7 Deadly Sins of Sales
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Transcript of 7 Deadly Sins of Sales
The Seven Deadly Sins--------------------------------------------------------
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PrideSloth
GluttonyLUSTWrath
GREED
ENVY
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-----------------------------------PRIDEPride is the excessive belief in one’s
abilities. It is believing that you are better than other people.
--------------------------------------------------------Talking too much, listening too little.
It is the need to prove to your prospects that you are smart and worthy of their respect that leads
you to losing the sale.
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------------------------------------------------------Assume less. Pitch less. Ask more
questions.Fact finding is the first step; you can’t make a recommendation without knowing the needs of
your prospects. Know what questions to ask and how to ask them.
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-----------------------------------SLOTHIt is defined as being lazy; mentally and physically.
--------------------------------------------------------Wasting time on things that are not
important.Being lax inhibits your sales performance. Drifting into bad habits keeps you away from your
goal.
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------------------------------------------------------Decide to monitor your success.
Develop a routine and repeat it time after time. It takes discipline and willingness to change your
behavior.
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-----------------------------------
-----------------------------------GLUTTONYIt is an over-consumption of
ANYTHING to the point of waste.
------------------------------------------------------Cramming the presentation and
forcing the client to make a decision
Don’t go in trying to win the big deal without building your credibility first.
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------------------------------------------------------Slowly build trust and rapport.
Remember: Right action at the right time
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-----------------------------------
-----------------------------------LUSTIt is an intense desire for
money, food, fame, power, or sex.
------------------------------------------------------Falling short of integrity.
Exaggerated claims. Lying. Shady pricing. OVERPROMISING.
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Self-interest leads to losing one’s integrity. Once damaged, reputations are nearly
impossible to heal.
------------------------------------------------------Protect the interest of your prospect.
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-----------------------------------WRATHIt is a forceful, vindictive
anger that seeks to destroy a person.
------------------------------------------------------Do not be too hard on yourself.
Many salespeople are discouraged of: • the amount of work it takes to succeed in
sales• the amount of rejection one must endure
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------------------------------------------------------Keep a realistic yet positive attitude.
Reality will not always meet your expectations.
One powerful factor that you have total control of
is your attitude.
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-----------------------------------GREEDIt is an insatiable desire to acquire or possess more
than you need.
------------------------------------------------------Avoid putting your own needs before those of
your prospects. Greed drives you to:- Rush the prospect to buy instead of taking time to build rapport- Make ONE sale but lose potential future sales by ruining your reputation with the client
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------------------------------------------------------Become a trusted adviser to your clients.
Take time to win your clients. Give freely without expecting anything in
return.
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-----------------------------------ENVYIt is a jealous feeling or resentful longing aroused by someone else’s possession,
qualities, or luck.
------------------------------------------------------Realize the difference between
competitiveness and envy.A competitive person does his best to get ahead
but an envious person is driven to spiteful comments and harboring
ill will against another.
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------------------------------------------------------Do not get twisted in self-sabotage that
envy brings.Like any emotion, it’s okay to feel it. At the right proportion, it can be a positive spur to action BUT
do not allow it to become a dominating part of your life.
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