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SEVEN HABITS

OF

HIGHLY EFFECTIVEPERSONAL TRAINERS

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

WHEN IT COMES TO BUSINESS ...

NOT ALL TRAINERS ARE CREATED EQUAL.

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

GREAT PERSONAL TRAINERS AREN’T BORN ...THEY ARE MADE.

THIS REQUIRES:• A PROVEN STRATEGY• HARD WORK• DETERMINATION• DEDICATION TO

SUCCESS

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

THE SAME HOLDS TRUE FOR RUNNING A SUCCESSFUL PERSONAL TRAINING BUSINESS.

THESE BUSINESS OWNERS MAKE SUCCESS AN EXPECTATION AND A DAILY HABIT WHEN OPERATING THEIR BUSINESS.

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SEVEN HABITS

OF

HIGHLY EFFECTIVEPERSONAL TRAINERS

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

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PERSONAL TRAINING IS TREATED AS A BUSINESS (NOT A HOBBY)

A successful personal training business starts off with a well thought out plan and strategy, including:

• A business plan• An outline including

business operations and finances

• Sales and marketing strategies

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

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REGULARLY SETS (AND ACHIEVES) THEIR GOALS

Goalsshouldbespecific,measurable, attainable, realistic/relevant, and on a timeline (S.M.A.R.T. goals).

Goals for a personal training business may include:

• Number of clients• Amount of revenue• Timelinetoopenfirst

location• Timeline to sell the

business (retirement)

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

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MANAGES THEIR TIME EFFECTIVELY

Personal trainers need to carefully manage the time needed to train clients and operate their business, including:

• Effective appointment scheduling

• Setting a standard work schedule

• Setting time aside for business administration

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

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FOCUSES THEIR ATTENTION ON CLIENT SATISFACTION AND CARE

The goal of a successful personal training business is to provide clients with exceptional service. When clientsaresatisfiedandhappywith their results, they are more likely to:

• Continue with their personal training

• Refer friends and family

• Provide testimonials

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

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MAKES CONTINUING EDUCATION AND LEARNING A PRIORITY

It is important for personal trainers to keep current and know “what’s new” and strategies proven to help them improve their business. Continuing education courses and workshops:

• Provide personal trainers with ways to differentiate themselves from their competitors.

• Keep personal trainers up to date with what is new and what other personal trainers may be adding to their service offering.

• Provide personal trainers with new and innovative tools to help them run their businesses better.

• Make personal training more fun and exciting!

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

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CREATES A STRONG BRAND FOR THEIR BUSINESS

A brand is a what differentiates one personal trainer’s services from others in the market.

Elements of an effective personal trainer’s brand include:

• A business logo• Business slogans and tag lines• Quality written content

(website, brochures, etc.)• Unique programs and services

(branded programs, DVDs)• His/her appearance/attire• His/her communication style

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

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CREATES A HIGH VALUE OF WORTH FOR THEIR BUSINESS

Successful personal trainers create a high value for their services.

When determining the value of your services:

• Don’t undervalue your services.

• Don’t overvalue your services.

• Beconfidentinyourabilityto deliver services that dictate the price.

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

THERE ARE ESSENTIALLY TWO THINGS GETTING IN THE WAY OF A PERSONAL TRAINER’S SUCCESS IN BUSINESS:

1. THE ABILITY TO COMMIT TO A BUSINESS PLAN

2. THE WILLINGNESS TO DEDICATE THE TIME AND EFFORT NEEDED TO REACH THEIR BUSINESS GOALS

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

THE CHOICE IS YOURS.

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

This information provided is an excerpt from:

The Business of Personal Training: Essential Guide for the Successful Personal Trainer

(By: Andrea Oh)

For more information visit

www.businesspersonaltraining.com

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SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS

THANK YOU!

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