human and readable, too much ruins the base


Limited to 70 CharactersLooks do matter


Control your Titles in your Articles1 way


Control your Titles in your MenusYep! menu manager controls your title tags


3. Meta tagsDescriptions, Keywords, Canonical URL, Open Graph Tags


DescriptionGood relevant descriptions to create click throughs


Limited Description LengthLooks do matter!


Add descriptions to all contentOptimise all content as you write it


Override Descriptions in the menuMenu Manager can control descriptions


Global DescriptionDon’t bother with this!


KeywordsNot important


Keywordsbut good to keep you focused


Global KeywordsDon’t worry about this


CANONICAL URLsGet rid of those pesky Duplicate content issues


Many ways to display Content in JoomlaTell Joomla Which one is right


Use Joomla 3.1+built in CANONICAL URLs


SH404SEFbuilt in cananical URLs, and more!


RSSEObuilt in cananical URLs since Joomla 1.5


4. Heading TagsUse them and use them right


Order your headingsH1, h2, h3, h4, h5, h6


Don’t jump LevelsH1->h3->h6


Keyword Rich HeadingsAlso keep them relevant


5. Search Engine Friendly URLsKeyword friendly


Keywords in your URLsUse Relevant keywords


Optimise your ALIAS - Categories Menus, Categories and Articles


Optimise your ALIAS - ArticlesMenus, Categories and Articles


Optimise your ALIAS - MenusMenus, Categories and Articles


SH404SEFBuilt in SEF URL controls and Optimisation


RSSEOBuilt in SEF controls and customisation


6. BreadcrumbsThe trails! Where did this pizza come from?


Look At What Google Does to StructureNavigate by breadcrumbs


Organise your ContentGood categorisation, breadcrumb trails


7. Content Content ContentGood is desirable, rich content that is engaging, sticky and sharable


Most importantGood content can STILL rank even with bad SEO. Worship the content


Good content is stickyLast a long time


Good content is sharableWrite stuff that people will share over and over again. Make


Part 1 - Over! Question Time


MicrodataThe HTML Schema that everyone forgets


What is Microdata?Schema for Defining content on a page


Page of data into meaningful chunksWhat slice is what


Why Microdata?We understand content, search engines don’t


Search is changingSiri one day will use microdata


Google GlassesSearching for snippets of information


Examples of Microdata?Recipes, movie session times, books, videos, reviews, locations


How to Dance with Microdatahttp://schema.org/docs/full.html


http://schema.org/docs/full.html


<div> <h1>Avatar</h1> <span>Director: James Cameron (born August 16, 1954)</span> <span>Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html">Trailer</a></div>


<div itemscope itemtype="http://schema.org/Movie"> <h1>Avatar</h1> <span>Director: James Cameron (born August 16, 1954)</span> <span>Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html">Trailer</a></div>


http://schema.org/Movie


<div itemscope itemtype ="http://schema.org/Movie">

<h1 itemprop="name">Avatar</h1>

<span>Director: <span itemprop="director">James Cameron</span> (born August 16, 1954)</span>

<span itemprop="genre">Science fiction</span>

<a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a>

</div>




Special Formatting RulesRules for Microdata




YYYY-MM-DD format<time datetime="2011-04-01">04/01/11</time>


hh:mm or hh:mm:ss<time datetime="2011-05-08T19:30">May 8, 7:30pm</time>


Canonical References<div itemscope itemtype="http://schema.org/Book"> <span itemprop="name">The Catcher in the Rye</span>— by <span itemprop="author">J.D. Salinger</a> Here is the book's <a itemprop="url" href="http://en.wikipedia.org/wiki/The_Catcher_in_the_Rye">Wikipedia page</a>.</div>


http://schema.org/Book

http://schema.org/Book

http://en.wikipedia.org/wiki/The_Catcher_in_the_Rye




How to with JoomlaMicrodata overrides




Override EverythingEverything! Should be in core templates




Learn more about Microdatajoomlabe.at/microdata




Questions?


Google Patent AuthorRank ?!?!?What are they up to?


Author RankContributor to the king


Gives Google+ meaningNow I have to use Google+




Link buildingNot like the old days


Panda update, Penguin UpdatesStop the spam, stop the fake content


Content is kingMore importance on content


Pagerankthe old contributing factor


Author Rank X Page Rank = AuthorPageRankRewarding content writers of good content and good websites


build social profilesto build up author rank!


Build your Author rankBuild up your authority


More reason to writefor the joomla magazine


Questions?

Follow me@[email protected]


7 ingredients to search engine optimisation (SEO) for Joomla

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Transcript of 7 ingredients to search engine optimisation (SEO) for Joomla